the exhibition planner 2015

R50.00 (VAT incl.)

KEEPING UPinternational

exhibition stand trends

A TO Z of successful

stands

2015mee

tcon

fex.

com

T H E E X H I B I T I O NT H E E X H I B I T I O NT H E E X H I B I T I O N

3D GROUP OF COMPANIES Your full turnkey exhibition, in-store, and event solutions provider

Your Essential Guide to Successful Exhibitions

5 WAYS to attract people to your stand

[email protected] | www.scandisplay.co.za

// Exhibition stands

// Event infrastructure

// Retail display solutions

// Display products

Cape Town+27 21 409 1200

Durban +27 31 564 7602

Gaborone +267 318 2525

Johannesburg +27 11 447 4777

Port Elizabeth +27 73 236 6618

EPG Ad.indd 1 2015/05/19 10:24 AM

EXHIBITIONS ACT

as sophisticated

platforms for

conducting business, networking, and brand

exposure on both a national and international

level. Not only are they excellent marketing

opportunities, as the entire marketplace and

industry is available to you, but they also

provide you with the rare opportunity to

engage with your clients.

There is, therefore, no question as to

why you’d want to be at an exhibition.

But, once you’ve booked your space, what

happens next? This can be an overwhelming

experience. But worry not; The Exhibition

Planner is your key to a successful

exhibition experience. It is packed with

useful information about making the most

of exhibitions by doing a few simple things

before, during, and after each event.

By following our advice, you will be in a

positon to check all the boxes and ensure

that you get the most out of being part of

an exhibition.

Happy planning!

[email protected] | www.scandisplay.co.za

// Exhibition stands

// Event infrastructure

// Retail display solutions

// Display products

Cape Town+27 21 409 1200

Durban +27 31 564 7602

Gaborone +267 318 2525

Johannesburg +27 11 447 4777

Port Elizabeth +27 73 236 6618

EPG Ad.indd 1 2015/05/19 10:24 AM

COVER STORY04 Successful exhibitions 3D Group offers extraordinary and unparalleled

exhibition experiences

FEATURED VENUE10 Durban ICC A venue with endless possibilities

FEATURED ORGANISER12 Jacaranda Events A leading exhibition company

FEATURED SERVICES14 Barmotion Ingenious exhibition treats

HOW TO18 From A to Z: ticking all the boxes

20 Top 10 exhibition trends

21 How to ensure return on investment

22 Top 5 ways of attracting people to your stand

23 Get the most from your giveaways

24 Decorate and design with decorum

25 Exhibition greening

26 How to incorporate technology effectively

STAND BUILDERS28 Compex Building your reputation

30 New Dimension Group They make it happen

31 GL events Specialised exhibition expertise

REGULARS03 Ed’s letter Maximising the power of exhibition

08 Expo Shorts Industry must-knows

32 The Exhibition Entertainer

ENDORSED BY

in this issueT H E E X H I B I T I O N

Maximising

10

12

of exhibitions the power

Publisher Elizabeth ShortenEditor Martin Hiller ([email protected])Journalist Maggie RoodtHead of Design Beren BauermeisterChief Sub-Editor Tristan SnijdersSub-Editor Morgan Carter Client Services & Production Manager Antois-Leigh BotmaProduction Coordinator Jacqueline ModiseFinancial Manager Andrew LobbanAdministration Tonya HebentonDigital & Marketing Manager Esther LouwDistribution Manager Nomsa MasinaDistribution Coordinator Asha Pursotham

Advertising Ruth Baldwin +27 (0)11 233 2600 [email protected]

PUBLISHED BYNo. 9, 3rd Avenue, Rivonia, Johannesburg PO Box 92026, Norwood 2117, South Africa

Tel: +27 (0)11 233 2600 Fax: +27 (0)11 234 7274/75 www.3smedia.co.za

The Exhibition Planner 2015 © Copyright. All rights reserved 2015meetconfex.com

[email protected]

NOTICE OF RIGHTS The Exhibition Planner is published yearly by 3S Media. This publication, its form and contents vest in 3S Media. All rights reserved. No part of this book, including cover and interior designs, may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from the publisher, nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed on the subsequent purchaser.The authors' views may not necessarily reflect those of the publisher. While every precaution has been taken in the preparation and compilation of this publication, the publisher assumes no responsibility for errors, omissions, completeness or accuracy of its contents, or for damages resulting from the use of the information contained herein. While every effort has been taken to ensure that no copyright or copyright issues is/are infringed, 3S Media, its directors, publisher, officers and employees cannot be held responsible and consequently disclaim any liability for any loss, liability damage, direct or consequential of whatsoever nature and howsoever arising.

MEETCONFEX.COM • 3Martin & Maggie

04

COVER STORY

exhibitionsSuccessfulA full turnkey exhibition

solutions provider specialising in nine disciplines, 3D Group

offers extraordinary and unparalleled exhibition

experiences.

WITH THE ABILITY to design, construct, project

manage, and execute up to 400 exhibitions and events

a year, 3D Group is a leading South African full turnkey

exhibition solutions provider.

The company’s head office is conveniently based in

Johannesburg and it has another office in Cape Town, ideally

locating it to cater to all 3D Design exhibition needs across

South Africa.

The 3D Group comprises nine specialist disciplines that work in

harmony to provide a professional, turnkey exhibition experience

for exhibition organisers and exhibitor companies alike.

SPECIALIST SERVICESWith an extensive history of successful exhibitions, as well as

professional and experienced staff, 3D Group is able to offer you

specialist and unique services. These include:

• 3D DESIGN is one of the largest exhibition stand design and

construction companies on the continent. It specialises in custom

wood and custom modular (Octanorm) exhibition stands, and

is often the recipient of ‘best stand’ awards for stand design and

construction excellence.

• 3D SHELL excels at providing an exhibition infrastructure

service company to exhibition and event organisers, and most

recently launched EaziXpo – an online exhibitor and services

management system.

• 3D BRANDING SOLUTIONS carries the Octanorm Vario range of

portable display products. There’s also a leading-edge audiovisual

and IT hire business, which provides equipment and the

manpower to install it and ensure seamless operation.

• 3D FURNITURE HIRE started business over 15 years ago, with

three tables and six chairs. Today, it stocks over 8 000 items,

including fridges, coffee machines, couches, chairs, barstools, and

brochure holders in its 1 000 m2 warehouse.

• 3D EVENTS assists clients with those activities typically scheduled

to take place at the exhibitions in which they participate. 3D

Events specialise in stand activations, year-end functions,

roadshows, golf days, vehicle and product launches, awards

evenings and gala dinners.

• SWITCHED-ON-ELECTRICAL supplies lighting solutions

to not only the 3D Group, but also to a host of other

exhibition stand builders and event companies. It stocks

over 3 000 fittings, from spotlights, hanging lights,

colour-changing LED lights, to chandeliers and

specialised lighting.

• State-of-the-art computerised board-cutting

machines and a 100 m2 spray booth provide

4 • THE EXHIBITION PLANNER 2015

clients with access to 3D’s customisation expertise for bespoke exhibition

stands, shopfitting, and custom-made point-of-sale display units.

• There’s also a team of graphic designers and a printing plant capable

of printing large-scale graphics for use on stands, as well as in smaller

formats, to complement the overall exhibition visitor experience.

ESTABLISHED IN EXHIBITIONSWith over a decade of experience, during which it has acquired preferred

supplier status to most of the larger exhibitions and events in South Africa,

3D Shell excels at providing an exhibition infrastructure service company

to exhibition and event organisers.

