the future of daily deals - webbar - thomasbcn
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The future of daily deals - Webbar - ThomasBCN What to expect in 2012 Where startups could still fit in Featuring: groupon crowdsauce toomble scvngr thelevelup ifeelgoods spockly willing opideal letsbonus buytheface bukingo oooferton planeo dscuento cholloslocales elgrupazo dooplan offerum ratealo yunait groupalia lanoite mensvida promocionesfarma gamesliveshop mequedouno deskontu offerfest nvivo coupies caravantobuy grupea kactoos kentikriTRANSCRIPT
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The future of daily deals
What to expect in 2012
Where startups could still fit in
@ThomasBCN
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2007
“Group buying” : Where we stand?
1999 2004
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2009-2011 Growth, UA
Investment/fundraising
Aggregators 1000+ clones
…
“Group buying” : Where we stand?
2007 1999 2004
?
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“Group buying” : Where we stand?
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Many fierce competitors Customer Awareness User Adquisition Costs Database churn Intern HR/Management Slower growth … peak? Lower Email opening rates Consumer loyalty Groupon stock value?
2012: market maturity?
+ Investors ask for ROI
Tougher conditions
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Internationalisation
Offer Expansion
Concentration
Abandon & closures “1/3 de los clones de Groupon han cerrado o han sido adqueridos” BrainSins Blog, Sept 2011 “It’s really easy to get into the daily deals’ market… but it’s not easy to run a daily deals’ site, Mary Song, CEO of travel discount site Yuupon
2011-2012 : Already happening
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High quality deals SoLoMo Social Local Mobile - Apps
Timing Digitalization
Monetization
Trends & Ideas to survive:
Features
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Verticalize Niche markets
Communities Regional Thematics Hubs
Trends & Ideas to survive:
Differentiation
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Loyalty/Retention
Business intelligence Segmentation
Behaviourial targeting Customization
Gamification!
Trends & Ideas to survive:
Differentiation
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Real group buying
crowdsourcing meets Ecommerce Push VS Demand-oriented business models
Startup disruption
= +
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New concepts! Daily deals provider? Second market? Good cause? Social Commerce Networks? Labels?
Startup disruption!
Add your awesome idea here!
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Thanks!
Contact @ThomasBCN http://linkd.in/thomas-bcn or Now at the (Web)bar!
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