the evolution of barcode reading technology

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© 2020 Cognex 1 The Evolution of Barcode Reading Technology Jacek Hanslik – Product Sales Manager Europe

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Page 1: The Evolution of Barcode Reading Technology

© 2020 Cognex1

The Evolution of Barcode Reading Technology

Jacek Hanslik – Product Sales Manager Europe

Page 2: The Evolution of Barcode Reading Technology

© 2020 Cognex2

I. Basics of barcode reading technology

a. History of barcodes

b. Types of barcodes

c. Technology check: Laser-based vs. image-based barcode readers

d. Types of barcode readers

II. Industry practices

a. Existing barcode reading applications

b. Challenges and opportunities

c. Impact of higher read rates

d. How to leverage barcode reading technology in your company

III. Expectations and outlook

IV. Questions & Answers

Agenda

Page 3: The Evolution of Barcode Reading Technology

© 2020 Cognex3

I. Basics of Barcode Reading Technology

Page 4: The Evolution of Barcode Reading Technology

© 2020 Cognex4

History of Barcodes

Page 5: The Evolution of Barcode Reading Technology

© 2020 Cognex5

History of Barcodes (continued)

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© 2020 Cognex6

Barcode reading applications are critical to:

▪ Prevent or correct label and shipping errors

▪ Drive up efficiency and throughput

▪ Lower maintenance and overhead costs

▪ Avoid disruption in supply chain

▪ Brand integrity

The need for barcode technology

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© 2020 Cognex7

▪ Barcode Types

▪ 1D

▪ 2D

▪ 3 main reasons for barcodes:

▪ Traceability

▪ Universally understood

▪ Low cost

Main types of barcodes

Page 8: The Evolution of Barcode Reading Technology

© 2020 Cognex8

Laser-based barcode scanning

Light Detector SignalBarcode Digitized Signal

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▪ Hard to scan barcodes

▪ Poorly printed

▪ Defective/damaged

▪ Low contrast

▪ Specular reflections

▪ Unidirectional scanning

▪ No omnidirectional (360°) or at leastorthogonal (0° and 90°) reading

▪ Mounting and positioning constraints

▪ Moving parts are subject to failure

▪ No feedback for failed reads

▪ Cannot read 2D codes

Laser Scanner Technology restrictions

Page 10: The Evolution of Barcode Reading Technology

© 2020 Cognex10

Image-based barcode readers

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Manufacturers Rely Heavily on Laser-Based Solutions.

Among users of the technology, 77 percent rely solely on laser-based or a combination of laser-based and image-based barcode solutions. Only 14 percent rely solely on image-based solutions.

What type of barcode reading technology is used?

Source: ID Barcode Use Trends Among Manufacturers survey by PMMI Media Group, sponsored by Cognex

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© 2020 Cognex12

▪ No moving parts

▪ Solid state device

▪ Longer life than laser scanners

▪ High read rates

▪ Reads damaged/properly marked codes

▪ Omnidirectional reading

▪ 2D Codes

▪ Performance feedback

▪ Store No-Read images

Advantages of image-based barcode readers

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© 2020 Cognex13

Main types of barcode readers

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▪ HDR/HDR+

▪ High-speed liquid lens

▪ Multiple sensors in a single reader

▪ Interactive operator feedback

Technical advancements in barcode readers

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© 2020 Cognex15

Barcode Reading Technology with Mobile

Source: ID Barcode Use Trends Among Manufacturers survey by PMMI Media Group, sponsored by Cognex

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© 2020 Cognex16

Mobile Barcode Scanning Solutions

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© 2020 Cognex17

II. Common industry practices

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Existing barcode reading applications

Source: ID Barcode Use Trends Among Manufacturers survey by PMMI Media Group, sponsored by Cognex

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▪ Barcode quality

▪ Lighting conditions

▪ Read rate performance

▪ Communication

▪ Data usage

▪ Modularity

▪ Ease-of-use

▪ Efficiency and cost

Challenges and opportunities

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© 2020 Cognex20

▪ Low-volume Distribution Center Assumptions*

Impact of higher read rates – Case study

Sorter Speed (feet/minute) 400

Average box size (inches) 20

Distance between boxes (inches) 36

Operation (hours/day) 16

Utilization (days/year) 300

Boxes/second 1.43

Boxes/hour 5,148

Maximum boxes/day 82,368

*Based on a low-volume shipper

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© 2020 Cognex21

▪ Low-volume Distribution Center Read Rate/Labor Cost Analysis

Read Rate No-Reads Maximum Number

of Packages/Day

Total Rework

Time (Man

Hours/Day)

Number of

Operators Required

to Handle Rework

Cost of

Operators

(USD/Year)

98% 1,648 80,720 41.20 5.15 $185,175.00

99% 824 81,544 20.60 2.58 $92,587.50

99.5% 412 81,956 10.30 1.29 $46,350.00

99.9% 83 82,285 2.08 0.26 $9337.50

Impact of higher read rates – Case study (continued)

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© 2020 Cognex22

▪ Low-volume Distribution Center Read Rate/Labor Cost Analysis

Read Rate No-Reads Maximum Number

of Packages/Day

Total Rework

Time (Man

Hours/Day)

Number of

Operators Required

to Handle Rework

Cost of

Operators

(USD/Year)

98% 1,648 80,720 41.20 5.15 $185,175.00

99% 824 81,544 20.60 2.58 $92,587.50

99.5% 412 81,956 10.30 1.29 $46,350.00

99.9% 83 82,285 2.08 0.26 $9337.50

Impact of higher read rates – Case study (continued)

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© 2020 Cognex23

▪ Pay attention to product modularity and flexibility – "future proofing"

▪ Take advantage of the latest advances in connectivity and data flow

▪ Utilize images to understand why a code was missed!

How to leverage barcode reading technology in your company

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© 2020 Cognex24

III. Expectations and future outlook

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© 2020 Cognex25

▪ Higher demand for 2D barcodes in many industries: Healthcare, transport and logistics, retail etc.

▪ Increased use of data from barcode scanners to improve decision making

▪ Growing demand for rugged industrial barcode readers

▪ Evolution of Industry 4.0

Industry trends for code reading

Source: MarketWatch

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© 2020 Cognex26

Top priorities of users

Source: ID Barcode Use Trends Among Manufacturers survey by PMMI Media Group, sponsored by Cognex

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© 2020 Cognex27

Edge IntelligenceTurns big data into smart data

Powerful performance monitoring tools

• Read rate tracking and root cause analysis

• Configuration changes monitoring

• Easy access and classification of no-read images

Flexible, scalable architecture

• Secure local data storage options

• Mass device management

• REST API for rapid customer development

Ease of setup and integration

• Auto-device discovery across factory floor

• Intuitive user management & security

• Multi-reader configuration tools

Page 28: The Evolution of Barcode Reading Technology

© 2020 Cognex28

▪ Applications: faster line speeds, more product volume, smaller codes, more data included in each code

▪ Data: more images, more data, more network bandwidth

▪ Barcode Readers: faster processors, more resolution, more compact size, more useful information (grading, etc.)

Predictions for 2021 and beyond

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IV. Questions & Answers

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Thank you for your attention!

Contact Cognex on the phone:

In English: +44 121 296 5163

In German: +49-721-958-8052

In French: +33 176 549318

In Italian: +39 02 3057 8196

In Spanish: +34 93 299 28 14

In Polish: +48 71 71 21 086

In Hungarian: +36 800 80291

Or by email: [email protected]