the future of classifieds & selling (icma 2010, vienna)
Post on 17-Oct-2014
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DESCRIPTION
This is the high-res version of my presentation on the Future of Classifieds & Selling Online, at the ICMA 2010 conference in Vienna, see http://gerd.fm/dfkawpTRANSCRIPT
![Page 1: The Future of Classifieds & Selling (ICMA 2010, Vienna)](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5440e295b1af9ff74b8b457e/html5/thumbnails/1.jpg)
Gerd Leonhard Media Futurist / The Futures AgencyGerd Leonhard TheFuturesAgency @gleonhard MediaFuturist.com
What’s next in Classifieds, Advertising and Online Commerce
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Disruption is everywhere
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Gerd Leonhard Media Futurist / The Futures Agency
We are here
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Gerd Leonhard Media Futurist / The Futures Agency
![Page 5: The Future of Classifieds & Selling (ICMA 2010, Vienna)](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5440e295b1af9ff74b8b457e/html5/thumbnails/5.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
![Page 6: The Future of Classifieds & Selling (ICMA 2010, Vienna)](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5440e295b1af9ff74b8b457e/html5/thumbnails/6.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
Mobile + Broadband + Social + Video:Disruption similar to the Printing Press
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Gerd Leonhard Media Futurist / The Futures Agency
![Page 8: The Future of Classifieds & Selling (ICMA 2010, Vienna)](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5440e295b1af9ff74b8b457e/html5/thumbnails/8.jpg)
Source: Slideshare / Jon Bishop
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The result of digitization: explosive consumer empowerment, everywhere
The ‘people formerly known as consumers’
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Fan before Customer
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Source: Hugh McLeod
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Trust is amplified in a social setting
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Hyper-collaboration not hyper-competition
Don’t be surprised
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Think like Google
source: Jeff Jarvis
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Social Commerce is the Future of Selling
Put more “Social” into “Classifieds”
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Connected users are dramatically different
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Match-making has changed forever
Source: Flickr.com/cobalt123
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Gerd Leonhard Media Futurist / The Futures Agency
Marshall McLuhan (November 14, 1971)
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Technology
Human Behavior
Culture
Business
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Gerd Leonhard Media Futurist / The Futures Agency
‘Consumers’ love involvement
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Gerd Leonhard Media Futurist / The Futures Agency
![Page 23: The Future of Classifieds & Selling (ICMA 2010, Vienna)](https://reader034.vdocuments.mx/reader034/viewer/2022051411/5440e295b1af9ff74b8b457e/html5/thumbnails/23.jpg)
Gerd Leonhard Media Futurist / The Futures Agency
GenY: Ambient Broadcasters
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Gerd Leonhard Media Futurist / The Futures Agency
The atomization of markets will continue
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Gerd Leonhard Media Futurist / The Futures Agency
The Future: Masses of Niches
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Gerd Leonhard Media Futurist / The Futures Agency
Increasing Tribalization of Society
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The deal: shift control to the users in order to gain reach
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source: soapboxincluded.com
Finally, Business becomes social *
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... and social is the new Search
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Mobile devices are the new... TV, Radio, Newspaper, Computer...
Wallet, Bank, Camera...
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Classifieds + Mobile: a marriage made in heaven
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Gerd Leonhard Media Futurist / The Futures Agency
And pretty soon, TV = Internet.
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Gerd Leonhard Media Futurist / The Futures Agency
So how can you redefine your business?
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Making money when ‘everything is free’
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The Future is... Permanent Beta
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Expect Zero Tolerance for Irrelevance
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The opportunity:Provide elegant organization, context and added values
to people that may already be doing
what they want to do
(i.e. buy and sell) *Hat tip to Jeff Jarvis
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Get Real-Time, Mobile, Social. Now.
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Gerd Leonhard Media Futurist / The Futures Agency
Bet on the power of the human link!
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Investigate Group Buying
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Give something to get something
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Gerd Leonhard Media Futurist / The Futures Agency
Look at alternative currencies
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Make fans - not just users.
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“All progress depends on the unreasonable man” George Bernard Shaw