Its in-house team manages each exhibitor’s individual requirements

on behalf of the organiser so that it can focus on selling the show. Its

portfolio also includes country pavilions, package deals, and specialised

exhibition areas, such as information points, VIP zones, coffee areas, and

organiser offices.

3D Shell is currently the exclusive shell scheme supplier to HobbyX,

MamaMagic, HuntEx, Manufacturing Indaba, Africa Energy Indaba,

Infrastructure Africa, A-Osh Expo, Hostex, World Travel Market Africa,

The Solar Show, Africa Rail, Cards & Payments Africa, Power & Electricity

World Africa, and BreakBulk Africa.

EAZIXPO Voted as the best supply company by EXSA, 3D Shell, one of the

busiest suppliers of exhibition infrastructure in Africa, has innovated

the exhibition industry for organisers, exhibitors, and suppliers with

the launch of its innovative EaziXpo online exhibitor and services

management system.

This is an online exhibitor and services management system. Based

on workflow principles and housed in the cloud, it does away with the

need for the endless paper trail and complicated spreadsheets of data –

historically proven to be unreliable because of human error – to provide

an elegant solution for managing all aspects of the exhibition, including

money collection for extra services.

+27 (0)11 608 1588 +27 (0)21 702 1089

[email protected]

MEETCONFEX.COM • 5

COVER STORY

“Simply put, EaziXpo is an easy-to-understand, flexible

online exhibition management and services ordering

system, customised for each new exhibition to address

its unique requirements,” says sales and marketing

director Conrad Kullmann.

The shell scheme industry is fast becoming an

unsustainable commodity business, with prices

being driven down until suppliers' margins are

minimal. As such, the EaziXpo system was

developed to give 3D Shell a unique selling

point by adding value to all involved in

the process.

COVER STORY

THE POWER OF EXHIBITIONS: Face-to-Face is Simply Better

Patrons:Gold:

T: +27 11 805 7272 F: +27 11 805 7273 E: [email protected] www.exsa.co.za

Platinum:

The Exhibition and Event Association of Southern Africa (EXSA) is a non-profit organisation representing the exhibition industry with members including Venues, Organisers, Exhibition Designers, Stand builders, Service Companies and Associate organisations. Formed in 1980, EXSA is recognised internationally as the voice of the exhibition industry in South Africa.

WHAT IS EXSA?

EXSA adds credibility, status and integrity to its members through membership qualifying criteria and adherence to its Code of Ethics. EXSA protects the interests of its members, and both exhibitors and visitors to exhibitions. EXSA provides recognition to members and exhibitors by judging exhibition stands and exhibitions, thus developing and promoting excellence

within the industry. Each year the EXSA Awards take place – the “Oscars” of the industry. EXSA sets standards and ethics amongst its members and endeavours to create a professional image for the industry as a whole. EXSA provides

a platform for arbitration and mediation in the event of disputes between members and/or exhibitors. EXSA lobbies at government level on legislation affecting the exhibition industry such as the Safety and Security Act. EXSA provides an information collection and dissemination service to all interested parties, both locally and internationally via its “EXSA Express”

newsletters and Members Only newsletters. EXSA has alliances with other international associations including UFI; ESSA; AEO; IAEE; and locally with the Event Greening Forum (EGF)

and the Tourism Business Council (TBCSA). The EXSA office is always available to help you with advice and information.

WHAT DOES EXSA DO?

The group’s other businesses not

only support that of 3D Design and

3D Shell, but also contract to any

company seeking services that

support exhibitions and events. Of

course, as supplier, 3D Group benefits,

too, because the site houses – at any

one time – a complete and up-to-date

database of exactly what is required and for

which exhibitor. This facilitates its planning

and scheduling.

“For the organiser, EaziXpo is a game changer:

there’s no paperwork, no filing, no dragging

files to site, and no arguing with exhibitors and

suppliers over infrastructure and extra services.

All he or she needs is an iPad or computer and an

Internet connection. For the exhibitor, because it

is workflow-based, it’s an organisational tool; a way

of ensuring all the bases are covered so there are no

unpleasant surprises a few days before the exhibition

opens,” adds Conrad.

DELIVERING SUPERIOR SERVICES3D Cape recently developed a floor plan for Design Indaba

2015 that truly stood out as a world-class design, and helped the

exhibition raise the bar.

The layout, which had a triangular footprint, as opposed to the

run-of-the-mill 90-degree grid, gave the exhibition a ‘designed’ look

and opened up the space to enhance both exhibitor and

visitor experience.

The turnkey service provided by the 3D Group company included,

among others, overall design of the space, as well as way-finding and

signage; design and construction of custom stands; provision of the shell

scheme, as well as free-standing podiums and special areas like the First

Editions and Spotlight zones; and all the extra services that exhibitors require,

such as carpeting, electrics, and flowers.

Design Indaba 2015 covered a total of 7 050 m2 and featured some 280 power

points and 150 distribution boards. It attracted 613 exhibitors (of which 280 took

the shell scheme), 674 buyers, and over 50 000 visitors.

In addition to introducing a new layout, 3D Cape also suggested Design Indaba

relook the eventing area. This worked in conjunction with the food areas and Design

Indaba brought back the food truck concept, which proved very successful.

3D Cape is a major supplier to the exhibition industry in the Western Cape and has

quadrupled in size in just four years.

“We are exceptionally pleased with how well our first outing partnering with Design Indaba

went. We faced several challenges – most importantly, the need to freshen up the expo as

well as deliver a big-budget feel without necessarily having the deep pockets to dip into.

“Our solution was to take a ‘design’ approach: to incorporate focal points into the floor plan

so that these could be designed as opposed to just ‘being’. It worked really well,” says 3D Cape

director Andrew Keymer.

RECENT AWARDS3D Group was, once again, the big winner at the 2014 EXSA Awards, as judged by members of the

association. For the third year in a row, 3D Design was judged as the ‘Best Design Company’, while 3D

Shell received the Best General Supply Company Award and two stand design awards.

Meet the teamJOHN KULLMANN, MANAGING DIRECTOR

CONRAD KULLMANN, SALES & MARKETING DIRECTOR

IVOR ALLISON, PRODUCTION DIRECTOR

TONY CANTATORE, FURNITURE DIRECTOR

ANDREW KEYMER, 3D CAPE MANAGER

DYLAN SOLOMON, DIRECTOR OF 3D SHELL

PAULA FERNANDES, MANAGER OF 3D EVENTS

NICK BRAND, 3D CUSTOM MANAGER

COVER STORY


ONE TEAM • ONE SOLUTION • ONE SPIRIT

There is no greater combination than talent, skill

and experience. At 3D, they pride themselves on 19 years

of crafted results.

THE POWER OF EXHIBITIONS: Face-to-Face is Simply Better

Patrons:Gold:

T: +27 11 805 7272 F: +27 11 805 7273 E: [email protected] www.exsa.co.za

Platinum:

The Exhibition and Event Association of Southern Africa (EXSA) is a non-profit organisation representing the exhibition industry with members including Venues, Organisers, Exhibition Designers, Stand builders, Service Companies and Associate organisations. Formed in 1980, EXSA is recognised internationally as the voice of the exhibition industry in South Africa.

WHAT IS EXSA?

