the evolving reality of technology in meetings
TRANSCRIPT
#EngageEvolveElevate #MarriottImmersion
#EngageEvolveElevate #MarriottImmersion
Over 1.5 billion sq. ft. of event space
Over 1 million events created
Over 150 million attendees impacted
4,300 customers
A world where face-to-face events achieve great things.
Disclaimer: Thought-provoking
Slides Ahead!
“Second tier” cities will become premier destinations.
The room block will play second fiddle to economic impact.
The Annual Meeting will become endangered.
The hospitality industry will be more profitable than ever.
More events, with bigger budgets.
The industry processes we know today will be obliterated.
Coordinating event logistics will be automated.
Event apps will no longer exists.
Group business will be booked mostly online.
Content will be curated by software.
Our industry will be embrace transparency.
Everything planners need will be available on-demand.
Serendipity will be less successful than algorithms.
We won’t be able to tell the difference between real and virtual events.
Robots will setup and teardown rooms.
Complex productions will be easier to organize.
A.I. will make events better for everyone.
Technology will be an integrated part of the convention service team’s offerings.
Hotels will do mostly group business.
Hotel sales people will become meeting consultants.
More event professionals will report to CEOs
A governing body for the
meetings industry will emerge.
The “Golden Age of Travel” will continue.
Bonus content! [time permitting]
9 Ways to Prepare as a Planner
Become Best Friends with Data
1. Experiment with measuring NPS.
2. Surprise stakeholders with metrics.
3. Backup your ideas with data.
1. Find inspiration outside of the events world.
2. Lean on your creative partners. Challenge them and you’ll be surprised.
3. Be deliberate about every design detail.Creativity
is Key
1. Pick a destination based on the message it sends.
2. Leverage the CVB.
3. Integrate cultural learnings into your destination event.
Unleash Your Inner Anthropologist
1. Encourage social interactions throughout the event.
2. Remember everything is a backdrop for a photo.Pics, Or It Didn’t Happen
1. Pay it forward.
2. Find mentors and serve as a mentee.
3. Ask for introductions.Find People You Trust and Grow Your Network
Be Proactive, Ask and You Shall Receive
1. Ask properties to offer you a customized site visit, specific to your event.
2. Have partners join you on site visits.
1. Invest in your learning.
2. Volunteer your time with an industry organization.
3. Remember that learning happens outside of your comfort zone.
If You Rest, You Rust
1. Ask about sustainability programs at the venues you’re working with.
2. Use it as a selling point, promote your event as a “Green Event”.
Make Meetings & Events Green Again
1. Set goals for yourself.
2. Find an accountability partner.Be a Hero, Save the Day (and Do It Over Again)
