the event issue 7

ISSUE 07 | 2015

+ GOVERNMENT CONFERENCING The Good, the Bad, and the Different

+ THE STATE OF CONFERENCING IN SA The Experts Speak Out

+ SAACI CONGRESS 2015 All You Need to Know







SAACI CONGRESSSAACI CONGRESSSAACI CONGRESSSAACI CONGRESSSAACI CONGRESSSAACI CONGRESSSAACI CONGRESSSAACI CONGRESSSAACI CONGRESSSAACI CONGRESS

CONTENTS | 01www.theevent.co.za

02. Bringing the IMEX Honours Home

04. Tech Talk: Get Some Good Habits Going with MOTI

06. EXSA Responds to Association Shake-Up

07. Africa Chairperson Gadi Mbuya on Climbing the ICCA Rankings

08. SAACI: Moving with the Industry Times

10. The State of Conferencing in South Africa

16. Innovation and Creativity in Stand Designs

18. Government Conferences in South Africa

20. Event Qualifications: Standardising the Industry

22. New SA Express Flights Straight to Sun City

24. Event Greening Forum: Eco Procurement

25. Newsworthy: UFI Congress 2017

26. EXSA Conference 2015

26. Markex 2016

28. Associations

30. Botswana: A Gem of a Wildlife Destination

32. Limpopo: A Golfing Jaunt on the Wild Side

34. Events to Diarise

36. Directory of Advertisers

10

18 22

08THE STATE OF CONFERENCING IN SA

Industry leaders give their expert opinions on where we are headed.

GOVERNMENT CONFERENCING IN SAThe good, the bad, and the different. Here’s what you need to know.

NEW FLIGHT TO SUN CITYKim Muller takes to the skies, and ends up in the playground of the North West.

SAACI CONGRESS 2015

Spotlight on the industry association’s yearly conference.

02 | NEWS www.theevent.co.za

In a historic first for South Africa, the destination has bagged three globally prestigious and coveted awards at one of the world’s biggest business event trade

show, IMEX 2015. More than 14 700 delegates from 150 destinations attended three intensive days of business. IMEX 2015 took place from May 19 to 21, 2015 in Frankfurt, Germany.

South Africans brought home the following IMEX 2015 Awards: the IMEX-MPI-MCI Future Leaders Forum International University Challenge; the Destination Marketing Humanitarian Award; and the PCMA Global Meetings Executive of the Year Award.

The South African winners at IMEX 2015:• Anzelle Vorstman, a tourism and

hospitality student at North West University, won first place in the internationally acclaimed IMEX-MPI-MCI Future Leaders Forum International University Challenge. She attended IMEX 2015 after winning the South Africa university challenge hosted at South African Tourism’s Meetings Africa in February, 2015

• Joburg Tourism won the Destination Marketing Humanitarian Award that recognises the destination marketing organisation that best demonstrates leadership and community support

• Pieter Swart Conference Consultancy South Africa (CCSA), won the PCMA Global Meetings Executive of the Year Award. This award honours a meeting planner who demonstrates vision, commitment and passion for the advancement and education of the global meetings industry.

“The IMEX Awards distinguish you and your destination as a global leader and bench setter,” says South African Tourism Chief Executive Officer, Mr Thulani Nzima. “We heartily congratulate each of the winners, and thank them for flying South Africa’s flag high. One needs to be a consistent performer to win one of these awards. The accolades are a reward for uncompromising dedication

to excellence. The recipients have been recognised by the world for the standards they set, and that other destinations and people aspire to.

Award winner Pieter Swart said, “Understanding the purpose of our duty as meeting professionals is key to the quest of professionalizing our industry and to move it forward. I have discovered early in my career that an event can never be an objective, but is merely the platform for achieving objectives. It is therefore vital that we fully understand our client briefs and their objectives for arranging a meeting or hosting an event – only then can we assist with the designing, planning, co-ordinating and management of the meeting/event which will deliver on its anticipated objectives. To do that, we as meeting professionals should be life scholars of all domains that bear reference to our task. We need to understand who we are planning events for, the external and internal influences that will impact the planning, promotion and rollout of the event and then optimize the event opportunities to achieve the desired event objectives. We need to look beyond the obvious domains of event management. We are dealing with people (internal and external stakeholders) in an ever changing and dynamic environment. Creating expectations and then meeting those are complex processes that involve a thorough understanding of known event management principles. To keep us relevant and set us apart in the

event management value chain, we need to build an understanding of non-traditional event management domains such as human behaviour and psychological aspects relevant to event management. Once these aspects are acknowledged and understood, they will shed a new light on assisting clients to define event objectives, designing programs, managing project teams and deliverables, and communication with all stakeholders, even to the point of understanding risks and the ability to turn those into opportunities. It is the result of these studies that we have implemented in our work with measurable positive results. We share our knowledge, skills and experience with our fellow meeting professionals, immerging organizers and clients locally and internationally to advance the understanding of what we do, and how we could do it to achieve the client’s objectives and serve their best interests. Events do offer the opportunity to change the world for the better – with every meeting, we have one chance of doing just that. Despite working on a macro scale, we should never lose sight that individuals are making up our clients, guests, participants, delegates, speakers, sponsors/donors and that we need to plan for the experience to be personal. To quote Dr Seuss, ‘a person is a person no matter how small’ and that also accounts for each person in the event management value chain, and especially those we are responsible for to ultimately advance our profession collectively.”

IMEX honours SA South Africa scoops three highly prestigious IMEX 2015 Awards that ‘elevate South Africa’s standing as a global business events destination of choice.’

© N

iels Patrick Geisselbrecht

© MOTI

04 | TECH TALK WITH KIM www.theevent.co.za

GET SOME GOOD HABITS GOING WITH MOTI

When we develop habits, our brains require three things: a trigger, a routine, and a reward. Unfortunately, most habits only off er delayed gratifi cation and in our give-it-to-me-right-now world. MOTI provides an immediate reward in the form of lights, sounds and haptics, giving you a jolt of delight.

“ “

behavioural change. Go figure. MOTI taps into how humans emotionally connect to technology and what system of interactions, frequencies and reminders elicit responses.

When we develop habits, our brains require three things: a trigger, a routine, and a reward. Unfortunately, most habits only offer delayed gratification and in our give-it-to-me-right-now world where fast food isn’t even fast enough for our liking, this is a problem. MOTI provides an immediate reward in the form of lights, sounds and haptics, giving you a jolt of delight. Plus, as a physical object, it becomes an environmental cue, an especially important form of trigger. Just think of how amused we are with toddlers when they’re mesmerised by pretty lights. Oh, the irony!

Because it takes time to form a habit, it’s vital that goals are broken down into bite-size pieces. Scientists call this “celebrating

If you, dear readers, are anything like me, you’re a workaholic who tries to juggle everything at once to their own personal detriment. See, our brains

only have so much capacity we can actually consciously use, and the things that stress us – the deadlines, the functions, essentially our work lives – take up much more time than the things that enrich us. Our personal lives are often left in the dust as we cultivate our careers.

No more, says MOTI. Drinking more water, getting to bed early, even regular exercising aren’t simply good habits we dream of having, but can become a reality with a tiny, digital nudge. The adorable little gadget is based on key insights from behavioural science, social robotics and what’s known as the ‘quantified self movement’. Although wearables and mobile apps have been around for years, research shows they aren’t really achieving

small wins” and it’s a key part of the MOTI experience. Additionally, it’s also important knowing your current progress at any given time. Tracking keeps you accountable (tell me about it, MOTI) and this you can do with the accompanying app.

The MOTI’s cute, anthropomorphic shapes are also a result of behavioural studies. Their physicality, personality and semi-animalistic forms mean users relate to them and see them as companions rather than devices. The MOTI evolves to get excited about your progress and its three rather agreeable shapes offer endearing nudges instead of streams of data.

The single downside of this fascinating contraption is that it’s still in development – sort of. The first round of applications is closed, and these lucky users will help influence future MOTI designs. For more info or to sign up for the public launch, visit www.moti.io.

© MOTI

SANDTON CONVENTION CENTRE, SOUTH AFRICA | 05www.theevent.co.za

DISCOP Africa 2014, the pan-African fi lm, television programmes, adaptation rights and packaged channel market, held at Sandton

Convention Centre in November 2014, was “excellent on all fronts” and the venue rates as “one of the top three in the world, according to my experience,” says Patrick Zuchowicki, CEO of Basic Lead, organisers of DISCOP Africa, which takes place twice a year, in Abidjan, Cote D’Ivoire and Johannesburg, South Africa.

The expo attracted about 250 individual exhibitors and national pavilions and over 2 000 delegates from 70 countries, representing more than 1 000 companies “that drive television business and digital changes in Africa”, notes Zuchowicki.

DISCOP Africa was held in Exhibition Hall 1, while the Ballroom and Bill Gallagher Room were also used for different events and activities during the three-day show.

Says Zuchowicki, “We chose the Sandton Convention Centre after having organised events in Senegal, Kenya and Ghana. We believe that the SCC is the best combination of conference and exhibition facilities, which are easy to use, with lots of nearby hotel accommodation, easy access to the airport, and the close proximity of a world-

class shopping mall. This is a combination that is the perfect dream for a trade-show organiser.” He adds that Basic Lead intends to continue using the SCC for years to come as the company is expanding its business in Africa. “We hope to bring more shows to the SCC and develop an even stronger relationship in the future.”

He says Basic Lead has an excellent working relationship with the SCC team and has experienced great responsiveness by them, which contributes to the value of the event.

Exhibitors also responded positively to the show at Sandton Convention Centre. “They love Johannesburg, they love South Africa, and they enjoy the fact that it is easy to plan a trade-show there thanks to a large pool of excellent service providers.”

DISCOP Africa 2015 will be held at Sandton Convention Centre from 4 to 6 November – and is, says Zuchowicki, expected to be better than ever.

“Africa is the world’s fastest-growing TV and online-business marketplace. We estimate the Continent to be worth half a billion dollars in revenue for the international content business, twice as much as just three years ago,” comments Zuchowicki.

For more information on Sandton Convention Centre, log on to www.saconvention.co.za, join the Facebook page on /SandtonConventionCentre or follow on Twitter at @SandtonEvents.