EXSA adds credibility, status and integrity to its members through membership qualifying criteria and adherence to its Code of Ethics. EXSA protects the interests of its members, and both exhibitors and visitors to exhibitions. EXSA provides recognition to members and exhibitors by judging exhibition stands and exhibitions, thus developing and promoting excellence

within the industry. Each year the EXSA Awards take place – the “Oscars” of the industry. EXSA sets standards and ethics amongst its members and endeavours to create a professional image for the industry as a whole. EXSA provides

a platform for arbitration and mediation in the event of disputes between members and/or exhibitors. EXSA lobbies at government level on legislation affecting the exhibition industry such as the Safety and Security Act. EXSA provides an information collection and dissemination service to all interested parties, both locally and internationally via its “EXSA Express”

newsletters and Members Only newsletters. EXSA has alliances with other international associations including UFI; ESSA; AEO; IAEE; and locally with the Event Greening Forum (EGF)

and the Tourism Business Council (TBCSA). The EXSA office is always available to help you with advice and information.

WHAT DOES EXSA DO?


EXPO

EXPO SHORTS

JACARANDA AGRICULTURAL SHOW'S NEW MANAGEMENTTshwabac, owner of the Jacaranda Agricultural Show, has

announced that this 75-year-old landmark agricultural event

will be under the new management of Petro Ferreira

and her team. The show has been refocused as a

purely agricultural show and Petro, a well-

known stalwart in agricultural circles, has

accepted the challenge of growing

the event to its full potential. This

established show is set to

take place at the Tshwane

Events Centre’s show

grounds from 26

to 29 August

2015.

NEW CEO AT DURBAN ICCThe Durban ICC has appointed Lindiwe Rakharebe

as its CEO, effective as of 1 April 2015. With more

than 30 years’ experience in the corporate

environment, Lindiwe joins the Durban

ICC from her position as ABSA’s regional

executive for KwaZulu-Natal.

“I am passionate about teamwork and

plan to work very closely with our

stakeholders to ensure that the

world recognises our potential.

It is important to have synergy

and work collectively to

achieve the best results,”

says Lindiwe.

Lindiwe Rakharebe, CEO, Durban ICC Petro Ferreira, Jacaranda Agricultural Show


shorts

TECHNICAL SERVICE PROVIDER

SYSTEMS STANDS EXHIBITIONS PRINTING

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DESIGN STANDS

SHELL SCHEME

GRAPHICS

ONE OF THE WORLD’S 10 MUST-SEE EXHIBITIONSThe world-renowned Art of the Brick exhibition features over 70 art

sculptures created from more than a million Lego bricks, and has been

proclaimed as one of the world’s 10 must-see exhibitions by CNN.

These one of a kind Lego brick sculptures are the work of US artist

Nathan Sawaya.

Not only does the exhibition include a six-metre-tall T. rex

skeleton comprised of more than 80 000 Lego bricks, but

it also showcases Sawaya’s interpretations of famous

artworks such as the Venus de Milo and Vermeer’s Girl

with a Pearl Earring. Sawaya’s ability to transform

this common toy into something meaningful, his

devotion to spatial perfection, and the way he

conceptualises action, enable him to elevate

what almost every child has played with

to the status of contemporary art.

theartofthebricksa.co.za

EXHIBITION EXPERTSExpo Guys is

an independent

company that offers

a full range of services

for exhibition stands and events, from design brief to handover. The company

manufactures its own exhibition system material in its West Turffontein factory,

and delivers the best-quality material, which explains why Expo Guys is frequently

contracted to build exhibition stands for other exhibition companies. The company can

also assist with stand decor by providing flooring, furniture, and electrical fittings for hire.

EXPO SHORTS

The ins and outs of the exhibition industry.

CRAIG NEWMAN CONTINUES TO CLIMB

EVEN HIGHERJohannesburg Expo Centre CEO

Craig Newman has been appointed

to the UFI executive committee by

the main board of directors of

UFI, The Global Association of the

Exhibition Industry.

“I am, once again, honoured and humbled

by the UFI’s belief in my ability to make a

meaningful contribution to this platform,” says

Newman. UFI is the association of trade show

organisers, fairground owners, and national and

international associations of the exhibition industry and

its partners. As of last year, it has more than 600 members

from 85 countries.

Expo Guys Craig Newman, CEO, Johannesburg Expo Centre


TECHNICAL SERVICE PROVIDER

SYSTEMS STANDS EXHIBITIONS PRINTING

w w w . e x p o g u y s . c o . z a • t e l : 0 11 4 3 3 3 2 6 0 • f a x : 0 11 4 3 3 1 7 1 7 • i n f o @ e x p o g u y s . c o . z a COPYRIGHT RESERVED

DESIGN STANDS

SHELL SCHEME

GRAPHICS

CUSTOMISED EXHIBITION BOOTHSThe Exhibition Division

at New Dimension

Group will provide

you with interiors,

exhibition stands, store

layouts, and set designs to enhance your brand’s

identity. The division also offers commercial,

retail, and industrial specialised revamping and

construction services. Offering services such

as site surveys and budget representations,

concept and identity establishment, as

well as 3D perspectives, you can turn

to the Exhibition Division for all your

exhibition needs.


FEATURED VENUE

A venue with endlesspossibilities

As Africa’s largest

convention centre, the

Durban ICC is the ideal venue

to host large exhibitions.

THE DURBAN INTERNATIONAL Convention Centre (ICC) has successfully hosted some of the world’s

largest and most prestigious events, built a reputation as a world-class business events facility, and

made an immense contribution to both the provincial and national economies.

The Durban ICC’s contribution to the country’s gross domestic product over the past eight years has

exceeded R20 billion, not counting the contribution it made over the first nine years of its operation.

EXOTIC LOCATIONA mere 31 km from the King Shaka International Airport, and within close proximity of the renowned

Golden Mile, the centre offers clients an exotic location with scenic tropical surroundings as well

as a wide variety of accommodation options, such as the Hilton Durban, Garden Court Marine

Parade, and the City Lodge Hotel Durban – all situated close to the centre. There are also various

entertainment options available to delegates nearby.

LIMITLESS SPACE AND CAPACITIESThe sheer size and scale of the Durban ICC is astounding, offering the largest flat-floor, column-

free exhibition space in Africa. The building itself is over a kilometre in length, large enough to

park 14 Boeing 747s end to end.

The centre’s intelligent design and operable walls make an unlimited number of venue

configurations available to clients. Its main convention hall area of 11 600 m² can be opened

up to form one massive venue or subdivided into 22 separate exhibition halls of various sizes.

EXCEPTIONAL EXHIBITION EXTRASThe Durban Exhibition Centre (DEC) is located directly adjacent to the Durban ICC and offers

two large halls with a combined area of 9 270 m² of flexible exhibition space. To give an

indication of size, the two main halls can accommodate 400 3 m x 3 m exhibition stands. In

addition to this, the DEC provides several smaller halls and catering facilities ranging from

24 m² to 540 m².

Many of the centre's existing exhibition clients take advantage of the balmy Durban

weather and expand their events onto the many extensive plazas on the property. These

plazas and gardens are ideally suited to outdoor exhibition space where a variety of

marquees and pavilions can be erected as required.

Thanks to all the exhibition venues within the complex being located on ground level,

access for contractors and suppliers via the large loading bay doors is hassle-free.

A RADIANT RECORD The Durban ICC is a member of both The Global Association of the Exhibition

Industry and the Exhibition and Event Association of Southern Africa.

