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The Events Industry Salary Survey brought to you by Middle East international event recruitment

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Page 1: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

The Events Industry Salary Survey

brought to you by

Middle East

i n t e r na t i ona l e ven t rec ru i tmen t

Page 2: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

Now in it’s second year (after 15 years of salary surveys in the UK), ESP International is delighted to bring you the annual Events Industry Salary Survey for the Middle East.

In conjunction with SourceMe, the questionnaire was sent out to over 3,000 events professionals and the respondents represented a cross section of people from all sectors of the industry, throughout the GCC. We are delighted to have seen a 40% increase in responses this year.

Whilst this allows us to get an even more accurate overview of the market and trends, it does also mean that there are significant variations in some of the answers compared to last year, from the opinions and perspective of hundreds of new and different respondents. You will see accompanying commentary where necessary to explain such changes.

In response to constructive feedback from our readers we have this year added features on the AV and 2D&3D design sectors to give an even broader market assessment. We methodically analysed the data to provide the statistics and facts you will find in this document.

The results presented in the tables, charts and accompanying statements are used and valued by employers and HR managers to benchmark against industry standards, and employees seeking affirmation that their salary is in line with their peers and industry levels.

The salary survey includes:• Comprehensive salary comparisons across all levels of the events industry• Detailed information about salary increases across the sector• Analysis on education, experience and earnings of expats and GCC nationals• Compensation and benefits, and what motivates people in events• Commentary from industry experts on the findings and trends• Comparisons with the 2014 version of the survey

The information in this survey is taken from people representing a range of small, medium and large companies, and also freelancers, in different countries and cities within the GCC. It is therefore important that consideration is given to different factors when comparing results.

We would like to thank all those who took the time to complete the confidential online questions, without whom we cannot conduct the research and present these figures and findings. We hope that you find this report beneficial.

About Our Respondents 3

The Lowdown 3

Average Salaries 5

Do You Think You Are Being Paid What You’re Worth? 6

All Work and No Play? 7

The Lure of the Middle East 8

Benefits and Motivators 9

Pastures New… 10

Industry Comparisons

Not For Profit and Government 11

Event Management Agency and Production Companies 12

Event/Exhibition Services and Exhibitions 13

Commercial Conferences and Corporate In-House 14

Hotels and Venues/Audio Visual 15

Design and Creative 16

Across the Board 16

Index

Page 3: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

3

Age Work locationMale/female split

AVERAGE INCOME ACROSS THE MIDDLE EAST EVENT INDUSTRY

The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level of seniority and educational qualifi cations of respondents.

AED 18,193.50

10.3%  

5.9%  

79.5%  

1%  2.3%   1%  

Abu  Dhabi  

Qatar  

Dubai  

Oman    

Saudi  Arabia  

Bahrain  

10.3%  

5.9%  

79.5%  

1%  2.3%   1%  

Abu  Dhabi  

Qatar  

Dubai  

Oman    

Saudi  Arabia  

Bahrain  

The Lowdown

About Our Respondents

AVERAGE PAY RISE •44%ineventsreceivedNOpayriseoverthelast12months•30%receivedbetween1and6%•15%received10%orhigher•AveragepayriseacrosstheMiddleEastasawholeis5%*•Onaverage,thehighestsalariesintheregionareQataratAED 20,300 per month, with Dubai at AED 18,795 and Abu Dhabi at AED 18,221 *haygroup.com

Employed 88%

Self employed 8%

Between jobs 4%

The largest proportion of respondents work within event/exhibition services

Average number of years in events is 8 - more experience leads to higher salaries

