the eyeblaster acm advertising campaign management
TRANSCRIPT
The Eyeblaster ACM
Advertising Campaign Management
Introduction to Eyeblaster & ACM
Campaign Management
Creative
Reporting & Analytics
Paid Search
Company Overview
Integrated Digital Marketing Solutions
Eyeblaster’s ACM enables Agencies and Marketers to create, deliver and manage all forms of digital advertising through a single solution.
Global Digital Marketing SolutionsSuperior Technology & Expert Service Spanning 15
Countries
Digital ad serving and campaign management since 1999
Recognized rich media and video leader
Offices in all key digital markets providing 24/7/365 coverage
Eyeblaster: A Winning ProviderEliminating Challenges Today & Paving New Roads for
Tomorrow
Built on the Foundations of Rich media Success to delivery tomorrow’s needs
Provides a integrated solution to all needs, that is fully loaded with time and
cost efficiencies
A true global leader, present in all key markets
First to market with integrated emerging media in-games
An innovative partner to an entire non-technical industry
Eyeblaster Ad Server
Eyeblaster Rich Media
Eyeblaster Video
Eyeblaster Search
Eyeblaster In Game
Future / 3rd Party
Eyeblaster Ad Campaign ManagerPlanning &
BuyingTrafficking &
WorkflowTracking &
OptimizationDelivery
Data & Analytics
Eyeblaster Advertising Campaign Manager (ACM)
Direct AccessEyeblaster Services
Training & Certification
Creative Management
Engagement driver – ACM’s Video & Rich media capabilities will enable creation,
deployment and analysis of engaging messages
Scalable Ad Operations – Innovative campaign management tools to reduce
time spent on campaign management
True Integrated Digital Marketing – Enables holistic view of your digital
marketing spend across channels
Extended audience reach – use one technology to deploy campaigns to In-
Game and In-Stream media properties
Global – Eyeblaster’s global reach will simplify deployment of global campaign while
enabling centralized creative asset management and reporting
Eyeblaster ACMKey Value Proposition
Eyeblaster’s Customers and PartnersDeep Relationships with Leading Brands, Agencies and
Publishers
Eyeblaster, 2007 and beyondInfrastructure
Ad management and Reporting data warehouse centers in NY and Amsterdam (Pending for 2007)
Ad servers centers in four locations (NY, LA, Amsterdam and Beijing)
Media content servers in more then 70 different locations around the globe using multiple CDN (AKAMAI and Limelight)
Dart
Mediaplex
Atlas
Platform built for Rich
Media & Video
Variety and Flexibility of Ad Formats
Single workflow Solution for
Media, Creative, Publisher
Advanced Integrated Reports
Multiple Digital
Channel Support
ExtensiveTargeting
Capabilities
= Yes = Limited Functionality = No
Key Advantages: eb.campaign managerCompetitive Overview
Global Access, Services
and Reporting
ACM Campaign Management
Reduce Time & Cost spent on Ad Operations – Cutting edge
Trafficking, Deployment and Reporting tools will mean less time and manpower spent
on Ad operations
Provide Real Time control – Real time Reporting and Automatic
optimization will maximize your campaign Performance and ROI
Target your audience – Flexible Rotation, Targeting and filtering to ensure
your message meets the desired consumer
Seamless collaboration with Creative Agencies & Publishers – Creative and Publisher access will reduced creative work required from your Ad
Operations team and will simplify communication with Publishers
ACM Campaign ManagementOur innovative tools will:
Rich Media & Video Creative
Engagement – All Rich Media & Video formats supplemented by a range of
interactive features
Scale and Time saving – Eyeblaster interface built into flash that reduces Ad
production time and eliminated knowledge barriers
Accountability – Our Engagement and Interaction reporting is the industry’s
only solution for reliable reporting on ad engagement at unique user level
Best practices & Knowledge – Eyeblaster Account Management team will
provide you with Rich Media & Video best practices, customized reporting and
benchmark data for Planning and analysis of campaigns
ACM Rich Media & Video Creative Key benefits
Eyeblaster Analytics
Holistic view of your Digital Marketing spectrum – Access to
analysis of the synergy between Search, Display, In-Game and In-Stream channels.
Advanced Audience overlap metrics
Insight into consumers conversion paths – Receive insight into your
consumers ad exposure and paid search clicks leading to conversions
Desktop based Reporting – Our unique Excel tools remove knowledge
barrier internally and enable easy distribution of pre-formatted campaign performance
results via the Desktop
Innovative Engagement analysis – Our Engagement and Interaction
reporting is the industry’s only solution for reliable reporting on ad engagement at
unique user level
Campaign Performance Dashboard – Instant access to customized
campaign metrics that enables quick decision making and optimization
Eyeblaster Analytics Key benefits