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The Future of Parenting 2030 Nina Frankowski University of Houston Fall 2019

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Page 1: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

The Future of P arenting 2030

Nina Frankowski

University of Houston

Fall 2019

Page 2: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Table of contents

2

Introduction

Executive S ummary

Framing (scoping the project)Domain Description, Domain Map

p3

p5

p9

p14

p22

S canning (collecting information)H istory, Current A ssessment, S can H its

Futuring (describing futures)Inputs, Drivers

----

Futu

ring

Pro

cess

---

-

V is ioning (preferred future & implications)Implications, S trategic Options

Futuring Method p4

p6

Page 3: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Introduction

3

The aim of this project is to explore what parenting may look like in 2030 based on technological and societal changes.

The hypothetical client is a highly innovative health & wellness organization that has noticed an increasing need within their parent customer base for a new type of parental support and a change in the use of their products. A n initial idea of a content creation platform has been suggested, but before prototyping they aim to truly understand the evolving world of parenting and set out to explore on the second horizon.

In a world of rapid technological and societal change, social media and blogs have become the new trusted sources. B ut many times the giant waves of information can be confusing and not very relevant to each specific situation. Therefore, the primary goal is to build a platform for parents/families that does not just talk at them but that facilitates collaboration and community. The secondary goal is to produce innovative product ideas that they know the parents want.

Page 4: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Method

4

B y using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting styles in 10 years time based on technological and societal changes.

Framing - The domain definition, the domain map and the outline of the focal issue frames the project.

Scanning - A timeline of historical events is used to get a sense of how parenting has changed since the 1950’s. A dded is a selection of parenting styles today, and an outline of current conditions. A ll of this is through the lens of technological and societal changes.

Futuring - Four scenarios are then outlined in a 2x2 chart with four opposing uncertainties, followed by narratives that paints the picture of what life may look like and what parents may experience in 2030.

Visioning - B ased on the hypothetical client goals, key implications for the four scenarios are outlined that then informed the strategic options.

The potential next steps would be to work with the client on the prototyping process (designing ) and further help them to implement futuring options (adapting ) S ource: Framework Foresight Model. A ndy H ines. www.andyhinesight.com/foresight-

2/updating- framework- foresight- with- six- apf- competencies

Page 5: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Executive Summary1 focal issueW hat w ill parenting look like in 2030 given rapid technological and social changes?- W hat role w ill parents play in their kids’ development? - W hat can parents do today to prepare for their kids’ future?

6 drivers of change

4 parenting futures

4 implications 4 outcomes

V irtual kids

Transparency movement

P urposeful tech

Kidpreneurs

Page 6: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

FramingDomain description

Domain Map

6

W hat is the scope of the project?

Page 7: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Domain DescriptionW hat does parenting mean today and in the future?

W hat are the key issues?

W hat geographical areas make sense to focus on?

H ow far into the future are we gazing?

DOMAIN DEFINITION

7

P arenting has always been a big topic. B ecoming a parent is a life-changing event, forcing one to face new unknowns. New demandscreate a state of chaos which leads parents to seek support from theircommunity to prepare kids for the best possible future.

Enter digital innovation. Enter globalization. Enter climate change...

P arenting is facing a time of transition with rapid changes intechnology and social norms. On the one hand, it has made parentingeasier and given parents more control and a peace of mind, on theother hand it has caused new concerns and even confusion.

GEOGRAPHIC SCOPE

TIME HORIZON

H 1 2019/20Immediate future

H2 2030 Futuring scope

H 3 2031+

FOCAL ISSUE

US AEUR OP E

W hat will parenting look like in 2030 given rapid technological and social changes?- W hat role will parents play in their kids’ development? - W hat can parents do today to prepare for their kids’ future?

Page 8: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Domain Map

6 areas of exploration identified as key in guiding parenting research.

12 subcategoriesfocused on areas in which technological and societal changes have been significant enough to affect parenting in the next decade.

Multiple topicsrelated to the categories that may bring about future parenting issues

8

Medical care

P arenting

P lay

S chool

Family

Friends

Time

P hysical activity

S tructure

V alues

B ehavior

W ellness

FlexibilityEducationLearning

S ocialR elations

TechMonitoringFamily Unit

H ealth

W ork

Resilience parenting

V irtual communication

A I tracking tools

Interactive learning

New family forms New family norms

A utonomous work

S creen time

S mart homes

Snowplow parenting

Ghost parenting

Telehealth

Laissez faire parenting

Page 9: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

ScanningHistory

Current Assessment

Scan hits9

W hat can w e learn from exploring the past, the present and the fringe w ithin the core domain categories?

