the evolution of internet in brazil march 26th, 2009 - são paulo cgi.br - brazilian internet...

The evolution of Internet in BrazilThe evolution of Internet in Brazil

March 26th, 2009 - São PauloMarch 26th, 2009 - São Paulo

CGI.br - Brazilian Internet Steering Committee

NIC.br – Brazilian Network Information Center

CETIC.br – Center of Studies on Information and Communication Technologies

Tatiana Jereissati – CETIC.br

Moscow, June 2012

Children and ICTs in Brazil: an approach to Media Literacy



ICT statistics production in BrazilIndicators for measuring the information society

CETIC UNESCO

Cat. II Center(*)

Regional Centre of Studies for the Development of the

Information Society

CETIC UNESCO

Cat. II Center(*)

Regional Centre of Studies for the Development of the

Information Society

(*) Approved at the Unesco’s 36th General Conference Nov/2011(**) Cooperation Agreement signed 28th Mar/2012.

Center of Studies on Information and Communication Technologies

Latin America and Portuguese speaking African countries

Capacity building;

Knowledge centre:

clearing house;

Laboratory of Ideas;

Culture and Ethics.



Population: 191 million85% living in urban areaIBGE Census 2010

5,565 municipalitiesIBGE Census 2010

GDP: USD 2.5 Trillion6th largest economy in the world

IBGE 2011GDP per capita: USD 12,788

IBGE 2011

5th largest territory in the worldIBGE 2010

7th largest ccTLD: 2.9 millionRegistro.br 2012

BrazilFacts and figures



38% HH with Internet access Urban area: 43% ; Rural area: 10%

High SES: 96%; Low SES: 5%

ICTs in Brazil - 2011Facts and figures

Computer (%households)

Urban area

Total Brazil

Source: ICT Households Survey 2011, CGI.br

Internet (% Households)

Urban area

Total Brazil

Urban area

Total Brazil

Internet Users (% population 10+ y.o.)

74 million Internet users

45 % HH with computers



ICT Kids OnlineTimeline

2009 2010 2012*

ICT KIDS 2012

ICT KIDS 2010

ICT HOUSEHOLDS

2005

10 + y.o 5-9 y.o

5-8 y.o

9-16 y.oACESS

USE

ACESS

USE

ACESS

USE

5-9 y.o

COPACESS

USE

COP

+

2013…

*Upcoming survey results



Aims at measuring access to and use of ICT by children aged 5 to 9 years old:

o Nationwide (urban and rural areas);

o Random stratified sample N = 2,500 children (2,100 urban / 400 rural

o Questions validated by cognitive tests and pilot;

o Face-to-face households interview with parents and child.

Objectives

To provide data on the ICT Kids 2010 Survey on access and use of ICTs that are relevant for the understanding of media literacy.

ICT KIDS2010

The ICT Kids 2010 Survey



Access to ICTs% of children aged 5 to 9

Computer use: 51% Internet use: 27%

Computer use: 51% Internet use: 27%

Use of mobiles: 59% High SES: 86% Low SES: 47%

Use of mobiles: 59% High SES: 86% Low SES: 47%

Ownership of mobiles: 18% 5 year olds:7% 9 year olds: 24%

Ownership of mobiles: 18% 5 year olds:7% 9 year olds: 24%

Mobile phones are the fastest growing media in Brazil Mobile phones are the fastest growing media in Brazil Differences in

computer and Internet use

Differences in computer and Internet

use

Source: ICT Kids Survey 2010, CGI.br



Location of Internet Access% of children aged 5 to 9 that have used the Internet

LAN houses are veryimportant locations for

Internet access in Brazil among the

low income andyounger populationand in rural areas.

LAN houses are veryimportant locations for

Internet access in Brazil among the

low income andyounger populationand in rural areas.