DISCOP Africa rates

SANDTON CONVENTION CENTRE as a 'Dream' Venue

We believe that the SCC is the best combination of conference and exhibition facilities, which are easy to use, with lots of nearby hotel accommodation, easy access to the airport, and the close proximity of a world-class shopping mall. This is a combination that is the perfect dream for a trade-show organiser.

“

“

The Exhibition Association of South Africa (EXSA), founded in 1980, has a long and proud history of representing the South African

exhibition industry. The association (EXSA) is a member-driven organisation, where members drive the output and advantages of membership, facilitated by the EXSA office. The members are equally represented in three forums: Venues, Suppliers/Services and Organisers, which hold regular member meetings to discuss issues regarding the exhibition industry. In April, a Joint Forum Meeting was also held. The Chair of each Forum, who drives initiatives within the association, is elected democratically. Unfortunately, the Organisers’ Forum Chairman for 2015 resigned after being in office less than three months.

Currently, the national membership consists of 30 Organisers – 25% of the total membership; Suppliers and Service companies make up 67%; and the Venues 8% of the total membership. At an executive board level, organisers are represented by six elected members and make up 43% of the board. With this latest resignation of the three organisers from the board, elections will have to be held to fill the vacant positions. This is in accordance with the MOI (Constitution) of the association.

Organisers’ initiatives that were discussed and presented at the recent Joint Forum Meeting had the full support of EXSA. This included the proposed industry research. Although the funding model needed more detailed review, the EXSA board were looking into the organisers’ proposal of funding the research by re-introducing the square metre levy that had been proposed by the Organisers Chairman. However, in response to a survey EXSA had done in 2013, the majority of the organisers had voted against the re-introduction of the unpopular levy (per square metre) system.

EXSA believes that the association has an obligation to exhibitors to keep the cost of exhibiting for exhibitors as low as possible. The new proposed association should be

asked for a clear statement in regards to their position on the introduction of a levy to be applied to exhibitors, or will the investment come from the Organiser’s own company financial resources? EXSA has already been in discussion with a number of industry stake-holders concerning research on the size of the industry and the relevance to the GDP, etc.

The statement “The last research done by EXSA was 10 years ago” is misleading at best. EXSA has conducted regular research on many issues including the status of transformation in the industry which has been done on an annual basis since 2011, five years in total; EXSA is the only ‘event’ sectoral association to have done this – which allows EXSA to accurately represent the membership at the dti, TBCSA and other bodies. EXSA has conducted ad-hoc research on various topics – such as the available square meterage in total in the country as an input into the UFI international research; availability of free Wi-Fi in venues, etc. EXSA proposed to undertake research on the contribution of exhibitions in the marketing mix (i.e. Rand spend as compared with other marketing mediums, print advertising, outdoor advertising, television, etc). Unfortunately the research proposal received no support from the Association’s Organiser members, even though such research would be undertaken by an independent company - AC Neilsen. EXSA also facilitates participation in the international UFI six-monthly industry barometer. EXSA recognises that not all research is applicable to every member.

The statement “We feel that EXSA is focused on internal issues”, this is just not true, as the following can be cited:• Professional Designations: EXSA is a

founding member of Council of Event Professionals (CEP Africa). This body, currently being registered with SAQA,

will manage and administrate Professional Designations (Event Director, Event Manager, Event Coordinator). This is the first step to ‘professionalising the industry’

• dti task team on transformation in the

industry: Since 2011, the association has actively participated in a dti initiative arising out of a complaint to the Parliamentary Committee regarding the lack of transformation in the events industry. The association has represented the industry and its membership, along with SAACI, IFEA, TPSA (now SACIA)

• SAMRO /SAMPA: EXSA negotiated a uniform rate in regard to the SAMRO ‘levies’, this would have saved Organisers (and Venues) significantly from a financial perspective, as well as potentially reducing on-site ‘conflict’. The Organiser’s Forum failed to ratify the agreement for signature. EXSA has recently been approached by SAMPA with the aim to negotiate an industry wide agreement on license fees

• Event Greening Forum: EXSA is a founding member of the Forum and regularly attends their management meetings

• EXSA sits on the Board of the Services SETA for Business Services

• EXSA is part of the Marketing Standards panel for the Marketing, Sales, Communications Project

• EXSA sits on the Johannesburg Tourism Committee and the National Tourism Strategy Committee

• EXSA is a Board member of the TBCSA (the Tourism Business Council of SA).

• EXSA is affiliated with international bodies UFI, IAEE, AEO and ESSA

• EXSA is involved and currently facilitating a new African Exhibition Association formed at this year’s Meetings Africa, where many African Exhibition members are looking to EXSA for guidance and emulation

EXSA will continue to represent Organisers, Suppliers/Services and Venues to ensure sustainability and growth in the South African exhibition industry. Having said this, of course EXSA will engage with the new Association (if and when it is established), along with all other industry and stakeholder groups, whenever and wherever such engagement is a benefit to the sector, industry and our membership.

06 | NEWS www.theevent.co.za

to Association Shake-up

EXSA Responds by Brad Alder, Chairman, EXSA

SPOTLIGHT | 07www.theevent.co.za

The Event: What does your role as ICCA Africa Chairperson entail? Gadi Mbuya: An individual elected to the position of Chapter Chairperson plays an important role as one of ICCA’s volunteer leaders, and will frequently be perceived by both members and non-members to be representing ICCA’s values and policies. In addition, the actions of and communication by the Chairperson will infl uence ICCA’s ability to achieve the association’s strategic objectives, including the engagement and retention of existing members and the recruitment of suitable new members.

The Event: What do African countries need to do to climb the ICCA rankings?Mbuya: 1. African countries need to be more aware about ICCA and what ICCA really means, and how they can benefi t. With about 40 ICCA African members, there is still a long way to go for Africa to climb the ICCA rankings. Bear in mind that Africa is a continent of 54 countries and only 11 countries have ICCA members. And even out of the 11 countries, some have a single membership.2. African countries should allow documentation of all meetings taking place in their cities, and

which meet ICCA standards. It is unfortunate that there are more meetings that take place around Africa than what ICCA records. Sometimes planners have the unfounded fear that if they report their meetings, they may lose future contracts of organising such meetings. In fact the opposite is true.3. We need to inform Africa associations about the importance of meetings and invest more towards a vibrant associations society. I am glad that during the Meetings Africa tradeshow last February, we established the African Society of Association Executives (AfSAE) that will help Africa provide a forum for education, training and sharing of knowledge about the practice of associations or not-for-profi t management in Africa, and also more importantly, promote the association model and value of associations as key contributors to national and continental development. Associations and their events are key to improving our ICCA rankings stand.4. Africa governments need to invest more in our infrastructure, and business conference tourism. If you visit the top event destination countries like the USA, Germany, Spain, Britain and France, just to name the top fi ve, and cities like Paris, Vienna, Berlin, Barcelona, London and Amsterdam, you will notice how good their infrastructure is. Remember, events are part of the service economy that easily identifi es with developed countries, and investing in quality and top-notch service delivery is no doubt part of the

great investments by the top destinations. The economic value is simply astounding.

The Event: In your opinion, which African country is poised to become the next ‘must-visit’ conference destination?Mbuya: Morocco! - Good infrastructure, big budgets and investments in MICE destinations such Marrakech, Casablanca and the capital Rabat, more friendly visa rules, top governments involved and above all, Morocco is being marketed as a major international business destination. The Event: Which local and international business events do you look forward to the most, and why?Mbuya: Association meetings. This is because there is enough data on Association meetings, and they regularly rotate country to country and continent to continent which poses little competition. Over the years, Shades of Green Congresses, the company I am proudly leading, has been dealing mostly with association meetings, through which we have been helping thousands of African citizens to realize the objectives in their industries. There are several medical associations fi ghting against cancer, AIDS, Malaria and others advancing solutions to African agriculture, just to mention a few. By successfully organising their meetings, we play a bigger role, participate in these campaigns, and feel so proud and touched.

Africa Chairperson

GADI MBUYA on Climbing the ICCA Rankings

Gadi Mbuya, ICCA Africa Chairperson

SOUTHERN AFRICAN ASSOCIATION FOR THE CONFERENCE INDUSTRYMoving with the Industry Times

08 | SAACI CONGRESS 2015 www.theevent.co.za

SAACI, which was established in 1987 is having its 29th Congress in Cape Town from 2 -4 August 2015. Dedicated to effi ciency and

professionalism in the conference and meetings industry, this fl agship event will showcase innovation and excellence as is expected of an organisation of its stature.

SAACI is made up of a national board and four regional branches. Each branch has a specialist forum that addresses specifi c industry sectors. Its vision is to be a globally recognised professional association for this industry in Southern Africa. It also seeks to provide a platform to obtain a qualifi cation in the industry.

Its Chief Executive Offi cer, Adriaan Liebetrau, stated that the aim of the 29th Congress was to grow individuals’ business and in so doing, also grow the industry as a whole. This year’s Congress sees the introduction of new formats, shuffl ed slots and an exciting line-up of speakers.

Changes include moving the welcome function to Sunday lunch and shifting the South African National Convention Bureau and South Africa Tourism presentation to a Monday prime slot. There remains plenty of opportunity to network and there will be Great Gatsby-inspired Awards Extravaganza on the Monday evening. Every year, deserving members are rewarded for specifi c achievements, dedication and service to the ssociation. Some awards up for grabs are the Young Achiever Award, Branch of the Year Award and Members’ Choice Awards.

The Minister of Tourism, Derek Hanekom, will address delegates as well as

an international speaker, Steve Mackenzie, who has held a number of executive roles and is a veteran in the event software industry. His topic on event technology should be popular, as technology is becoming so integral to the industry. His talk also aligns with SAACi’s endeavours to develop technology uptake among members. To this end, they have also introduced Tech Central, one of three streams of content, discourses which include the benefi ts and limitations of the newest technology, and their applications, from audience engagement technology to project management applications.

Two very exciting speakers will be addressing the members in regard to this year’s theme, “It’s Business – It’s Personal”. The fi rst, wrote a book called “Sorry Mama I Sold You.” Thaamir Moerat, passionate about all things sales, will be addressing the delegates on the business aspect of the theme and no doubt will bolster enthusiasm and the bottom line.