It has had the privilege of hosting several high-profile local and international

exhibitions. Some of the most well-known shows hosted at the centre include

Indaba – Africa’s Leading Travel and Tourism Show, Decorex, Mama Magic, East

Coast Radio House and Garden Show, Comrades Expo, as well as the Good Food

and Wine Show.

In 2014, the Durban ICC received a clean, unqualified audit from the auditor-

general of South Africa, a clear demonstration of its ongoing commitment to

good governance.

The company has also achieved significant improvements in its own

commercial performance, growing its revenues and effectively controlling its

costs to produce strong financial results in recent years.

With versatile space that can be converted and customised to suit any kind

of exhibition and a gleaming record of previous exhibitions, the Durban ICC

is not only an exotic venue choice for exhibitions, but also

an unparalleled one.

MEETCONFEX.COM • 1 1

FEATURED VENUE

1 Visit uShaka Marine World, which is only 3.3 km from

the Durban ICC. Here you can visit the extensive

aquarium, browse the large number of shops, or

enjoy all the slides the water park has to offer.

2 Also incredibly close to the Durban ICC, the

Suncoast Casino and Entertainment World offers

various gaming, dining, and nightlife entertainment

options, as well as movies for the kids and a spa for

the ladies.

3 Watch an exciting game of rugby at the home of the

Natal Sharks, the Growth Point Kings Park Stadium.

4 Adventurous thrill-seekers can go on an exciting

shark cage diving experience offered by Shark Cage

Diving KZN.

5 After visiting all the amazing attractions, it is highly

recommended to soak up the sun on the golden

beaches of Durban and swim in the warm ocean

along the coastline.

5 THINGS TO DO IN DURBAN

+27 (0)31 360 1000 [email protected]

icc.co.za


FEATURED ORGANISER

ORIGINATING FROM a need for a client

to have one project manager, and one

quote to ensure all the mechanics of

hosting and making an event happen, Jacaranda

Events was established, following a series of

inventive initiatives launched by Tshwane Events

Centre a few years ago. These initiatives were

aimed at supplementing the income generated

by venue rentals. Over the years these initiatives

have grown to such an extent that they have

become a fully-fledged business.

WHO THEY ARE AND WHAT THEY OFFERJacaranda Events is a fresh new event logistical

solutions company, which is able to provide

its clients with a comprehensive A-Z guide of

solution service for exhibitions and other events,

ranging from the project plan to the centrepieces

on a banqueting table.

Offering logistical services, draping, carpeting,

AV and staging solutions, airport and hotel

transfers, catering options, event planning,

and even marketing solutions, there is nothing

Jacaranda Events cannot do.

With its collection of professionals hailing from

the events industry, who are geared towards an

entrepreneurial spirit that delivers innovative

and profitable solutions to the events industry,

clients can enjoy peace of mind, knowing that

the mechanics of their exhibition are taken care

of by Jacaranda Events, and focus on the more

important elements of the exhibition, such as

building relations with clients.

A leading exhibition organising

companyOffering excusive service solutions at

Tshwane Events Centre, as well as across

South Africa, Jacaranda Events is an

innovative eventing solutions company.


FEATURED ORGANISER

TSHWANE EVENTS CENTRE AND JACARANDA EVENTSThese two companies share a mutually beneficial

relationship, as the services offered by Jacaranda

Events directly benefit from those presented by

Tshwane Events Centre. While Tshwane Events

Centre will provide venues for exhibitions and other

functions, Jacaranda Events will be in charge of the

exhibitions and catering platforms.

Tshwane Events Centre offers space, variety, and

flexibility to clients, ensuring overall memorable and

successful events. Competitive rates, customisable

facilities, as well as a helpful attitude are all

elements that make the centre unique as well

as compliment the services offered by

Jacaranda Events.

The location of this venue also makes it a sensible

choice, as it is located five minutes from the Pretoria

Gautrain Station, 40 minutes from O.R. Tambo

International Airport, as well as within close driving

distance to all major government departments

in Tshwane.

A CLEAR AND DETERMINED VISIONThe aim of Jacaranda Events is characterised by four

distinct business disciplines. These are:

• event logistical support

• hospitality, which incorporates the Events Centre,

on- and off-site catering services, as well as the

brand new Jungle Café, which is open to the public

six days a week for various functions

• a marketing service division, which specialises in

event marketing, product launches, and activations

• an eventing arm that will assist clients in

project managing events.

Jacaranda Events strives to boldly apply the

entrepreneurial spirit and provide innovative

and profitable solutions to the events industry

by providing quality event logistical support,

conferencing, catering, events creation, and

marketing services.

It is unique because it is part of an established

and well-known event and conference facility

that has already established client ties such

as national, local and municipal government

structures. However, Jacaranda Events is also

able to increase its reach by servicing other areas

for business as it is not exclusively tied to the

Tshwane Events Centre.

LOOKING TO THE FUTUREOne will no doubt start seeing a strong presence

from Jacaranda Events within the events and

exhibition industry. It has several events and

exhibitions lined up.

Its first client is the annual Tshwane Business

and Agricultural Show, which will take place in

August and they are currently assisting the Dino’s

Alive Expo in Pretoria. It will also be involved with

a few upcoming City of Tshwane Events.

“Jacaranda Events has been put in an unique

opportunity to test the norms of eventing

support solutions, allowing us to offer fresh,

innovative solutions to clients anywhere on the

continent,” says Ricky da Costa, general manager

of Jacaranda Events.

company 1 A team with over 10 years’ experience

in the events and exhibition industry.

2 It was created from a venue’s point of

view, which gives it a unique approach

to seeing exhibitions.

3 Preferential rates and benefits, should

a client wish to utilise the Tshwane

Events Centre.

4 Complete mobility, allowing the

company go to where the client

requires it to be.

5 Unique venue management

experience, which allows it to

understand both sides of the coin and

allow for harmonious service between

event and venue.

5 REASONS TO USE JACARANDA EVENTS TO ORGANISE YOUR NEXT EXHIBITION:

+27 (0)12 327 1487jacarandaevents.co.za

FEATURED SERVICES

ENSURE A UNIQUE EXHIBITION

by making use of the professional

mobile bar and hospitality solutions

offered by Barmotion. It is a dynamic

company with a well-trained and dedicated

team with 10 years’ combined experience.

The company has put all its effort into

finding the right brands and advanced

equipment, as well as streamlining

logistics, in order to allow its clients to

enjoy the event without worry.

IDEAL FOR EXHIBITIONSServices include an array of different

refreshment bars, which offer the

perfect solution if you are at a loss

for which refreshments to provide

at your exhibition. Barmotion

has branches in Cape Town and

Johannesburg, and provides all the

equipment necessary to set up

and run bars across the country.

A VARIETY OF BARSBars can be customised to suit

the exhibition type and needs

of the guests. Barmotion’s

standard bars can also be

converted into green bars on

request. There are three

main categories, with a selection of tempting

options under each. These are only a few of

the options available:

BEVERAGES:• Bubble tea bar This exotic Taiwanese

drink will certainly be a hit with guests,

as it is currently trending. It consists

of an iced tea base, fruit syrup, and

tapioca balls. Guests can customise

their own bubble tea and enjoy

delicious flavours.

• Speciality coffee bar Barmotion

has the best baristas in the business

who are guaranteed to serve the

best cappuccinos in town.