Computer Location in the household

Household is a very relevant location for

Internet access

Household is a very relevant location for

Internet access




Parental mediation of child’s Internet use% of parents of children aged 5 to 9 that are Internet users

“I use the Internet whenever I want to and as I like. My father does not

care as long as I do not put viruses on the computer, he lets me do as I like”. (Boy, 8 years old, medium

SES)

“I use the Internet whenever I want to and as I like. My father does not

care as long as I do not put viruses on the computer, he lets me do as I like”. (Boy, 8 years old, medium

SES)

"My father only allows me to go on YouTube and play games. If I use anything else, then I damage the computer." (Girl, 9 years old,

medium SES)

"My father only allows me to go on YouTube and play games. If I use anything else, then I damage the computer." (Girl, 9 years old,

medium SES)




Parental mediation of child’s Internet use% of parents of children aged 5 to 9 that are Internet users

Children’s gender matters: Girls are more subjected to parental

mediation than boys

Children’s gender matters: Girls are more subjected to parental

mediation than boys

Age matters: parental mediation varies with age

Age matters: parental mediation varies with age

Parent’s Internet experience is relevant: Internet users tend to

mediate more than non- Internet users

Parent’s Internet experience is relevant: Internet users tend to

mediate more than non- Internet users




Mediation of Internet use

Who do you use the Internet with?

% of children aged 5 to 9 that have already used the Internet

“For example, my father and I are playing a game, then we

cannot complete the level, then we search on Google and we

find how to”. (Boy, 9 years old, medium SES)

“For example, my father and I are playing a game, then we

cannot complete the level, then we search on Google and we

find how to”. (Boy, 9 years old, medium SES)

Children use the Internet intuitively Images and icons are helpful Children often resort to those that are around for

help: parents, siblings etc. Reading and writing may be an issue Search engines are also a source of help: looking

up new information; autocorrect

Children use the Internet intuitively Images and icons are helpful Children often resort to those that are around for

help: parents, siblings etc. Reading and writing may be an issue Search engines are also a source of help: looking

up new information; autocorrect




ICT Skill Acquisition

With whom did you learn to use ICTs?

% of children aged 5 to 9 that have already used the Internet

Among children who learn alone:




Online activities% of children aged 5 to 9 that have already used the Internet

Social networking : 5-year-olds: 13% 9-year-olds: 36%

Social networking : 5-year-olds: 13% 9-year-olds: 36%

Perception of risks/ dangers online

5-year-olds: 9% 9-year-olds: 33%

Perception of risks/ dangers online

5-year-olds: 9% 9-year-olds: 33%

24% declare to have an email account

24% declare to have an email account

Online research 5-year-olds: 21% 9-year-olds: 63%

Online research 5-year-olds: 21% 9-year-olds: 63%


A evolução da Internet no BrasilA evolução da Internet no Brasil

26 de março de 2009 – São Paulo26 de março de 2009 – São Paulo

ICT Kids Survey 2010Lessons learned

Methodological Issues

Challenges in conducting surveys among youngsters;

Importance of pre-testing and cognitive tests:

o Difficulty to differentiate time and space (specific period of time, frequency, etc);

o Complex concepts and specific vocabulary require adapted language;

o Qualitative approach (focus group or in-depth interview) is recommended.

The length of questionnaire impacts the children’s concentration and behavior during the interview.

Methodological Issues

Challenges in conducting surveys among youngsters;

Importance of pre-testing and cognitive tests:

o Difficulty to differentiate time and space (specific period of time, frequency, etc);

o Complex concepts and specific vocabulary require adapted language;

o Qualitative approach (focus group or in-depth interview) is recommended.

The length of questionnaire impacts the children’s concentration and behavior during the interview.

A evolução da Internet no BrasilA evolução da Internet no Brasil

26 de março de 2009 – São Paulo26 de março de 2009 – São Paulo

ICT Kids Survey 2010Lessons learned

Contextual Issues

Access to ICTs: a major barrier in Brazil, need to investigate social and regional inequalities;

Use of ICTs: Further research is needed in assessing content production online and understanding;

ICT Kids Online Brazil, based on the “EU Kids Online” Framework developed by the London School of Economics.

Contextual Issues

Access to ICTs: a major barrier in Brazil, need to investigate social and regional inequalities;

Use of ICTs: Further research is needed in assessing content production online and understanding;

ICT Kids Online Brazil, based on the “EU Kids Online” Framework developed by the London School of Economics.



Thank you!

Tatiana Jereissati

[email protected]

Our publications are available for download at www.cetic.br

the evolution of internet in brazil march 26th, 2009 - são paulo cgi.br - brazilian internet...

Documents

evolution of internet

internet use source

computer use

use of mobiles

internet access urban

brazil facts

brazil differences

ict households survey