Age

10%  

59%  

25%  

5%  

1%  

 25  or  under  

.26  to  35  

.36  to  45  

.46  to  55  

 56+  

10%  

59%  

25%  

5%  

1%  

 25  or  under  

.26  to  35  

.36  to  45  

.46  to  55  

 56+  

10%  

59%  

25%  

5%  

1%  

 25  or  under  

.26  to  35  

.36  to  45  

.46  to  55  

 56+  

10%  

59%  

25%  

5%  

1%  

 25  or  under  

.26  to  35  

.36  to  45  

.46  to  55  

 56+  

Page 4: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

4

Where are you from? The industry in the Middle East

is relatively young with 94% of our

respondents being under 45

The majority of respondents were from Central Asia

and the UK

79.5% of respondents work in

Dubai

76.5%ofrespondentsare Manager/Team

Leader level or above, contributing to the

high average monthly income

The Lowdown continued

Average salary by sector (AED)

It is important to state that these average salaries are based on respondents and are not necessarily an accurate representation of the market as a whole, given that people take part from all levels of employment.

income

Average salary by sector (AED)

18200  

13857  

16000  

18500  

22500  

17000  19000  

22250  

16240  17900  

24500  

19500  

Event  Management  Agency    

Produc=on  Company  

Exhibi=ons  

Event/Exhibi=on  Services  

Comm

ercial  Conferences  

Corporate  In-­‐House  

NFP/Charity/Associa=on  

Governm

ent/Public  Sector  

Hotels  

Venues  

Audio  Visual  

Design  and  Crea=ve  

24500  

4%  

1%  

34%  

4%  

3%  

3%  

34%  

5%  

12%  

Australasia    

East  Africa  

Europe  

North  Africa    

North  America  

South  Africa  

South  Central  Asia  

South  East  Asia  

Western  Asia  and  Middle  East    

Where are you from?

4%  

1%  

34%  

4%  

3%  

3%  

34%  

5%  

12%  

Australasia    

East  Africa  

Europe  

North  Africa    

North  America  

South  Africa  

South  Central  Asia  

South  East  Asia  

Western  Asia  and  Middle  East    

Page 5: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

13537  16470  

23747  26123  

22944  

25  or  under   26  to  35   36  to  45   46  to  55   56  and  older  

Average salary vs experience

Average salary vs age

Average salary vs level of education

NB the average is not calculated from the highest and lowest salaries in each category, but the mean range of fi gures.

This shows a good steady upward correlation in terms of salary when workers have more experience. Please note that these are average salaries and that specifi c industry salary fi gures shown later in the report will give more accurate individual comparisons. These salaries still represent higher fi gures than UK salaries for the level of experience.

5

Salaries by level of seniority

Average Salaries

This years’ fi gures show a positive reading for the argument that higher education pays off, and more importantly that an event management degree means slightly higher salaries. From our experience whilst degrees are not necessarily a requirement within the events profession, those that have one can fast track through the career ranks at a slightly faster pace than those without one, although this is by no means the case for everyone.

It is important to note that this is across all industry sectors so again it is worth cross-referencing against the salaries within your specifi c industry segment.

22000  29000  

38000  

60250   60000  

97500  

3000   7000   6000   6000   8000   10000  13648   15840   15679   17176  23865  

29510  

Execu1ve/Coordinator   Sales  Manager   Marke1ng  Manager   Manager/Team  Lead   Director   CEO/Chairman/Owner  

Highest     Lowest     Average  

18684  19885   19652  

21377  22601  

High  school  qualifica8on   Diploma  or  further  educa8on  

Degree     Event  Management  degree   Post  Graduate  or  equivalent    

Average salary vs experience

9540  14181  

17776  

28173  

33763  

Less  than  2  years     2-­‐5  years   6-­‐10  years   11-­‐15years   16  years  +  

25  or  under   26  to  35   36  to  45   46  to  55   56  and  older  

Salaries by level of seniority

22000  

38000  

60250   60000  

97500  

3000   6000   6000   8000   10000  13648   15679   17176  23865  

29510  

Execu1ve/Coordinator   Manager   Senior  Manager/Team  Lead   BDirector   CEO/Chairman/Owner  

Highest     Lowest     Average  

Page 6: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

44%  

15%   15%  

10%   10%  

5%  

None   1-­‐3%   4-­‐6%   7-­‐10%   10-­‐20%   20%+  

Sadly this is a shocking increase of 7% on last year in the number of employees not getting a pay rise. This is an unwelcome trend that needs to be addressed, especially in light of the number of people receiving bonus and commission reducing too; yet it remains the 2nd biggest motivator, with 43% of respondents citing bonus payments as their biggest motivator.