• Health juice bar Ideal for

the health-conscious and also

suitable for vegetarians, this is

a perfect option if you would

like to provide your guests

with healthy and delicious

refreshments. Seeing as raw

juicing is all the rage at the

moment, the selection of

fresh vegetable and fruit

juices will undoubtedly be

popular. Booster shots such

as ginger and wheatgrass

are also on offer.

treats The variety of mobile bars

offered by Barmotion is guaranteed to spice

up any exhibition.

Ingenious exhibition

+27 861 93 7625 [email protected]

barmotion.co.za



COLD TREATS:• Frozen yoghurt bar A sensible and healthier

choice for warm weather, Barmotion’s frozen

yoghurt bars offer fresh and low-fat frozen

yoghurt. Guests can choose from many

different flavours and then customise their

frozen yoghurt with toppings like nuts, fudge,

and syrupy sauces.

• Gelato bar This Italian-style ice cream will

prove to be a decadent refreshment spot for

guests. Customise your gelato bar by offering

up to four flavours. There are a variety of

flavour options, including cookies and cream,

Belgian chocolate, and fig and honey.

FOOD AND SNACKS:• Crepe bar Provide guests with the lightest

golden-brown crepes, with delicious fillings

like chestnut spread or strawberries, and reap

the word-of-mouth brand promotion rewards.

Professional circular crepe machines are used

to ensure perfect crepes at the bar.

• Pizza bar Guests will flock en masse to the

bar boasting what is guaranteed to be one of

the most mouth-watering snacks available.

Pizza bases are imported from Italy and served

New York-style, which is sliced into quarters

with all the toppings you can imagine.

BRANDED BARSDifferent brands and exhibitors can also make

use of Barmotion’s branded bars to maximise

brand awareness. Barmotion provides different

branding solutions in the form of branded

shot glasses, cups, serviettes, plates, and

many more.

FEATURED SERVICES

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THINKLooking for the hottest trends in the business events sector?

Meetings brings you:• Cutting-edge commentary from industry role players

• Special reports, trends and innovative ways of doing business

• Essential venue and service provider news.

Meetings is CPD accredited with the MICE Academy.

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HOW TO

This section will show you how to create a stand that is truly unique by incorporating green elements, graphics, and international stand design trends and technologies.

How to

ENDORSED BY MEMBER OFIN COLLABORATION WITH

GET CPD POINTS

Unleash your creativityThink diff erently • Think success

THINKLooking for the hottest trends in the business events sector?

Meetings brings you:• Cutting-edge commentary from industry role players

• Special reports, trends and innovative ways of doing business

• Essential venue and service provider news.

Meetings is CPD accredited with the MICE Academy.

Contact the Meetings team today for advertising opportunities:Ruth: [email protected] | c +27 (0)72 897 6752Subscribe today and save | meetconfex.com

Earn CPD

points


HOW TO

WITH ELEMENTS SUCH as green

stands, outdoor graphics, international

stand design trends, and the growing need

to incorporate technology that dominates exhibitions, it is difficult to create

a stand that is truly unique. Exhibition stands allow for direct interaction with the

customer, and are the best media to help realise a variety of goals with only one marketing

endeavour. Consequently, it is vital to ensure that stands truly attract the attention of visitors. It

is your responsibility to put the stand back into outstanding by pushing the boundaries of

exhibition trends.

THE POWER OF EXHIBITIONSExhibitions act as sophisticated platforms for conducting business, networking and brand exposure on

both a national and international level. Not only are they excellent marketing opportunities, as the entire

marketplace and industry is available to you, but they also provide you with the rare opportunity to engage

with your clients.

Audience engagement will allow you to improve your brand by identifying the needs of your clients,

determining the market potential, identifying opportunities to improve, and gaining valuable feedback

from your target market.

Exhibitions also allow for face-to-face interaction, which is an added benefit as it is a cost-effective

way to achieve trade objectives, such as establishing connections, interacting with clients,

and networking.

In order to keep the innovative edge, and host a successful exhibition, Ricky da Costa

from Jacaranda Events advises that one start off with planning, vision, and lots of

energy. This is something that should remain a constant throughout the

whole exhibition.

There are several boxes one needs to tick before,

during, and after an exhibition.

The exhibition industry entails having a competitive edge by striving

to outdo other stands and constantly raising the bar. Here is what the experts

have to say about the different elements

that contribute to a successful exhibition.

From A to Z: ticking all the boxes

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HOW TO

MEET THE EXPERTS

We always try to give back to the

industry – because we appreciate that, if the exhibitions industry is a healthy one, we will have a prosperous business.” Conrad Kullmann, group sales and marketing director at 3D Group

Being part of the worldwide GL

events group, we aim to incorporate international trends with local needs to offer clients the best possible solution.” Adèle von Well, business development and marketing manager at GL events Oasys

Our commitment to greening and

sustainability is translated into our designs and business practices.” Justin Hawes, chairperson of the Event Greening Forum

Jacaranda Events has been put in a

unique position to test the norms of eventing support solutions, allowing us to offer fresh and innovative solutions to clients anywhere on the continent.” Ricky da Costa, general manager of Jacaranda Events

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TRENDS

HOW TO

0 1 The top

exhibitionCREATIVE USE OF LED SCREENS LED screens have

become a fundamental element of

any successful stand. Flexible LED screens are

being wrapped around corners and posts, and

one can also see dynamic and extensive LED

screen walls enhancing exhibition stands.

1

2 AUDIOVISUAL AND INTERACTIVE TECHNOLOGY The elimination of paper trails has given

rise to more elaborate audiovisual displays

and increased use of technology. Augmented

reality demonstrations attract visitors, allowing

for interaction and generation of leads. Touch

screens and tablets are being used to display

products, collect customer information, and

interact with customers by allowing them to post

to social media feeds displayed on the stands.

3 PRINTED GRAPHICS Graphics

panels have been replaced with

printed graphics and digital fabrics,

which are available in a vast variety of colours

and textures, and allow exhibitors to stay true

to their brand identity. These materials are

also easier to transport and have the added

benefit of being suitable for reuse at future

exhibitions. Fabrics are being used more

extensively, either as accents or comprising

entire booths.

4 CUSTOM-DESIGNED STANDS

Budget cuts have gradually eased and

exhibitors are not financially obligated

to opt for standard designs anymore. Stands are

now being tailored to accommodate detailed

brand requirements and are catering to the

specific target market, with the company’s goals

in mind.

5 MINIMALIST ANGLES AND OPEN SPACES Walls and frames are a thing of the

past. Geometric and pointed structures, with clean

cut lines, are being used to open up stand spaces. This

shows a trend towards bolder stand design and can also

prove to be more cost-effective than elaborate stands,

as these angles require less material. A key focal point is

creating open spaces to ensure smooth traffic flow.

6 BOLD COLOURS Exhibition colour trends

prove to be the most versatile, as they change

at a rapid pace and can be quite fleeting. The

current colour trend involves combining both

conservative and dynamic colours. Colours such as white

and grey act as neutral palettes with vibrant colours like

orange and blue used to accentuate features.

7HEIGHT AND STRATEGIC LIGHTING

Stands are increasing in height in order to

attract attention. The trend is to use raised

gross flooring on the stand and have a tall

structure on the stand itself. Height is added where key

features are accentuated, often adding light for greater

emphasis. Exhibitors are demonstrating creative use of

light in order to highlight certain areas of a stand.

8 NATURAL FINISHES AND MATERIALS Global design trends

have introduced natural elements such

as untreated timber and metal, to go along with

the use of fabrics. The trend is to use metal

to create a European look, often combining

it with timber. Metal is growing in popularity

as it is more resilient than wood and can be

transported to other exhibitions without being

damaged. Translucent material is also being

used to display full-wall graphics.

