the future of media, news, data and the monitoring business

7/28/2019 The Future of Media, News, Data and the Monitoring Business

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Gerd Leonhard

Futurist, Author, CEO

The FuturesAgencyBasel, Switzerland

The Future of Media, News,Data and the monitoring business


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Networked news & Media


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Networked Society

Networked Media

Networked business


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Change the instruments, and youwill change the entire SocialTheorythat goes with them

Bruno Latour 2009


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Social-Local-

Mobile(SoLoMo)

Media, News.Information. Data.


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SoLomo everywhere


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Social Networks are the newbroadcasters


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Media Business as usual is fading quickly


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Toxic Assumptions -what was yesterday may just be... History

*hat Tip to Neil perkin


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Build value around the Core


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Dont be Like the music Business :)


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Accessnot ownership


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Explosion of disruptive

habits


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The users are the content, too

Participation culture


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Disruptor be disrupted


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Its become very, very clear to me that

digital trumps printand that pure digital, without any legacy costs...

massively trumps print

David Bradley Theatlantic
http://www.nytimes.com/2012/09/24/business/media/with-digital-only-quartz-atlantic-to-cover-business-world.html?pagewanted=allhttp://www.nytimes.com/2012/09/24/business/media/with-digital-only-quartz-atlantic-to-cover-business-world.html?pagewanted=all


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Soon, Print is just another screen


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Media is rapidly becoming disembodiedGazeta Wyborcza Gazeciarz digital newspaper delivery Via Youtube

New Interfaces


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New Interfaces

Dr. Michio Kaku via Youtube

Print & Digital is amalgamating


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Print & Digital is amalgamating

From Paper Culture to


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From Paper Culture to

Screen Culture


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2 parallel models required...

Media Monitoring X.0

Media Mon1toring 1.0


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The total convergence of

Internet and

Television

A huge opportunity


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A huge opportunity (imho)


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MarketMaker

Digital media knows no silos


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TVRadio

Print

Inter

net

Mobile

Social

Digital media knows no silos


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Pay will


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Pay-willnot Pay-wall:)


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Relevance not Noise


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Relevance not Noise


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New technologies. New Data.

New Models


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Trust & Reputation monitoring


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Trust & Reputation monitoring*Hat-tip to Rachel Botsman collaborative consumption

Freemium


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Freemiumcan be a very powerful model


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If one of your missions is to make data

tangible

Helping your clients to really


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Helping your clients to really

understand things


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Going way beyond the obvious will be crucial


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Going way beyondthe obvious will be crucial


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MonitoringData &

InformationManagementBusiness


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RealTime

Cross platform


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Cross-platform


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newly & truly

Intelligent


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newly & trulyIntelligent

Technology is forcing us to create new


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Technology is forcing us to create newEcosystems

APIs are an expression of inevitable


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interdependence


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Creativity is theresidue oftime wasted*Albert Einstein

Summary - Things to remember :)


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Thanks for


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Thanks foryour time!

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the future of media, news, data and the monitoring business

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