Page 10: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Historical eventsKey technological and societal events can be traced to have had significant impact on parenting in the past tw o decades.

B ecause these changes are still prevalent today changes in these areas can be important indications of future change.

Tech innovations tend to be more disruptive and instant w hile societal events signify a longcoming change. .

10

2000s

The Nuclear Family

1950 s

1960s

Women 50% of workforce

B aumrind P arenting Types 1966

Single Parent HH: M/F 3%/10%

Roomba 2002

Facebook2004

AMZ Prime 2006

iPhone 2007

2010

2005

2018

Adoption law for same-sex couples

Same-sex marriage

H onda humanoid robotics program 1980s

Social Robots(Jibo)

2015

Voice Assistants

(Alibaba Genie)

RAPID TECHNOLOGICAL INNOVATION has meant more convenience, connectivity and control for parents and many have triggered key societal change (A irB nB : gig- economy)

KEY SOCIETAL CHANGEShas meant a shifted view on the family unit

AirBnB 2008

AUTHORITATIVE

UNINVOLVED

AUTHORITARIAN

PERMISSIVE

New and evolved parenting styles with new concerns

FaceTime2010

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Current P arentingS tylesA few selected parenting styles that have evolved from the traditional four archetypes: A uthoritative (strict)A uthoritarian (balance)P ermissive (few rules)Uninvolved (no guidance)

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Helicopter

“My child is fragile and must be protected from the dangers of the world.”

Lingering from the 80s

Tiger

“Tough love and carefully planned activities will set my child up for success.”

Helicopter+Authoritarian

Free-range

“Giving my child freedom promotes his independence and self-reliance.”

Opposite of Helicopter

Snowplow (or lawnmower)

“I want to remove all obstacles that may cause discomfort, challenges or struggles.”

New, attention in media

Elephant

“Encouragement, connection and emotional support is more important than academic success.”

Modern attachment parenting

Hummingbird

“I don’t want to interfere too much but still want to be there if my child needs me.”

Modern day authoritative

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Current Conditions Important facts and variables about the domain today.

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DIGITAL HEALTH & WELLNESSTH E GOOD Digital health technology empowers families track their kids’ health, form better habits. and create an overall health picture of children.

TH E B A D Technology causes health concerns; screen time resulting in poor sleep, inactivity and obesity

TH E UGLY B ecause of difficulty to identify causalityfor health problems related to technology, parents are left in limbo with many seeking answers online.

INTERACTIVE EDUCATIONTH E GOOD The explosion of educational apps exemplifies our new world of option and variety. (500,000 iTunes with majority for kids)

TH E B A D P arents’ increased reliance on tech for education raises concerns of reduced creativity among children. P assive

TH E UGLY The guidelines around educational value of digital media is sparse and constantly changing and big controversies are rising.

NEW FAMILY FORMS & NORMSTH E GOOD “De- standardization” of family biographies with more diversity and focus on quality vs structure.

TH E B A D Cultural & religious differences create wider gaps making it especially difficult for the increasing n.o. immigrants and “global” families.

TH E UGLY P arenting dilemma of teaching kids to live in more freedom and identity and protecting them from rising bullying.

SOCIAL INTERACTIONSTH E GOOD Digital technology makes it easy for families to connect. 71% don't believe it harms relationships.

TH E B A D S ocial media causes over- romanticized realities and excessive use is linked to negative cognitive development, social skills and loneliness.

TH E UGLY “The problem with social networking is that they are too good.” S ocial media appeals to brain’s pleasure centre causing addiction.

FLEXIBLE WORKTH E GOOD The gig economy (US 75MM) and new work policies have allowed for more flexible parenting.

TH E B A D No common standards across industries or organizations causes differences in flexibility on a national and international level.

TH E UGLY Despite new policies, in many places a culture remains where parents feel guilty for leaving work to care for a child.

GHOST PARENTINGTH E GOOD A I/robotics is streamlining housework, improving monitoring and increasing safety remotely, giving a peace of mind.

TH E B A D Efficiency comes at the expense of human interaction and teaching responsibility, trust and independence.

TH E UGLY A ttention from parents increases kids’ happiness, academic success and morality. Little is known when in the form of digital device.

The advances in technology and new social norms have given parents more control (TH E GOOD), but also caused new concerns (TH E B A D) and even dilemmas and confusion (TH E UGLY).