9 SUSTAINABLE STANDS Even

though it is not exactly a new trend,

the greening of exhibition stands

remains an essential element. Exhibitors are

constantly seeking new and improved ways

to be environmentally friendly, and this also

influences stand design aspects, such as

incorporating natural elements and making use

of more technology.

10ELEMENTS OF HOSPITALITY

The exhibition industry is placing great

focus on creating social ambience

within stands. The trend is to create

a comfortable space for visitors, using

comfortable seating and coffee stands. This

encourages visitors to engage with an exhibitor

for longer.

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HOW TO

Ensure that optimal return on investment is a process that should be kept in mind in pre-, mid- and post-exhibition situations.

ensure return on investmentHow to

MANY EXHIBITORS WASTE large amounts

of money in search of the wow factor.

Instead of splurging on something that

might not give you the desired return on investment, focus rather

on linking the wow factor to your product or service.

Determine how the element you will be involving in your exhibition

relates to the product, and make the connection clear to customers. The

inventor of a new product could be showcased to provide a more informative

exhibition experience, or you could hire a celebrity who is currently well known in

the industry.

While the stand should be relevant, keep it simple and do not overwhelm the visitor

with too much information. Describe and promote the product in the most efficient

and concise way.

• Determine your goal and what return on investment you would like to see. Remember

to keep this realistic, in order to avoid disappointment or wasted money.

• Set limits for yourself. It is important to know what you will be capable of and what

might damage your brand. This includes your financial limits, as well as what you are able

to achieve with your resources.

• Establish a step-by-step plan on how you will ensure return on investment. This includes

briefing staff on the goals you would like to achieve before the show, monitoring

your progress during the show, as well as measuring your end results against your

expectations, and identifying the factors that either aided or hindered your progress.

• Identify, and make use of, all opportunities that could increase revenue and efficiency,

and incorporate these opportunities into your plan.

Regarding adding extravagant elements to your stand to produce the wow factor,

Conrad from 3D Group advises, “It’s vital that you seriously consider the return on

investment on the so-called wow factors that sales people moot, because most

of these cost an awful lot of money. I’d suggest tying in the wow factor to your

product or service.”

Create an exceptional exhibition experience for visitors by having

professional, informed, and enthusiastic staff on the stand and your product

won’t be forgotten. The staff on your stand should understand the goals of

the stand, as well as how their individual roles work together in achieving

these. Staff should spend an optimum amount of time with visitors,

during which they provide essential information on the product

in a clear way and interact with every stand visitor. You will

attract more visitors by word-of-mouth advertising if

customers have an exceptionally positive experience

at your stand. The people make the stand, so

maintain a vibrant energy.


1GET TO THE POINT

Customers know

what they want and often don’t have

much time to spend browsing stands.

Provide a clear indication of what product or

service you are offering, in order to optimise stand

efficacy. You can do this by making marketing

material clearly visible and available on the stand.

Be sure to have product samples on display, as

this will invoke interest and give stand staff the

opportunity to promote the product.

2 DESIGN A SEDUCTIVE STAND One of

the simplest ways to attract attention with

a stand is to use the stand’s design and

location to reach your specific goals. The stand

structure should be open and accommodating,

creating room for easy traffic flow and interaction.

Make

your stand

alluring to the

customer by creating

height, and using lighting

to enhance features on the

stand. Add to aesthetic appeal by

using colour, motion, and bold graphics as well as

incorporating international trends, such as using

unfinished timber.

3 ENGAGE AND INTERACT Add as many

interactive components as possible to the

stand. This will encourage customers to

engage with stand staff and inspect the product or

service. You can do this by offering refreshments

such as bubble tea, having branded and innovative

giveaways on hand like USB car chargers and

product samples, or running quick and easy industry-

related competitions. The promise of a useful free

product or service will certainly draw customers to

a stand. Other ways to promote interaction are to

provide customers with an area in which they can

comfortably sit and relax, or charge their mobile

phones while being informed about your product

or service.

4 MAKE USE OF TRENDY TECHNOLOGY

Appeal to all five senses and give

customers a comprehensive experience by

incorporating leading technological elements on

an exhibition stand. Not only will this draw people

in, but it will also demonstrate an advanced and

up-to-date company image, as well as successful

adaption to change. Making use of touch screens,

iPads, flexible LED screens that wrap around

corners, and audiovisual displays in a strategic

manner will encourage more people to visit a stand.

Do not neglect mobile phones; make a mobile show

application available to make interaction between

visitors and exhibitors more convenient. Online

ticketing systems and service manuals will not

only make exhibitions a more sustainable business

practice, by reducing the amount of paper used,

but will allow for smoother business transactions.

Include social media as well, by offering

promotional products in return for a like or follow.

5 SELECT EXCEPTIONAL STAND STAFF

Exhibition stand staff are responsible for

promoting a product in the most accurate

and efficient way, and can change a great stand into

an outstanding one. Brief your staff daily on targets,

key messages, and the role of each team member.

Ensure that they are well-informed, motivated, and

presentable. They should be approachable and able

to draw customers in. Stray away from the norm

of promotional staff in plain clothes and make an

exhibition stand interesting, by adding innovative

and unique aspects to your brand. Dress staff in

clothes that will make visitors curious and want to

inquire about the product.

HOW TO

WAYSTOP

5 of attracting people to your stand

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Get the most from your giveawaysHOW TO

Many promotional products, such as

stress balls and branded pens, are

easily discarded and forgotten.

Make your exhibition stand

extraordinary by handing out innovative and

useful giveaways.

EXHIBITION STANDS, and everything

they entail, are constantly evolving,

including the smaller aspects such as

what kind of items are used to promote a brand.

Giving away useful promotional products not

only draws customers to a stand, but also allows

for brand remembrance, as people will see that

branded USB flash drive and be reminded of your

product or service, making it convenient for them

to contact you. Instead of sticking to the norm of

conventional giveaways, rather consider one of

these innovative and new ideas.

• BRANDED CAR CHARGERS An item that would

benefit almost anyone, USB car chargers can be used

for any kind of phone, making this a unique form of

brand promotion.

• LIP BALM People will appreciate the availability of lip

balm and will continue to use it after the exhibition.

• HAND SANITISER Exhibitions often involve

networking, shaking hands, and being exposed

to many people. This promotional product is

not only practical, but will definitely make your

brand stand out for being inventive.

• TOUCH SCREEN CLEANING CLOTH This can be

used for cleaning tablets, phones, laptops, and

even reading glasses, making it a very useful

item to give away and, consequently, a great

branding opportunity.

• TABLET STYLUS PEN Instead of handing out

branded pens, go digital and provide people

with an easier method of navigating tablets.

Seeing as the popularity of tablets is rapidly

growing, providing a good-quality stylus will

earn a considerable amount of attention.

• REFRESHMENTS Branded water bottles can be

found everywhere at an exhibition, so offer

customers something unique like a cappuccino

or bubble tea.

• USB FLASH DRIVE It is a wise decision to give

away flash drives, as they are items that people

use often and won’t easily misplace or throw

away after use. This ensures that you continue

to remind people of your product long after

the exhibition.

possibilities at your disposal and maximise branding

on your stand.

• BUDGET Determine what your budget is, as well

as what essential elements you want, beforehand,

and make sure to stick to it. Take caution not to

spend so much on stand design and decor that it

decreases return on investment.

