the future of water: wins, woes and worries pmi 2015 conference · 2019. 11. 25. · developed pmi...
TRANSCRIPT
The Future of Water: Wins, Woes and Worries
PMI 2015 Conference
Fernando Fernandez,2015 PMI President
and
Director of Codes and Standards, TOTO USA
GENERAL MEMBERSHIP MEETING
5.1 Call To Order and Opening Remarks
5.2 Announcements
88% REGISTERED MEMBER
ATTENDANCE
30 of our 34
PMI member companies
are here!
ATTENDANCE OVERVIEW
• 85 PMI Member company representatives
First Time Attendees – 18
• Speakers and VIP Guests - 20
• Prospective Members – 9
• New Committee Chairs - 6
• Press – 3
• Consultants and Staff – 11
128 Total Attendees
NEW MEMBERS WELCOME!
• Franke
• Similor AG
• Viega LLC
FIRST-TIME ATTENDEES
• Tom Achtziger, Moen, Inc.
• Krishna Arkalgud, Fluidmaster, Inc.
• Derek Bower, Viega LLC
• Lenora Campos Ph.D, TOTO USA
• Jason Clark, Hansgrohe, Inc.
• Jaci Evers, American Standard, Inc.
• Mark Fasel, Viega LLC
• Rob Furioso, Symmons Industries, Inc.
• Christian Geisthoff, Viega LLC
• Scott Kay, BrassCraft Manufacturing Company
FIRST TIME ATTENDEES
• Laura Marlow, CMD Group
• Cambria McLeod, Kohler Company
• Jon Medved, WCM Industries
• Chris Ochoa, ICC-ES
• Paul Olson, WCM Industries
• Richard Polston, Hansgrohe, Inc.
• Will Powell, Franke
• David Purkess, NSF International
PROSPECTIVE PMI MEMBERS
• Larry Himmelblau, Chicago Faucet Company
• David Vagasky, Chicago Faucet Company
• Steve Edwards, Jing Mei
• Rich Houle, Reliance Worldwide Corporation
• Sean McClenaghan, Reliance Worldwide Corporation
• Javier Robles, Truesdale Laboratories
• William Gray, Uponor
• Dale Stroud, Uponor
• Shane Page, Oatey
• Yvonne Orgill, Bathroom Manufacturers Association (BMA)
• Christian Taylor-Hamlin, Bathroom Manufacturers Association (BMA)
• Billy Smith, American Society of Plumbing Engineers (ASPE)
• Brian Henry, American Society of Plumbing Engineers (ASPE)
• Ralph Suppa, Canadian Institute of Plumbing (CIPH)
• Paul McDonald, Bradford White Canada, Inc. and Immediate Past
Chair of CIPH
VIP GUESTS
VIP MEMBERS OF THE PMI STRATEGIC ADVISORY
COUNCIL FOR 2015
2015 SAC (** rotating off EOY)
• Hugh Ekberg, Kohler Company
• Ray Fisher, Fisher Manufacturing Company
SAC/Board Liaison
• Tim Ferry, InSinkErator**
• Tim O’Keeffe, Symmons Industries, Inc.**
• David Lingafelter, Moen, Inc.**
• Todd Talbot, Fluidmaster, Inc.
VIP NEW MEMBERS OF THE PMI STRATEGIC
ADVISORY COUNCIL FOR 2016
2016 SAC New members
• Graham Allen, Sloan Valve Company
• Jai Shah, Delta Faucet Company
• William Strang, TOTO USA
• Claude Theisen, T&S Brass & Bronze Works, Inc.