6

72% of respondents do not feel they are paid their worth. Whilst marginally lower (2%) than last year, this is still a high fi gure. This sentiment was felt most within the government and exhibition sectors.

Which sectors are the most satisfi ed with their salaries?

Do You Think You Are Being Paid What You’re Worth?

Yes  28%  

No  72%  

Ironically the sector with the highest average salary, the public sector, are least satisfi ed with their salary.

Salary increases across the industry within the last 12 months

Which sectors are the most satisfi ed with their salaries?

Ironically the sector with the highest average salary, the public sector, are least satisfi ed with their salary.

38%  

26%  

30%  

31%  

27%  

27%  

16%  

9%  

30%  

30%  

39%  

Event  Management  Agency    

Audio  Visual  

Commercial  Conference  

Corporate  In-­‐House  

CreaEve  Agency    

ExhibiEon/Event  Services  

ExhibiEons  

Government/Public  Sector  

Hotels    

ProducEon  Company  

Venues  

Page 7: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

7

Compensation

The majority of events staff work an average of 40-50 hours a week, but nearly a 3rd work more than 50, and only a 3rd receive time off in lieu in recognition of the extra hours put in - there’s no change there, that’s life for the events professional!

Average number of hours worked per week

Working hours

2%  

14%  

59%  

25%  

Less  than  30  

30-­‐40  

40-­‐50    

More  than  50  

2%  

14%  

59%  

25%  

Less  than  30  

30-­‐40  

40-­‐50    

More  than  50  

6%  

24%  

2%  68%  

Over+me  payments  

Time  off  in  lieu  

Both  of  these  

Neither  

6%  

24%  

2%  68%  

Over+me  payments  

Time  off  in  lieu  

Both  of  these  

Neither  

All Work and No Play?

52% of self employed respondents work over 50 hours per week, whereas only 43% of employed respondents do the same amount of hours.

In a signifi cant increase from last years’ statistic, 68% of respondents don’treceive overtime or time off in lieu. It does seem however that employers in the region would prefer to offer days off than pay overtime.

Working hours

16%  

6%   7%  

17%  

4%  9%  

43%  

9%   10%   9%   8%  

51%  44%  

74%  

59%  

69%  

82%  

57%  64%  

71%  

48%   47%  

33%  

50%  

19%  24%   27%  

9%  

0%  

27%  19%  

43%   45%  

Event  Management  Agency    

Produc>on  Company     Exhibi>ons     Event/Exhibi>on  Services    Commercial  Conferences   Corporate  In-­‐House     NFP/Associaton/Charity   Government/Public  Sector  

Hotel  and  Venues   Audio  Visual   Design  and  Crea>ve  

30-­‐40  hours   40-­‐50  hours     50+  hours    

Page 8: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

8

Why would people choose to leave the Middle East?

These fi gures have changed noticeably year on year which could be due to a change of heart based on business environment or simply that new respondents had a different opinion.

How long have our respondents been in the Middle East?

How long are people planning to stay?

The Lure of the Middle EastMain motivations behind a move to the Middle East

5%  

15%  

8%  

17%  

11%  

24%  

20%  

I  don't  live  in  the  Middle  East  

I  have  lived  in  the  Middle  East  all  my  life  

Less  than  one  year   1-­‐3  years   3-­‐5  years   5-­‐10  years   10+  years  

12%  

24%  

12%  

20%  

17%  

9%  

6%  

Under  3  years   Another  3-­‐5  years   5+  years   Indefinitely,                        but  I  will  return                      to  my  home  country  eventualy  

Indefinitely,              but  I  am  a  professional                          

expat  so  will  move    to  another  internaHonal  

locaHon  

Forever,                                        I  have  made            the  

Middle  East  my  home  

Forever,                                          I  am  origionally  from  the  

Middle  East  

Indefi nitelty, but I will return to my home

country

Indefi nitelty, but I am a professional expat so will move to another internati onal locati on

Forever, I have made the Middle East my home

Forever, I am originally from the Middle East

5+ yearsAnother 3-5 yearsUnder 3 years

Why would people choose to leave the Middle East?

