the future looks bright - downtown rochester · the rda brings an energy, excitement, and vitality...
TRANSCRIPT
ROCHESTER DOWNTOWN ALLIANCE PARTNERSHIP PACKET
brightTHE FUTURE LOOKS
“What a great [event] recap! We love working with your team and look forward to more
opportunities in the future! ”- 2018 Partner
Downtown Rochester – or the Rochester Downtown Alliance (RDA) – is a nonprofit organization committed to creating a vibrant urban experience and enhancing the quality of life for everyone who lives, works, and visits Downtown Rochester. By offering a variety of events, activities, and programs for people of all ages, the RDA brings an energy, excitement, and vitality that is uniquely Rochester. These efforts would not be possible without the generous support of businesses and organizations like yours.
Partnership Opportunities
Downtown Rochester needs your support to maintain and enhance our events, activities, and programs to make sure Downtown is the place to be all throughout the year. RDA partnerships provide numerous opportunities for local and regional businesses to gain increased brand recognition, enhance customer relationships, and demonstrate their support of Downtown. Each partnership agreement is tailored to ensure you receive the greatest possible return on your investment.
To be a unique, vibrant, urban experience; a central
gathering place for the community that is attractive,
inviting, fun, and livable.
MISSION
We’re the Downtown Experts
Build It Together
Strive for Excellence
Be Passionate
Have Fun
ORGANIZATIONAL VALUES
To provide opportunities and support for Downtown
Rochester.
PURPOSE
Bringing Downtown to life through events, activation
and advocacy.
VISION
Popcorn DayJanuary 18
SocialICEFebruary 8, 9, & 10
Ladies Night OutMarch
Thursdays on First & 3rdJune to August
Sidewalk SaleJuly 18
Movies in the ParkSelect Saturdays from
June to September
Dogs DowntownAugust 3
Fall FestOctober 5
Here Comes Santa ClausNovember 29
Small Business Saturday November 30
2019 EVENTS
Increased Brand Recognition: With events drawing up to 51,000 people, an RDA sponsorship will have both immediate and long-term benefits by exposing your business to a broad, diverse audience, leaving a lasting impression. Enhanced Economic Impact: For more than a decade, RDA’s events and programs have been vital to attracting and retaining new businesses and employees to Downtown. More visitors = greater economic impact through increased hotel occupancy and patronage of shops, bars, restaurants, and other Downtown businesses. Favorable Reputation: The RDA has long been known for fiscal responsibility, efficient operations, and a dedication to enhancing the vitality of Downtown. Partnering with us can help you create a positive perception for your own business.
Free Events: The sponsorship dollars you dedicate to the RDA not only benefit your business but also extend to the entire community by allowing us to keep our programs and events high-quality and free to the public.
FOUR BENEFITS OF PARTNERING WITH THE ROCHESTER DOWNTOWN ALLIANCE
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ABOUT OUR ORGANIZATION
HAVE QUESTIONS/INTERESTED IN PARTNERING WITH US?
Contact our Director of Events & Strategic Partnerships Meghann Southwick Phone: 507.216.9884Email: [email protected]
Rochester Downtown Alliance311 S Broadway Ave, Suite A2
Rochester, MN 55904Tel: 507.216.9882
CONTACT
Downtownrochestermn.comFacebook: Downtown Rochester, MN
Instagram: @downtownrochestermnTwitter: @downtownrochmn
CONNECT
DO YOU HAVE INTEREST IN BUILDING A NEW EVENT FROM THE GROUND UP? WE’RE INTO IT. LET’S CHAT!
An outdoor ice festival celebrating all things winter with eight ice bars, a live DJ nightly, photo ops, and more!
Known for its creative cocktails and unique bar themes, SocialICE is Rochester’s official party of winter!
Expected Attendance: 50K+
Demographics: Ages 21-101, urban and trendy, intended for hearty Midwesterners
February 7, 8, 9, 2019Peace Plaza
Investment
Name attached to the event description
Exclusivity
Name mentioned in event media promotions
Logo on print and digital ads
Self-promotional space on event site
Stage mentions throughout the event
Blog post
Design your own ice sculpture with logo
Enewsletter and social media mentions
Logo on event webpage with link
Photo or video inclusion on giant projection wall at event
Color logo on Wall of ICE (38” x 19”)
PresentingPartner
Premier Partner
Photo Station Partner
Experience Partner
Wall of Ice Partner
DIY Partner
$15,000 $7,500 $2,500 $1,000 $375 Let’s Chat!