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Scan Hits S ample selection from a library of 117 scan hits in “parenting”

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Title Millennials seek parental advice from grandparents rather than Google

New Jersey Gets $2.3M to Expand Telehealth Programs for Children .

Co-parenting with Telepresence robots

Amazon Web Services opens up for robotics applications

Horizon H 1 H 2 H 2 H 1

Description & Source

Millennials go online for literally everything else, but parental advice stays within close family.

In the next 5 years, these funds will be focused on screening kids with behavioral and mental health issues.

In the near future, robots will help remote parents feel closer to their children

A W S added robotics to their library of developer tools. A n open platform with tutorials and knowledge sharing.

Impact It shows that core family values are not easily shaken...or could be that they have revolted against internet advice and don’t trust it…?

It shows that telehealth has reached mass market and no longer in the startup phase. A lso interesting that it’s focused on mental health.

Instead of fearing that “the machines will take over, robots could become a welcome help to be closer to kids

A mazon is helping the democratization of tech innovation making

Category (STEEP)

S ocietal Economic, Technology Technology Technology

Impact High (changes the way we look at Millennial behavior and values)

High Moderate (If it happens it could become popular or it could tank)

High impact for client considering open platforms

Plausibility High (happening) High (funds already granted) Moderate could happen but could also be “skipped” with newer tech

High (happening))

Novelty High High High (now) High (very recent)

Credibility High (survey from well known educational nonprofit)

Moderate -high (seems credible but no other sources are found)

High High (On A mazon website)

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Futuring

Futuring inputs

Drivers

Future scenarios 14

W hat are the possible, probable and plausible futures w e see ahead?

Page 15: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Futuring Inputs

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H ealth & w ellness toolsFrom 2011 to 2016, US telehealth service use rose

+643%

H arm due to techB etween 2010 & 2015 the n.o. 8- 12th graders with high levels of depressive symptoms rose

+33%

P hysical social relationsThe n.o teens who get together with friends daily dropped 40pp 2000 to 2015

- 40%

P arental involvementB etween 1996 and 2016, parents who attended general K- 12 meetings rose from

77% to 89%

Connected homesThe US market has seen substantial growth in n.o. connected homes 2015- 17

+31% CA GR

W ork flexibility2005- 2017 telecommuting in the US increased

+159%

Nuclear familyW hat is considered a US nuclear family dropped from 40% to 20% 1970- 2015.

- 20pp

Trends Plans Projections

IssuesDo the social benefits of tech make up for the potential psychological harm ? Is time spent on screens is eroding or enhancing the quality of learning?Independence vs. safety - how much autonomy is too much?

How can parents ensure their child gets an education that prepares them for the future?

How can parents navigate between what they know and comfortable with, and the ever-changing styles of parenting ?

?

Schools in V A , MD and other states plan to implement guidelines to limit the use of screens in classrooms

In 2020, Amazon is planning to launch a next- generation smart robot for the home that will be powered by artificial intelligence

In 2027, 86.5MM people will be freelancing in the US and will make up 51% of the workforce

B y 2030, professionals will work mostly from home using super- fast data terminals.

Connectivity 2021

Flexibility 2030

Monitoring2025

Connected home applications will represent 46% of M2M connections by 2021.

The global parental control market is expected to reach $3,300MM by 2025(CA GR of 11.5% 2017- 2025)

P ersonal roboticsS ocial robotics to increase (2017- 2023)

+13.75% CA GR

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DriversB ased on scanning and futuring inputs, drivers make up the key building blocks of future scenarios.

6 drivers have been identified and will be used to describe alternative futures

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A dvancements in tracking technology is allowing parents to watch their children’s behavior remotely. A ll tools have their base in the cloud for easy monitoring.

SmartTracking

Kids tracking toolsW ellness devicesB ehavioral trackers (driving etc.)P arental controls (devices)

A new focus on ed- tech tools and interactive teaching has pushed education towards personalized and lifelong learning centered around a child’s interests.

AdaptiveLearning

eLearning platforms (MOOCs)Growth- mindset teachingH ome schooling“Dynamic teaching”

W earable techElectronic medical recordsTelehealth services

Innovation in the health technology field is giving parents productive tools to better track and manage their children's’ health - anywhere, anytime.

Connected Healthcare

S mart home technology is progressing and becoming more accessible for families, assisting in chores, security, entertainment and other day- to- day trials of family life.

