the future of tv
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Future of TV, a vision by Edouard De Witte, RTL New media, for Microsoft Innovation Center BelgiumTRANSCRIPT
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The Future of TV is …
@edewitte Edouard De Witte – Deputy RTL NewMedia
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TV Consumption didn’t reached the limits yet.
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Average daily viewing time
Source: Eurodata TV / Television 2012 – International Key Facts
216 220
228 230
2008 2009 2010 2011
+4min
+8min +2min
*Excluding Malta, all individuals, Monday-Sunday
FRANCE +15 min
SPAIN +4 min
GERMANY +2 min
UK NETHERLANDS +/-0 min
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More and Better TV than ever
Source: MAVISE/European Audiovisual Observatory (Yearbook 2011)
375 channels
Today more than
9 000 channels
were launched in 2011 in the EU
are available in the EU
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More and Better TV than ever
Source: IHS Screen Digest / Television 2012 – International Key Facts
Flat screens have replaced the bulky TV sets in nearly 70% of the EU HH
High-definition TV sets are also conquering EU households
Connected TV sets are already present in almost 10% of all EU households
69.2% +15%
62.5% +17%
9.9%
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TV landscape cracks by devices and disruptive innovations
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Technology
• Super Hi-Vision
• Ultra HDTV
• Transparent
screen
• Glasses Free
HdTV
• …
Social TV
• Twitter TV
• Second Screen
• Gamefication
• EPG Social
• Google Glasses
• …
OTT
• Hulu
• Netflix
• Google TV
• Apple iTV
• Xbox 360
• …
TV Advertising
• Targeting
• Real Time
Bidding
• Predictive
• Direct sales on
click
TV Apps
• Connected TV
• Apple TV
• Google TV
• Walled Garden
TV Measure
•
• Panel vs Log
• Real Time
audience
• Multi-device
• …
…
6 and more major (r)evolutions
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but don’t forget what the viewers seeks!
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Content is the main reason why
STORY STORY
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The next 5 years – some predictions
1. Cloud services will make « TV Everywhere » a reality
2. EPG and Content discovery will move to the second screen
3. Linear TV will not die J It will become social, participative… and will focus on live, local and event
4. Second screen engagement will drive curated, interactive experiences and new monetisation models
5. …
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Focus on Social TV
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Following a TV program has never been as interactive!
38%
51%
74% of them declare using the
Second Screen for discussing about the TV show on Social
networks*
of them declare using the Internet to search informa<on about the TV show’s they are
watching*
of surfers when they are watching TV are Second
Screen users*
Source : OVUM : a study about the Second Screen realized in 8 European countries)
The adoption of second screen
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The rise of Twitter TV
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What is Second Screen for a broadcaster ?
Video snacking/ catch-up
Enriched TV experience Chat and social interact
Electronic Program Guide
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Example - Belgium’s Got Talent
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Example - Belgium’s Got Talent
Each Monday, 4% of TV viewers were connected with second screen apps or website (26.000 users) (TV audience : 714.000 CIM 4+)
250.000 Buzz , 18.000 comments published, 86.298 differents chat users, ... 38.650 Tweets (4.000 / day), each of them are categorized >100.000 votes for ½ finalists & finalists
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