5%  

49%  

55%  

14%  

16%  

33%  

37%  

29%  

12%  

24%  

23%  

None  of  these/I  do  not  intend  to  leave  the  region  

Be=er  package  and/or  tax  free  salary  

Career  progression  

Climate  

Company  stability  

ExciGng/more  interesGng  projects  to  work  on  

Lifestyle  change  

Living  and  working  in  a  new  cultural  environment  

PoliGcal  stability  

Returning  to  home  country  for  family/personal  reasons  

Travel  opportuniGes  

3%  

10%  

5%  

5%  

11%  

4%  

21%  

24%  

15%  

2%  

Save  money  

Opportunity  to  work  in  an  interna9onal  market  

Living  and  working  in  a  new  cultural  environment  

Lifestyle  change  

Family  reloca9on  

Exci9ng/more  interes9ng  projects  to  work  on  

Career  progression  

BeIer  package  and/or  tax  free  salary  

Not  applicable,  I  lived  here  all  my  life    

Travel  opportuni9es  

Page 9: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

Top three benefi ts

It’s encouraging to see that the number of people receiving health insurance has risen and when it becomes compulsory for companies of a certain size to provide this benefi t next year, we expect to see a signifi cant uplift in the fi gures.

9

Benefi ts received

Benefi ts and Motivation

56%  

16%  

43%   35%  

3%  18%   26%  

14%   16%  25%  

23%  

42%  

32%  31%  

50%  40%  

41%  

29%   19%  

31%  

21%  

42%  25%  

34%  47%   42%  

33%  

57%   65%  

44%  

Accommoda3on/Housing  Allowance  

Annual  Flight/Allowance   Bonus/Profit  Share   Commission   Company  car/allowance   Flexible  working  hours   Medical  insurance   Mobile  phone     Onsite  expenses   School  Fee  Assistance  

1   2   3  

Key motivators

It is possible that in the light of fewer people getting pay rises, they feel more motivated by money than they were last year, as suddenly it is on their mind.

Accommodation remains the most sought after benefi t, probably in the light of rent rises across the region, but stillonly36%ofrespondentsreceive an allowance for their housing.

Most important

As per last year, the preferred benefi ts can all be quantifi ed in cash terms, key to most employees.

Least importantMost important

17%  15%  

4%  2%  

0%  29%  

9%  3%  

4%  3%  

1%  0%  

3%  10%  

Crea/vity  of  projects  Decision  making  responsibili/es  

Flexible  working  hours  Job  /tle/seniority  

Level  of  CSR  Money  

Personal  development  Promo/onal  prospects  

Recogni/on  from  your  boss  Recogni/on  from  your  clients  Recogni/on  from  your  peers  

Training  Variety  of  projects  

Working  environment  

Least importantLeast important

29%  

4%  7%  

15%  15%  

17%  0%  

2%  7%  

2%  2%  

6%  8%  

5%  9%  

Crea0vity  of  projects  Decision  making  responsibili0es  

Flexible  working  hours  Job  0tle/seniority  

Level  of  CSR  Money  

Personal  development  Promo0onal  prospects  

Recogni0on  from  your  boss  Recogni0on  from  your  clients  Recogni0on  from  your  peers  

Training  Variety  of  projects  

Working  environment  

School fee assistance

Mobile phone

Medical insurance

Housing allowance

Company car

Commission

Business/Onsite expenses

Bonus/Profi t share

Annual fl ight

It’s encouraging to see that the number of people receiving health insurance has risen and when it becomes compulsory for companies of a certain size to provide this benefi t next year, we expect to see a signifi cant uplift in the fi gures.