The other speaker is no stranger to South Africans. Zeldina, as former President Mandela dubbed Zelda la Grange, is a household name. In the “It’s Personal” part of the message, she will tell of how her life was changed and her mind and character shaped by serving the erstwhile president faithfully for more than a decade.

That is not all that is hot at this year’s Congress though. They also have a Hot Topics session, the second stream of content; these are TED-like talks, round table discussion and even pecha kuccha presentations. The latter refers

to an innovative Japanese approach to presentation where you utilise 20 slides of 20 seconds each on a topic making them fast-paced and succinct. Interesting topics include Business is Personal; when to turn off your phone, and looks at the wellness of events professionals.

The Solution Sessions, the third stream, allows members to raise their own concerns and create workable solutions within a small focus group with an expert. A rather unexpected topic is the one on better buildings, adaptive design and architectural solutions and a very relevant one is on global compliance trends and the local implications thereof. In entirety, the delegates would have access to 30 topics over the three content streams, specifi cally formulated to deal with the industry-specifi c concerns presented with a modern approach. The three-day event will close with the handing over to the next host province, Free State.

African Pride 15 On Orange is SAACI’s second venue.

The Westin Cape Town will host SAACI 2015 Congress.

Inspired by the objectives of the 2015 SAACI Congress, the Event asked industry leaders to succinctly give their personal opinions on the state of the

conferencing industry in South Africa. These are their responses.

10 | FEATURE www.theevent.co.za

THE STATE OF CONFERENCING in South Africa

Adriaan Liebetrau, CEO of SAACI In my view, the industry is moving into a period of renewal. Companies mostly tell me “we are busy” and I believe those that tell me “we are battling” needs to restrategise their approach and see the opportunities that present themselves. As

our clients’ needs change, we need to be innovative and stay innovative, constantly ‘upping’ our game plan. We’ve had many challenges the past 12 months with swear words such as Ebola, visas, xenophobia, crime and Eskom; those of us living in Gauteng can add e-tolls. Times are hard,

we don’t deny that and we need to find ways to better collaborate. Africa is on the rise and this is a great, there are many new hotels and massive new convention centres and airports currently being built or upgraded. Are you ready to move with the times?

Nina Freysen-Pretorius, ICCA President and CEO of the Conference Company Whilst South Africa has its own flavour and way of hosting and managing conferences, we have similar challenges to that of other ICCA members around the world. With the advent of more and more conferences

competing with one another for the same market share, the ability to attract delegates is becoming harder. In addition the worldwide financial crisis also has had an impact on sponsorship revenues. Corporate companies are very particular about what their return on investment will be from a conference. The

most important selling point to attracting both delegates and sponsorship support is the educational content. No longer can companies or organisations approve for their representatives to attend a meeting, conference or seminar that does not benefit the organisations that they represent.

James Seymour, Durban Kwazulu-Natal Convention BureauThe South African business events sector is currently performing at a very consistent rate. This is evident by the fact that South Africa more or less maintained its current International Congress and Convention (ICCA) ranking in terms of events accredited by this association in 2014. This was similarly the

case with Durban which managed to retain its number two position in Africa in terms of delegates that attended ICCA accredited events. This was largely as a result of government’s commitment to invest in business events and convention bureaus. This has led to an increase in the submission of more strategic bids.

Unfortunately, there are an increasing number of challenges that South Africa and

its various business events destinations are having to deal with. These include a lack of bid and event support funds and negative images that have been generated as a result of Ebola in West Africa, outbreaks of Xenophobia and South Africa’s energy crises. These will need to be effectively managed if this country is to reach its true potential in hosting business events.

Mati Nyazema, CEO of the Sandton Convention CentreThe conferencing industry in South Africa has grown steadily over the past two years. There have been some notable shifts in customer profiles, with a decline

in government related business and more reliance on the private business sector for repeat and large events. At the Sandton Convention Centre, lifestyle family shows now contribute the highest to the exhibitions sub-sector, the industrial

(rail, energy, infrastructure) has held its own, while the personal lifestyle (décor, fashion) has declined. This is perhaps a reflection of declining disposable incomes. Overall conferencing is still a strong performing sector.

Lindiwe Rakharebe, CEO of the Durban International Convention CentreFrom a national perspective, I believe the business events industry is fundamentally solid and will continue to grow, albeit slowly, over the next year. We must remember that many sectors are still under huge financial pressure, so we need to be cautiously optimistic about the future.

From an international perspective, I hope to see Africa growing in popularity as a global events destination and that it will continue to attract important world congresses. Hopefully by showcasing that we can successfully host this calibre of event is will instill confidence in more and more associations to hold their events on this continent.

Some of the future events scheduled

to be hosted at the Durban ICC include the world’s largest aviation exhibition, the World Routes Development Forum, the World Forestry Congress in September and International AIDS Conference in 2016, which is expected to attract over 18 000 delegates to Durban. These events will continue to affirm South Africa’s significance as a global business events destination.

Inspired by the objectives of the 2015 SAACI Congress, the Event asked industry leaders to succinctly give their personal opinions on the state of the

conferencing industry in South Africa. These are their responses.


THE STATE OF CONFERENCING in South Africa

Adriaan Liebetrau, CEO of SAACI In my view, the industry is moving into a period of renewal. Companies mostly tell me “we are busy” and I believe those that tell me “we are battling” needs to restrategise their approach and see the opportunities that present themselves. As

our clients’ needs change, we need to be innovative and stay innovative, constantly ‘upping’ our game plan. We’ve had many challenges the past 12 months with swear words such as Ebola, visas, xenophobia, crime and Eskom; those of us living in Gauteng can add e-tolls. Times are hard,

we don’t deny that and we need to find ways to better collaborate. Africa is on the rise and this is a great, there are many new hotels and massive new convention centres and airports currently being built or upgraded. Are you ready to move with the times?

Nina Freysen-Pretorius, ICCA President and CEO of the Conference Company Whilst South Africa has its own flavour and way of hosting and managing conferences, we have similar challenges to that of other ICCA members around the world. With the advent of more and more conferences

competing with one another for the same market share, the ability to attract delegates is becoming harder. In addition the worldwide financial crisis also has had an impact on sponsorship revenues. Corporate companies are very particular about what their return on investment will be from a conference. The

most important selling point to attracting both delegates and sponsorship support is the educational content. No longer can companies or organisations approve for their representatives to attend a meeting, conference or seminar that does not benefit the organisations that they represent.

James Seymour, Durban Kwazulu-Natal Convention BureauThe South African business events sector is currently performing at a very consistent rate. This is evident by the fact that South Africa more or less maintained its current International Congress and Convention (ICCA) ranking in terms of events accredited by this association in 2014. This was similarly the

case with Durban which managed to retain its number two position in Africa in terms of delegates that attended ICCA accredited events. This was largely as a result of government’s commitment to invest in business events and convention bureaus. This has led to an increase in the submission of more strategic bids.

Unfortunately, there are an increasing number of challenges that South Africa and

its various business events destinations are having to deal with. These include a lack of bid and event support funds and negative images that have been generated as a result of Ebola in West Africa, outbreaks of Xenophobia and South Africa’s energy crises. These will need to be effectively managed if this country is to reach its true potential in hosting business events.

Mati Nyazema, CEO of the Sandton Convention CentreThe conferencing industry in South Africa has grown steadily over the past two years. There have been some notable shifts in customer profiles, with a decline

in government related business and more reliance on the private business sector for repeat and large events. At the Sandton Convention Centre, lifestyle family shows now contribute the highest to the exhibitions sub-sector, the industrial

(rail, energy, infrastructure) has held its own, while the personal lifestyle (décor, fashion) has declined. This is perhaps a reflection of declining disposable incomes. Overall conferencing is still a strong performing sector.

Lindiwe Rakharebe, CEO of the Durban International Convention CentreFrom a national perspective, I believe the business events industry is fundamentally solid and will continue to grow, albeit slowly, over the next year. We must remember that many sectors are still under huge financial pressure, so we need to be cautiously optimistic about the future.

From an international perspective, I hope to see Africa growing in popularity as a global events destination and that it will continue to attract important world congresses. Hopefully by showcasing that we can successfully host this calibre of event is will instill confidence in more and more associations to hold their events on this continent.

Some of the future events scheduled

to be hosted at the Durban ICC include the world’s largest aviation exhibition, the World Routes Development Forum, the World Forestry Congress in September and International AIDS Conference in 2016, which is expected to attract over 18 000 delegates to Durban. These events will continue to affirm South Africa’s significance as a global business events destination.

FEATURE | 11www.theevent.co.za

Corné Koch, Cape Town and Western Cape Convention Bureau - HeadSouth Africa has increased its international status as a destination of choice to host business events. The Cape Town and Western Cape Convention Bureau, a division of Wesgro,

Thulani Nzima, CEO of South African Tourism[South Africa’s ICCA ranking] is brilliant news for South Africa. It is an empirical reflection of growing confidence in South Africa and a confident indication that we may expect our share of the global market to grow. In 2013, South Africa hosted 118 international and regional business

events. That number rose to 124 in 2014.These results are reflective not

only of an ambitious, committed and strategically directed local business events industry. They are our continent’s reward for regional partnerships that are fuelled and supported, in part, by Africa’s biggest and best established business event trade show, Meetings

Africa. Through Meetings Africa we have consistently called on the continent to Advance Africa Together. In addition, Africa’s strongly emerging middle class, robustly growing economies and excellent tourism and business event infrastructure ensure the visibility of business event products and offerings, and demand world attention.

is compelled to find more innovative ways to retain our destination status and leverage our business events networks. In line with an integrated provincial development plan the destination is promoting our local knowledge economy equally on par with our meetings

infrastructure, and using our networks to attract local knowledge professionals to help attract business events. This innovative thinking and collaboration has resulted in Cape Town retaining our ICCA ranking as the number 1 destination for business events in Africa.

Julie-May Ellingson, CEO of the Cape Town International Convention CentreThe challenge is for the industry to ensure that the contribution that conferences achieve is understood and appreciated. Conferencing in South Africa, with our unsurpassed natural beauty, golf courses

and luxury hotels can easily be seen to fall solely into the leisure category. Therefore it is essential that policy makers understand the tangible economic benefits and specialist knowledge that the industry generates. South Africa is well known for its mineral and agricultural

resources. What is less known – yet obvious – is that we are perfectly suited as a destination for conferencing. Durban, Sandton and Cape Town have world-class infrastructure and facilities which can comfortably compete with venues around the world.

