the future of business journalism @sustbusiness / #projectnz [email protected] / twitter...
TRANSCRIPT
The future ofbusiness journalism
@sustbusiness / #ProjectNZ
[email protected] / Twitter @RodOramNZ +64 21 444 839 / Kiwiki on Facebook
Rod Oram’s presentation toProject NZ, Auckland, September 3rd, 2015
NZ’s share of assets in infant formula value chain – 40%NZ’s share of profits in infant formula value chain – 12%
Complexity of economiesThe more diverse & complex an economy is…the richer it is
Long-term research by Harvard & MIT
http://en.wikipedia.org/wiki/Economic_complexity_index
People, planetVision 2050
A very challenging roadmapfor corporate development by World Business Council for Sustainable Development
Vision 2050 Global report at:
http://www.wbcsd.org/vision2050.
aspx
…NZ version too
RevolutionLed by John Elkington and others
www.breakthroughcapitalism.com/
• Utter breakdown in existing media business models
• Starved of resources and talent
• Short of ideas, analysis and insight
• Losing egnagement with readers / listeners / viewers
• …so let’s sell them stuff and entertain them
• …let’s “co-create” with our subjects
@sustbusiness / #ProjectNZ
Travails of NZ media
• Achieve huge scale
• Generate revenues
• Invest in people and content
• Works for global brands…and big markets
• But the smaller the market, the harder it is
• NZ is a miniscule market…so it’s exceptionally hard
• NZ online subscriptions per week:
• Financial Times: $4.29 NBR: $5.50 Economist: $6.50@sustbusiness / #ProjectNZ
New media models can work to…
• Report and reveal
• Analyse and give insight
• Contest ideas
• Hold people accountable
• But NZ business media must have their own Breakthrough Capitalsm
• …invent radically new business models
• …lock on to sustainabiity as the future of business@sustbusiness / #ProjectNZ
The media job…hasn’t changed