Benefi ts received

It is possible that in the light of fewer people getting pay rises, they feel more motivated by money than they were last year, as suddenly it is on their mind.

School fee assistance

Mobile phone

Medical insurance

Housing allowance

Company car

Commission

Business/Onsite expenses

Bonus/Profi t share

Annual fl ight 73%  

37%  

28%  

23%  

14%  

32%  

65%  

50%  

7%  

56%  

16%  

43%  35%  

3%  18%  

26%  14%   16%  

25%  

23%  

42%  

32%  31%  

50%  

40%  41%  

29%   19%  

31%  

21%  

42%  25%  

34%  47%   42%  

33%  

57%  65%  

44%  

Accommoda3on/                            housing  allowance  

Annual  flight/allowance   Bonus/profit  share   Commission   Company  car/allowance   Flexible  working  hours   Medical  insurance   Mobile  phone     Onsite  expenses   School  fee  assistance  

1   2   3  

Page 10: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

25%  30%  

15%   15%   15%  

4%  

13%  

29%  

24%  20%  

11%  

3%  

11%  

34%  

22%  

20%  

10%  

3%  

Under  1  year   1-­‐2  years   2-­‐3  years   3-­‐5  years   5-­‐10  years   10+  years  

Current  Employer   Previous  Employer   Second  to  last  Employer  

10

How long do people stay in their roles?

Top 5 reasons for leaving a role

When do people intend to move jobs?

In an industry where people tend to move through the ranks fairly quickly and an emerging market like the Middle East, it’s good to see that only 15% feel that they have a poor career path in their current role.

The market has really picked up in terms of people moving jobs and there seems to be a wider range of different opportunities, although not necessarily more jobs, as new companies open and others contract.

The reasons people cited for leaving their job have changed signifi cantly since last year with job dissatisfaction sadly featuring in the rankings, and at 17%, which is a high number, but clearly the reasons relate to salary and career prospects, and probably the lack of pay rise.

The fi gures compared to last year remain really similar although the fact remains that 74% of people are ready to move jobs, if the right role comes along. This is the case all round the world though as for so many people it’s human nature to progress and feel they are paid their worth, in line with the fact that most people still leave for a better package.

Pastures New

38%  

16%  

3%  

36%  

7%   Within  the  next  6  months  

I  intend  to  stay  for  at  least  3  years  

I  intend  to  stay  for  over  5  years  

I'm  happy  where  I  am  but  open  to  good  opportuniAes  

I  do  not  intend  to  move  jobs    

Top 5 reasons for leaving a role

38%  

15%  

17%  

15%  

15%   Be*er  package  

Career  change  

Job  dissa:sfac:on  

No  career  prospects  in  current  role  

Opportunity  to  work  in  an  interna:onal  market  

Page 11: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

45000  

11200  

22250  

32000  

6000  

19000  

11INDUSTRY COMPARISONS: Not for Profi t and Government

NFP/Charity/Association

Government/Public Sector

 50000  

 3000  

18200  

Max   Min   Average  

 50000  

 3000  

18200  

Max   Min   Average  

Minimum Maximum Average

Marketing Coordinator 6000 18000 11750

Marketing Manager 12000 32000 18000

Event Coordinator 7000 14000 12000

Event Manager 14000 24000 16500

Head of Events 25000 32000 28000

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

Salaries

Salaries

Accommodation Medical

Bonus Money

Commission Personal development

Corporate social

responsibilityRecognition from boss

Creativity of projects Recognition from clients

Decision making abilities Variety of work

Flexible hours Working environment

Flight

Minimum Maximum Average

Marketing Manager 18000 30000 23000

Event Executive 11200 26000 13000

Event Manager 24000 30000 25550

Head of Events 32000 45000 38250

Key

Page 12: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

12

Event Management Agency

Production Company

 50000  

 3000  

18200  

Max   Min   Average  

 50000  

 3000  

18200  

Max   Min   Average  

60000  

 5000  

13857  

 50000  

 3000  

18200  

Max   Min   Average  

This year the working environment featured as a key motivator in place of decision making for event management agency staff, which is possibly representative of the fun loving nature of people within the sector. Money has come up a position to number 2, but is still not the biggest driver for the passionate people within our industry.