IntelligentHomes

S mart voice assistantsS mart home securityFamily robots

“A family is what you make it”. The definition of what constitutes a family is expanding, and so is the definition of the role of parents.

DynamicFamilies

Multi- generational H H sMulti- caretaker H H sLGTB Q H H sB lended family H H s

Continuous innovations in virtual (work) tools and changing cultural norms are enabling parents to have a career while making family a priority.

Autonomouswork

Gig- economyEntrepreneurial boomFlexible corporate policiesCloud services

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FutureS cenariosFrom the futuring inputs and key drivers four archetype futures were created that signify the key patterns of change for parenting.

The archetypes were based on four key uncertainties outlining level of parental involvement and the value of an increasingly automated/digital life

Note: the uncertainties were selected through the lens of “what technology enables and societal norms call for”.

Virtual ParentingLiberal minded parents are driven to create a flexible and efficient lifestyle to support their children's’ development. Eliminating unnecessary chores to give way to self-sufficiency is key. Kids focus on creating learning and play environments anywhere: virtual playground, hologram teddy bear etc, and parents don’t have to bear the burden of cost, time or fear of safety.

Anticipatory ParentingParents are highly involved in their child’s future and carefully anticipate every step, literally. If “snowplow” parenting was a thing a decade ago, where parents help remove obstacles in their children’s path with monetary and networking resources, 2030 is about using predictive tools to track and monitor behavior and course correct even before any obstacles or mistakes arises.

Autotelic parentingFree-range parents lean on technology and societal norms to provide the best tools to support their kids’ development. Learning is about independence and self- learning where kids are encouraged to find their own path. For kids, there is no difference between human and machine intelligence; it’s a part of life and they incorporate it to personalize experiences and connect with others.

Tribal parentingThe new “normal family” comes in any shape and form and caregivers find new and creative ways to connect and learn with their child and their immediate and external environment. Parenting is about shared responsibility - about building “a village” to effectively support their child, themselves and the extended family.

Highly involved

Less involved

Efficiency

Connection

Level of involvement

Val

ue o

f dig

ital l

ife

Page 18: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

She’s a working mother of two. It’s sunday afternoon and while the baby is napping and her tw een is playing w ith her robo- friend in the garden, she quickly checks the family data on the display on the bedroom mirror. B ecause she w orries, all the time. A bout her children’s health, their emotional w ell- being and their future. The w orld seems more uncertain every day. It w as only a few years ago w hen doctors w ere the ones responsible for determining a case of the flu, w hen tech addiction w as just a speculation, and w hen your career w as reliant upon your alma mater. Now , she’s a parent. A nd times have changed. A constant flow of data into her netw ork of screens keeps her informed, more efficient and in control. S he can anticipate every move and make plans, so she shouldn’t have to w orry. S he checks the baby’s oxygen score and nutritional intake. S he averages out her tw een’s w eekly social media hours, checks messages from the teacher bot and upcoming physical activities. It’s a routine that calms her. S he know s that she can trust the baby’s sw addle to keep the right temperature and that her w atch w ill ping before she starts crying for food. The thought crosses her mind that soon her routine w ill be about planning her kids’ educational paths.

Trusts: Data

Anticipatory parenting Tracking life

DriversS mart trackingIntelligent homesConnected healthcareA daptive learning

TrendsP arental monitoring Knowledge sharingP arental edu- involvementTelehealth

ValuesCertainty (control) Knowledge is power

Page 19: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Smart and simple. Lena and Gigi are besties and play every day at school and at home. They both pack their own backpack in the morning with two things: their pink sparkly screen and their lunch. Of course they have a smart watch in case their parents should want to call them for anything, but so far it’s just been another reason to wear something else sparkly pink. They usually meet outside their house in the morning with their bestie- bots walking them to school. Lena named hers R obo-fina and Gigi hers Lulu- bot. It’s their own idea to have robots walking them to school. Their parents’ only stipulation was that they had to come up with a way to save up money to buy the robots themselves. S o Lena and Gigi created a delivery company, offering to bring breakfast pastries to their neighbors on weekend mornings. Now, with the addition of their robo friends, their business has expanded with the robots helping to deliver. Next they may save up for drone- pets that will decrease the delivery time and thus save them more money.