BRIDGEWAYS @RATANGA JUNCTIONUnforgettable Meetings and Events this Winter: 10% off all Conference Packages – valid until 31 August 2015. Our business guests rely on our versatile venues to host productive, stress-free events • 8 Conference Venues • 20 – 1600 delegates • Large pre-function and registration areas • Wide variety of technical equipment* Full Day Conference Packages from R299 per delegate * Half Day Conference Package from R265 per delegatet: +27 21 250 0900e: [email protected]

BLANK CANVASThe “Blank Canvas” Events Venue - a beautifully designed and fi nished expansive space to host Launches, Cocktail Parties, Weddings, LIVE Music Events, Conferences, Team Building, Film Shoots, Fashion Shows and much more – seats up to 340 pax. For June and July ONLY we are offering FREE Welcome Cocktail / Glass of Wine for all Events booked for 50 pax or more.Terms and conditions apply.

t: +27 21 421 0015f: +27 21 421 0017www.rockwellhotel.co.za

12 | WINTER CONFERENCING - VENUE SPECIALS www.theevent.co.za

AFRICAN PRIDE MELROSE ARCH HOTELWinter Conferencing Offer Experience designer conferencing with the exclusivity and outstanding service for which we are renowned. Full Day Package: R535 PP including venue hire, canapes, 2-course lunch (banting option available), AV hire, technician and more. Group Accommodation Package from: R1 945 (single) and R2 175 (double). Offer valid 1 July – 30 September 2015. Subject to availability. Terms & Conditions apply. t: +27 11 214 6666e: [email protected]/melrosearchhotel

WINTER CONFERENCING - VENUE SPECIALS | 13www.theevent.co.za

CATHEDRAL PEAK HOTELThe award-winning Cathedral Peak Hotel offers unrivalled access to the Drakensberg Mountains in a World Heritage Site, sumptuous meals, and an extensive range of facilities and activities. Five different conference venues for up to 200 delegates are fully equipped with a PA system and microphones, data-projector, natural light, air-conditioning and FREE Wi-Fi. Cathedral Peak Hotel – offering the ideal balance between business and pleasure!t: +27 36 488 1888e: [email protected]

CHAMPAGNE SPORTSRESORTChampagne Sports Resort is an award-winning location for work and play, accommodating up to 750 delegates at the foot of the majestic Drakensberg Mountains, with 40 new hotel rooms and 4 luxurious executive suites recently added. The Buttress Centre, seating up to 1 400 delegates, brings Champagne Sports Resort’s offerings to 16 conference venues. The top 30 ranked, 18-hole golf course was recently rated SA’s most beautiful course.t: +27 36 468 8000 e: [email protected] www.champagnesportsresort.com

PARK INN BY RADISSONWarm up this winter with a state of the art Full Day Conference Package from R295 per person at Park Inn by Radisson Cape Town Newlands. Including high speed reliable Wi-Fi, write on chalk board walls, standard AV equipment, two smart tea breaks, lunch with smart food and parking. Experience the fi rst next generation conference facilities in South Africa.

t: +27 21 822 6500e: [email protected]/hotel-capetown-newlands

PARK INN BY RADISSONWarm up this winter with a state of the art Full Day Conference Package from R295 per person at Park Inn by Radisson Cape Town Newlands. Including high-speed reliable Wi-Fi, write on chalkboard walls, standard AV equipment, two smart tea breaks, lunch with smart food and parking. Experience the fi rst next generation conference facilities in South Africa.

t: +27 21 822 6500e: [email protected]/hotel-capetown-newlands

PUMULA BEACH HOTELWith its stunning views of the Indian Ocean, Pumula Beach Hotel is the best seaside location on the KwaZulu-Natal South Coast – ideal for relaxing, stress free conferences. We offer 4 venues including our newly renovated Intshambili Conference Room seating up to 140 delegates. The hotel contains a sea-facing salt-water swimming pool, a beach-sand volleyball court, 9-hole adventure golf course and much more.t: +27 39 684 6717 e: [email protected]

14 | WINTER CONFERENCING - VENUE SPECIALS www.theevent.co.za

MEDIA ALLIANCEMedia Alliance specialises in quality digital media manufacturing and packaging, providing customised CD/DVD and USB data distribution solutions for events. Branded and personalised options available on a massive range to suite your brand. For a complete solution on these and other promotional items, take advantage of our 15%-off winter special in July and August. Simply cut this advert out and present it in order to qualify.t: +27 82 444 1421 / +27 21 555 4715e: [email protected] www.mediaalliance.co.za

15% OFFWINTERSPECIAL

LUCIDITYA specialist audio visual equipment rental and technical production services company to the corporate and live events industry. We live and breathe conferencing and have been instrumental in the success of many high profile local and international events over the last 16 years.Lucidity offers a comprehensive solution for all your audio visual, lighting, staging, sound, camera, and set design elements.

t: +27 11 466 3261e: [email protected]

SPECIALIST SERVICES - WINTER SPECIALS

Trade show exhibitors know their stands are probably one of the most important elements in face-to-face marketing. According to a recent

article Bob Dallmeyer wrote for UFI, 75% of all visitors arrive at an exhibition with a predetermined agenda as to whom they plan to see – and often what they plan to evaluate and buy, too. Creating an eye-popping, functional and attractive exhibition stand is therefore imperative in helping swing the otherwise determined buyer in your general direction.

Full Stretch Display (FSD) shared some

international exhibition design trends with their readers earlier this year, citing collaboration zones, balance and contrast, social integration and custom design as some of the expected trends. Whether these reach South African shores or not remains to be seen, although some things – like Meetings Africa’s social media wall and related app at their 2015 trade show – are pointing toward an increase in integration between the virtual and real world.

“We believe that there are going to be big and exciting changes in our industry over the next few years,” says Laurette Sibiya,

Marketing Executive at SSQ Exhibitions, “changes to show formats and infrastructure, and changes to how clients are going to want to exhibit themselves and communicate their brand and service offerings.” SSQ Exhibitions has invested in a number of systems to streamline operations, with their designers attending local expos and talks by industry leaders to ensure they stay on top of leading trends, materials and regulations. The company won Best Over Lander Vehicle Stand: Nissan at Getaway Show 2014 and Silver Best Indaba Stand Award: Sun International at Tourism Indaba 2014, among many other accolades.

Sibiya says that one of the biggest trends in the local industry at the moment is a focus on sustainability. Most organisations in Southern Africa are aware of the event greening movement and the Event Greening Forum is making a huge difference in standardising and encouraging these practices in the exhibitions sector. “Thanks to increased awareness on the importance of being green, clients are gradually getting into the habit of re-using their complete stands, or even a few stand elements,” Sibiya


INNOVATION AND CREATIVITY in Stand Designs by Kim Muller

Tsogo Sun at Tourism Indaba 2015 Cape Town & Western Cape Convention Centre Bureau’s We Are Africa display.

Scan Display pioneers green elements in stand building.Maquet at Africa Health 2014

© Scan D

isplay©

Scan Display

© SSQ

Exhibitions©

SSQ Exhibitions

US stand building trends are not as prominent in South Africa as Eurocentric ones, says Hawes, and this is mainly because of their drayage charges, which limit the scope of designs and the material used. “I do see European influences coming through in our local markets,” he continues. “Two years ago at Euroshop, we saw a lot of eco-friendly materials, raw wood and other unusual substrates being used and I have seen this trend filtering through into local exhibitions.”

Although the depreciation of client budgets remain an industry challenge, the exhibition sector on the continent has been performing well, according to a recent UFI report. Hawes says that locally, the size of the industry has been maintained. “Innovative shows are growing, some other shows are decreasing in size, and we also are seeing a consolidation of some events.” He goes on to say that power outages are creating quite a problem of late in local circles. “We have implemented solar power at our Johannesburg and Cape Town offices and we will continue rolling out with solar power throughout our operations,” he concludes.

continues. “In addition, as an alternative targeted brand experience, clients are also dedicating a greater focus towards activations in the form of roadshows and mall displays.”

A great example of the green movement is Scan Display’s own initiative of rolling out LED lighting on exhibition stands, now with almost 90% of their stands using this lasting, environmentally friendly option. Justin Hawes, Managing Director at Scan Display, says that greening is definitely more economical. “We are re-using a lot of elements and materials and this generates a big saving. We are also seeing more steel being used. We used steel shipping crates with their sides removed to create the skeleton structure of Scan Display’s Markex Johannesburg 2015 stand,” he explains. Scan Display is an established leader in the exhibitions sector and a multi-award-winning company with a focus on greening events. They recently provided the infrastructure for the upmarket We Are Africa show, as well as Cape Town Art Fair, which had 600 running metres of seamless walling.

Hawes goes on to say that they have seen

a greater demand for custom built stands – one of the international trends FSD cited in their report. “A lot of our clients are going with smaller stands, but they are spending more per square metre on their stands, using custom elements to make an impression. They want sophisticated, unique displays,” he says. “Another industry trend is the growth that we see in the more innovative exhibitions and events. The more niche and novel shows are really taking off.”

Although international trends generally take time to trickle down to South Africa, clients are ever-aware of the trends taking place overseas, according to Sibiya. “Some of our international clients are mandated to align with international designs, often produced from foreign head offices.” She goes on to say, however, that local shows are often categorised a level or grade lower that international expos and as a result, are not allocated the same types of budgets as that of European and US shows. “With that said, we’re more than happy to produce designs that flaunt a South African flair, depicting our striking uniqueness and richness in diversity.”


Humanitarian and actress Angelina Jolie-Pitt attended the 25th AU Summit held at the Sandton Convention Centre.

The government of any country has a robust, healthy event life. Not only are there international meetings where decisions are made that change

the course of history, but many different kinds of events take place in both local and state government circles on a regular basis. It’s also worth noting that some of these events require special planning protocols depending on the rank of offi cials in attendance.