For production company staff interestingly money does not feature in their top 3 benefi ts; clearly being challenged through projects and creativity and having a degree of responsibility is paramount.

Salaries

In general the salaries have decreased at the mid to senior level and increased at the lower level, with a few exceptions, this is due to a leveling out of salaries and greater choice of candidates; it’s an employers market.

Salaries

Minimum Maximum Average

Sales Executive 7000 10000 9000

Sales Manager 12000 35000 18600

Sales Director 25000 40000 28750

Marketing Assistant 3000 12000 8900

Marketing Manager 13000 35000 25750

Event/Project Coordinator 5000 27500 18700 **

Event/Project Manager 12500 42000 23000

Event Director 18000 50000 30750 **

Account/Business Development Executive 4000 15000 10500

Account/Business Development Manager 6000 20000 14000

Account/Business Development Director 21000 25000 22000

Client Services Manager 12000 32000 17000

Director/CEO/BoardDirector 20000 45000 40000 *

Minimum Maximum Average

Business Development Coordinator 5000 12000 8250 ***

Business Development Manager 9000 18000 16250

Project/Production Coordinator 6000 15000 13000 ***

Project/Production Manager 12000 50000 24000

Head of Production/Events 25000 60000 35000

Technical Production Manager 10000 35000 24500

Technical Production Director 28000 40000 38750

*This is a signifi cant drop on last year that will be partly down to a different set of additional respondents but is also in some way representative of a slighlty changed market place, where there are more candidates than jobs and this generally drives salaries down a little. It represents a certain degree of ‘levelling-out’.

**The vast difference/signifi cant change in these 2 fi gures is down to a combination of a lower paid respondent last year and a higher paid respondent this year which has skewed the fi gure. From the fi gures and our market knowledge we feel the fi gure should be 35,000 aed/month, which represents a slight decrease from last year.

***We have seen a general upward rise in the calibre of support staff being hired, as employers focus on the importance of keeping their teams happy, which would explain the increase in this case.

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

INDUSTRY COMPARISONS: Agency Event Management and Production Companies

Page 13: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

65000  

6000  

18500  

40000  4300  

16000  

13

Event/Exhibition Services

Exhibitions

 50000  

 3000  

18200  

Max   Min   Average  

 50000  

 3000  

18200  

Max   Min   Average  

It is interesting to see that creativity of projects has gone off the list in favour of personal development as a key motivator for exhibition staff this year, in an industry that has had to become increasingly creative. Perhaps the more creative people are, the more they seek personal development...?

Salaries

Salaries

Minimum Maximum Average

Sales/Account Executive 10000 20000 14450

Sales/Account Manager 4300 27000 16000

Marketing Executive 7000 10000 8500

Marketing Manager 14000 35000 18000

Project Executive/Coordinator 7000 21000 16000

Project Manager 12000 25000 18750

Production Executive/Coordinator 8500 16000 12000

Production Manager 12000 23500 17000 *

OperationsExecutive 9000 15000 11375

OperationsManager 9500 33000 25700

CEO/Owner/GM/MD 19000 40000 30000 **

*This is a signifi cant drop on last year that will be partly down to a different set of additional respondents but is also in some way representative of a slightly changed market place, where there are more candidates than jobs and this generally drives salaries down a little. It represents a certain degree of ‘levelling-out’.

**The decrease in salary portrayed here is down to one or more higher paid respondents last year which has skewed the fi gure. From the fi gures and our market knowledge we feel the fi gure should be more like last years.