Trust: kids and robots

Autotelic parenting Kids in charge

ValuesGrowth (self- learning)Connection (individual)

DriversA daptive learningIntelligent homesS mart trackingDynamic families

TrendsKidtrenpreneursP ersonal robotics

Page 20: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Picnic Papas. That’s what they call themselves. With pride. The dads in this meetup group go to the park w ith the kids regularly. They engage w ith the most interactive and fun activities they can imagine. It’s all pre- planned via the cloud. Today, they brought their smart rings that track the kids movements to learn how it contributes to their motor development. The results are reported back to the group instantly after the event so all members can learn.One member of the group is A dam, and his son B en. B en is homeschooled because A dam and his partner feel they can offer her more attentive education teaching her the joys of learning vs. a school bench. A dam set up a mixed reality w orld in her playroom. H ere, B en’s grandmother (w ho lives 5 hours aw ay) can do virtual interactive readings w hich keeps B en engaged and entertained. They can also make her room into a 3D pirate ship and go on adventures looking for treasures and many other fun activities. Even though he has used tech gadgets throughout the day, the concept of “screen time” has never come up. Technology is part of his life but he does not often sit in front of a screen for long. It is boring and he know s it’s not good for him.

Trust: relationships (the tribe)

Tribal parenting Connected life

ValuesConnection (kids, tribe)Contribution

DriversA daptive learningIntelligent homesDynamic familiesConnected healthcare

TrendsGlobal familiesDecline of physical social relationsP ersonal robotics

Page 21: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

title

Smart and simple. The Johnson-Keith co-parenting household is on their 5th trip this year with their collection of biological and adopted children merged into one family. They invested in a small, fully automated home that essentially takes care of itself (even their plants and their pets) whilst they’re away. Because the co -parents are entrepreneurs and can work from anywhere, the children have learned to be self-sufficient and easily find their way through new experiences in new environments. The parents also gain a peace of mind because they know that what used to require physical presence, such as healthcare and school, can now be taken care of from anywhere. For them, there is no reason not to travel. Compared to their younger years, it’s now so much simpler and faster to travel in terms of lugging personal belongings and time to get places, so parents want to take advantage of that. All their personal information and tracking can be done in a smaller single device, embedded in a piece of clothing or on top of the skin. The kids learn by parents’ example and by trying things out on their own.

Trust: technology

Virtual parenting Freedom and flexibility

ValuesConvenienceGrowth (experience)V ariety (flexibility)

DriversIntelligent homesDynamic familiesConnected healthcareA utonomous work

TrendsGig economy TelehealthW ork flexibilityP ersonal robotics Edtech movement

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VisioningImplications

Strategic Options22

Page 23: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

ClientGoals

The client goal is primarily to support their core (parent) customers in their evolving roles and in preparing their families for a more uncertain future. They also look to generate innovative ideas for future parenting products.

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A large sample of current and potential customers has shown interest in taking creative action themselves and giving back to others. The health & wellness client wants to support their core parent customer by giving them more than just another information blog talking at them and with little relevance to each parent’s specific situation. The idea is therefore to build a platform for the parents/families where they can engage with content, each other and the client.

B ecause each scenario has its own unique perspective on parenting, much based on parenting style and how it may evolve in 10 years time, all four scenarios were considered in the visioning exercise. This way, a variety of options can be explored for prototyping and testing in market.

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Implications analysis

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How can we help parents be more purposeful in their time with kids?

Information overload

Improved knowledge

Tech demo-cratization

More gadgets

More product scrutiny

Quality time

V irtual kids

Transparency movement

P urposeful tech

Tech addiction

How can we help parents feel in more control, and turn the rising flow of data into positive experiences to avoid future mental health issues?

S ocial isolation

Information reliability

P roduct quality standards

Multi- purpose tools

Co- creative tools

How can we empower parents to influence the quality of content and products that will be most useful for their child’s needs and preferences?

A nxious parents who need to feel in control

Convenience driven parents who seek reliability

Involved parents who seek ways to connect

How can we help kids and their parents balance independent creativity and social-emotional learning?

S marter machines

Kids’ machine learning

KidpreneursLack of social-

emotional

Independence & Confidence

S uccess- driven parents who want to be useful

Summary of “3rd order impacts” analysis in which key impacts for client are selected. One technological change (the most significant) for each scenario w as selected. Key impacts for client in red circles.

Scenario Key tech change 1st Order impact 2nd Order Impacts 3rd Order Impacts Focal questions for strategic optionsAnticipatory

Virtual

Tribal

Autotelic

Page 25: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Strategic Options

Four initial (simple) strategic conceptsare proposed, all of which can be used for prototyping to build out further.