Most of South Africa’s largest convention and expo centres have hosted government conferences. The Sandton Convention Centre in Johannesburg considers government to be one of its big clients, contributing an average of 20% of business annually. “As a result, we

have a dedicated sales manager who looks after this sector of our business,” Executive Director Mati Nyazema says. “We are already quite familiar with government and international organisation events and have hosted a wide variety of government-related functions, including the recent African Union Summit, several SADC summits and Commonwealth and United Nations meetings.” SCC has a good reputation with statesmen and receives repeat or word-of mouth business based on their track record.

Another way in which venues attract government events, says Nolan Eilerd of Mittah Seperepere Convention Centre, is by sharing information on their offerings online and

through advertising and marketing, but although these form part of the reason authorities choose venues, it’s still not the main one. “We have established relationships with our clientele already, and our clients know our level of expertise and trust that we will deliver the high standard of work which they have become accustomed to,” Eilerd concludes.

Being a government institution facility of international standard, CSIR ICC is able to assist with government meetings in ways that many venues cannot thanks to the recently announced Treasury Instruction 01 of 2013/4. This, of course, means being absolutely knowledgeable about protocols. “A large majority of the CSIR ICC staff has had protocol training,” Refi lwe Nchebisang, Marketing Coordinator at CSIR, says. “This is important as venue employees need to be able to advise clients on how meeting rooms should be set up for offi cial meetings and conferences. Also important is how to fl y national fl ags and how to arrange them.”

Of course, the basics of event planning remain the same despite a difference in the type of guests being hosted, says Jaco Du Plooy, Sales, Marketing and Revenue Manager at NH The Lord Charles Hotel. “There seems to be levels of protocol, depending on the level of government. The basics, however, remain fairly standard. When it comes to government ministers, heads of state, etc., security measures


GOVERNMENT CONFERENCESThe Good, the Bad and the Different by Kim Muller

© Elm

ond Jiyane, SCC

Humanitarian and actress Angelina Jolie-Pitt attended the 25th AU Summit held at the Sandton Convention Centre.

The government of any country has a robust, healthy event life. Not only are there international meetings where decisions are made that change

the course of history, but many different kinds of events take place in both local and state government circles on a regular basis. It’s also worth noting that some of these events require special planning protocols depending on the rank of offi cials in attendance.

Most of South Africa’s largest convention and expo centres have hosted government conferences. The Sandton Convention Centre in Johannesburg considers government to be one of its big clients, contributing an average of 20% of business annually. “As a result, we

have a dedicated sales manager who looks after this sector of our business,” Executive Director Mati Nyazema says. “We are already quite familiar with government and international organisation events and have hosted a wide variety of government-related functions, including the recent African Union Summit, several SADC summits and Commonwealth and United Nations meetings.” SCC has a good reputation with statesmen and receives repeat or word-of mouth business based on their track record.

Another way in which venues attract government events, says Nolan Eilerd of Mittah Seperepere Convention Centre, is by sharing information on their offerings online and

through advertising and marketing, but although these form part of the reason authorities choose venues, it’s still not the main one. “We have established relationships with our clientele already, and our clients know our level of expertise and trust that we will deliver the high standard of work which they have become accustomed to,” Eilerd concludes.

Being a government institution facility of international standard, CSIR ICC is able to assist with government meetings in ways that many venues cannot thanks to the recently announced Treasury Instruction 01 of 2013/4. This, of course, means being absolutely knowledgeable about protocols. “A large majority of the CSIR ICC staff has had protocol training,” Refi lwe Nchebisang, Marketing Coordinator at CSIR, says. “This is important as venue employees need to be able to advise clients on how meeting rooms should be set up for offi cial meetings and conferences. Also important is how to fl y national fl ags and how to arrange them.”

Of course, the basics of event planning remain the same despite a difference in the type of guests being hosted, says Jaco Du Plooy, Sales, Marketing and Revenue Manager at NH The Lord Charles Hotel. “There seems to be levels of protocol, depending on the level of government. The basics, however, remain fairly standard. When it comes to government ministers, heads of state, etc., security measures


GOVERNMENT CONFERENCESThe Good, the Bad and the Different by Kim Muller

© Elm

ond Jiyane, SCC

CSIR

Tips for Hosting a Successful Government EventYes, some are no-brainers and apply to any event, like be fl exible, or be patient, but here’s a list of tips for keeping offi cials happy when hosting a conference.1. Ensure all staff understand the

necessary government protocols, says Mati Nyazema of the SCC. “Prior to the AU Summit, the SCC arranged for a half-day of training on Protocol for all staff by an accredited national trainer. It was very interesting and highly informative and gave appropriate weight to the value of national symbols and the importance of respective nations’ heads of state.”

2. Don’t think about out-of-the-ordinary requests as something that only applies to government events, says CTICC. “We are a fi ve-star, world class, multi-functional facility, so nothing is out of the ordinary. At the CTICC we say, if you can imagine it, we can host it.”

3. Flexibility is key, says Jaco Du Plooy of NH The Lord Charles Hotel. “Things can change quickly and we need to be able to adapt to that,” he explains. “Working with government can be exciting and quite interesting. Due to the last minute nature of the bookings, we often do not budget or forecast the revenues, so it can be a pleasant surprise.”

4. Treat everyone like VIPs, says Nolan Eilerd of MSCC. “It is very important to make sure that all staff delivers a high level of professionalism in dealing with high profi le offi cials. What we teach our staff here at the Convention Centre however, is that each client is a VIP and should be treated as such.”

5. Be ready to take last minute requests, says Refi lwe Nchebisang of CSIR ICC. “We have noticed increasing delays in getting approvals for crucial event logistics which causes late planning and organising,” she says, “However the CSIR ICC has experience to deal with last minute requests

and changes.”


are normally the main factor.”Liesel Da Costa of the Johannesburg Expo

Centre, agrees with Du Plooy, saying that all clients are treated equally – heads of state or not. “The JEC has a passion for excellence and we believe in going the extra mile for clients,” she explains. “Our conferencing facilities are excellent and that is how we attract government offi cials to the JEC. We add a unique personal touch to ensure that we deliver service excellence. We take time to fully understand the needs of our clients and then we do whatever we can to meet them.”

Building relationships is key to growing a venue’s government client base. The CTICC builds relationships across all spheres of government – local, provincial and national – making it easier to engage with and work with offi cials. They say that although their brand and world-class standards alone bring in clients of this kind, security is a major difference between these kinds of events and any other conventions. A great example of this was the World Economic Forum Africa held in June. The process involved strict accreditation of all staff on the premises, police offi cers at all entrances and exits, and mandatory vehicle and personal searches – not to mention bomb sweeps and other similar measures.

Nyazema’s approach to government events is perhaps why we should sit up and take interest in them. “The fact is that government and government organisations play an extremely important role in the day to day lives of every person in this country. It’s not about politics; it’s about providing an effi cient service to a client that impacts our futures, that represents our nation, enables us to put our products on the global map, and much more,” she concludes. “The publicity generated from hosting such events is good referral for future events.”

© C

SIR IC

C


What do event organisers, association heads and destination managers have in common? They all need to

know how to effectively carry out their jobs, of course! Although it may not have been essential having a degree or certification in a particular field a decade or two ago, these days, credentials are becoming an integral

part of the business events industry. Its takes a highly organised, multi-tasking professional to carry out the work as clients request and expect and although there are people with years of experience who do a better job than those with the right qualifications, training is usually needed at some level to reach this point of expertise.

Having qualifications in your chosen

field also opens doors of opportunity and allows people take both you and your craft seriously. According to Nina Freysen-Pretorius, Nafeesa Khan and Natalie Kensley of The Conference Company, the minimum recommended qualifications for events professionals are any hospitality qualification and some administrative and financial qualification. “It helps to understand the

EVENT QUALIFICATIONSStandardising the Industry Through Education


importance of financial management within any organisation or association to further understand the fundamentals of association, conference or business management,” they told The Event.

Although many may accept people without proper qualifications, The Conference Company follows a strict interview process and review period to ensure the person is the right fit within the team. “You will only understand the industry with experience, and The Conference Company believes in giving certain individuals a chance,” they explained.

On the other side of the argument is Esti Venske, Senior Lecturer in Events Management at Cape Peninsula University of Technology (CPUT). She wrote an academic paper a few years ago entitled Establishing Entry-Level Workplace Skills and Competencies for Event Management Practitioners: By Means of Developing a Curriculum Method (DACUM). One of the main findings was that a greater deal of collaboration between educators and the events industry is needed in order to create employable graduates, not to mention the learning of a number of generic principles that graduates can then transform from one context to another across the sector. “Collaboration is required between academia and industry to construct inclusive curricula, based on the international Event Management Body of Knowledge (EMBOK), equipping graduates with the requisite skills to work in this industry with global fluidity,” Venske wrote.

In her study, she notes that although event management may be considered an emerging profession due to the fact that currently no government-issued licensing,

private occupational certification or academic certification is required to practice in this field, in a South Africa’s context, the sheer competition in the MICE industry has brought about an increasing demand for skilled event personnel. “Employing event management individuals who do not meet the job requirements may be detrimental to event businesses and it is vital to identify relevant skills and personality traits,” she continues, “and Goldblatt [Special Events: Event Leadership for a New World] states that in order to continuously revive the global events economy, a new generation of event leaders, with leadership skills, are needed.”

She shared another paper with The Event from 2014 – this time by Abbi-Gayle de Bruyns – which was actually a B-Tech study Venske supervised together with Research Methodology Lecturer Kamilla Swart. Entitled Industry Perceptions of an Events management Qualification Versus Practical Experience, de Bruyns found that practical application and experience should be an essential part of any events curriculum. Having said that, although first-hand experience is often hard to obtain, those who want to be successful in the events industry should strive towards a balance between education and experience. “A good way of obtaining such a balance is through obtaining a qualification that includes practical experience, as the graduate then obtains a qualification and gains some form of experience at the same time. Despite whether the employer is more inclined towards qualifications or towards experience, the more a candidate has to offer the company, the better his or

her chances are of being employed,” she concluded.

There is a general consensus in the industry that a need for suitably qualified events management graduates has arisen. As the sector becomes more formalised and more stringent standards are put in place, it will call for more qualified personnel. A great example of this standardisation is the Event Greening Forum, which is currently in the throes of putting together a formal guideline for greening events. Associations like those in the UK are also pushing for industry-wide CMP certification programmes through regular boot camps and other initiatives. Organisations like the MICE Academy are encouraging better communication and integration between the business sector and tertiary institutions. They are very involved in various areas of the industry and are official partners with a number of trade shows and associations like ibtm Africa and Markex.

