the future is phygital · the future is phygital ... engine rendered scene for production remote...
TRANSCRIPT
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SAM FIELDHEAD OF CREATIVE TECHNOLOGY EMEARYOT x VERIZON MEDIA
THE FUTURE IS PHYGITAL
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HELLO, WE ARE RYOT.WE ARE A NEXT-GENERATION CONTENT STUDIO AND THE CREATIVE ARM OF VERIZON.
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THE FUTURE IS PHYGITALEVERY MAJOR EVENT NOW REQUIRES A DIGITAL TWIN
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T E C H N O L O G YS T O R Y T E L L I N G
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WE ARE THE INTERSECTION BETWEEN:
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CONSUMERSARE CHANGING
CONTENTIS CHANGING
CONNECTIVITYIS CHANGING
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CONNECTIVITY ISCHANGING
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WHAT DOES 5G REALLY MEAN?
BANDWIDTH LATENCY
10 GB/SPeak data rate
1-10MSSpeed of signal
5G20x
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APPLE AR/VR GLASSES
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CVD19 ACCELERATES AR/VR M&A ACTIVITY
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TREND: PHYGITAL (INTEGRATION OF PHYSICAL & DIGITAL)
AUGMENTED REALITY THE METAVERSESPATIAL COMPUTING
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CONSUMERS ARECHANGING
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MEDIA CONSUMPTION IN THE AGE OF COVID-19
GEN ZMILLENNIALSGEN XBOOMERS
MEDIA CONSUMPTION % WHO SAY THEY HAVE STARTED CONSUMING OR ARE
CONSUMING MORE OF THE FOLLOWING SINCE THE OUTBREAK
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CVD19 ACCELERATES USE OF AR/VR
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86% OF 18-24s (83% MILLENNIALS) NOW EXPECT THEIR DIGITAL EXPERIENCES AND INTERACTIONS WITH BRANDS ONLINE TO BE SEAMLESS, INNOVATIVEAND ENHANCE THEIR REAL WORLD…
YOUGOV x VERIZON MEDIA 5G STUDY (MARCH 2020)
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CONTENT ISCHANGING
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SHARED 3D REAL-TIME
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PARTY ROYALE
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INTO THE METAVERSE
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MARC JACOBS & VALENTINO x ANIMAL CROSSING
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MINECRAFT - SQUARE GARDEN & BLOCK BY BLOCKWEST
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BLOCK BY BLOCKWEST
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FILLING THE VOID
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MILAN, HELSINKI, LONDON & SHANGHAI GO DIGITAL
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SHANGHAI FASHION WEEK
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ART IMITATING LIFE
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ALTSPACE VR - SOCIAL VR
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MAN RECREATES HIS FAVOURITE PUB
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VERIZON 5G LABS x WXR FUND
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DIGITAL TWIN - GAROU x 5G LABS
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HELSINKI’S VR GIG
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WAVE XR
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WHAT NEXT?
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SHORT & MID-TERM
PRODUCTION COSTS AND TIMELINE
VIRTUAL PRODUCTIONLED SMARTSTAGE
LED walls and floor create 3D, game
engine rendered scene for production
REMOTE PRODUCTIONGREEN SCREEN
Build bespoke 3D studio / set and place
talent into scene using green screen
VIRTUAL REALITYSOCIAL VR LIVE-STREAMED
Host experience in VR and place virtual
cameras to deliver live stream to video
GAME ENGINEINTERACTIVE VIRTUAL EVENT
Build entire 3D worlds in game engine
(e.g. Unreal) for an interactive experience
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VOLUMETRIC CAPTURE
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Verizon confidential and proprietary. Unauthorized disclosure, reproduction or other use prohibited.
PHOTOGRAMMETRY VIRTUAL PRODUCTION REAL-TIME ANIMATIONVOLUMETRIC CAPTURE
RYOT 5G STUDIO FACILITIES
REAL-TIME, 3D CONTENT & EXPERIENCES
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SHARED 3D REAL-TIME