the future of beer
DESCRIPTION
The Future of Beer. Wall Street Journal Presentation Patrick Olds Drew Richards Jordan Rowsey Lee Saunders. Hops: What they are. Beer is made of three main ingredients: Water, Barley, and Hops. Hops add flavor and aroma More hops in a beer makes the beer more bitter and bolder. - PowerPoint PPT PresentationTRANSCRIPT
The Future of Beer
Wall Street Journal Presentation
Patrick OldsDrew RichardsJordan RowseyLee Saunders
Hops: What they are
Beer is made of three main ingredients: Water, Barley, and Hops.
Hops add flavor and aroma
More hops in a beer makes the beer more bitter and bolder.
Hops are primarily grown: Hallertau region
of Germany
Willamette and Yakima valleys in the United States.
Shortage of Hops
10,000 acres of hops world-wide were lost this past year Poor weather conditions
Growing demand in Asia
Reduced acreage due to real-estate development
Shortage on hops caused an increase of price Price per pound went from $3-$5/lb to
around $20-$40/lb
Smaller, independent breweries were forced to raise retail prices
Sierra Nevada raised price of 6 packs by 50 to 60 cents
Along with the shortage of hops, there is increase in demand for them Bolder beer styles have become more
popular recently
In the past year, 47 of the top 50 brewing companies have grown in production to keep up with demand
Brewers – what they are doing
Brewers are resistant to reducing products containing hops
Recipe changes is one alternative
Substituting hops is effective in conserving hops with greater demand
The bitter hops are easier to substitute than the aroma hops
Some “hoppier” beers are only produced in limited quantities because of the price of hops
Companies are creating new beers, which rely less on hops
Chocolate-OatmealStout
In review…
The future of beer seems pretty secure Though hops are lacking, industry
continues to grow
8,500 acres of hops planted in U.S.
11,000 acres worldwide
Hops planted are bitter hops Don’t reach full maturity for 3 years
Don’t do as much to give unique taste
Altered recipes Less diversity in styles
“Things are predicted to get a little better … but it’s definitely not in the clear.”
--Mr. Koch of Stone Brewing Co.