JAN DERUYCKBus Dev Manager, In The Pocket

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BEACONS: THE FIRST STEP IN IOT

WHAT DO YOU NEED?

Display

Notif cationi

Cancel

Message

Yes

IndoorMaps

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1 m 3 m15 m

35 m

50 m

-30 dBm -20 dBm -12 dBm -4 dBm 0 dBm

NFC: 40 cm

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Beacon-active users need to enable • Bluetooth • Location services • and Notifications to interact.

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Do you have bluetooth on?

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Do you allow location-based services?

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Do you allow notifications?

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We don’t have an app so beacon tech is not for us…?

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Apps

Beacons Content

13

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Publisher

Venues Advertiser

14

HOW TO CREATE GREAT (BEACON) UX

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Set stakeholder expectations

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Beacons are an add-on

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Pilot First

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Limit n° use cases

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Define the KPI’s

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Create a detailed layout

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Choose type & n° beacons

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196(96%)

(96%)

137

51(25%)

(5%)

750(24%)

12(6%)

(23%)

32

Q3% of total companies in Proxbook

Q2

iBeacon

Apple Google Google

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Explain with on-boarding flows

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Make sure your notification copy is crystal clear

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Measure and analyse

WHY START A BEACON PROJECT?

BUSINESS VALUE

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Online vs Offline Conversion1. Online: 0,5% to 3% 2.Offline:

• 20% fashion • 50% electronics • 95% groceries • 99% quick services

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• 17% higher order amount • 5-8x increase in coupon redemption • 250% higher engagement

McDonalds

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• 20% opened the notification • 12% actual sales conversion • would install app if they knew upfront

Cinema + F&B Campaign

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Online 2 Offline

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=10x eCommerce

EXCELLENT SERVICE

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• Dwell Time € 0,35 / minute • € 1.3 Mio Increase 5 min • 50.000 Delays • € 4.6 Mio Cost per year

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SIBOS• Equal amount of visitors • 60% increase in app adoption • 407% increase in engagement

ENRICH YOUR CRM

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Belfius• Focused • Combination of technology • Simple feedback form

LOYALTY

Citie now 15 coins have been added to your profile, after your visit to Sports Store.

CONCLUSION

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Conclusion• Opportunity • Start small • Create service • Enrich your data • Partner up

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Thank You