• DESIGN TRENDS With clean lines and smooth

angles dominating stand design, you are faced with

the challenge of making your stand unique while

including the current design trends. In an effort to

green stands, many raw and sustainable materials

such as metal and timber are being included in

stands, and items are being repurposed as furniture

and decor. Stands are also including bold colours,

height, smooth lines, and minimalist spaces.

• LOCATION Your stand should be in a location with

a high traffic flow, to increase the number of visitors

and brand exposure.

• TRAFFIC FLOW Ensure that your stand has enough

open space to allow a smooth flow of traffic, which

will allow guests to engage without feeling

cramped or rushed.

Do not conform to the norm of stand design, or aim for an overly elaborate stand. Instead, design a stand that is applicable to the specific individual product or service, which will help reach company-specific goals.

DETERMINE WHO THE target market

is, and what elements would be most

appealing to them – accounting for

information accessibility, as well as aesthetic allure.

Take full advantage of the benefits of strategic

lighting to focus on the essential areas of the stand,

and create visual interest by incorporating colour

and graphics. Current international stand design

trends focus on minimalist angles, which open

up the stand space and create cleaner lines of

geometric and angular structures.

“Before jumping straight to designing a stand, it is

crucial to take a step backward and peg down the main

reason for the company attending the exhibition. From

here, determine the target market you are working with

or want to attract to the stand; this should give you a

good basis to start creating ideas focused on inviting

in the specific customers. Creating an open, inviting,

and comfortable space with enough room to move is

HOW TO

always a must – people shy away from stands that

are cluttered or too clinical. Consider the difference

between walking into the local bakery as opposed to

the dentist’s office,” explains Adele from GL events.

She continues, “The most ‘wow’ stand does not

mean the most expensive one. Spend time with your

stand provider to discuss new ways of adding custom

finishes without the high cost – think tension fabric,

system clad, and lighting focusing on crucial areas.

Add colour and graphics to create visual interest and

brand impact; make sure your stand is 70% colour and

30% neutral pallet and product or brand information.”

Consider the following elements with regards to stand

design and decor:

• YOUR TARGET MARKET The kind of person you

want to attract and what kind of elements will

attract them.

• THE BRAND IDENTITY Your stand design and

decor should reflect your brand’s identity, and

correlate with the product or service you are

offering. Take advantage of the

endless branding

with decorumDecorate and design


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Exhibition

THE EXHIBITION INDUSTRY is an

extremely wasteful industry. “There are large

quantities of waste thrown away after each

exhibition. Sadly, this often includes custom-designed

stands, which, in some cases, may be used only once,”

says Justin Hawes from the Event Greening Forum.

Stand contractors are most responsible for the

waste at exhibitions, as the majority of the waste is

generated at the build-up and break-down. Contrac-

tors and venues need to become more mindful of the

waste that is generated and start using systems that

reduce or reuse waste.

It is the exhibitor’s responsibility to ensure that a

stand is as green as possible. Justin recommends

greening a stand in the following five, most

basic ways:

As a very large marketing medium, which is growing in popularity, the importance of

greening at exhibitions cannot be understated.

GREENING

1 ENERGY Opt for

energy-efficient technology on

the stand, such as LED lighting, and remember

to switch all electrical components off at the end of

each day.

2 MATERIALS Consider using fabric graphics on the

stand as these can be reused at future exhibitions

and are easy to transport.

3MODULAR DESIGN This makes it easier to rebuild

the stand and, if necessary, create different con-

figurations to fit different spaces. Also, the more robust

the design, the better it will last over multiple builds.

4 TRANSPORTATION Aim to make fewer trips to

and from the venue, as this will contribute to a

smaller carbon footprint.

5 SOURCING OF MATERIALS

Source locally for stand materi-

als, decor, and furniture. The more local the

source, the better.

Currently, the greening trends in the exhibition

industry show a hunt for new, improved, and

environmentally-friendly products. There is a

move towards natural materials, which is echoed

in international trends, introducing elements

such as untreated timber, paper, cardboard,

string, and industrial materials.

Exhibition trends also show the increase of

AV equipment and fabric-based stands, which

decrease paper trails and the use of printed

graphics, as well as allowing the exhibitor to

reuse graphics.

HOW TO

Scan Display won the 2014 Green Stand Award for its stand at Markex 2014


The benefits of having advanced technology

on a stand are not limited to attracting curious technology

enthusiasts; it is also a great way

of encouraging customer interaction.

TECHNOLOGY effectivelyHow to incorporate

HOW TO

INCORPORATING EFFECTIVE technology

into an exhibition design offers a lot of

benefits, from highlighting key products and

drawing visitors towards the exhibition stand, to

directing traffic and adding eye-catching colour,

messaging, and motion.

These are the elements that communicate

professionalism and successful change adaption.

Customers can explore the product, browse a

digital product brochure, engage in surveys, and

will also be more willing to enter their contact

details on a digital form.

STRONG PRESENCEInstead of relying solely on basic promotion,

include technology to demonstrate the product

or service. Keep in mind that technology and

social media go hand in hand, so interact with

visitors on social media during the exhibition

by tweeting or posting about your stand and

promotions, and also make use of this tool

for pre-show advertising. A strong presence

on social media acts as instant, and effortless,

marketing for your brand.

“Technology enables the industry to appeal

to all five senses – not only do we have ways of

delivering better visuals and enhanced sound,

but we also have technology that enables

visitors to feel movement, for example, and

to taste and to smell. All these help create a

holistic experience for the visitor. At the same

time, it is important that this experience is always

linked back to the product or service on offer,”

says Conrad Kullmann from 3D Group.

You can provide your client with a first-hand

experience of your product and brand by

adding videos and moving adverts to your

marketing arsenal.

“However, keep in mind that, when creating

content for these high-tech devices, it’s not a

DIY project. Get the experts involved to assist

you with exactly how displays should be done to

achieve maximum returns,” advises GL event’s

Adele von Well.

Make use of flexible LED screens that can

be wrapped around columns or walls, or have

several screens forming one large dynamic

wall. These screens can display anything that is

relevant to your brand, be it a demonstration,

virtual tour, or even a live social media feed.

INTERACTIVE TECHNOLOGYAlso, include interactive technological devices

such as tablets and touch screens. People seek

the excitement of being able to handle a device

with which they aren’t familiar, and you can take

advantage of that to increase brand awareness.

It is also important to remember that mobile

phones have become an integral part of

our daily lives. This provides you with the

opportunity of luring visitors to your stand by

offering a charging station, and, while they relax

and charge their phones, you can inform them of

your product or service. You can also decrease

your paper trail by providing a mobile app or

digital marketing material.

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The experts show you how to ensure that your stand has the wow factor.

STAND BUILDERS

Standbuilders &

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orex

EXHIBITION INFRASTRUCTURE

PUTTING YOUR BRAND IN THE SPOTLIGHTBUILDING YOUR REPUTATION

WE ARE WHERE YOU ARE

AUDIO VISUAL

EVENTS

EXHIBITION

STANDS

Tel: +27 (0)11 234 0604 Email: [email protected] www.compex.co.za

CONTACT DETAILS FIND US ON

OUR PROFESSIONALS

@Compex_Compex CompexSA

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CompexCompexSA

Compex can help you transform your event from an ordinary gathering into an extraordinary experience, making the impossible possible, and turning your vision into a truly great experience.