Although the debate between experience and education continues, there are some things that we can all agree on – namely what kind of qualities to expect in a thriving event professional. These are quite straightforward and include things like flexibility, time management and creative problem-solving. According to The Conference Company, tolerance, patience, passion for the industry, humility, people skills and organisational ability are the top aptitudes they expect professionals to have mastered. De Bruyns’ study concludes that students should also be encouraged to build on their transferable skills, through part-time work or volunteering to maintain the balance between formal qualifications and practical experience.

22 | SPOTLIGHT www.theevent.co.za

In early June I was invited to join a boisterous group of travel operators and Cape Town media on a whirlwind trip to Sun City – my first adventure to this wilderness paradise

in the North West. The overnight excursion signalled the official launch of SA Express’ direct flights to the magical resort from Cape Town International Airport. Although the airline first linked the skies between Cape Town, Johannesburg and Pilanesberg on 1 April, an increasing number of passengers are taking advantage of the opportunity to fly direct to the iconic South African getaway.

In a landmark agreement announced in March this year, the North West Safety and Transport Department gave SA Express the contract to operate commercial flights

between Cape Town and Joburg to Pilanesberg and Mafikeng airports. And through this partnership between SA Express, Sun International and the North West province, the latter hopes to grow the region’s tourism offerings and revenue.

Sun City Managing Executive, Mike van Vuuren, says the availability of commercial flights to and from Pilanesberg has opened up the gateway for easier and faster access to Sun City. “As a resort we help create experiences that make lasting memories, investing in ways to make access to Sun City easier for our guests is an integral part of our ethos. The direct commercial flights in and out of both Pilanesberg Airport and soon Mafikeng Airport have tremendous potential to bolster

leisure and business tourism in the North West Province and we are excited to form part of this promising opportunity,” he explained in a press statement. Since the flights’ launch, they have seen 600 passengers into the province and are hoping to add flights from Durban in the future.

“This is the first time in 21 years that we are flying in the North West province, which makes us a truly regional South African airline that connects practically all our major cities with small and outlying ones in the country,” said Inati Ntshanga, SA Express CEO.

Armed with the above information, I joined thirty-odd excited folks at the Table Bay Hotel in Cape Town for the ride of a lifetime. After a few friendly introductions and a delectable breakfast

NEW SA EXPRESS FLIGHTS STRAIGHT TO SUN CITY A Thrilling Experience for Domestic Touristsby Kim Muller

© Sun International




In early June I was invited to join a boisterous group of travel operators and Cape Town media on a whirlwind trip to Sun City – my first adventure to this wilderness paradise

in the North West. The overnight excursion signalled the official launch of SA Express’ direct flights to the magical resort from Cape Town International Airport. Although the airline first linked the skies between Cape Town, Johannesburg and Pilanesberg on 1 April, an increasing number of passengers are taking advantage of the opportunity to fly direct to the iconic South African getaway.

In a landmark agreement announced in March this year, the North West Safety and Transport Department gave SA Express the contract to operate commercial flights

between Cape Town and Joburg to Pilanesberg and Mafikeng airports. And through this partnership between SA Express, Sun International and the North West province, the latter hopes to grow the region’s tourism offerings and revenue.

Sun City Managing Executive, Mike van Vuuren, says the availability of commercial flights to and from Pilanesberg has opened up the gateway for easier and faster access to Sun City. “As a resort we help create experiences that make lasting memories, investing in ways to make access to Sun City easier for our guests is an integral part of our ethos. The direct commercial flights in and out of both Pilanesberg Airport and soon Mafikeng Airport have tremendous potential to bolster

leisure and business tourism in the North West Province and we are excited to form part of this promising opportunity,” he explained in a press statement. Since the flights’ launch, they have seen 600 passengers into the province and are hoping to add flights from Durban in the future.

“This is the first time in 21 years that we are flying in the North West province, which makes us a truly regional South African airline that connects practically all our major cities with small and outlying ones in the country,” said Inati Ntshanga, SA Express CEO.

Armed with the above information, I joined thirty-odd excited folks at the Table Bay Hotel in Cape Town for the ride of a lifetime. After a few friendly introductions and a delectable breakfast

NEW SA EXPRESS FLIGHTS STRAIGHT TO SUN CITY A Thrilling Experience for Domestic Touristsby Kim Muller




SPOTLIGHT | 23www.theevent.co.za

complete with freshly made flapjacks drizzled with syrup, we piled into a bus for the airport. From there, we bypassed check-in (I highly recommend working for an airline now – all I had to worry about was making it through security with my ID and ticket ready) and boarded our exclusive flight heading for the upper echelons of the country. On the flight we were served a second breakfast, and in less than two hours, we arrived at our destination.

Perhaps the most surprising thing for me was our wonderfully warm welcome: marimba players, traditional dancers and champagne while we waited for our luggage to be sorted and our transport to arrive. Even the North West officials with us on the trip joined the dancers in celebration!

From there, it was a short drive to Sun City, where we were ushered to the lake and boarded an adorable ferry. One criticism I do have of the trip was that everything happened so quickly! We hardly had time to digest one activity (not to mention all the food I was digesting at an ever-quickening pace) before it was onto the next. Having said that, our wonderful Sun City chaperones were some of

NEW SA EXPRESS FLIGHTS STRAIGHT TO SUN CITY A Thrilling Experience for Domestic Tourists

the friendliest and most accommodating hosts I’ve ever had the pleasure to meet. They made sure that we were well cared for every step of the way despite the obvious stress of keeping a large group like ours on schedule.

Next up, we had the option of trying our luck with the Zip Slider, a 2km zip line at the resort, or quad biking on the Pilanesberg Game Reserve. I chose the latter. Bloukrans Bungee was enough for this adrenalin junkie. The reserve is a stone’s throw away from the resort and after kitting up with helmets, hair nets and goggles to keep the dust at bay, we revved through the park. Although we were told there would be animal sightings, sadly, because I was near the rear of group, I only managed to spot a couple of lazy giraffes in the distance.

From there we cleaned the dirt from our ears and headed to an unparalleled dinner feast and then onto what Sun City is perhaps best known for – its casino! In all, I had a splendid time, saw the incredible view from the top of the Palace, vowed to return, if only for the sheer convenience of having such a fun-filled getaway now practically on my doorstep.




24 | EVENT GREENING FORUM www.theevent.co.za

When hosting an event, a range of different products and services need to be procured. There are always a variety of

options to choose from, but it is at the point when money actually changes hands that the real decision is made. From securing a venue, to arranging the menu, selecting the conference bags or appropriate lights – all these decisions can impact on the greening of the event.

Eco procurement gives preference to products and services that are not harmful to the environment. It also supports the concept of local economic development through the procurement of local goods and services which reduce transport costs. Through supporting an SMME you are also encouraging job creation and creating a social benefi t for the local economy.

You are encouraged to buy only what you really need, and to consider innovative alternative solutions that will provide high environmental performance and waste reduction. Conference bags used to be a standard item, but trends have moved towards more sustainable options. This extends to the selection of venues (hotels, conference facilities), transport (buses, airport transfers) and other services or suppliers.

It’s best to include some of these eco procurement criteria in your request for quotes or tender documents that are sent out. This encourages companies to consider their environmental impact as part of their service. Where possible you can request certifi ed products, such as FSC paper or fair trade coffee.

What can you do with your next event to include some eco-friendly criteria into your procurement process to encourage a shift towards a more sustainable future?

ECO PROCUREMENT: The First Step in Going Green

Good to KnowGreenwashing is the act of misleading consumers about the environmental practices of a company, or the environmental benefits of a product or service. This could take different forms, such as hidden trade-offs, a lack of proof, vagueness, irrelevance or lies. Look out for certified products to avoid greenwashing.

Fairtrade (www.fairtrade.org.za) is an ethical certification whose main aim is to promote more equality and sustainability in the farming sector. A product that carries the Fairtrade Certification Mark has met the rigorous standards, which focus on improving labour and living conditions for farming communities and promoting a way of farming that doesn’t harm either people or the environment.

Marine Stewardship Council (www.msc.org) has a fishery certification programme and seafood eco-label that recognises and rewards

sustainable fishing. It is a global organisation working with fisheries, seafood companies, scientists, conservation groups and the public to promote the best environmental choice in seafood. They work closely with SASSI (www.sassi.co.za).

Forest Stewardship Council (www.fsc.org) is a certification system that provides a credible link between responsible production and consumption of forest products, enabling consumers and businesses to make purchasing decisions that benefit people and the environment, as well as providing ongoing business value.

A few questions to consider:• Do we really need to have it?• Has it been made locally?• Can we avoid single-use

disposable products?• Is it resource efficient?• Can we have local, seasonal and

organic food?• Is the fish on the SASSI green list?• Are there any fair trade options

available?Resource: Gauteng Green Event Guideline, Gauteng Tourism

© deathtothestockphoto.com

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24 | EVENT GREENING FORUM www.theevent.co.za

When hosting an event, a range of different products and services need to be procured. There are always a variety of

options to choose from, but it is at the point when money actually changes hands that the real decision is made. From securing a venue, to arranging the menu, selecting the conference bags or appropriate lights – all these decisions can impact on the greening of the event.

Eco procurement gives preference to products and services that are not harmful to the environment. It also supports the concept of local economic development through the procurement of local goods and services which reduce transport costs. Through supporting an SMME you are also encouraging job creation and creating a social benefi t for the local economy.

You are encouraged to buy only what you really need, and to consider innovative alternative solutions that will provide high environmental performance and waste reduction. Conference bags used to be a standard item, but trends have moved towards more sustainable options. This extends to the selection of venues (hotels, conference facilities), transport (buses, airport transfers) and other services or suppliers.

It’s best to include some of these eco procurement criteria in your request for quotes or tender documents that are sent out. This encourages companies to consider their environmental impact as part of their service. Where possible you can request certifi ed products, such as FSC paper or fair trade coffee.

What can you do with your next event to include some eco-friendly criteria into your procurement process to encourage a shift towards a more sustainable future?

