the french riviera: a gateway to europe knowledge, flexibility & adaptability: lessons learned...

The French Riviera:

A Gateway to Europe

Knowledge, flexibility & adaptability: lessons learned &

perspectives 2010

1

Serge Lambert - McKenzie

Team Cote d’Azur

PRESENTATION OVERVIEW

• Part I : Background Information

• Part II : Our business & technology offer

• Part III : Creativity and innovation

• Part IV : The competitive advantage of a region

• Conclusions

- Marketing pitch: 5 reasons to invest

- Lessons learned & perspectives

- Partnering with Team Cote d’Azur

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Invest in the FRENCH RIVIERA

Serge Lambert - McKenzie

Team Cote d’Azur

Part I :

3 Serge Lambert - McKenzie

Team Cote d’Azur

Background information From a traditional economyto new technologies


LOCATIONLOCATION


Team Cote d’Azur



Team Cote d’Azur

Old ClichesTourist region (resorts, beaches, casinos..)

Agriculture based economy

Senior population

Government passiveness

New Reality and ‘rationalisation’European region

A younger population : migration

Global business ambitions

Technology & services innovation are the new driving forces

Active Gvt involvement and private initiatives contribution ‘decentralisation’

THE FRENCH RIVIERA “OLD AND NEW”THE FRENCH RIVIERA “OLD AND NEW”



Team Cote d’Azur

Population : 1.5 million

Employment : 600 000

80 000 jobs created since 2000

12 % pop. International residents (160 nat.)

100.331 companies : 500 foreign capitals

35 000 students

300 events : 600 000 trade visitors/year

8.5 million visitors/ year

10 millions air passengers / year

THE FRENCH RIVIERA “FACTS & FIGURES”THE FRENCH RIVIERA “FACTS & FIGURES”



Team Cote d’Azur

Business with lifestyleBusiness with lifestyle

Call it home !Call it home !



Team Cote d’Azur

Part II :

Our business

& Technology offer



Team Cote d’Azur

THE FRENCH RIVIERA BUSINESS OFFER

• Quality infrastructures : business parks,

int’l business centers

• Sophia-Antipolis technology & science park

• Business offices - Industrial parks & logistics areas

• New projects and perspectives


INFORMATION TECHNOLOGIES


Team Cote d’Azur

• World Class corporations : IBM, TI, Thales

• 981 companies, 33 % involved in R&D, 20 000 Jobs

• Telecom, microelectronics, optics, optronics, internet, robotics, multimedia, imaging, software,aeronautics, semiconductors, space industry, new energies, ITS…

• Events: Imagina, Midem, Milia, Gartner group

• Int’l organisations : European Telecom Standards Institute, W3C (world web Consortium), AMI-C (Automotive Multimedia Interface Collaboration)

• Some companies: Alcatel Alena, Amadeus, Cable & Wireless, Centile, Kaspersky lab, Metasolv, Philips …



Team Cote d’Azur

HEALTHCARE & LIFESCIENCES

• A wide range of industrial applications

• 320 companies, 12 000 jobs, 46 % R&D Nestle/L’Oréal JV world largest dermatology lab

• Excellent medical infrastructures

• Medical equipment, dermatology, oncology, rare pathologies, pharmaceutics, ophtamology, flavoring and fine chemistry, environment & veterinary

• Events : Int’l hospital congress, Aroma, 2nd destination medical conventions

• Int’l organisations : European Heart House,

• Some companies : Agilent, Allergan, Arkopharma, Mane, Integra Neurosciences, Stryker, Virbac , Genactis, Dow…



Team Cote d’Azur

Part III :

Boosting Creativity

& Innovation



Team Cote d’Azur

• 130 state-of-the-art research laboratories : 3000 Scientists covering major sectors

• The university of Nice-Sophia-Antipolis 1600 Scientists (mathematics, physics, IT, life sciences…)

• Public and private technology, industrial & business schools : Polytechnic school, Eurecom, Mines, Ceram • National, regional & international projects : ITER…and the technology clusters of excellence

• Some laboratories : CNRS, Nat. Telecom, Inra, Inria, Inserm; Hitachi …

BOOSTING CREATIVITY & INNOVATION



Team Cote d’Azur

7 High tech. Clusters of excellence grown out of the French Riviera :

• Secured Communicating Solutions • Photonics & Optoelectronics

• Marine & Sea sciences & technologies

• Risk management & Homeland industry

• Emerging pathologies & orphan diseases

• Perfumes & fragrances, flavoring

• Non greenhouse gas emitting energies




Team Cote d’Azur


7 High tech. Clusters of excellence :

Benefits to new investors

• Being introduced to industry leaders

• Access to highly qualified researchers and staff

• Best of govt support and financial assistance package

• 2006-2008: State financial assistance = 1.5 billion Euro,

loans,tax credits, marketing & promotion for companies

and research labs.



Team Cote d’Azur

HIGH ATTRACTION, HIGH RETENTION …



Team Cote d’Azur

Part IV :

The competitiveAdvantageof a European region :

Sophia-Antipolis



Team Cote d’Azur

SOPHIA-ANTIPOLIS :

Europe’s leading scienceand technology park

• +/- 5.700 acres(two-third protected area)

• 1300 COMPANIES (40 % R&D)

• 27 000 Jobs –54% engineers

• 5000 students

• 4000 scientists

• Multicultural environment



Team Cote d’Azur

SOPHIA-ANTIPOLIS :

Network & cross fertilization

SOURCE: COMPETITIVE ADVANTAGE OF NATIONS by Michael E. Porter, June 1998



Team Cote d’Azur

SOPHIA-ANTIPOLIS :

Main objectives

• To create a favorable environment for business,

• To promote the competitiveness of firms,

• To generate opportunities for new businesses,

be they external investors or local entrepreneurs

• To inspire a favorable and opportunistic

environment for people



Team Cote d’Azur

SOPHIA-ANTIPOLIS :

How do we fare internationally ?How do we measure competitiveness ?

