the future of tv - socialtv & content
DESCRIPTION
The Future of TV Présentation donnée dans le cadre du MIC (10/12/2012) Short overview of future tendances about television with focus on Social TV / Second Screen. One word to keep in mind : Content Content is the core & main concept of the future of TVTRANSCRIPT
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The Future of TV is …
@edewitteEdouard De Witte – Deputy RTL NewMedia
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TV Consumption didn’t reached the limits yet.
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Average daily viewing time
Source: Eurodata TV / Television 2012 – International Key Facts
2008 2009 2010 2011
216220
228230
+4min
+8min+2min
*Excluding Malta, all individuals, Monday-Sunday
FRANCE+15 min
SPAIN+4 min
GERMANY+2 min
UKNETHERLANDS+/-0 min
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More and Better TV than ever
Source: MAVISE/European Audiovisual Observatory (Yearbook 2011)
375 channels
Today more than
9 000 channels
were launched in 2011 in the EU
are availablein the EU
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More and Better TV than ever
Source: IHS Screen Digest / Television 2012 – International Key Facts
Flat screens have replaced the bulky TV sets in nearly 70% of the EU HH
High-definition TV sets are also conquering EU households
Connected TV sets are already present in almost 10% of all EU households
69.2%
+15%
62.5%
+17%
9.9%
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TV landscape cracks bydevices and disruptive innovations
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Technology
•Super Hi-Vision
•Ultra HDTV
•Transparent screen
•Glasses Free HdTV
•…
Social TV
•Twitter TV
•Second Screen
•Gamefication
•EPG Social
•Google Glasses
•…
OTT
•Hulu
•Netflix
•Google TV
•Apple iTV
•Xbox 360
•…
TV Advertising
•Targeting
•Real Time Bidding
•Predictive
•Direct sales on click
TV Apps
•Connected TV
•Apple TV
•Google TV
• Walled Garden
TV Measure
•
•Panel vs Log
•Real Time audience
•Multi-device
•…
…
6 and more major (r)evolutions
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but don’t forget what the viewers seeks!
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Content is the main reason why
STORY STORY
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The next 5 years – some predictions
1. Cloud services will make « TV Everywhere » a reality
2. EPG and Content discovery will move to the second screen
3. Linear TV will not die It will become social, participative… and will focus on live, local and event
4. Second screen engagement will drive curated, interactive experiences and new monetisation models
5. …
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Focus on Social TV
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Following a TV program has never been as interactive!
38%51%74%of them declare using the
Second Screen for discussing about the TV show on Social
networks*
of them declare using the Internet to search information about the TV show’s they are
watching*
of surfers when they are watching TV are Second
Screen users*
Source : OVUM : a study about the Second Screen realized in 8 European countries)
The adoption of second screen
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The rise of Twitter TV
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What is Second Screen for a broadcaster ?
Video snacking/ catch-up
Enriched TV experienceChat and social interact
Electronic Program Guide
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Example - Belgium’s Got Talent
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Example - Belgium’s Got Talent
Each Monday, 4% of TV viewers were connected with second screen apps or website (26.000 users)(TV audience : 714.000 CIM 4+)
250.000 Buzz , 18.000 comments published, 86.298 differents chat users, ...
38.650 Tweets (4.000 / day), each of them are categorized
>100.000 votes for ½ finalists & finalists
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