ECO PROCUREMENT: The First Step in Going Green

Good to KnowGreenwashing is the act of misleading consumers about the environmental practices of a company, or the environmental benefits of a product or service. This could take different forms, such as hidden trade-offs, a lack of proof, vagueness, irrelevance or lies. Look out for certified products to avoid greenwashing.

Fairtrade (www.fairtrade.org.za) is an ethical certification whose main aim is to promote more equality and sustainability in the farming sector. A product that carries the Fairtrade Certification Mark has met the rigorous standards, which focus on improving labour and living conditions for farming communities and promoting a way of farming that doesn’t harm either people or the environment.

Marine Stewardship Council (www.msc.org) has a fishery certification programme and seafood eco-label that recognises and rewards

sustainable fishing. It is a global organisation working with fisheries, seafood companies, scientists, conservation groups and the public to promote the best environmental choice in seafood. They work closely with SASSI (www.sassi.co.za).

Forest Stewardship Council (www.fsc.org) is a certification system that provides a credible link between responsible production and consumption of forest products, enabling consumers and businesses to make purchasing decisions that benefit people and the environment, as well as providing ongoing business value.

A few questions to consider:• Do we really need to have it?• Has it been made locally?• Can we avoid single-use

disposable products?• Is it resource efficient?• Can we have local, seasonal and

organic food?• Is the fish on the SASSI green list?• Are there any fair trade options

available?Resource: Gauteng Green Event Guideline, Gauteng Tourism


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NEWSWORTHY | 25www.theevent.co.za

Trade Shows News Network (TSNN) signs on as Official Media Partner with UFITrade Shows News Network (TSNN) signed an agreement to become an official Media Partner and member of UFI. Stakeholders at UFI stated that this agreement would help disseminate the work carried out by the international organisation.

TSNN executives recognised the feasibility of the agreement because they regard UFI as the perfect complement to its reach worldwide.

The engagement with UFI means that TSNN will have access to the former’s education programs, sanctioning of events, as well as research and chapters worldwide. UFI,

on the other hand perceive the advantage of a deeper penetration into the North American market.

Their mutual relationship will enable both parties to expand their reach to a broad cross-section of trade show, convention and meetings industry professionals via online news channels.

There will be mutual exchange of media and content on the two organisations’ platform as follows:• UFI will have space in six TSNN

e-newsletters• TSNN will have its news circulated by

social media and other UFI communication channels.

• TSNN will also appear as a media partner at all UFI events.

UFI Congress 2017The UFI Executive Committee Meeting and the UFI Board Meeting were recently held in Turkey. The hosting and awarding of the UFI Congress 2017 was formalized and approved. It was announced that Johannesburg will be the host city for the UFI Congress 2017.

CEO of Expo Centre, Craig Newman, said, “We are proud that the UFI Congress 2017 will be held in Johannesburg. This is great for our city! Congratulations to all who were a part of the bid. We look forward to hosting the UFI Congress 2017!”

NEW AND NEWSWORTHYin the business-events industry

MARKEX 2016


The exhibition industry’s annual conference took place from 8 – 9 June at the CSIR International Convention Centre with an array of

excellent speakers, content, and entertainment! The theme for the event was ‘Excelling @’ and delegates most certainly received the latest insight, practical tools and strategic guidance to help them to excel and grow individually as well as use this valuable information throughout their companies. MC Neil Nagooroo did a great job in driving the two days and opening the conference with a great ice-breaker idea for all delegates. Nomasonto Ndlovu from Tshwane

formally opened proceedings and welcomed the exhibition industry to the City.

Adv. Louis Nel, one of the delegates, found it a superb conference – “everything but everything was out of the top drawer and if ever any conference has raised the bar, EXSA has!” Doug Rix, MD of DK Design, echoed the sentiment and said “the content and quality of the speakers was fantastic and the food was also EXSA-LENT!”

According to Clive Shedlock, MD of Conker Exhibitions in Durban, it was one of the best two day conferences that he has attended in a long time “the speakers were great, relevant and their talks backed up by their own success and experience. The food was also really good, offering nice options.”

Speakers included Amanda Kotze-Nhlapo from the National Convention Bureau who presented the latest stats and their relevance to the exhibition industry and Andrew Ross, Managing Director of Havas Sports & Entertainment South Africa, spoke about trends

in exhibitions and how to innovate to better serve a growing audience. “Brands need to connect with customers – and exhibitions have an even bigger role to play now in the marketing mix – where you connect face-to-face,” he told delegates. Emma Sadleir spoke about the legal, disciplinary and reputational risks of social media; Gilan Gork, SA’s Mentalist, gave tips on reading body language in business; and Richard Mulholland, author of “Legacide - why legacy thinking is the silent killer of innovation” wowed the audience with his antics and inspirational words. Day two looked at the work place with Colin Browne and Wayne Duvenage talking about the work culture and service.

Sponsors for the conference: the CSIR International Convention Centre; Compex; Joburg Convention Bureau; Sandton Convention Centre; the 3d Design Group; Seatworks; Jagged Promotions; and Green Exhibition Services.

For more information, please visit: www.exsa.co.za or call (011) 805 7272. Twitter: @EXSA_SAFacebook: facebook.com/EXSA.SA

Following the tremendous success of Markex 2015, the 2016 marketing, promotions and event production show will be back and better than ever at the

Sandton Convention Centre in Johannesburg on the 23rd to 25th of August 2016.

The 2015 show had 8 555 visitors over 3 days, of which 90% had decision making and purchasing power.

The space where world-class innovation meets inspiration, the three-day expo has proven time and time again that it provides a platform for brands to showcase their products and services, as well as a place for industry experts to network and connect with both peers and top purchasing decision makers.

Maximise your visibility, connect with the right people, grow your brand and capitalise on every second – all in one place.

Markex places a strong focus on adding meaningful, valuable content, through informative seminars and workshops, to complement the already well-entrenched focus on new products and services, and networking and idea-sharing opportunities.

“My experience at Markex was exceptional, it opened my eyes to creativity and innovation under one roof. Markex is a great platform to see industry experts gathered in one place to showcase the best products and services in the industry. I definitely recommend that anyone in the creative space should visit Market next year” – Teboho Mofodi, Director of TM Group.

Get face to face with 10,000 visitors, including:• Event managers• Publishers• Advertising agencies• Public relations agencies• Agents/ distributors • Promotional gifts• Promotions

• Manufacturers/ suppliers

Top 10 reasons to exhibitWould you like to:• Introduce and demonstrate new products/

services to a market?• Meet your buyers face to face?• Open up new markets?• Gather competitive intelligence?• Find the decision makers?• Establish or reinforce your company image?• Network with colleagues and industry

professionals?• Create high ROI and new business

opportunities?• Carry out market research for future

product development?• Enhance word-of-mouth markets?

Booking for the 2016 show is already open. Fran Lurie - Exhibition & Sales ManagerTel: +027 (0)11 883 7837Email: [email protected] Brian Chirisa - Sales Executive - New Business, Tel: +27 (0)11 835 1565Email: [email protected]

EXSA CONFERENCE 2015

28 | ASSOCIATIONS www.theevent.co.za

IACC Reveals the Top 10 Meeting Tech Trends for 2015 The International Association of Conference Centres (IACC) is the only global association that represents small and medium sized venues focused on meetings, training courses and conferences. All their members conform to a comprehensive global set of criteria and standards.

They did research on tech trends which infl uence meeting planners and venue operators across the world and the 355 members’ TOP 10 tech trends were as follows: 1. Look out, here comes Gen Y, the Millennials! This technologically-savvy, social media-addicted generation, is more environmentally conscious than their predecessors. They have a high expectation of connectivity, interactivity and ability to engage in dialogue.2. Think Socialising rather than Networking Socialising, now seen positively, enables relationship building as delegates relax in multi-use spaces. 3. Switch up the mood The look and feel of the meeting room can now enhance the experience; technology like controllable

LED mood-lighting can be used for this purpose. 4. Geofence your Conference Advances in GPS technology enable planners and venues to personalise a delegate’s welcome.5. Conference Networking and information Exchange Two-way app development means that one’s smartphone can easily transmit contact information, social media profi les etc. between attendees. 6. The Sky’s the Limit… For Now! Drones can be used to capture event photos and map out the venue for GPS-integrated conferences. 7. The Days of the Cable are Numbered Venues can install standardised wireless charging into furniture and cables are becoming a thing of the past.8. Meet your Virtual Colleague Not everyone can attend a conference, and the trend is to boost the venue to enable them to interact during the conference as a virtual attendee. 9. Conference Venues Welcome Streetview Technology Some part-time planners do not have to time to evaluate venues and need institutions to provide virtual tours to provide that information.10. Buying Your Media Online There is a trend in business being conducted online and members’ websites can no longer merely be a brochure, but must act as a tool for clients to plan, book, purchase and engage in their next meeting.

About SAACISAACI is the umbrella body of the business events industry in Southern Africa, dedicated to effi ciency and professionalism in the industry since 1987.

The work we do is guided by four key principles:1. SAACI community - where we interact

with our members and stakeholders.2. SAACI intelligence – where we gather

and publish information that helps our members to growtheir business.

3. SAACI academy – where we professionalise the industry through certifi cation, education and training.

4. SAACI into Africa – where we expand our network into all South African provinces and all Southern African countries.

Four key tributary pillars support them:5. Branding and communication – where we communicate innovatively and grow the SAACI brand.6. Stakeholder engagement - where we keep everyone with a stake in the industry informed and involved.7. Sustainability – where we provide guidance for ‘sustainable best practice’, both in terms of business and the enviroment in which we operate.8. Future focus – where we encourage and support industry members younger then 35.


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30 | COUNTRY SPOTLIGHT www.theevent.co.za

Botswana is landlocked with South Africa to the south, Zambia in the north-east, Namibia to the north and west and Zimbabwe in the north. This

vast, beautiful country is sparsely populated by two million Batswana.

Botswana is Africa’s largest diamond producer and second only to Russia worldwide. It is also incredibly wealthy in terms of wildlife and a preferred African destination for safaris.

ClimateIt is semi-arid, with mostly warm weather and hot summers. Windy and dusty conditions prevail in the dry season (April to October). It has a short rain season but due to the altitude has a subtropical climate.

