The FEATURES of

HIGHLY EFFECTIVE PACKAGING

a retailer view

Helen Miller Consulting Ltd

•  Retailers like regular packs

• Easy for customers to see

• Easy for store colleagues to fill up

The 7 features of Highly Effective packaging.

Setting the Scene

•  Retailers like regular packs

•  Easy for customers to see

•  Easy for store colleagues to fill up

The 7 features of Highly Effective packaging.

Setting the Scene

•  The retail nightmare

The 7 features of Highly Effective packaging. FEATURE 1. Knowing your retail environment

•  The retail nightmare

The 7 features of Highly Effective packaging. 1. Know your retail environment

The 7 features of Highly Effective packaging. 1. Know your retail environment

The 7 features of Highly Effective packaging. 1. Know your retail environment

The 7 features of Highly Effective packaging. 1. Know your retail environment

Shelf Edge

Price Ticket

Shelf Edge

The 7 features of Highly Effective packaging. 1. Know your retail environment

The 7 features of Highly Effective packaging. FEATURE 2. See the wood for the trees

The 7 features of Highly Effective packaging. 2. See the wood for the trees

The 7 features of Highly Effective packaging. 2. See the wood for the trees

• Go shopping where your customer shops

• Go shopping with a retailer

• Talk to customers

• Look at displays and imagine your product sold there

• Don’t sign off a pack design until you have seen it in store

Walk in a retailers shoes

The 7 features of Highly Effective packaging. 2. See the wood for the trees

The 7 features of Highly Effective packaging. FEATURE 3. Luxury Cues and the category

The 7 features of Highly Effective packaging. 3. Luxury Cues and the category

The 7 features of Highly Effective packaging. 3. Luxury Cues and the category

Mould

The 7 features of Highly Effective packaging. FEATURE 4. Stamp “Luxury” through like a stick of rock

The 7 features of Highly Effective packaging. FEATURE 5. Buy me now

The 7 features of Highly Effective packaging. 5. Buy me now

The 7 features of Highly Effective packaging. 5. Buy me now

•  πάρα πολλές πληροφορίες

•  ข้อมูลที่มากเกินไป

•  太多的信息

The 7 features of Highly Effective packaging. FEATURE 6. KISS (keep it simple, stupid)

The 7 features of Highly Effective packaging. 6. KISS (keep it simple, stupid)

The 7 features of Highly Effective packaging. 6. KISS (keep it simple, stupid)

The 7 features of Highly Effective packaging. 6. KISS (keep it simple, stupid)

Understanding the supply chain;

•  Lean design

•  What does the consumer really

value?

•  Ordering leadtimes

•  Sourcing options

•  Manufacturing constraints

The 7 features of Highly Effective packaging. FEATURE 7. Plan for Lift off

A Retail view:

1. Know your retail environment

2. See the woods for the trees

3. Luxury cues and the category

4. Stamp “luxury “ through like a stick of rock

5. Buy me now

6. KISS

7. Plan for lift off

The 7 features of Highly Effective packaging.

The FEATURES of

HIGHLY EFFECTIVE PACKAGING

a retailer view

Helen Miller Consulting Ltd