the future dmo
DESCRIPTION
Destination Marketing Organizations need to change. Consumer pressures, technology and competition are changing the way people plan travel. Can DMOs stay relevant in this new normal? We look at the way forward for the future DMO.TRANSCRIPT
![Page 1: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/1.jpg)
![Page 2: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/2.jpg)
HELLObonjour
@travel2dot0 · #futureDMO
![Page 3: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/3.jpg)
#futureDMOle hashtag
@travel2dot0 · #futureDMO
![Page 5: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/5.jpg)
1OUR SITUATION
la situation
@travel2dot0 · #futureDMO
![Page 6: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/6.jpg)
INFORMATIONinformations
@travel2dot0 · #futureDMO
![Page 7: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/7.jpg)
When information is cheap, attention becomes expensive.
Lorsque l'information n'est pas cher, attention devient coûteux.
@travel2dot0 · #futureDMO
- James Gleick
![Page 8: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/8.jpg)
CONTROLcontrôle
@travel2dot0 · #futureDMO
![Page 9: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/9.jpg)
Gran Bahia Principe Punta Cana
@travel2dot0 · #futureDMO
![Page 10: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/10.jpg)
Gran Bahia Principe Punta Cana
@travel2dot0 · #futureDMO
![Page 11: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/11.jpg)
Your brand is how well the consumer feels you fulfilled your promise.
Votre marque est la façon dont le consommateur se sent-vous rempli votre promesse.
@travel2dot0 · #futureDMO
![Page 12: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/12.jpg)
ACCESSaccès
@travel2dot0 · #futureDMO
![Page 13: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/13.jpg)
Mobile is no longer a trend, it is reality.
Mobile n'est plus une tendance, c'est une réalité.
@travel2dot0 · #futureDMO
![Page 14: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/14.jpg)
DEMOGRAPHICSdémographie
@travel2dot0 · #futureDMO
![Page 15: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/15.jpg)
There are a lot of quaint small-towns, with tree-lined streets.
Il ya beaucoup de petits villages pittoresques, avec des rues bordées d'arbres.
@travel2dot0 · #futureDMO
![Page 16: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/16.jpg)
WHY NOTpourquoi pas
@travel2dot0 · #futureDMO
2
![Page 17: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/17.jpg)
DIRECT RELATIONSrelations directes
@travel2dot0 · #futureDMO
![Page 18: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/18.jpg)
Destinations are a middleman at a time when the consumer is actively ignoring the middleman.Les destinations sont un intermédiaire à un moment où le consommateur ignore activement l'intermédiaire.
@travel2dot0 · #futureDMO
![Page 19: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/19.jpg)
BRANDSmarques
@travel2dot0 · #futureDMO
![Page 20: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/20.jpg)
Tourists do not see bureaucratic borders.
Les touristes ne voient pas les frontières administratives.
@travel2dot0 · #futureDMO
![Page 21: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/21.jpg)
UNBIASEDimpartiale
@travel2dot0 · #futureDMO
![Page 22: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/22.jpg)
A destination's strength is not the information is has, rather the reach it could have.La force d'une destination n'est pas l'information est a plutôt la portée qu'elle pourrait avoir.
@travel2dot0 · #futureDMO
![Page 23: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/23.jpg)
CONFUSEDembrouillé
@travel2dot0 · #futureDMO
![Page 24: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/24.jpg)
3WHAT TO DO
ce qu'il faut faire
@travel2dot0 · #futureDMO
![Page 25: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/25.jpg)
ACKNOWLEDGEreconnaître
@travel2dot0 · #futureDMO
![Page 26: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/26.jpg)
You cannot reinvent your DMO without understanding who you are.
Vous ne pouvez pas réinventer votre DMO sans comprendre qui vous êtes.
@travel2dot0 · #futureDMO
![Page 27: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/27.jpg)
FOCUSse concentrer
@travel2dot0 · #futureDMO
![Page 28: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/28.jpg)
Visitors don't come to your destination because you have everything, they visit because you have one thing.
Les visiteurs ne viennent pas à votre destination parce que vous avez tout, ils visiter parce que vous avez une chose.
@travel2dot0 · #futureDMO
![Page 29: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/29.jpg)
PARTNERpartenaire
@travel2dot0 · #futureDMO
![Page 30: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/30.jpg)
Consumers want great products, not great marketing.
Les consommateurs veulent des bons produits, mais pas extraordinaire marketing.
@travel2dot0 · #futureDMO
![Page 31: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/31.jpg)
INVESTinvestir
@travel2dot0 · #futureDMO
![Page 32: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/32.jpg)
Stop creating more questions, invest in answers.
Arrêtez de créer d'autres questions, investir dans les réponses.
@travel2dot0 · #futureDMO
![Page 33: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/33.jpg)
4OUR FUTURE
notre avenir
@travel2dot0 · #futureDMO
![Page 34: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/34.jpg)
RESEARCHrecherche
@travel2dot0 · #futureDMO
![Page 35: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/35.jpg)
EDUCATEéduquer
@travel2dot0 · #futureDMO
![Page 36: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/36.jpg)
CO-OPpartenaire
@travel2dot0 · #futureDMO
![Page 37: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/37.jpg)
The future DMO is part agency, part school and part co-op.
L'avenir DMO est l'agence de partie, l'école de partie et une partie co-op.
@travel2dot0 · #futureDMO
![Page 38: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/38.jpg)
THANK YOUmerci
@travel2dot0 · #futureDMO
![Page 39: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/39.jpg)
CONVERSATIONla conversation
@travel2dot0 · #futureDMO
![Page 41: The Future DMO](https://reader033.vdocuments.mx/reader033/viewer/2022042601/54b797834a79591d4a8b4743/html5/thumbnails/41.jpg)