REGRETS
• Mike Adelizzi, American Supply Association (ASA)
• Gerry Kennedy, Plumbing Heating Cooling Contractors
National Association (PHCC)
• David LaFrance, American Water Works Association (AWWA)
• Paula McIlwaine, AWWA
• Mary Ann Dickinson, Alliance for Water Efficiency (AWE)
NEW COMMITTEE CHAIRS
Advocacy/Government Affairs Committee
Jay Burnett, Delta Faucet Company
Joel Smith, Kohler Company
Allied Member Committee
Shahin Moinian, International Code Council –
Evaluation Services
Outreach/Communications Committee
Lenora Campos, Ph.D, TOTO USA
Fair Trade Issue Committee
Misty Guard, Bradley Corporation
RETURNING PMI COMMITTEE CHAIRS
• Technical Committee
Michael Martinez, Delta Faucet Company
John Finch, MASCO
David Marbry, Fluidmaster
• Outreach/Communications
Kris Alderson, Bradley Corporation
• Fair Trade
Chip Way, Lavelle Industries
• Water Efficiency and Sustainability
Daniel Gleiberman, Sloan Valve Company
Jeff Zeman, Kohler Company
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PRESS
• Ashlei Cooper, PHC News and Plumbing
Engineer Magazine
• John Mesenbrink, Mechanical Hub
• Jack Sweet, BNP Media / Reeves Journal
PMI CONSULTANTS
• Maureen Baird, Webmaster and Graphic Designer
• Frederick Desborough, Flex-Fluss Partners
• Jerry Desmond, Desmond and Desmond LLC (CA)
• Stephanie Salmon, Potomac Government Relations
LLC (Federal)
• Mike Sennett, Jones Day (Legal Counsel)
• Ray Valek, Valek & Company
PMI STAFF
• Barbara C. Higgens, CEO/Executive Director
• Matt Sigler, Technical Director
• Jodi Stuhrberg, Association Manager
• Dawn Robinson, Communications Manager
• Ann Geier, Administrative Assistant
PRESIDENT’S AWARD
• AND THE WINNER IS…….
PRESIDENT’S AWARD WINNER
• CONGRATULATIONS!!!
GENERAL MEMBERSHIP MEETING
5.3 Approval of October 28, 2014
General Membership Meeting Minutes
Call for Motion
5.4 FINANCIAL
5.4.1 Treasurer’s Report
BUDGET COMPARISONS: 1998-2014
23
1998
(audited) * 2014 (audited)
2015
(estimated)
Revenue $1,097,856 $1,503,450 $1,585,513Expenses $997,783 $1,492,646 $1,447,879
Rev. vs. Exp. $94,252 $10,804 $137,634
Net Assets $295,883 $774,024 911,658$
*Details of years 1999-2014 available upon request
YEAR END PROJECTION: 2015
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2015
(estimated)
2015
Budgeted Variance
Revenue 1,585,513$ 1,489,990$ 95,523$ Expenses 1,447,879$ 1,489,990$ (42,111)$
Rev. vs. Exp. 137,634$ -$ 137,634$
Net Assets 911,658$ 774,024$ 137,634$
5.4.2 2016 PMI DUES STRUCTURE
25
PMI 2016 DUES SCHEDULE
MANUFACTURING MEMBER
2015 SALES LEVEL 2016 DUES
$0 $10,000,000 $11,500
$10,000,001 $20,000,000 $15,800
$20,000,001 $40,000,000 $21,000
$40,000,001 $70,000,000 $36,800
$70,000,001 $100,000,000 $52,500
$100,000,001 $250,000,000 $63,000
$250,000,001 $500,000,000 $84,000
$500,000,001 $750,000,000 $105,100
$750,000,001 $1,000,000,000 $126,100
$1,000,000,001 $147,100
ALLIED MEMBER DUES SCHEDULE
$13,700 rev. 9/23/2015
2% Increase for 2016
26
Call for Motion
5.4.3 2016 BUDGET
27
Revenues
Dues Revenue 1,503,000
Meetings Revenue 110,000
Interest/Misc Revenue 1,500$
Total Revenues 1,614,500$
Expenses
Staff Expenses 802,000$
Meetings Expenses 96,000$
Member Services 293,000$
117,000$
Professional Expenses 327,000$
Total Expenses 1,635,000$
Net Excess/Deficit (20,500)$
Office/Rent/Insurance Expenses
In Conclusion...
PMI is fiscally responsible and financially sound.
Member dues dollars are being put to good use to further
strategic objectives (e.g. “Water Sense Market Penetration”
Study).
Allied Members are a valuable addition to the PMI roster,
supporting PMI through their actions and resources.
Investment in alternate communication vehicles and social
media continues to enhance the effectiveness of traditional
ones.
PMI’s voice is being heard and we are making a difference!
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5.5 PRESIDENT’S REPORT
FERNANDO FERNANDEZ
5.5.1 PMI BY-LAWS CHANGE
• Sent to membership via email on 9/25/15
Call for Motion
2015 Highlights
Membership Value and Enhancements
33 Members renewed dues in 2015.
Added new members: Franke, Similor AG, and Viega LLC.
Created an Allied Member Committee.
Acquired report indicating PMI members employ 62.5% of the U.S.
plumbing manufacturing workforce (start of 2015).
