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The Future of Augmented Reality

Webvisions PDX 2014 #WVPDX

HELLO

LYNNE D JOHNSON

Content & Community Strategy Consultant lynne@lynnedjohnson.com @lynneluvah

What Is Augmented Reality?

Less like this…

A little more like this…

“AR augments the real world environment with virtual information improving people’s senses and skills.”

- Ronald Azuma, A Survey of

Augmented Reality

For now, it’s mostly this…

AR is mostly thought of as having to do with Head-mounted Display (HMD), but three characteristics enable to include other technologies 1.  Combines real and virtual objects in a real environment 2.  Runs interactively in real time 3.  Registered in 3-D (aligns real and virtual objects with each other)

AR History

Morton Helig 1957

1960’s - Boeing - hands-free flight navigation for pilots 1966 - Prof. Ivan Sutherland - Head Mounted Display (HMD)

1992 - LB Rosenberg - Air Force - Virtual Fixtures KARMA - Knowledge-based Augmented Reality for Maintenance Assistance 1999 - Nara Institute of Science and Technology – First AR Toolkit 2000 - AR Quake - First AR Video Game

AR Historical Timeline

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Internet of Things

Gaming

Where We Are Today

AR Is Everywhere •  Architecture •  Education and Training •  Engineering •  Entertainment (Movies/TV) •  Gaming •  Law Enforcement and Public Safety •  Maintenance and Repair •  Manufacturing •  Marketing •  Medical •  Military •  Print (Books/Magazines) •  Retail •  Robotics •  Social •  Sports •  Tourism

Architecture – Real-time Visualizations

Medical – Overlays of body systems

Retail – Bringing Objects To Life

Robotics – Virtual Humanoid

AR Future

TechNavio's analysts forecast the Global Augmented Reality market to grow at a CAGR of 132.2 percent over the period 2013-2018.

AR Growth

AR Growth Driven By Mobile

“Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.” – Juniper Research

Soon, We’ll Go From Devices

To Deviceless

Future AR Vision – Innovega iOptik

Future AR Health – Google Smart Contact Lenses

Future AR Retail – Intel Digital Signage

Future AR Everything – Wearable Gestural Interface

1.  Technology •  Proprietary Technologies •  User Experience •  Application Barriers •  Graphics Issues •  Hardware Installation Barriers •  Connectivity Barriers •  Mobile - Lack of Browser Standardization

2.  Societal •  Safety •  Privacy •  Security •  Negligence •  Need to prove utility/use case - What is the value for the consumer?

3.  Business/Industry Concerns •  Legal Issues •  Regulation •  Copyright •  Virtual Air Rights •  Need to prove profitability/ROI

Challenges Ahead For AR

THANK YOU