the future enterprise - a blueprint for digital success · idc global dx leaders survey....
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The Future Enterprise - A Blueprint for Digital Success Daniel-Zoe Jimenez,
AVP, Asia/Pacific Head Digital Transformation, Future Enterprise & SMB
© IDC
1. http://www.information-age.com/holding-off-digital-transformation-prepare-fail-123467567 2. https://hbr.org/2018/03/why-so-many-high-profile-digital-transformations-fail 2
Why so Many DX Initiatives Fail?
INFORMATION AGE
…90% of digital projects fail to meet expectations and only deliver incremental improvements.¹
HARVARD BUSINESS REVIEW
Why So Many High-Profile Digital Transformations Fail³ by Thomas H. Davenport and George Westerman March 9, 2018
@DZ_Jimenez
© IDC Visit us at IDC.com and follow us on Twitter: @IDC
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60% of DX initiatives will fail
Source: IDC Digital Transformation Research Practice, 2018 @DZ_Jimenez
Project Mngt. Integration
Collaboration
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Race Towards the “Future Enterprise”
Future of culture - Leadership at scale
Source: IDC Digital Transformation Research Practice, 2019 @DZ_Jimenez
Priority All AP BFSI MANU TELCO GOV
Improving productivity & profitability 1 1 1 3 4
Developing a culture of innovation 2 3 2 1 2
Delivering Omni-experiences 3 2 4 4 1
Creating new revenue streams 4 5 3 2 5
Holistic ecosystem views – data-driven 5 4 9 7 3
Top 3 Priorities in Next 18 Months to Achieve This Goal
Source: IDC DX Pulse Survey 2017-2018
1 1 1
1
1 2
3
@DZ_Jimenez
Transforming Experiences Leaders create market-altering interactive experiences through disruptive tech (e.g. BDA/AI)
Chow Sang Sang Delivering personalized experiences - AR
Dominos Pizza Delivering great CX - Social crowdsourcing/Gamification & me-tailing
Source: IDC Digital Transformation Research Practice, 2018 @DZ_Jimenez
Transforming Operating Models Leaders challenge traditional business & operating models through disruptive tech (e.g. BDA/AI)
Progressive Insurance Usage-based insurance – Customized insurance rate based on how much, and when the car is driven.
TeatreNeu Disrupting the arts scene with an innovative business & operating model
Source: IDC Digital Transformation Research Practice, 2018 @DZ_Jimenez
© IDC 8
PLAY VIDEO – “Pay per laugh”
Source: IDC DX MaturityScape 2018 (2017N=1,138; 2016N=643); IDC WW Digital Leaders’ Sentiment Survey 2017-2018 (N=168 in APJ) QB8; IDC Asia/Pacific C-suite Barometer Research 2017-2018 (N=1,001 CxO; 326 CIO/CTO; 675 CEO/LoB) A1, A11a
IDC DX MaturityScape Benchmark in Asia/Pacific
@DZ_Jimenez
2018
STRATEGY A Single Strategy
FINANCIALS Inherent Value
PLATFORM Integrated for Scale
ORGANIZATIONAL STRUCTURE AND CULTURE
The Digital Determination Blueprint
@DZ_Jimenez 10
IDC Global DX Leaders Survey. Asia/Pacific. May, 2018
Short Term DX DX initiatives are tied to enterprise strategy but with short-term focus
Impromptu DX DX initiatives are
tactical and disconnected from enterprise strategy
LOB DX DX initiatives are initiated at the
function or LOB level
7% 23% 32%
62% The Digitally Distraught
DX is the Strategy The enterprise
strategy is to use DX to transform
markets with new business models
and services
Integrated Strategy Integrated, continuous
enterprise wide DX innovation is
in place
9% 29%
38% The Digitally Determined
Unified Digital Strategies Are Uncommon
@DZ_Jimenez 11
32%
46%
20%
2%
None
Loosely Connected
Loosely connected but independent
project roadmaps across individual business units
Coordinated roadmaps led by
individual business units
A single digital roadmap for the enterprise,
centrally led with a clear mission and formal
accountability
Coordinated
Single
No Digital Roadmap
Source: IDC IT Executive Study on DX, March. 2018. n= 250
Develop a Single Roadmap Tied to Digital Strategy
@DZ_Jimenez 12
HORIZON 1 Use cases that are
deployed today.
HORIZON 2 Use cases that
are being incubated
HORIZON 3 Use cases that
imagine the possibilities.
