In the BIC Group number 32 Sharehol-ders’ Letter, you will discover that BIC had a strong presence during the back-to-school season, on television, on radio, as well as in stores notably through licenses and partnerships.

Also, since our last Shareholders’ Letter, we announced our 9 months results on 21 October 2015. These results were good, with solid growth in all Consumer categories. Net Sales growth was well balanced across geographies, with mid-single digit increases in both developed and developing markets, including a good performance in Latin America. In Stationery, the back-to- school season sell-out was good in Europe, North America and Mexico while performance in Lighters and Shavers continued to be strong. BIC Graphic Net Sales were stable despite a timing impact in promotional calendars in the United States.

These results have reinforced our confidence to achieve our Full Year 2015 objectives: Net Sales should grow between 4% and 5% on a comparative basis and Normalized IFO margin is expected to slightly increase compared to last year.

Mario GuevaraChief Executive Officer

Key figures of 9 months 2015

Net sales as reportedin million euros

Find the full press release here

+ 3.5

+ 8.1+ 11.4

+ 0+ 5.8%on a comparative basis (1)

9M 2014 9M 2015

1,465.31,682.3

ChaNge iN Net salesOn a comparative basis (1) by category in %

Stationery Lighters Shavers BIC Graphic

9M 2014

9M 2015

BIC Graphic

The BIC Group has presented an investment project to the works council of its subsidiary, Conté (Stationery Category), intended to modernize its industrial facilities in the North of France (Pas-de-Calais). The project includes the transfer of the majority of production lines currently in Boulogne-sur-Mer to another existing site in Samer, in the same region.

This industrial project would on one hand consolidate the production of high growth, mass-produced products at a modern, integrated and competitive site, and on the other hand strengthen, in the region of Boulogne-sur-Mer, BIC’s historical center of expertise in mechanical pencils, graphite pencils and coloring products.

Planned over a 5 year period, the project includes an investment of 12 million euros to extend the production facility at Samer, the site at which employees will be offered a position as the project is completed.

BIC announces a project to invest 12 million euros to modernize its industrial facilities in the north of France

(1)  Comparative basis: at constant currencies and constant perimeter. Figures at constant perimeter exclude the impacts of acquisitions and/or disposals that occurred during the current year and/or during the previous year, until their anniversary date.

(2) Normalized IFO: means excluding non-recurring items/For 2014, restated from IFRIC 21.

Normalized iFo margiN (2)

in %

Group Stationery

19.113.4 14.0

39.7

20.4

- 0.6 - 0.9Shavers

19.118.4

38.6

Lighters

nOvember 2015

32

editorial

Ladies, gentlemen, dear shareholders…

News

/ Art & technology

Structural innovation around the bIC® Cristal® pen10,000 BIC® Cristal® pens have recently become the subject of a new sculpture installation at the International Association for Shell and Spatial Structures (IASS) symposium in Amsterdam (The Netherlands). The designers of the projects were students, engineers and researchers from architecture, design and engineering schools in Marne la Vallée (France) and Miami (United States). Their project was to use the mechanical and aesthetic properties of the BIC® Cristal® pen to change its function into a structurally innovative pavilion.

/ PArtnershiP

bIC South Africa partners with the 2015 rugby World Cup Springboks Team

BIC South Africa has launched a new pocket lighter series to build support for the national team, who took the third place at the World Cup in the end of October. BIC also developed a ‘Limited Edition Springbok Kit’ with the ultimate aim to become the official South African ‘braai’ (the local expression for barbecue) accessory. This Springboks branded tin contains a pack of BIC® Firelighters, a BIC® Megalighter™ and a BIC® Springboks pocket lighter.

On 13 October 2015, BIC “Fight For Your Write” spokesperson Pam Allyn was featured on the nationally syndicated National Public Radio (NPR) show Here & Now. During the segment, Allyn was interviewed about the benefits that handwriting provides to students, as well as why she feels strongly about BIC’s Fight For Your Write mission.

Listen to the interview on www.bicfightforyourwrite.com

/ initiAtive

bIC “Fight For Your Write” initiative on the radio show, Here & now

In France, Conté and the collection, « Les ateliers du calme » from Hachette developed a coloring box that includes a coloring book “mandalas and zen coloring” and 12-count pouch of Conté® coloring pencils. Sixty-two coloring pages, perfect for winter evenings and year’s end celebrations. Available in superstores.

/ stAtionery

Partnership between Conté® and anti-stress coloring book

/ licence

bIC® Star Wars™ range to hit shelves in October

/ cAmPAign

radio campaign for shavers in FranceIn October, BIC launched a new radio advertising campaign, intended for men and that reminds them that BIC’s 3-blade shavers offer an excellent shave at an affordable price. The three spots aired on national and regional radio stations.

Listen to “mother-in-low”, “school report” and “jeans” on Bic’s youtube page (in French).

/ Bic grAPhic

bIC Graphic new products in the United States

In preparation for the release of the new Star Wars movie in December 2015, BIC Benelux has developed an exclusive range inspired by the timeless saga. The BIC® Star Wars™ licensed stationery range includes iconic products such as Tipp-Ex® Mini Pocket Mouse®, BIC® Cristal® and BIC® 4 Colours™ and will be available at main retailers in France, Belgium and the Netherlands.

/ cAmPAign

bIC® Kids Learners’ range debuts on French Tv

During Back to School in France, a TV campaign to promote the BIC® Kids Learners’ range was broadcasted on many different French channels and reached 17 million people. View the ad on Bic’s youtube page (in French).

Over 30 new items have been launched this fall, including the BIC® Clic Stic® stylus pen family and expansions in the technology category, such as high-quality Bluetooth™ and portable speaker products. They are a perfect fit for the gift giving season.

/The BIC soCIal wall: BIC on soCIal MedIa

BIC has launched “BIC on Social Media,” a web page that gathers messages posted by BIC subsidiaries worldwide on a selection of the Group’s social medias. Discover it on http://www.bicworld.com/BIC-on-social-media/

What’s new?

/BIC® lIghTer FaCeBook page reaChes one MIllIon U.s. Fans

The BIC® Lighter Facebook page in the United States has reached one million fans in September. Consumers come to engage in conversations with the brand and other BIC® Lighter fans about their favorite designs, or participate to the humorous “ Complete a Convo ” promotion.

CoMpanY’s deTaIls

_ Limited company Capital: 183,115,806.50 euros

_ Divided into 47,936,075 shares of common stock, per value 3.82 euros

Listed on: Euronext ParisIsin: FR0000120966Mnemonic: BBContinuous quotation552.008.443 registeredin Nanterre, France

FInanCIal agenda

_ 17 February 2016 Full Year 2015 Results

_ 27 April 2016

1st Quarter 2016 Results

_ 18 May 2016 2016 Shareholders’ Meeting

_ 4 August 2016 1st Half 2016 Results

_ 26 October 2016 3rd Quarter and 9 months 2016 Results

soCIÉTÉ BIC – shareholder relaTIons

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