the future of payroll giving: creating a culture of philanthropy 2012 payroll giving conference june...
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The Future of Payroll Giving:Creating a Culture of Philanthropy
2012 Payroll Giving Conference
June 27, 2012
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AFP Largest community of fundraisers in the world 28,000 members 230 Chapters in the United States, Canada, Mexico, Egypt,
Hong Kong, Jakarta and Singapore
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AFP Partnerships and Alliances Institute of Fundraising Fundraising Institute of Australia Indira Ghandi National Open University (IGNOU) Tec de Monterrey in Mexico
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History of Payroll Giving 1887: Religious leaders in Denver create first comprehensive,
community-wide campaign 1913: First Community Chest organization formed 1950: More than 1000 Community Chests across the US 1960: Modern United Way takes shape; work place giving
takes off
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Giving in the US Total giving hovering around $300 billion annually over the
past several years
Payroll giving remaining at less than two percent of overall giving: about $4 billion annually
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Participation Rates 1960s and 1970s: 70 – 90 percent not uncommon
2005 - 2010: 30 – 40 percent on average
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Decreasing Participation More ways to engage More choices of charities More opportunities to engage in the workplace Lack of technology
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IOF Principles Universality Connectivity Portability
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A Fourth Principle Universality Connectivity Portability Corporate Buy-In and Empowerment
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Benefits of Workplace Giving Harvard Business Review Study
199 studies, covering 152 organizations in 26 countries Profitability increased by 16% Productivity increased by 18% Customer Loyalty increased by 12% Quality increased by 60%
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Best Practices and Trends Corporate branding Choice Technology Engagement Benchmarking
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UK Payroll Giving Unique opportunity that the US does not have Bring together government, charities and donors Foundation has been built—new and existing pieces need to
put together Focus on creating a culture of philanthropy