***The decrease in salary portrayed here is down to one or more higher paid respondents last year which has skewed the fi gure. From the fi gures and our market knowledge we feel that the midpoint of both years average salaries would be representative of the true market level for a marketing director.

****The average salary for this position is highly dependant on the size of the show and company. The bigger international organisers pay a higher salary of 30-35,000 aed/month, and the smaller show organisers and companies pay an averageof26,000aed/month.

Salaries remain unchanged since last year, in this sector.

Minimum Maximum Average

Sales Executive 8000 14000 10710

Sales Manager 12000 23250 16000

Sponsorship Sales Manager 10000 22000 14800

Marketing Executive 6000 14000 10380

Marketing Manager 13000 24000 18300

Marketing Director 21500 35000 26000 ***

OperationsExecutive 7000 12000 9500

OperationsManager 10000 24000 16500

SeniorOperationsManager/HeadofOperations 20000 40000 26250 ****

Exhibition/Project Manager 10500 35000 18000

Exhibition Director 14200 40000 26000 ****

GM/MD 25000 65000 48000

INDUSTRY COMPARISONS: Event/Exhibition Services and Exhibitions

/

Page 14: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

30000  

6000  

17000  

95000  

4000  

22500  

14

Commercial Conferences

Corporate In-House

 50000  

 3000  

18200  

Max   Min   Average  

 50000  

 3000  

18200  

Max   Min   Average  

Salaries

Salaries

It is not surprising that money has made it’s way into the list of top motivators given that average salaries have reduced in this sector.

Minimum Maximum Average

Sales Executive 5000 14000 9000

Sales Manager 8000 17500 11875

Sales Director 22000 32000 27000 *

Marketing Executive 6000 16000 10000

Marketing Manager 7500 22000 14250

OperationsExecutive 6000 14000 9500

OperationsManager 8400 30000 19000 **

Conference Producer/Manager 4000 24000 15500

Conference Director 22000 28000 25400

CEO/GM/MD 25000 95000 59700

*It is encouraging to see a hike in the average salary for this key leadership role within commercial conferences, from a low average last year.

**The average salary for middle management in commercial conferences has also risen from a rather low average last year.

***Corporate salaries have dropped for almost all roles, which clearly explains their dissatisfaction with their pay.

Minimum Maximum Average ***

Marketing Executive 6000 10000 8000

Marketing Manager 12000 16000 13600

Event Coordinator 10000 12000 11000

Event Manager 10000 30000 22000

INDUSTRY COMPARISONS: Commercial Conferences and Corporate In-House

In the light of reduced salaries it is not a shock that a bonus becomes an important benefi t for people.

Page 15: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

35000  

4000  

24500  

60250  

4000  

18300  

15

Hotels and Venues

Audio Visual

 50000  

 3000  

18200  

Max   Min   Average  

 50000  

 3000  

18200  

Max   Min   Average  

Salaries

Salaries

Unsurprisingly AV professionals are motivated by creative and varied projects, and money.

Minimum Maximum Average *

Sales Coordinator 4000 8000 6000

Sales Manager 9000 29700 13000

Sales and Marketing Director 12000 43000 31000 **

Event Coordinator 6000 12000 9500 ***

Event Manager 14000 25000 18000

Event Director 17750 60250 31000

*The increase in salaries this year is excellent news for a traditionally low paid sector and is attributed to the extreme competition within this fast growing area of the industry and a need to attract the best staff to stay ahead of the pack.

**The increase in salary portrayed here is down to one or more higher paid respondents this year and almost certainly where people are working within international hotel chains. As with many sectors, salaries are dependant on company size and type of clients.

***Venue salaries are pushing up this average which for a hoteleventcoordinatorislikelytobearound6-8,000aed/month all in. Similarly a venue person will earn more in the same role as a hotel person, but will have fewer benefi ts. This is a high average for the hotel sector, but not unheard of, yet typical of the venue side.

****We’re delighted to bring you a set of results for the AV sector this year with some healthy salaries to report. It seems that this is a growing and well paid market.