Recorded Audio Summary of Advocacy/Government Affairs Committee
Meetings for Member Executives
Developed PMI Member Activity Score Card
Conducted a Member Satisfaction Survey.
BOD comprehensive update of association policies.
26 member company visits.
2015 Highlights
Legislative Efforts and Policymaker Engagement
Hosted inaugural PMI California Legislative Fly-in (May 6) with PMI Member company
executives regarding Energy Appliance Regulations
Held meetings with the state Governor’s Office, policymakers and,
the California Energy Commission (CEC).
Hosted a Congressional Briefing in Washington D.C. (April 13) in conjunction with the
Plumbing Industry Leadership Coalition (PILC); PMI elevated its messaging along with
AWE, ICC, IAPMO, and PHCC.
PMI presented its position on product markings at EPA RLDWA webinar
Hosted annual PMI Executive Fly-in (September 15-16) with Hill visits promoting PMI as a
resource (11 member co Execs, 1 prospective member Exec)
Engagement by California Task Group and Technical Committee on proposed regulations
that would significantly revise Prop 65 warning requirements.
Issued a statement of support on a bipartisan WaterSense authorization bill.
Implemented a PMI Letter Campaign to governors of drought stricken states.
2015 Highlights
Spreading the PMI Message
Launched a #WhyPlumbingMatters campaign including the 10 Reasons Plumbing
Matters
Issued the PMI commissioned WaterSense Market Penetration Study with state-by-state
data.
Released a PMI Video telling how PMI members’ products save water while meeting high
safety and performance standards; narrated by famed T.V. and radio personality Bill Kurtis.
Issued a total of 15 press releases and hosted a PMI Press Luncheon (July 9) attended
by 12 members of the local press, consultants and PMI staff.
Technical Success
(2nd Quarter) Testified at IPC Code Hearings with 19 of 22 items that PMI spoke in
opposition to being rejected, for an 86% success rate.
(3rd Quarter) Nine out of ten code proposals were voted on by ICC membership in favor
of PMI’s positions at the IPC Code Hearings for a 90% success rate.
PMI’s involvement was the catalyst for CEC’s final modifications to their appliance
efficiency regulations for residential lavatory faucets and showerheads that included
provisions for sell-through of existing products.
2015 Highlights
Fostering Domestic Allies and Partnerships
Solidified a working relationship with Home Depot and worked to develop a relationship with
Lowe’s.
PMI’s Higgens was a featured speaker at an EPA webinar on the Reduction of Lead in
Drinking Water and a meeting of the American Society of Plumbing Engineers (ASPE).
Continued participation and developed bonds with several organizations, including face-to-
face meetings with National Association of Manufacturers (NAM), Environmental
Protection Agency (EPA), National Apartment Association, Ripon Society, and begun
pursuing membership opportunities with the U.S. Water Alliance.
Attended and spread the PMI message at K/BIS 2015, the 2015 Leadership Council of the
Manufacturing Associations (CMA) and the PHCC National Conference.
Took an active role in planning the 2016 International Emerging Technologies
Symposium (IETS) which PMI co-convenes with eight other industry associations.
Participated in meetings with the Plumbing Industry Leadership Coalition (PILC) meeting
in D.C. (of which PMI is a founding member); Denver Water, and the American Water
Works Association (AWWA).
2015 Highlights
Fostering PMI’s International Presence
Shared PMI’s messaging at the ISH Frankfurt Fair.
PMI President Fernandez joined PMI’s Barb Higgens at the CIPH
Conference in Canada explaining how our associations work together.
PMI’s Higgens shared PMI’s message at CEIR European Valve
Conference.
Presented the PMI message at the U.K.’s Bathroom Manufacturers
Association (BMA) Conference with PMI’s Higgens, President
Fernandez and Vice President Patton.