SocialICE Partner OppsWinter 2019
10’ x 20’ Rectangle
10’ x 10’ Square
8 Ice Blocks
4 IceBlocks
3 IceBlocks
LogoOnly
LogoOnly
LogoOnly
Add $300 Add $300 Add $300 Add $300
12 8 6 2
The perfect excuse for an evening (or a weekend) out with the girls. Shop, sip, and celebrate YOU.
Revamp your wardrobe and freshen up your look just in time for spring break trips and summer fun!
Expected Attendance: 500+
Demographics: Everyone is welcome of course, but the event caters to those of the adult female persuasion
March 2019Downtown Rochester Retailers
Investment
Name attached to event description
Exclusivity
Blog post
Live radio mentions throughout event (if included)
Name mentioned in event media promotions
Logo on print and digital ads
Self-promotional booth on event site
E-Newsletter & social media mentions
Logo on event webpage and link
Opportunity to speak to attendees at Style Session
Presenting Partner
Premier Partner
Style Session
DIY Partner
$3,000 $1,500 $500 or In-Kind Let’s Chat!
Ladies Night Out Partner OppsMarch 2019
5 3 2
N I G H T O U T
“I enjoyed the night! The map was extremely helpful and appreciated ahead of time. All the businesses were friendly and having a good time.”
- 2018 Ladies Night Out Survey Response
Investment
Name attached to the event title
Exclusivity
Name on official beverage cup
Logo on all market bags
Name mentioned in event media promotions
Logo on print ads
Weekly opportunity to speak to crowd
Self-promotional 10 x 10 space on event site
Large banner/signage on event site
Blog post
E-newsletter or social media mentions
Mentions in pre-recorded messaging on partner dates
Logo on event webpage with link
Opportunity to include promotional item in mark bags
Presenting1st Ave Stage
Partner
PresentingPeace Plaza
Stage Partner
Lunchtime Entertainment
Partner
3rd Street Activation
PartnerBand
PartnerHospitality
PartnerMarket Bag
Partner
SOLD SOLD $7,500 $3k to $10k $2,500 In-Kind $200
Nope! You get all of 3rd St.
Rochester’s can’t-miss weekly summer party is back for another year of music, arts, entertainment, food, and fun! This premier event is the soul of summer! Each week’s happenings bring an unbeatable energy to Downtown and unites musicians, artists, entertainers, foodies, crafters, and more in the heart of our city.
Expected Attendance: 20K+ attendees each week with more than 225K in total during the summer.
Demographics: All ages – from Downtown employees and residents to global visitors and Mayo Clinic patients.
Corporate Partner OppsSummer 2019
Every Thursday from June thru August1st Ave SW and Peace Plaza
12 12 8 Activation Week(s)
Partnering Week(s) 6
Investment
Name attached to the partnership title
Large banner/signage on event site
Blog post
E-newsletter or social media mentions
Mentions in pre-recorded messaging on partner dates
Logo on event webpage with link
Opportunity to include promotional item in market bags
Innovation Village Partner
Lounge on 3rd Partner
Meet-Up Partner
Sustainability Partner
Photo Station Partner
$2,500 $1,500 $1,200 $1,000 $500+ Let’s Chat!
*NEW* Thursdays on First & 3rdExperience Partner Opps
Summer 2019Pop-Up
Activation Partner
“This weekly gathering is what summer is all about for me! Good food, being outside, and listening to a wide variety of music. I look forward to the connecting and the neat
vendors with all their special products. Fun in Rochester. ”- Thursdays on First & 3rd Facebook Review
Communication Channels
REACHWEBSITEdowntownrochestermn.com
233,562Visitors
8% increase over 201782% were new visitors
592,609Page Views
2% increase over 2017
29,350Blog Page Views
314% increase over 2017
Audience48% of visitors are between
the ages of 25 and 44
61% of visitors identify as female
57% of visitors live in Rochester
22% of visitors live in the Twin Cities
51% of visitors viewed our website on a mobile device
SOCIAL MEDIA@DowntownRochesterMN14,166 Followers25% increase over 2017
@ThursdaysOnFirst12,501 Followers9% increase over 2017
@DowntownRochMN4,053 Followers10% increase over 2017
@DowntownRochesterMN3,054 Followers31% increase over 2017
WEEKLY ENEWSLETTERWeekly Updates for Downtown
8,003Subscribers25% increase
Data from November 2017 to November 2018
“Downtown Rochester, MN gives you a wide variety of things to do in the Rochester area all year long - even in the bitterly cold winter!”- Downtown Rochester MN Facebook Review
“What a wonderful city! Loved everything about it. The people were extremely friendly. Can’t wait to go back!”- Downtown Rochester MN Facebook Review
6 4 3 Activation Week(s)2
For the ultimate outdoor big screen experience, grab a blanket, and head to Central Park for a film-inspired meal and a movie under the stars!
