the favorite 50: 11 retailers that rose in the e-commerce rankings in 2016

11 RETAILERS THATROSE IN THE RANKINGS IN 2016

The Magazine of NRFSEPTEMBER 2016

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See more from STORES Magazine’s Favorite 50 Retailers 2016: nrf.com/favorite50.


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WAYFAIR Up 26 spots to No. 23Wayfair continues to win over shoppers with active users of the company’s five home-furnishing websites totaling 6.7 million at the end of June; revenues grew 60 percent to $787 million.

https://nrf.com/resources/annual-retailer-lists/favorite-50-retailers



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NIKE Up 16 spots to No. 17Nike is ramping up its digital strategy, upgrading Nike.com and advancing its suite of mobile apps; in 2015, its e-commerce sales grew 51 percent over the prior year.

https://nrf.com/news/the-favorite-50-2016



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LOFT Up 11 spots to No. 39With generous sizing, beloved basics and a commitment to on-trend fashion looks, LOFT is building a growing base of devoted fans for its new parent, Ascena Retail Group.




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ZULILY Up 10 spots to No. 20Zulily began as an e-commerce darling and has evolved into a go-to website for shoppers who embrace its steady offering of new products and new experiences; acquired by QVC for $2.4 billion last year, revenue grew year-over-year by 23 percent to $366 million.




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BED, BATH & BEYOND Up 10 spots to No. 28Bed Bath & Beyond rolled out usability improvements to its web and mobile sites and relaunched the brand’s mobile apps; sales in the digital channel have benefited, growing more than 20 percent in a recent quarter.




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BELK Up 10 spots to No. 30Significant investments in e-commerce distribution and fulfillment operations in 2014-2015 are paying off handsomely for the department store; that’s good news for new CEO Lisa Harper.




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WISH.COM Joins the list at No. 24Wish.com has raised nearly $600 million from investors and claims hundreds of millions of users; this e-commerce mobile app began by asking people to create wish lists and then approached merchants willing to fulfill those desires. Things have taken off from there.




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HSN.COM Joins the list at No. 41HSNi CEO Mindy Grossman says digital “remains a key area of strategic focus” that now makes up 54 percent of the business; mobile sales grew 16 percent in the second quarter quarter, reflecting 21 percent of the brand’s total business and 40 percent of digital sales.




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REI Joins the list at No. 42REI reported $2.4 billion in revenue for 2015; digital sales grew by almost 23 percent. The lift is tied to its app providing concierge service for U.S. National Parks and to its #OptOutside campaign, encouraging employees and customers to spend Black Friday in the great outdoors.




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GROUPON Joins the list at No. 43What’s the deal with Groupon? It grew its customer base by 1.1 million in the last quarter, reaching 28 million total customers with a strategy that focuses on serving local merchants and increasing awareness through marketing.




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VICTORIA’S SECRET Joins the list at No. 44The company has shifted away from catalogs and is planning to exit the swimwear business, putting Victoria’s Secret’s direct-to-consumer channel in the spotlight; e-commerce represents a large share of overall sales, accounting for 21 percent of the business unit’s overall revenue.


The Favorite 50 is STORES Magazine’s annual ranking of shoppers’ preferred e-commerce websites, derived from a survey of consumers’ online shopping habits.

See all the companies that made the list in 2016: nrf.com/favorite50


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Closing slide for STORES article tie-in


https://nrf.com/resources/annual-retailer-lists/favorite-50-retailers

https://nrf.com/connect-us/stores-magazine