Each concept is ranked by investment opportunity (level of effort vs. innovative), and also matched with 1- 2 future parenting archetypes.

The goals refer back to the key question in implications analysis.

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CLOUD EXPERTISEINSTANT, ACTIONABLE, RELIABLE

An information hub where parents and experts create ad-free dynamic content that addresses relevant parenting dilemmas provoking long -term thinking and daily action and efficient tools. Social features such as tags, instant feedback, audio listening keeps content fresh & convenient. Think: Amazon + MIT Tech Review + Twitter

COLLABORATION & ADVICE CONNECTING PARENTS

A n invite- only platform bringing together like minded parents outside their current tribe to recommend and invite trusted experts, collaborate and come up with ideas, strategies and products that sets children up for future success.

OPEN INNOVATION+ TRANSPARENT PLATFORM

A n open innovation and review platform powered by B lockchain that enhances transparency and reliability of content, can track and store idea origination and exchange. Genuine exchange between parents, experts and brands. Less overwhelming and more organized. Could expand to include crowdfunding campaigns.

INTERACTIVE KIDSFOR KIDS, BY KIDS

A platform where kids can build, explore, test, play, interact -merging the physical and virtual worlds. They connect with each other to explore and can even have conferences. Parts are led by (adult) developers, gamers, toy inventors and entrepreneurs that test solutions with kids and empower them to learn on their own. Think: Amazon Web Services + interactive gaming

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Autotelic parents able to suggest a place for kids to grow independently with creative encouragement from other kids and experts

The less involved but highly efficient Virtual parents get instant info on latest tech.

Goals:1 . S atisfies both social-emotional learning and creativity through interaction. 2. Testing of new concepts within platform

Goals: 1. R eliability of information comes from experts so parents can trust constant feed/new knowledge2. R esearch collected to apply to R &D

Goals: 1 . Trusted advice for new ways to leverage more purposeful applications2. Ongoing feedback and learning with client

Goal:1 .New and alternative solutions for kids activities are the focus 2. Monitor customer behavior by tracking

Tribal parents learn by extending trusted tribe. Invite only and application keeps it exclusive and trusting.

Anticipatory parents feel in control by being highly involved, and being able to track all activities.

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Thank you!

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A P P ENDIX

Page 28: The Future of · 2020-06-05 · Method. 4. By using the University of Houston’s Framework Foresight Process, four future scenarios were created that signify key variations of parenting

Implications analysis

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“3rd order impacts”. B ecause each scenario has its own unique perspective on parenting, one (the most significant) change for each scenario was selected for the analysis. Key impacts for client in colored boxes.

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Key change 1st Order impact 2nd Order Impacts 3rd Order Impacts

Antici-patory

Information overload:More anxious parents

P arents buy more gadgets to be able to track and feel in control

Controlled kids: Kids feel controlled and less trusted

A nxious kids rebel against parents’ controlling behaviorLess autonomous kids rely on data for simple decision making, stifling learning

Virtual kids . The new norm is: Gadgets everywhere, tracking everything. Less face- to-face interaction with families and friends.

R educed social interaction skills - emotional connection and communication. A utomated life - increased addiction - stifled learning.

Virtual

Information efficiency : More educated parents, more educated kids

More scrutiny: P arents are more aware and selective of products and content at purchase

P roduct transparency. P arents seek transparency in kids products and content. W ithout clearly stated background, parents won’t buy.

B rands & retailers revamp quality & transparency controls

R ise of custom parental controls

Information reliability. P arents seek reliable information and products for more efficient and effective use.

Increased need for breadth of information collected in one place (time saver)Increased need for easy- to- digest depth of information: the latest science- based data

Tribal

Democratization of technology:W ider pool of tech savvy parents

P arents are able to understand and spend quality time with kids on their terms

Less stressful parenting experienceMore people have more kids, earlier in lifeDivorce rates go down/less single parent households

More purposeful parenting experience. P arents use tech tools for more purposeful play and collaborative learning with their kids

Co-creative tools allows kids learn more earlier due to parental involvement - less tech addictionIncreased multi -purpose tools and reduced mindless content and products on market

Autotelic

Smarter Machines:R obots just as good as parents to help with learning

P arents give responsibility to machines

Kids develop closer emotional relationship with robots than with parents

Detached kids, social- emotional skills underdeveloped

Demand for custom robo- friends soar

Kidpreneurs Kids become highly independent and competitive

S ocial- emotional learning skills underdeveloped