the future of social intelligence
DESCRIPTION
The world of business is a rapidly shifting landscape. The ever-increasing amount of human interactions and data flowing through social networks has increased visibility for brands and simplified brand research. Online ratings and review sites have gained significant prominence. Social networks have become a podium for brands. Businesses can use smart networks to access ingenious ideas and funding. But how will these continuing changes affect businesses’ futures? Slides by Will McInnes, Chief Marketing Officer, http://www.brandwatch.comTRANSCRIPT
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Will McInnes | [email protected] | @willmcinnes | Tel: +1 917 484 2346
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Will McInnesChief Marketing Officer, Brandwatch @willmcinnes / [email protected]
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“The ability to acquire and apply knowledge and skills”
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Pho
to ta
ken
by IN
15
7S1
8 W
orld B
ank
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Kahn Academy /400m views (MIT has 58m)
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Let’s look at where next.
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Source /Altimeter The State of Social Business 2013
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TWITTER@yaeltime
“ @wholefoodsnyc it’s time to get a ramen bar on the #UWS, k? ”
TWITTER@lipstickfashion
“ I went to @wholefoodsnyc and they were LEGIT out of kale. My soul weeps. ”
TWITTER@ToksOlagundoye
“ Dear EVERYONE working at the UWS @Wholefoods; put your attitude away. We have all had to work nights we didn’t want to. #HappyNewYear ”
TWITTER@YUJIRAMEN
“ @wholefoodsnyc @yaeltime we are getting ready! #rameneverywhere ”
TWITTER@ToksOlagundoye
“ @wholefoodsnyc @WholeFoods So kind of you! It is greatly appreciated by myself & my neighbors! Yours is one of our favorite places to shop! ”
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25
Johari window
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Known to self Not known to self
Not known to others
Known to others blindopen
hidden unknown
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Pho
to ta
ken
by C
hris G
old
berg
3.6%
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Recap
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4 places to focus your social intelligence now
1. From ‘what happened?’ to ‘what’s going to happen?’
2. From small pockets of social insight to distributed intelligence
3. From passive data to active, physical insights
4. From what we know we don’t know to discovering white space conversations
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A more outrageous
future?
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1. Massive computing
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Pho
to ta
ken
by N
AS
A
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2. Radically transparent
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33
The salary formula
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3. Immersive
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THEN WHAT?!
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Thank you.