Minimum Maximum Average ****

Lighting Designer 9000 25000 13900

Technician 4000 18500 10000

Technical Production Manager 14000 35000 22800

Sales Manager 15000 31000 22300

Project Manager 10000 15500 12400

Senior Project Manager 11000 32000 23200

Production Manager 10000 25000 18000

Head of Department 15000 30000 22000

INDUSTRY COMPARISONS: Hotels & Venues and Audio Visual

Page 16: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

40000  4500  

19500  

35000  

4500  

18800  

16

Event Management Agency Creative Agency

 50000  

 3000  

18200  

Max   Min   Average  

Salaries Salaries

EVENT MANAGEMENT AGENCY Minimum Maximum Average

Graphic Designer 5700 27500 13100

3D Designer 4500 22000 13500

Art Director 10000 35000 16500

Creative Director 22000 33600 25650

TOP 3 MOTIVATORS

MOST IMPORTANT BENEFITS

CREATIVE AGENCY Minimum Maximum Average

Graphic Designer 6000 20000 13365

Art Director 4500 25000 17875

Creative Director 20000 40000 27300

We’re excited to have seen such a great increase in participants of our vital research and to have been able to draw some strong comparisons and start building up a picture of trends and year on year changes in both remuneration and sentiment for the events industry here in the Middle East. We are delighted that this larger sample has given us essential information from which we can draw more conclusions. Despite the higher number of respondents, we are pleased to say that the industry characteristics that were reported last year have remained aligned, in terms of the age of our workforce, career level of respondents, where they come from and how well educated they are, indicating that we are reaching the right people. Whilst there are many positives, we’ll get the negatives out of the way fi rst: The average salary across the board was just marginally less than last year, at 18,193.50 aed/month, while this is a drop, it’s not as disappointing as the fact that we’re working longer hours thaneverbefore,68%withouttimeoffinlieuorovertime;nearlyhalfoftheindustrydidnot receive a pay rise this year; and it is therefore not surprising that people do not feel they are paid their worth. If people did receive a pay rise, amounting to roughly half of respondents, it was in line with other industries in the region but with the average salary across the board at 18,795 aed/month. On the lighter side there are somekeypositives thatpoint togreater stability for theregion, and that people continue to enjoy a defi nite work/life balance and the challenge that both work and the business environment provide to a group of like-minded people who clearly like a challenge, creativity and variety in abundance. The ambition of people here is clear, when they move on, it’s mainly because they are tempted away by career progression. When compared to other international packages, the Middle East still offers a highly competitive salary and fantastic lifestyle choices and people continue to move here for fi nancial gain and career opportunities. The enormous and fast paced infrastructure, leisure and hospitality industry growth, (not forgettingEXPO2020)weareexperiencingintheUAEandQatarspecifically,istantamountto the potential opportunities that lie ahead for us all. Whilst our fabulous industry still has a long way to go to be recognized as a true profession and for its impassioned players to be remunerated appropriately, with an active industry trade association fi ghting our corner and the aforementioned exciting developments, it’s far from the doom and gloom that the fi gures alone would have you believe!

Across the BoardINDUSTRY COMPARISONS: Design and Creative

Page 17: The Events Industry Salary Survey · The high average salary is attributed to a legacy of pre-recession salaries when the region was considered a hardship posting, and the high level

esprecruitment is the leading international recruitment consultancyfor the events industry, offering Middle Eastern and international career

opportunities and confidential advice from graduate todirector level across all sectors:

hotels • venues • commercial conferences • corporate in-house• event management agencies • production • charities and public sector

• not-for-profit and associations • conference and incentive travel• exhibitions • catering • exhibition and event services

• experiential marketing and communications• digital • design and creative

www.espinternational.aeespinternational, Knowledge Village, Dubai, UAE

t:+971(0)43690798e: [email protected]

www.esprecruitment.co.ukesprecruitment, Manchester Street, London, W1U 7LH

t:+44(0)2072992960e: [email protected]