When you plan your event you rely on the service provider to lay the firm foundation upon which a successful event can be built. Very often an event requires more than four walls and a ceiling. An event can literally be hosted anywhere, from a beachfront to a mountain top. Compex provides the brick, mortar and manpower needed to build the right infrastructure for events and exhibitions. We help clients plan the necessary framework, construct physical underpinnings and supply overall solutions for their events

AUDIO VISUALCompex provides an audio-visual rental service for events, exhibitions, corporate functions and conferences. With a large inventory of sound, lighting and staging equipment available for hire, we are able to supply our clients with complete audio-visual packages for any event. Not only will we make your event or exhibition space stand out from the rest, we will help you project that your business is tech savvy and ahead of the curve.

EXHIBITIONWith Compex’s roots in the provision of infrastructure for exhibitions and events, we are always able to provide and deliver a full range of services for a ‘Confex’, ranging from registration, exhibition areas, offices, meeting rooms, poster areas and room sub-divisions. With versatility at the core we can mould and build according to the event’s requirements, turning empty space into functional form.

STANDSCustom Design stands are the pinnacle of branding, and they truly have a way of turning a brand into a full-on experience. Custom stands allow a brand to be visualised in a unique way, standing out from the crowd and communicating your message in an exceptional way; giving form to function. We at Compex can take you through the entire process of getting a design stand, ensuring that you get the best results and have a stand that maximises your visibility and your Return on Investment.

EVENTINGWe at Compex can provide you with a full range of underpinning services including, but not limited to: Marquees, Bedouins (stretch tents), Picket and Security Fencing, Staging, Container Conversions, PA Systems, Lighting, Electrical Supply, Plants, Furniture, Branding, Catering, Entertainment, Inflatables, in fact anything that is needed to ensure that your event is a success. Although we are rooted in exhibitions, we are now far more than just exhibitions.

We believe in the power of engaging experiences that bring people together, innovative solutions that support cutting-edge events, and a seemingly endless service offering that consistently delivers superior outcomes. Get in touch with COMPEX and allow us to lend a hand in turning your ideas into reality.

NDG Editorial Design RP.indd 1 2015/04/01 10:43 AM


STAND BUILDERS

expertiseSpecialised exhibition

As one of the leading, fully integrated international providers of event solutions and services, GL events can assist with every aspect of an exhibition.

GL events EXHIBITIONS

NDG Editorial Design RP.indd 1 2015/04/01 10:43 AM

+27 (0)11 210 [email protected]

G L events SOUTH AFRICA proudly represents the African subsidiary of this industry giant

GL events Group. It offers specialised expertise for every aspect of the event industry worldwide.

The Group operates in the three major segments of the event industry namely: the organisation

of trade fairs, conventions, and events; the management of venues on behalf of local and regional

administrations; and services for events. The company has more than 90 offices worldwide with over

3 400 employees.

OFFERING SOLUTIONS TO THE SOUTH AFRICAN INDUSTRYLocally, GL events South Africa has evolved over the past 37 years to become South Africa’s leading

infrastructure and project management supplier. From exhibitions, events, conferences and retail solutions,

marquees and staging, to furniture hire and electrical infrastructure, all aspects of any brand event

are covered.

All its solutions are tailored into full turnkey or supply-only packages depending on end customer

requirements. Their three branches which are based in Johannesburg, Cape Town and Durban enables

GL events South Africa to offer a countrywide solution for customers with a national footprint. Each branch

possesses independent design, sales, manufacturing, warehousing and logistical services. As part of the

international GL events Group, it can also service customers with design and execution in other countries.

AN ESTABLISHED LEGACYFor the last two decades, some of the largest events and exhibitions in the country have been built by

GL South Africa, including well-known expos and events such as Homemakers Expo and The Nedbank Golf

Challenge. International shows dedicated to specific industries also form part of its core business and every

year it delivers more than 150 exhibitions from its factories.

Its event portfolio also covers a multitude of customers, from government projects to concerts and festivals,

making it the main infrastructure provider to an extensive customer base in and around South Africa.

Worldwide, the group completes 250 proprietary trade shows and 4 200 events annually, and it possesses

a network of 40 venues. Each section of the group deals with international projects such as the Olympic and

Paralympic Games, FIFA World Cups, and the Rugby World Cup.

As a company that builds thousands of stands

per year, and is involved in all major South

African exhibitions, GL events has a number of

exhibition services to offer:

• custom design stands

• system design stands

• shell scheme

• carpets and electrical

• graphics and signage

• registration areas

• design and floor plans

• exhibition organiser services.

GL events is the ideal company to turn to

with all your exhibition needs. With a history

of successful events and exhibitions, as well

as professional and experienced staff, it will

ensure a prosperous exhibition.


THE BACK PAGE

INDEX TO ADVERTISERS

3D Group of Companies OFC, 4-6

Barmotion 14, IBC

Compex Belly band, 28

Durban ICC 10, OBC

THE FORMER CEO OF AVIS, Robert Townsend, asked, “If

you are not in business for profit or fun, why are you here?”

In the exhibition industry, there is ample opportunity to

profit and have fun.

The exhibition we enjoyed organising the most was a small event

held to commemorate the South African Navy’s 75th anniversary,

in 1997. This event took place a long time ago but it just goes to

show just how memorable and enjoyable it was, and how exhibition

memories last a lifetime.

The South African Navy had invited countries to participate in its

celebrations and to participate in the International Fleet Review, where

the salute was to be taken by our then president, Nelson Mandela.

An exhibition was planned for the three days prior to the review in

Simon’s Town – a well-known exhibition venue! The naval dockyard

had a number of sheds we could use, but all with certain constraints

– such as vehicle inspection pits, sloping floors, and long, thin

dimensions – all of which needed to be overcome in order to produce

an event of the stature befitting the celebration and the visiting chiefs

of navy.

Timing was critical, as we only had six months to put this together!

We did have a carrot for exhibitors, in that South Africa was still

evaluating the equipment it would purchase for the navy, and

every local and international supplier wanted to exhibit. A maritime

exhibition was a novelty in South Africa and it created a new buzz in

the industry.

Everything came together beautifully; working with the South

African Navy was a pleasure, the Cape Town weather played along,

we had 48 exhibitors, 22 ships docked in the harbour, and ships’

complements of over 6 000 sailors. Simon’s Town was packed to the

brim and, for three days, you could not go to a restaurant without

being told that the service was slow because “the waitresses had run

off with the sailors.”

And then it was over; the ships left to participate in the International

Fleet Review, the exhibition broke down, and Simon’s Town went back

to being sleepy hollow.

This was definitely the fun part Robert Townsend spoke of!

– Lynn McLeod, freelance consultant

Swing high

In my line of

work there have been so many

interesting exhibition experiences. One that

was quite a strange request happened when I was the

property manager for the Tshwane Events Centre.

I was approached by a gentleman who requested to hire the venue

for weekly swinger parties. At first I thought I was being pranked,

but after he proceeded to give me details of how the club works, their

staggering amount of claimed members, and one or two stories that

would make a sailor blush, I realised the gentleman was serious.

He also did not even flinch at the exorbitantly high rental price I

mentioned. Luckily, this fell through and never happened.

– Ricky da Costa, Jacaranda Events

swing lowHad a funny, embarrasing or a memorable exhibition? The Exhibition Entertainer wants to hear all about it ...

Would you like to share your story? Email [email protected] Illus

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Expo Guys 8

GL events IFC, 31

Jacaranda Events 12

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SSQ exhibitions 9

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the exhibition planner 2015

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