Strategic Goals Use
Case
Use Case
Use Case
Use Case
Use Case
Use Case
Use Case
Use Case
Use Case
Omnichannel Order
Orchestration and
Fulfilment
Real Time Inventory
Management
JIT Production
Intelligent Fulfillment
Break Digital Roadmaps into Horizons
IDC Global DX Leaders Survey. Asia/Pacific. May, 2018 @DZ_Jimenez 13
STRATEGY A Single Strategy
FINANCIALS Inherent Value
PLATFORM Integrated for Scale
ORGANIZATIONAL STRUCTURE AND CULTURE
The Digital Determination Blueprint
@DZ_Jimenez 14
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
SG
D m
illi
on
s
Digitally Determined Bank
Financials over 10-year period ($M)
REV Profit before tax
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
SG
D m
illi
on
s
Digitally Distraught Bank
Financials over 10-year period ($M)
REV Profit before tax
THE FINANCIAL RETURNS OF DIGITAL
Demonstrate that Digital = Inherent Value
IDC DX Practice research 2018 @DZ_Jimenez 15
16 Source: Creating shareholder value from digitalisation Chng Sok Hui Chief Financial Officer; 17 November 2017
The Digitally Determined Financials
@DZ_Jimenez
52% of organizations do not have digital KPIs
17 IDC Global DX Leaders Survey. Asia/Pacific. May, 2018 @DZ_Jimenez
Financial KPI
Operational KPI
40% of company capital budget allocated for DX initiatives by 2020
Companies spend 10% less per year on DX failures over 3 years
20% more profitable customers each year for 3 years
Increased customer interactions for 50% of non-profitable products within 1 year
Platform strategies drive data-related IT investments to exceed 25% of total IT by 2019
APIs reduce data acquisition and sharing costs by 50% over 3 years
Achieve 50% market share for target DX product or service by 2020
Increase the % of self healing processes by 10% per year for three years.
50% of executive compensation tied to digital MBOs
10% of repetitive enterprise interactions are augmented by AI each year for 3 years.
Success Metrics
Innovation Rate
Customer Advocacy
Data Capitalization
Business Operations
Work and Labor Supply
Business KPI
40% of DX Innovation Initiatives approved for implementation by 2020
Improve customer NPS score to positive 50/100 by 2019
Platform-related revenue accounts for 10% increase in total revenue each year over 5 years.
Introduce 1 new DX product or service each year for the next 3 years
Percentage of on-demand, knowledge worker labor hour increases by 10%/year over 3 years.
The New Digital KPIs
IDC DX Practice Research 2017 @DZ_Jimenez 18
STRATEGY A Single Strategy
FINANCIALS Inherent Value
PLATFORM Integrated for Scale
ORGANIZATIONAL STRUCTURE AND CULTURE
The Digital Determination Blueprint
@DZ_Jimenez 19
3D Product Design Fraud
Monitoring Self
Healing Assets
Real Time Inventory
Mgmt.
Smart Warehouse
Track and
Trace
Data as a Service
Chat bots
VR Product Interaction
Mobile App
P2P Payment
Enterprise IT
Stage 1 - Islands of Innovation
IDC DX Practice research 2017 @DZ_Jimenez 20
Digital IT Enterprise IT Platform
Integration Services
Data Services
Stage 2 - The ‘Side-Car Approach’ – Digital IT
IDC DX Practice research 2017 @DZ_Jimenez 21
We have two separate technology environments (one for the core IT
platform and another for the digital innovation)
The Sidecar
We have a fully integrated
enterprise-wide technology architecture
The DX Platform
We have an external facing digital platform
The Standalone Platform
Digital Platform evolution
22 IDC Global DX Leaders Survey. Asia/Pacific. May, 2018
We employ multiple digital technologies that run separately
to our core IT platform
Islands of innovation
28% 23% 11% 23%
Design an Integrated Tech Platform for Scale
@DZ_Jimenez
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Developer services
Engagement services
Integration and orchestration services
Intelligent core (data services)
Stage 3 – The DX Platform
Source: IDC Digital Transformation Research Practice, 2018 @DZ_Jimenez
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Top DX Technology Investment Areas in 2019
Source: IDC WW DX Executive Sentiment Survey, 2018 (APeJ N=1,011; 776 CIO/CTO/CISO and 235 CEO/LoB); Q21 @DZ_Jimenez
Agile application architectures on PaaS using microservices and containers
1 Cloud-based API strategies that orchestrate exchange of data across your ecosystem
3
An intelligent core based on data management, cognitive, artificial intelligence, and machine learning
2
New customer experience technologies that fully support customer and ecosystem-facing business models
4
By 2021, driven by LoB needs, 60% of CIOs will deliver "agile connectivity" via APIs and architectures that interconnect digital solutions from cloud vendors, system developers, startups, and others.
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2020 2018 2027
Full Digital Transformation
2022
Innovation Realization
Getting Digital Done
The Digital Impasse
66% of organizations are still in stage 2 or 3
80% of revenue growth will
depend on digital offerings and operations
75% of organizations will
have digitally transformed
50% of total technology
spending will be data related investments
Once Through the Challenges, You are Cleared to Digitally Transform
IDC DX Practice research 2018 @DZ_Jimenez 25