• Geographic : An open borderless space

• Content : Diversification vs high specialisation

• Social : Open Multiculturalism vs a strong regional

identity

• Means : Continuing learning and education,

resources sharing…

• People : Communication, synergies & associations

• Increasing Co-operation Vs core competition



Team Cote d’Azur

SOPHIA-ANTIPOLIS :

What do we have to offer ?

• SME Development : Large companies help small ones

(several international models: eg: NL…)

• Micro-business development : favorises innovation, creativeness,

competition, economy of scale, flexibility, adaptability and development

• Community development : Local and regional govt intervention allowing

extra flows of resources and information:example PACA and for county‘ Integrated rural development initiatives’

• Professional and key qualifications pool spread knowledge

and knowhow, skills development / vocational training

• Public administration sensitive to decentralization issues :

ex : Overall Urban / regional planning: changed from top-down, government-driven to more incrementalist and participatory approaches generating efficiency in contribution to business issues and company’s developments



Team Cote d’Azur

SOPHIA-ANTIPOLIS :

Marketing results 2005

• 34 Companies located in Sophia Antipolis: IT, Bio, Services, Education…

• + 900 Companies contacted

• 163 Companies have declared their interest in relocating or expanding into Sophia Antipolis

• +1000 Electronic information requests processed

• 301 Visits of international companies, institutions



Team Cote d’Azur

SOPHIA-ANTIPOLIS :

Lessons learned?

• Decreasing Strength and vision: management & perception (Myopia)

• Aging organisations & networks multiplication for «business as usual»

• Anticipation: Failure to anticipate can be dramatic (Internet, real estate…)

• Aging Infrastructures

• Mono demographics



Team Cote d’Azur

SOPHIA-ANTIPOLIS :

Lessons learned?

• Adaptation: internal/ external environment, competition and people

• Review vision, management & perception (Myopia)

• Welcome new creative projects

• International Benchmarking

• Attract new demographics

• Promote expertise but engage in diversification within innovation

• Review education content and framework (Open university)

• Focus on «clients & publics »

• Body shape your location



Team Cote d’Azur

SOPHIA-ANTIPOLIS :

Keeping up with changing times


• Vision shaping: «Spirit »

• One direction one banner

• Body shaping: «Physical: a convention center »

• New industries: «sustainable development & innovation»

• New Territories: «a bridge between Europe and Middle East/ North Africa»


Team Cote d’Azur

CONCLUSIONS



Team Cote d’Azur

CONCLUSIONS

Need 5 reasons to Invest

In the French Riviera ?



Team Cote d’Azur

REASONS TO MOVE TO THE FRENCH RIVIERA

#1: A great place to live in Europe

• One of the fastest growing regions in Europe

• Rated in the top 8 main places in Europe to live “Time” (2005)

• Efforts made towards reducing local tax rates across the county• Excellent hospitals and health facilities• Large network of bilingual educational schools• Family minded territory

• New metro tram transit system • Great natural environment and recreation facilities



Team Cote d’Azur


#2 : Endless entrepreneurial opportunities• An open territory with international horizons

and perspectives• Welcoming international business

• Local initiatives against unemployment

• Favoring export and international trade



Team Cote d’Azur


#3 : Global spirit

• One of the largest multicultural communities in France

• Favoring contacts and exchanges

• Among the most attractive locations for North American

investors in Europe (Amcham 2005)

• Great base for a company growing its european market, Southern European and Middle East markets


32Serge Lambert - McKenzie

Team Cote d’Azur


#4 : Open for business

• Dynamic economic climate

• One of the highest concentrations of R&D centers in France

• Large community of international entrepreneur

• High concentration of trade shows in Europe

• Access to a large consumer market: 460 millions



Team Cote d’Azur


#5 : Expand your mind with innovation

• One of the highest percentage of post secondary educated

citizens in Europe

• Vast range of bi-lingual educational choices from pre-school

to post-graduate program• A crossroad of cultures and traditions

• Continuing education opportunities



Team Cote d’Azur

CONCLUSIONS

The essence of lessons learned…



Team Cote d’Azur


« We must reinvent a future free of blinders so that we can choose from real options »

David Susuki (Canadian Scientist)


Team Cote d’Azur

Team Côte d’AzurTeam Côte d’Azur


Partnering with


Team Cote d’Azur

TEAM COTE D’AZUR

• Who : A 22 players team

• What : Providing assistance and a wide range of resources

to international companies relocating to the region

• Where : Headquartered in Nice with representatives in the US,

Japan, supported by a global network.



Team Cote d’Azur

Further Information

Team Cote d’AzurSerge Lambert Mc KenzieInternational Project Manager 400, Promenade des AnglaisBP 3185 - 06204 NICE Cedex 3 – FrancePhone: + 33 0 4 92 17 51 67Email:[email protected]://www.investincotedazur.comhttp://www.sophia-antipolis.netCôte d'Azur, Creativity in ActionSophia Antipolis, Intelligent by Nature



Team Cote d’Azur

• THANK YOU •

WWW.INVESTINCOTEDAZUR.COM


the french riviera: a gateway to europe knowledge, flexibility & adaptability: lessons learned...

Documents

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french riviera old

french riviera facts

business technology

business parks

new technologies

new energies

industrial business