There is nothing like taking in a great flick in the great outdoors. This family, date, and dog-friendly event is the perfect way to spend a weekend night with the ones you love.
Expected Attendance: Growing in popularity every year, this event is attended by hundreds of movie buffs.
Demographics: Families, friends, couples, and solos – this event draws them all!
Select SaturdaysJune - SeptemberCentral Park
Investment
Name attached to event description
Exclusivity
Blog post
Banner placement on event site
Personalized slides in event slideshow
Name mentioned in event media promotions
Logo on print and digital ads (if included)
Self-promotional space on event site
Logo recognition in event slideshow
E-Newsletter and social media mentions
Logo on webpage and link
Recognized in event announcements
Presenting Partner
Premier Partner
$3,500 $2,500
Movies in the Park Partner OppsSummer/Fall 2019
Experience Partner
DIY Partner
$500+ Let’s Chat!
12 8 2
“This is one of the BEST, minimal expense activities I can get all of my teenagers to do and get them to spend time doing it with me.”- 2018 Movies in the Park Survey Response
Let’s “paws” on the plaza to celebrate the dog days of summer with our furry four-legged friends!
This canine-centric event has pup-friendly activities, performances, games, and giveaways for your favorite four-legged friends and their favorite humans.
Expected Attendance: 9K people and over a thousand pups attend this annual event
Demographics: All ages, genders, and races.
August 3, 2019Peace Plaza
Investment
Name attached to event title
Exclusivity
Blog post
Logo on event promotional items
Name mentioned in event media promotions
Logo on print and digital ads
On-site signage
Self-promotional space on event site
E-Newsletter and social media mentions
Logo on webpage with link
Mention in on-site announcements
Presenting Partner
Premier Partner
$7,500 $1,500
Dogs Downtown Partner OppsSummer 2019
Activity Partner
DIY Partner
$500+ Let’s Chat!
10 4 2
Four 10’ x 10’ Two 10’ x 10’
“[Dogs Downtown] was GREAT! The interaction we got via social media was awesome. Thank you SO much for all of the work put in!”- 2018 Dogs Downtown Partner
Crisp air and pumpkins everywhere. Fall Fest will keep you “be-leafing” in the magic of the changing seasons.
Autumnal activities abound during Fall Fest with a pumpkin patch, live music, art activities, fall treats, and more!
Expected Attendance: 10K people gather to celebrate all things fall each year.
Demographics: Families and fall lovers of all ages.
October 5, 2019Peace Plaza
Investment
Name attached to event description
Exclusivity
Blog post
Name mentioned in event media promotions
Opportunity to speak to attendees at event
Signage on event site
Logo on print and digital ads
Self-promotional space on event site
E-Newsletter and social media mentions
Logo on webpage and link
Presenting Partner
Premier Partner
$5,000 $2,500
Fall Fest Partner OppsFall 2019
Experience Partner
DIY Partner
$1,500 Let’s Chat!
10 6 4
Three 10’x 10’ 10’x 10’
“What a wonderful event! We visit Rochester each year on this same weekend to celebrate our anniversary. Looking forward to checking it out again next year!”- 2018 Fall Fest Survey Response
He only appears once a year! Bring the whole family Downtown for this memorable holiday experience.
For more than four decades, Here Comes Santa Claus has been a cherished holiday tradition featuring appearances by Santa and Mrs. Claus and local celebs, with event entertainment and an official tree lighting ceremony in Rochester’s beloved Peace Plaza.
Expected Attendance: Thousands of believers kick off the holiday season at this annual event.
Demographics: Only for the young and young-at-heart.
November 29, 2019Downtown Rochester
Investment
Name attached to event title
Exclusivity
Blog post
Name mentioned in event media promotions
Name mentioned during on site announcements
Logo on print and digital ads
E-Newsletter and social media mentions
Logo on webpage with link
Presenting Partner
Premier Partner
$1,800 $500+
Here Comes Santa Claus Partner OppsWinter 2019
Experience Partner
Warming House
$500 Let’s Chat!
5 3+ 3
DIYPartner
8
$3,500
Here Comes Santa C laus“This is a tradition that my kids love, and we will continue to attend. Thank you for providing this event.”- 2017 Here Comes Santa Claus Survey Response
HAVE QUESTIONS/INTERESTED IN PARTNERING WITH US?
Contact our Director of Events & Strategic PartnershipsMeghann Southwick Phone: 507.216.9884Email: [email protected]
facebook.com/DowntownRochesterMN twitter.com/Downtownrochmn
Rochester Downtown Alliance311 South Broadway Ave, Suite A2Rochester, MN 55904DowntownRochesterMN.com