the future of the web is printed
TRANSCRIPT
Chiara Aliotta, Until Sunday
BACK TO THE FUTURE II
Robert Zemeckis, 1989
YOU CAN BUILD GREAT WEBSITES. WE CAN HELP. ostraining.com
La mia agenda
2015
RICH TEA
DEBATEBETWEEN DESIGNERS AND DEVELOPERS
DESIGNER’S PEAK DEVELOPER’S PEAK
A style guide establishes and enforces style, enabling brand stewardship
and improving communication.
Hart's Rulesfor Compositors
and Readers at the University Press
ACS styleEffective Communication of Scientific Information
BJCP styleStyle Guidelines for
Beer, Mead and Cider
1893 1986 1985
The BluebookA Uniform System
of Citation
1939
COLOURS
LOGO MARK
MARK
TYPOGRAPHY
Heading 01Heading 02Heading 03
Heading 04
Heading 05
Heading 06
DESIGN STYLE GUIDE
LAYOUTBRAND IDENTITYSpace around the logotype Logotype on different backgrounds Official brand colours
TYPOGRAPHYOfficial and alternative typefaces Headings and paragraphHierarchy and style
LAYOUTBasic grid principles Different layout variations Column differentiation
IMAGES & ILLUSTRATIONSStandard format and size Context, mood and concepts User interface integration
CMYK WORLDTRAVELLING IN TIME AND SPACE
BRAND IDENTITY
1947
1947 Jan Tschichold: Penguin Composition Rules
1937 1947 2003
TODAY Monocle media brand
monocle.com
TYPOGRAPHY
1966
1966 Wim Crouwel: De Letter…n
TODAY Résidence Mixte
residence-mixte.com
LAYOUT
1926
1926 Karel Teige: Abeceda (Alphabet)
TODAY Interview online magazine
interviewmagazine.com
TODAY Bloomberg online magazine
bloomberg.com
IMAGES
1931
1931 Piet Zwart: Reclame
TODAY Coup De Coeur
coupdecoeur.ca
TODAY Space Matters
space-matters.com
HERE TO STAYTHE DIGITAL ERA IS EVOLVING
NOW LISTENING TO
SPACE ODDITY
NEW EMAILS!REPLY NOW REMIND ME LATER
2
MUM CALLING!ANSWER CALL BACK LATER
VIDEO MEETING9:30 AM
GMT (+2)
IN THE AGE OF E-READERS…
New Yorkers reading. Photos by Lawrence Schwartzwald, 2013
Nothing is lost, nothing is created, everything is transformed.
Antoine Lavoisier (1743-1794)
@ChiaraAliottauntilsunday.it