2015 Communication Strategy Highlights
2015 Communication Goals
Acquire from Key Audiences and Media
1. Interest = Gain attention
2. Engagement = Cause activity
3. Informed Action = Achieve result or
accomplishment
2015 Communication Strategy
Highlights
Gaining Interest from Key Audiences and Media
• Expanded News Media Outreach
7 Business Wire releases = 30,000 views, 275 web hits
Expanded distribution to “consumer media” reporters covering
water issues with some success
• Produced Bill Kurtis video
• Sent letters to governors in drought states – 25 total
• Collateral
For example, History of Plumbing Timeline – 2,931 views
• Website and App continue to gain momentum
WEBSITE ACTIVITYSEPT. 1, ’14--MAR. 16 ‘15 VS. MAR. 17--SEPT. 30 ‘15
(IN THOUSANDS, LAST COLUMN PERCENTAGE)
0
10
20
30
40
50
60
70
80
Sessions Users Pageviews New sessions
1st half
2nd half
2015 Communication Strategy
Highlights
Website Top 10 Pages (Sept 1, 2014--Oct. 19, 2015)
1. Home – 21,747 page views
2. Product Markings – 5,507
3. Lead-in Plumbing page – 4,765
4. Members section – 3,358
5. No-lead position paper – 3,166
6. History timeline – 2,931
7. About PMI – 2,466
8. Conference – 2,051
9. Ripple Effect – 2,022
10. Events – 1,722
App: 6,600+
screen views
2015 Communication Strategy
Highlights
Engagement from Key Audiences and Media
• #WhyPlumbingMatters Campaign – Web, Social & Trade Media
13 media hits, 3,250 Business Wire views, 866 web hits
• Water Week and DC Fly In
CQ Roll Call coverage, Personal meetings
• Supporting members and lobbying team
PMI publications (1,000+ subscribers), letters, media outreach,
etc.
Strong communication-related survey results
• WaterSense market penetration survey
10+ media hits, 10,481 Business Wire views, 100 web hits
ENGAGEMENT: SOCIAL MEDIA JAN 22-OCT. 9
SafePlumbing/PMI as compared to relative industry standard
(in percentages)
SOCIAL MEDIA JAN 22-APR 18, 2015
SafePlumbing/PMI as compared to relative industry
standard (in percentages)
SOCIAL MEDIA OCT. 1, 2014 -JAN. 21, 2015
SafePlumbing/PMI as compared to relative industry
standard (in percentages)
2015 Communication Strategy Highlights
Informed Action from Key Audiences & Media Due to PMI Efforts
• News Media – PMI recognized as major player
Sacramento Bee, LA Times, Arizona Republic, Dow Jones, AP
• California Results
Greater awareness of WaterSense accomplishments
Delayed implementation of stricter standards
• Colorado Results
Protected pro-WaterSense legislation
• WaterSense Authorization
Endorsed by House Energy and Commerce Committee
2016 Communication Strategy
• Will continue to gain interest, engagement and action
• You can help too!
Comment, share and like our social media! Go Green
Use @safeplumbing, #SavingWater, #WhyPlumbingMatters,
#WaterSense and #PMI in your messaging
Contribute to Join the Discussion and Ripple Effect
Monthly Outreach and Communication conference calls
Brainstorming! Best practices!
Reiterate the PMI industry message
5.6 CEO/EXECUTIVE DIRECTOR’S REPORT
PMI CEO/Executive Director
Barbara C. Higgens
STATE OF THE ASSOCIATION
Completed our second year of:
■ Streamlined Dues Structure
■ Streamlined Board Structure
■ New process for seeking and vetting candidates
■ Clear Membership Growth Objectives
■ Now– Single Annual Conference
■ More staff focus on strategic initiatives
■ Topic-specific meetings on site at HQ in 2016
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STRATEGIC DIRECTION
• Member Satisfaction Survey Results Show:
Advocacy and outreach greater-than-equal to our reputation of
the technical value of PMI
Interest in further targeted research
International presence
How ‘international” are we?
COMMUNICATIONS STRATEGY
• Market Penetration Research
Strengthens our position that retrofits are the immediate
answer to mitigate the drought
Why chase drips when we can save billions of gallons of
water per day!?
Outreach to 14 governors (plus 11 more to come)
2016 Budget includes research funding
• Second year with our Public Relations agency assisting our
efforts with great results!
• Proactive focus on messaging -- Twitter
PROACTIVE OUTREACH
• Industry Visibility
Plumbing Matters
Water Week
• Industry Research
PERC II : How Low Can We Go and (most importantly)… How Do We
Know?
• Unintended Consequences
Scalding; Legionella from aging water, drain transport
• Setting The Record Straight
Myths vs Reality
• Taking credit and pride for advances
History of Plumbing timeline
REVIEW OF PMI’S PROBLEM STATEMENT
PMI is sometimes overlooked by policy makers when drafting legislation.
Uninformed, this legislation often negatively impacts our industry and could
adversely impact public good through unintended consequences.
