the future of saltwatch out! 75% of the salt we eat is hidden in the food we buy. eat less than 6g a...

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To enhance your favorite dishes flavor, use IDEALE, the condiment that allows you to reduce by 75% your daily sodium intake: replace traditional salt without losing out on taste. Leave the stone age. THE FUTURE OF SALT

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Page 1: THE FUTURE OF SALTWatch out! 75% of the salt we eat is hidden in the food we buy. Eat less than 6g a day to improve your health. World Salt Awareness Week 29 th Februar y - 6 th March

To enhance your favorite dishes flavor, use IDEALE, the condiment that allows you to reduce by 75% your daily sodium intake: replace traditional salt without losing out on taste. Leave the stone age.

THE FUTURE OF SALT

Page 2: THE FUTURE OF SALTWatch out! 75% of the salt we eat is hidden in the food we buy. Eat less than 6g a day to improve your health. World Salt Awareness Week 29 th Februar y - 6 th March

Water retention, high blood pressure, bone damages and kidneys failure are some of the consequences of above the recommended

limit salt consumption. High salt intake is bad for your health, and this has always been true since the ancient times.

The relationship between consuming too much salt and excessive daily sodium intake is one of the major risk factors for stroke and heart disease, which are the No.1 killers worldwide. The WHO recommends no more than 5 grams of salt per day per person*, whereas sodium in daily diets constantly averages

about double that amount.

The future of salt – Leave the stone age.

Today you can finally add all the salt you need according to your own taste preferences, reducing by 75% the sodium intake.

Eat well, tasty and healthy.

TRADITIONAL SALT IS A SERIOUS HEALTH RISK.

* WHO data (World Health Organization) – Global Action Plan 2013-2020.

Page 3: THE FUTURE OF SALTWatch out! 75% of the salt we eat is hidden in the food we buy. Eat less than 6g a day to improve your health. World Salt Awareness Week 29 th Februar y - 6 th March

DISCOVER OUR COMPLETE RANGE OF PRODUCTS AND CHOOSE

THE BEST VERSION TO MEET YOUR NEEDS.

The exclusively physical process is patented. The way we obtain IDEALE is a unique innovation

in the wellness and food field.

NEW

HEALTHYThe WHO recommend a maximum of 5 grams

as daily salt consumption limit: IDEALE allows you to eat tasty and healthy.

GOODThe IDEALE chemical free process is the key

to maintain taste and reduce sodium, a striking difference between IDEALE and other products

currently marketed, which decrease sodium by altering taste and saltiness of your food.

Page 4: THE FUTURE OF SALTWatch out! 75% of the salt we eat is hidden in the food we buy. Eat less than 6g a day to improve your health. World Salt Awareness Week 29 th Februar y - 6 th March

Produced in Italy with

all-Italian salt

Reduced water retention

Patented natural process

Reduced hypertension

risks

Same taste as salt

Innovative packaging

OUR MISSION IS TO ENHANCE SALTY TASTE AND DRASTICALLY

REDUCE THE SODIUM INTAKE.

A range of products to be used as an alternative to common salt.

IDEALE is an Italian patented product, developed by a twenty-year-experience team of professionals.

IDEALE is the best evolution in the use of condiments, an innovative and natural product, versatile,

healthier and made in Italy.

Page 5: THE FUTURE OF SALTWatch out! 75% of the salt we eat is hidden in the food we buy. Eat less than 6g a day to improve your health. World Salt Awareness Week 29 th Februar y - 6 th March

Can be used to salt pasta water, sauces, stews

For those who love a traditional use

FINE COARSEIdeal for classic use.

FINE

17.64 OZ

Ideal for classic use.

COARSE

17.64 OZ

Page 6: THE FUTURE OF SALTWatch out! 75% of the salt we eat is hidden in the food we buy. Eat less than 6g a day to improve your health. World Salt Awareness Week 29 th Februar y - 6 th March

SPRAYIdeal as a salad dressing

and taste enhancer.

Practical on the table for dressing

Measured dosage

LIQUIDIdeal for cooking and dressing.

For a generous dosing.

For cooking and seasoning

Generous dosage

LIQUID

8,45 FL OZ

1,000 sprays

SPRAY

4 FL OZ

Page 7: THE FUTURE OF SALTWatch out! 75% of the salt we eat is hidden in the food we buy. Eat less than 6g a day to improve your health. World Salt Awareness Week 29 th Februar y - 6 th March

Looking for a healthy life style translates into purchasing healthier, more innovative and higher quality products

than the past standards.

As widely recognized by health systems around the world, a high salt consumption can be dangerous to your health.

It is time to evolve.

IDEALE is a natural and original product which allows you to take care of your well being

without giving up on flavor and taste.

LESS WATER RETENTION

IDEALE contains fewer and shielded sodium ions

which results in a lower water retention and

a consequently reduced risk of developing cellulitis.

NEW

REDUCED BLOOD PRESSURE

A decrease in sodium consumption

is directly related to reduced blood pressure

which can prevent cardiovascular diseases.

NEW

is the revolution you need

WHY CHOOSE

in the use of salt

Page 8: THE FUTURE OF SALTWatch out! 75% of the salt we eat is hidden in the food we buy. Eat less than 6g a day to improve your health. World Salt Awareness Week 29 th Februar y - 6 th March

ACTIONS AGAINST SALT

Read more onsaleideale.com

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World SaltAwareness Week

26th March - 1st April 2012

To learn more visit

www.worldactiononsalt.com

=LESS

RISK OFSTROKE

LOWERBLOODPRESSURE=

Salt raises blood pressure, increasing the risk of stroke,

one of the biggest causes of death and disability.

LESSSALT

W A S HWorld Action on Salt & Health

WASH Stroke poster final AW_Layout 1 22/12/2011 15:04 Page 1

75% of the salt we eat is hidden in the food we buy.

Check the label and switch to less salt! #eatlesssalt

World Salt

Awareness Week

20-26 March 2017

To find out how to eat healthily visit

www.worldactiononsalt.com

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The forgotten killer.

Watch out! 75% of the salt we eat is hidden in the food

we buy. Eat less than 6g a day to improve your health.World SaltAwareness Week29th February - 6th March 2016For healthy eating tips visit

www.worldactiononsalt.com#LessSaltPlease

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HAS HELPEDSAVE TENS OFTHOUSANDS OF LIVES OVER THEPAST 10 YEARS

Watch out! 75% of the salt we eat is hidden in the food

we buy. Eat less than 5g a day to improve your health.

IN PROCESSED & RESTAURANT FOODS

75 of americans%

Health Appearance9 out of 10 Americans consume too much sodium.

restaurants

supermarkets,convenience stores

65% 25% 10%

WHERE DOES IT COME FROM?

HIGH BLOOD PRESSUREis a leading risk factor for death in WOMEN

in the United States, contributing to nearly

200,000 female deaths each year. That’s nearly five times the 42,000

annual deaths from breast cancer.

2013-2020GLOBAL ACTION PLAN

FOR THE PREVENTION AND CONTROL OF NONCOMMUNICABLE DISEASES

A 10% relative reduction in prevalence of insufficient

physical activity.

A 30% relative reduction in mean population intake

of salt/sodium.

A 30% relative reduction in prevalence of current tobacco use

in persons aged 15+ years.