the future of content by jayme soulati
TRANSCRIPT
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ConvergeSouth
October 11, 2013Greensboro, NC
What Is Your Future With Content?
Presenter: Jayme Soulati
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Today’s
Goal
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On Deck: @Soulati. What Is Your Future With Content?#ConvergeSouth
(74)
Is content marketing overrated, asks @Soulati. Not if your brand is behind
it. #ConvergeSouth Put more than best forward. (20)
Tweet Alert!
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The discipline of creating quality branded editorial content across all
media channels and platforms to deliver engaging relationships,
consumer value and measurable success for brands.
Content Marketing Association website
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WHAT IS CONTENT MARKETING?
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WHAT DOES CONTENT MEAN TO YOU?
IT WILL: • Brand you• Enable your growth• Define you as a blogger • Embody your online influence• Define your professionalism• Create your authority
HOW CAN YOU RISE TO THE OCCASION?
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• 62% of 3000 marketers said they want to “master” blogging.
• 86% of influential marketers blog consistently
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CONTENT: BLOGGING
1 Social Media Examiner 2013 Social Media Marketing Industry Report 2 Technorati Digital Influence Report, 2013
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Get Jon Buscall’s
Podcasting Book FREE
• 5-fold increase in marketers as podcasters in 2014
• 24% will add to content marketing strategy
(? New autos, more smart devices, mobile podcasting by Apple)
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Resources.jontusmedia.com/podcast-ebook/
CONTENT: PODCASTING
Social Media Marketing Industry Report 2013, Social Media Examiner
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WHAT CONSTITUTES BLOGGING?
Building Relationships
Writing consistently
Finding a specialty
Having purpose (goals)
Appeal, Authority, Authenticity
Personality
Inspiration & Creativity
Giving & Nurturing
Teaching
Loving it
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TIMELINE OF A BLOGGER – YEAR 1
• Web Design
• Plug Ins
• Programming
• Hosting
IT
• Goals
• Branding
• Pick a Team
Strategy• Topics
• Ed Cal
• Posting Frequency
Content
Pre-Launch
Month 1
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TIMELINE OF A BLOGGER
• Social Shares
• Comment Systems
• Design
• Analytics
IT
• Community
• Brand Yourself
• Relationships
Strategy• WRITE!
• Use Ed Cal
• Post Frequently
• Social Channels
Content
-1 LAUNCH!
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Uncover remarkable connections to create natural relationships for
strengthened engagement said @Soulati. #ConvergeSouth (20)
#RockHot™ Tweet Alert
Tweet Alert!
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WHERE ARE YOU?12
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TIMELINE OF A BLOGGER
• SEO
• Analytics
• Plug Ins
IT
• Community
• Comment all over
Strategy• WRITE!
• Invite guests
• Write a series
Content
-1 LAUNCHMonths
1-5
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List.ly
Shareaholic
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TIMELINE OF A BLOGGER
• New design
• Best Comment System
• SEO/Analytics
IT
• Build Community
• Brand Yourself
• Niche & Voice
Strategy • How-to/Tips/Best
• Lists & List.ly
• No echo chamber
• Read! Twist Topics
Content
-1 LAUNCH 1-5Months
6-12
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IT
Strategy
Content
Analytics Branding Authenticity
TIMELINE OF A BLOGGER – YEAR 2
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How Many Are You Doing Well? How Do You Know?
SOCIAL ENGAGEMENT CONTENT MARKETING
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9 out of 10 kids with dogs agree...
ruining your
reputation is
child’s play!
let trackur monitor your online reputation
trackur.com, social media monitoring without the hassle!(get a month free when you mention the dog)
http://trackur.com?rel_id=16 * *affiliate
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The Happy Friday Series38 Guest Authors
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NATURAL CONNECTIVITY
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SlideShare
Blogging Communities
Steamfeed
Professional
Blogger Jayme Soulati
InkyBee
Blogger
Beat
TriberrYOU
NO LONGER A BLOGGER OF ONE!
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What Does This Mean?
BLOGGING IS NO LONGER ENOUGH!http://soulati.com/blogging-is-no-longer-enough
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YEAR 3 !
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TIMELINE OF A BLOGGER
• Analytics
• Data Insights
• Mobility
• Digital Strategy
IT
• Lead Generation
• Monetization
• Partnerships
• Authority
Strategy • Email Newsletter
• E-book
• Specialty Topics
• Photo Library
Content
-1 LAUNCHMonths
1-5YEAR
THREE
Year 2
Months
6-12
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The Blend: Digital Marketing
• Email Marketing• List Building• Calls to Action• Landing Pages• Certification
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• First Book• Self-Published• Hybrid Publisher
• Amazon Kindle
Buy This Today!
Psst! Trade you--email for a
book!
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After Book 1: What Happened?
IABC Louisville
& Louisville
Digital Association
Converge South
…
ProfNet Twitter Chat
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2,546 views/4 weeks
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Book Two Debut!
MessageMapping.co
E-Book Only E-Commerce First-Timer
Message Mapping: How to Sizzle External
Communication with a #RockHot™ Tool for Leaders
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NO MORE ONE DIMENSIONAL BLOGGING!
#SyndicationAutomation
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The Future of Content Marketing
Heidi Sullivan, SVP, Digital Content, Cision
Jayme Soulati, President, Soulati Media
Halloween Thurs., Oct. 31, 20132 p.m. – 2:45 pm ET
You’re Invited to a Conversation…
REGISTER FREE: https://www3.gotomeeting.com/register/150480038
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Hybrid PR Blend: Digital, Social, Content Marketing & Message Mapping for Business
Writing with Verve on the Blogging Journey, April 2013
Message Mapping: How to Sizzle External Communication with a #RockHot Tool for Leaders
October 2013
Buy it: http://MessageMapping.co
937.312.1363
Jayme Soulati Soulati Media, Inc.
@SOULATI @MESSAGEMAP