H E A LT H C A R E 2 0 1 7 >

T H E W O R L D ’ S L A R G E S T I N D U S T R Y

> H E A LT H C A R E

> E X T R E M E D I S R U P T I O N X 8

AR

AI

Blockchain

Drones // Zipline

IoT

Robots

VR // We Are Alfred

3D printing

> A I M S = 3

Enhance the care experience

Improve the populations health

Reduce the cost

> P L AY E R = 3

the incumbent players

the traditional players

the disrupters

> T H E R E W I L L B E C A S U A LT I E S

The threat to traditional innovators is that as health information is digitised and new kinds of patient data arrives from better screening, sensors and

even from social media, payers (insurers/governments) can get much better insight into

which treatments improve outcomes.

This will introduce value-based reimbursement.

If a drug / device doesn’t demonstrate an improvement, it will not be bought.

> H E A LT H C A R E I S . .

> Not just about illness, it is about wellness and wellbeing

> It is about prevention

> Patient centric and integrated

> Connected: patients helping other patients

> Built on evidence + focussed on outcomes

> Personalised, customised and precise

> Focussed on engagement

> Digitised

> A consumer market

> Interoperable

> Continuous care

> B E I N G D I S R U P T E D

S E L F M O T I VAT E D

> W E L L N E S S

Image source: TechCrunch

D I V E R T F R O M P R I M A R Y C A R E T O T H E C O L L E C T I V E C O M M U N I T Y

> W E L L N E S S

1 0 , 0 0 0 S T E P S P E R D AY

D R . Y O S H I R O H ATA N O , T H E K Y U S H U U N I V E R S I T Y O F H E A LT H A N D W E L FA R E

1 9 6 0 ’ S !

> M O N I T O R E D

Image source:The Rise of Consumer Health Wearables: Promises and Barriers

5 0 %F I T N E S S D E V I C E A B A N D O N E D @ 3 M

G Y M M E M B E R S H I P A B A N D O N M E N T @ 3 M8 0 %

. . B U T C O N N E C T P E O P L E T O G E T H E R A N D A B A N D O N M E N T D R O P S

B E I N G S E L F A W A R E A N D TA K I N G T I M E T O R E L A X

> M I N D F U L N E S S

B E I N G A W A R E O F H O W T O TA K E C A R E

> P R E V E N T I O N

T H E PAT I E N T S H O U L D B E AT T H E C E N T R E O F T H E I R C A R E A N D B E A N A C T I V E PA R T I C I PA N T

> PAT I E N T C E N T R I C

Image source: Oliver Wyman

D O C T O R S / / PAT I E N T S F O R M C O N N E C T I O N S T O S O LV E P R O B L E M S T O G E T H E R

> S O C I A L C O N N E C T I O N S

L I K E M A N Y T H I N G S , W E N E E D E V I D E N C E T O B E C O N V I N C E D .

W E A L S O W A N T A N O U T C O M E

> E V I D E N C E + O U T C O M E S

B E W A R E O F M A K I N G FA L S E C L A I M S

> N O E V I D E N C E

$5.1M of refunds

$14K fine for two developers

– T H E R O YA L C O L L E G E O F P H Y S I C I A N S

You should not use medical apps, including web apps, that do not have a CE mark.

You should check that the actual version you are using has the CE mark.

If there is no CE mark, you must urgently ask the app’s developers to obtain one; meanwhile, you

should stop using the app.

Always exercise professional judgement before relying on information from an app.

P E O P L E W A N T I N F O R M AT I O N T H AT I S P E R S O N A L I S E D A N D C O N T E X T U A L

> P E R S O N A L I S E D

Image source: MIrrorWeb

A L E X A I S N O W C O N N E C T E D T O W E B M D .

T H I S I S N O T A D O C T O R .

I T D O E S N ’ T K N O W T H E D I F F E R E N C E B E T W E E N A H E A R T AT TA C K A N D A N A N X I E T Y AT TA C K .

P E O P L E M I G H T N O T K N O W T H I S .

> P E R S O N A L I S E D

1 B I L L I O N H O U R S / D AY

T H E A M O U N T O F H O U R S W AT C H I N G Y O U T U B E

S O U R C E : Y O U T U B E

E N G A G E M E N T I S N ’ T A ‘ O N E - O F F ’ .

I T M U S T B E S U S TA I N A B L E

> E N G A G E M E N T

7 principles of patient engagement

> Communicate in my language > Support those who support me > Deliver what information I want, when I need it > Support my good behaviour > Address the failings but coach positively > Turn triggers into habits > Help me understand the journey

Image source: Vigyanix

> I T ’ S D I G I TA L : E N D

– P R O F E S S O R B R I A N D . S M I T H

“If companies wish to dominate the patient payer market for advanced healthcare products,

companies will need to acquire a whole new set of consumer market capabilities.”

of consumer market capabilities. ”

I T D O E S N ’ T H AV E T O B E C O N N E C T E D T O E V E R Y T H I N G .

J U S T T O T H E C O R R E C T T H I N G S .

> I N T E R O P E R A B L E

C O N N E C T E D S E N S O R S

C O N N E C T I O N T Y P E

A G G R E G AT I O N M E T H O D

L I N K E D S E R V I C E S

W E I G H T S C A L E S

Z W AV E

H E A LT H C A R E

P R O V I D E R

H O M EB L O O D

P R E S S U R EU S B P C / L A P T O P

B E D / C H A I RG L U C O S E

M E T E RE T H E R N E T

M O B I L E P H O N E

F I T N E S S S E R V I C E

I M P L A N TP U L S E

O X I M E T E R3 G / 4 G / 5 G

TA B L E T D E V I C E

B A B Y S P I R O M E T E R Z I G B E EP E R S O N A L

H E A LT H S Y S T E M

E H R

P E R S O N A L E M E R G E N C Y

P I L L T R A C K I N G

B L U E T O O T HC O N N E C T E D

H U B

C O N S U M E R D E V I C E S

P E D O M E T E R N F C S E T- T O P B O X

I M P L A N T M O N I T O R

W E A R A B L E W I - F I

NETW

ORK

INFR

ASTRU

CTU

RE (WIRED

/ WIRE

LESS)

A S A N D W H E N W E N E E D I T

> C O N T I N U O U S C A R E

E D U C AT I O N I S K E Y

– T H E O D O R E L E V I T T

“Creativity is thinking up new things.

Innovation is doing new things.”

2 0 1 7 T R E N D S

• Data driven marketing

• Collaborative team working

• Mobile & IoT

• Culture

• Integration & ROI

> B R I N G I N G I T H O M E

Source: Adobe Marketing Trends Survey 2017 . 14K marketers

/ / E N D