The Future of Information and Communications Technologyfor workplace learning delivery and in general.

THE FUTURE OF ICT

Learning Objectives

By the end of the lesson you will be familiar with the future of information and communications technology.

Here are the top five areas that the future of ICT will impact globally this year and onwards.

#1

CUSTOM CONNECTIVITY AND CREATIVITY

#3

ALTERNATE AND ENHANCED REALITIES

#5

NEW MOBILITY

#2

RESPONSIVE ENVIRONMENTS

#4

CONTENT IS CURRENCY

Scope of the Lesson

#1CUSTOM CONNECTIVITY & CREATITIVY

It’s all about consumer choice, control and expression

Wearable devices (watches, glasses, appliances) that let you access and manage your own personal ecosystem of content

3D printers that let you design your own food, clothing, products, style and identity

RICH DATA

Brands can access real behavioral data to inform decision making. Consumers can access, manage their data (life tracking) to monitor and improve their lives.

#1CUSTOM CONNECTIVITY & CREATIVY

PERSONALIZED &CONTEXTUAL

The next media frontier is wearables and the Internet of Things; Marketers must balance privacy with content/messaging relevancy, and format

#1CUSTOM CONNECTIVITY & CREATIVY

CO-BRAND EXPRESSION

Creative opportunities for co-creation, customization of products and services, and brand collaboration (i.e. fashion+tech)

#1CUSTOM CONNECTIVITY & CREATIVY

#2RESPONSIVEENVIRONMENTS

Sensored surroundings, pervasive screens Interactive interfaces, visual projections

Smart homes with embedded sensors everywhere that respond to movement, sound, touch, temperature and more.

PERSONAL ECOSYSTEM

Meaningful data to develop new products + services that help people build smarter homes, smarter retail spaces, smarter travel, etc.

#2RESPONSIVE ENVIRONMENTS

LIVING EXPERIENCES

Spaces that is responsive to facial recognition, physical movements, audio, temperature, time and light.Personalizes accordingly

#2RESPONSIVE ENVIRONMENTS

FRICTIONLESS & INTEGRATED Sound blends into light and into video to seamlessly create ambient experiences for personal and group styles/moods

#2RESPONSIVE ENVIRONMENTS

#3ALTERNATE &ENHANCED REALITIESBlending physical and digital worlds to enhance life experiences.

Virtual reality is a fully 360º immersive view of an alternate world.

Augmented reality is an added layer of relevant content but doesn’t replace the real world that you are experiencing.

MEDIA ACTIVATION

Activate traditional media, events and products within augmented reality and gestural control

#3ALTERNATE & ENHANCED REALITIES

PRODUCT CONSIDERATION

3D exploratory trial before product purchase – visualize choices (i.e. travel, house, car)

#3ALTERNATE & ENHANCED REALITIES

LIVING STORIES

Immersive storytelling of visual, audio, gestural live training.

#3ALTERNATE & ENHANCED REALITIES

#4CONTENTIS CURRENCY

Fusion of content with technology to connect to people’s passions points

Higher fidelity forms, 3-D, 4k, live streaming, user-created, and across multiple platforms

BRAND DIFFERENTIATION

Beyond hardware, quality content delivers added value.Shared partnerships and owned media should be leveraged

#4CONTENT IS CURRENCY

CHOICE IS VALUE

Flexibility, options.Adaptability to what consumer wants, when and how they choose, on any platform or device.Smart TVs and universal OS

#4CONTENT IS CURRENCY

#5NEWMOBILITY

More versatile ways of getting around, moving and managing space, new business models

Drones, electric scooters, autonomous cars, robotic helpers and automatic bikes.

Commercial drones are set to build highways in the sky.

LOCATION-BASED MARKETING

New connected ways to reach people on-the-go through video, gps notifications, sponsored routes, targeted coupons/offers, digital signage, mobile commerce

#5NEW MOBILITY

PERSONAL ROBOTICS

Automated services in home, at store, in office create opportunities for brand support and relevant content

#5NEW MOBILITY

UNIQUE ACCESS & PERSPECTIVES

Capture images of places and things beyond the realm of the ordinary.

Provide unique images and stories from around the world.Remote delivery mechanism

#5NEW MOBILITY

COMP131