As a credible and capable resource with knowledge of plumbing product
performance, codes and standards, health and safety, and customer satisfaction
related to plumbing products , PMI has a positive history of helping to enable
meaningful legislation at a national level. A focused approach leveraging these
strengths through hard-hitting impactful messaging is imperative. PMI must
be driving advocacy-based initiatives, guiding, or averting pending or proposed
legislation and regulations.
PMI must work to improve visibility/awareness/outreach, energize its messaging
and position itself as a credible resource of information for policy makers and
consumers.
•
REVIEW OF PMI CORE MESSAGING
• It’s important to appreciate and not lose site of the critical role that plumbing
plays in the name of consumer health and safety.
• Lower is not automatically “better.” Setting arbitrary (uninformed) flow rates
may result in dangerous and unpleasant unintended consequences.
• Flow rates must be sufficient enough to enable the products to do their job and
deliver effective performance for the consumer. Health and Safety = Job #1.
• PMI advocates that the entire system view be considered to maximize the
efficient use of water. Consumer behavior (upgrading to efficient Water Sense
labelled products and using products as they were intended), focus on the
impact of aging infrastructure must be considered along with the great work
manufacturers have done to deliver maximum water savings.
• PMI should always be contacted when plumbing legislation is being considered.
PMI THREE-PRONGED FOCUS
• Expanded Technical Expertise
• Expanded Advocacy
• Expanded Outreach
Strategic Use of Social Media
Proactive Media Outreach
New Website
Mobile App
Proactive Public Relations
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IMPORTANT DOMESTIC LIAISONS
• Year #4 of Plumbing Industry Leadership Coalition
(PILC)– Brings together 14 associations annually
• Plumbing Heating Cooling Contractors (PHCC)
• Alliance for Water Efficiency (AWE)
• Plumbing Efficiency Research Coalition (PERC)
• American Society of Plumbing Engineers (ASPE)
• Water Quality Association (WQA)
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IMPORTANT DOMESTIC LIAISONS
• American Supply Association
• Department of Commerce ITAC/9
• Environmental Protection Agency (EPA)
• EPA Water Sense Partner
• Committees and Code Bodies
• National Association of Home Builders Leading
Suppliers Council
• National Association of Manufacturers (NAM)
• Newly Formed Ceramics Group (Year 3)
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IMPORTANT INTERNATIONAL LIAISONS
• BMA – Bathroom Manufacturers Association (UK)
• CEIR – European Valve Association
• CIPH -- Canadian Institute of Plumbing & Heating
• PPI Group – Plumbing Products Industry Group
(Australia)
• WPC -- World Plumbing Council
• Year #3 of the Newly-forming Ceramics Group
And now the U.S. Water Alliance
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Have We Got You On Our Lists!?
Mobile App
Bifurcated Website
pmihome.org – Member Focused
Update your directory listing!
safeplumbing.org – Constituent Focused
Newsletters (electronic)
Inside My PMI: bi-weekly, members only
Ripple Effect: monthly, members and non-members
PMI
Safe Plumbing
LinkedIn Members
PMI
Safe Plumbing
*
WEBSITES, NEWSLETTERS AND SOCIAL MEDIA
PMI TELE-COMMUNICATIONS
• Bi-Weekly Tech Talk
• Monthly Advocacy/Outreach Council
• Monthly Legislative Updates
Members Only!
Join The Conversation!
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PMI PUBLICATIONS
Another reminder.... so you won’t forget:
Online PMI Membership Directory
Be sure to view it often to keep
your data fresh and up-to-date!
Members Only: Your information is kept
confidential from non-members
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Please complete the PMI Conference
Satisfaction Survey.
We will send it via email to your office.
We value your input!
You Dream It,
We’ll Make It Happen!
And finally…
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5.7 ELECTION OF 2016 PMI OFFICERS
President: Paul Patton, Delta Faucet Company
Vice President: Pete Jahrling, Sloan Valve Company
Treasurer: Scott McDonald, Fluidmaster, Inc.
Past President: Fernando Fernandez, TOTO USA
ELECTION OF 2016 DIRECTORS
• Michael Miller, LSP Products
• Todd Teter, Moen, Inc.
2016 RETURNING DIRECTORS
• Nate Kogler, Bradley Corporation
• Rick Reles, Kohler Company
Call for Motion
JANUARY TRANSITION
Passing of the Gavel
5.8 OTHER BUSINESS
PMI 2016 Conference
The Westin O’Hare
October 24-27
Rosemont, IL
See you there!
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5.9 GENERAL MEMBERSHIP MEETING
• Summary and Adjournment