Key Venues Gaborone Convention Centre The neo-classical jewel in its capital is a pre-eminent conference destination in Africa. This regal, impressive and highly equipped centre provides world-class conference and banqueting facilities. The Tsodilo Suite has seating as follows:

• Accommodate 1 040 delegates in a banquet style

• Accommodate 1 807 delegates in cinema style

• Accommodate 1 550 people for a cocktail reception.

The Peermont Grand PalmThis peerless facility reflects grandeur, is impeccably exquisite and a quintessential choice of venue. Facilities at the Peermont Walmont Hotel include the following conference facilities. 1. Okavango Suite• Can accommodate 250 delegates,

theatre-style,• Can be divided into two smaller rooms. 2. The Moremi Suite• Comprises three separate meeting

rooms,• Capable of seating 100 people theatre-style

Airlines that fly into BotswanaThe main international airport in Botswana is Sir Seretse Khama International Airport, a few

BOTSWANAA Gem of a Wildlife Destination by Imogen Campbell

© w

ww

.canstockphoto.com

30 | COUNTRY SPOTLIGHT www.theevent.co.za

Botswana is landlocked with South Africa to the south, Zambia in the north-east, Namibia to the north and west and Zimbabwe in the north. This

vast, beautiful country is sparsely populated by two million Batswana.

Botswana is Africa’s largest diamond producer and second only to Russia worldwide. It is also incredibly wealthy in terms of wildlife and a preferred African destination for safaris.

ClimateIt is semi-arid, with mostly warm weather and hot summers. Windy and dusty conditions prevail in the dry season (April to October). It has a short rain season but due to the altitude has a subtropical climate.

Key Venues Gaborone Convention Centre The neo-classical jewel in its capital is a pre-eminent conference destination in Africa. This regal, impressive and highly equipped centre provides world-class conference and banqueting facilities. The Tsodilo Suite has seating as follows:

• Accommodate 1 040 delegates in a banquet style

• Accommodate 1 807 delegates in cinema style

• Accommodate 1 550 people for a cocktail reception.

The Peermont Grand PalmThis peerless facility reflects grandeur, is impeccably exquisite and a quintessential choice of venue. Facilities at the Peermont Walmont Hotel include the following conference facilities. 1. Okavango Suite• Can accommodate 250 delegates,

theatre-style,• Can be divided into two smaller rooms. 2. The Moremi Suite• Comprises three separate meeting

rooms,• Capable of seating 100 people theatre-style

Airlines that fly into BotswanaThe main international airport in Botswana is Sir Seretse Khama International Airport, a few

BOTSWANAA Gem of a Wildlife Destination by Imogen Campbell

© w

ww

.canstockphoto.com

and lions and is one of the premier wildlife viewing areas in Africa.

The Okavango Delta is the 1 000th UNESCO World Heritage Site. It is a celebrated bird-watching destination with 500 recorded species. The Delta does not flow into a sea or ocean, as all the water evaporates or is transpired. While visiting, one should attempt a ride on the Mokoro canoe, which is pushed with a pole by an oarsman standing in the stern. Traditionally they were made from dug out trunks of trees but now for conservation purposes, are fashioned from fibre-glass. Another, extraordinary trip is to Gcwihaba, an underground labyrinth of caverns and pits, featuring stalagmite and stalactite formations and in some places one can view thousands of bats hanging upside down from the cave walls.

Exchange rate The currency is the Botswanan Pula and the exchange rate against major currencies on 17 June 2015 is as follows:

ContactsBotswana Tourism Organisation Private Bag 00275Gaborone, BotswanaTel: + 267 391 3111Email: [email protected]: www.botswanatourism.co.bw

COUNTRY SPOTLIGHT | 31www.theevent.co.za

kilometres outside Gaborone. There are direct flights there from South Africa with South African Airways and the national carrier, Air Botswana. Most tourists visiting the country do not use this airport as an entry point but rather fly to Maun nearly a 1 000km north of Gaborone in order to visit the game parks located there.

Tourists tend to fly to Johannesburg’s O.R. Tambo first and then travel to Botswana. The main airlines flying in are South African Airways, Air Botswana and Air Namibia. The charter industry is well developed, flying to the national airport network and private destinations.

Getting around the city There are a few car rental companies in Botswana, including AVIS, Budget and Europcar. Bookings can also be made online. Roads linking central hubs are tarred but off main roads range from high-speed gravel to sand. Taxi services are also available.

Pre and Post Tour opportunitiesBotswana is a conduit for a visit to the iconic waterfall, Victoria Falls, on the Zambezi River forming the border between Zambia and Zimbabwe. A mandatory location to visit is the beautiful Chobe National Park that supports an incomparable variety and diversity in wildlife. The Chobe Waterfront is famous for the opportunity to sight herds of elephant and buffalo on its banks. The Savute channel flows from the Linyati River for a 100km. It is known for its predators like the spotted hyenas

Major Currencies Botswanan Pula1 ZAR (Rand) 0.801 US dollar 9.961 GBP 15.671 Euro 11.22

© G

areth Du Plessis

© w

ww

.canstockphoto.com©

ww

w.canstockphoto.com

32 | REGIONAL SPOTLIGHT www.theevent.co.za

LIMPOPO:A Golfing Jaunt on The Wild Side by Imogen Campbell

Legend Golf and Safari Resort If you are golf fanatic then this province is for you.

© Legend G

olf and Safari Resort

© Legend G

olf and Safari Resort

Protea Zebula Lodge

© ham

ishNIVEN

-Photography

Limpopo is known as the “garden of South Africa”.

© Zem

linki!

Sun International’s Meropa Casino and Entertainment World

© SA

Tourism

REGIONAL SPOTLIGHT | 33www.theevent.co.za

The northernmost South African province, Limpopo, is named after the third most-signifi cant river in South Africa. It borders three

neighbouring countries and three provinces. It is therefore a central hub into sub-Saharan Africa. Comparatively, Limpopo is slightly larger than the US state of Pennsylvania and fi fth largest province in South Africa.

It is also known as the “garden of South Africa” because it produces tropical fruit, notably bananas, pineapples and mangoes, as well as supplying tomatoes and potatoes, and also produces tea. South Africa is the world’s largest producer of platinum and it is mined in Limpopo. Situated in the eastern region is the northern half of the famous Kruger National Park. The well-known nature reserve is roughly the size of Israel. Limpopo’s capital, Polokwane, is a noteworthy hunting destination. The province has a population of 5.4 million (2011 census).

Climate The province has a very hot summer with accompanying rain and thunderstorms. Winters are very cold in the mornings but give way to pleasant and sunny days culminating in chilly evening temperatures.

Key venuesMeropa Casino and Entertainment WorldSun International’s Meropa Casino and Entertainment World is a Moroccan-style 24-hour casino offering a variety of entertainment experiences. • It has a separate fully-equipped

conference centre • Able to seat up to 600 delegates cinema-

style • 500 delegates can be accommodated

buffet style• It has four breakaway rooms, one

of which is modernised executive boardroom

• The other three can accommodate 20 delegates each

Tzaneen Country LodgeIt is less than an hour’s drive from the Kruger National Park’s Phalaborwa Gate. It is a privately-owned four-star hotel, offering 61 luxury en-suite rooms. • It offers fi ve different conference venues • Able to accommodate more to 500

delegates.• The bigger venue halls are Casia (280),

Albizia (150) and Acacia (150)• These can be either banquet or

classroom-style arrangements

Airports The Polokwane International Airport offers domestic fl ights to Johannesburg daily and several other non-scheduled and chartered fl ights to local and international destinations. South African Airlink is the operator out of the airport. Though described as an international airport (has a category 9 license and serves as an international port of entry), it is quite small and handles mostly domestic travel.

Getting around Most of the popular car rental companies have a presence in Limpopo and renting a car is done easily via the Internet. The roads infrastructure is relatively good but public transport is not very well established.

Pre and Post tour OpportunitiesThis province’s hallmark seems to be its unique attractions. The town of Bela-Bela is known for its hot springs. Bela-Bela means ‘boiling boiling’ in the Tswana language. It also has an internationally renowned baobab tree that even featured in the Wall Street Journal. Normally when baobabs become a thousand years old, they hollow out in the middle. In the case of the Sunland “Big Baobab” in Modjadijskloof it has produced a big cavern, the Baobab Tree Bar, to amuse visitors.

Lastly, if you are golf fanatic then this province is for you. The Hans Merensky Golf Course borders the Kruger National Park and wildlife like giraffe can be found wandering the fairways. For the more adventurous, the Legend Golf and Safari Resort offer visitors a round of golf on their unique “world-in-one” Signature Course where all of the 18 holes have been designed by a golfi ng legend. As impressive as that is, the resort has a 19th hole! This hole is accessible only by helicopter as its tee box is half a kilometre above the ground and plays to a green the shape of Africa below.

Contact: Limpopo Tourism Agency Postal address: P O Box 2814, Polokwane, 0700, South AfricaTel: +27 (0) 15 293 3600Email: [email protected] Website: www.golimpopo.com

The Legend Golf and Safari Resort off er visitors a round of golf on their unique “world-in-one” Signature Course.

“ “

THE AIRPORT SHOW AFRICA30 June – 1 JulySandton Convention CentreJohannesburg, South Africa

WITS ANNUAL RADIO CONFERENCE1 - 3 Wits Club, BraamfonteinJohannesburg, South Africa

VODACOM DURBAN4Greyville RacecourseDurban, South Africa

SA GREEN FAIR & EXPO15 - 16Heartfelt ArenaPretoria, South Africa

MEDIATECHAFRICA15 - 17Ticketpro Dome Johannesburg, South Africa

DISTRIBUTECH AFRICA15 - 17 Cape Town International Convention CentreCape Town, South Africa

COFFEE & CHOCOLATE EXPO16 - 19MontecasinoJohannesburg, South Africa

WODAC PET EXPO17 - 19Gallagher Convention CentreJohannesburg, South Africa

FUTURE OF MEDIA 21Sandton Convention CentreJohannesburg, South Africa

JULY AFRICA LED 2015 22 - 24 Gallagher Convention CentreJohannesburg, South Africa

AFRICA PRINT 201522 - 24 Gallagher Convention CentreJohannesburg, South Africa

FESPA 22 - 24 Gallagher Convention CentreJohannesburg, South Africa

INTERNATIONAL SYMPOSIUM ON CULTURAL DIPLOMACY IN THE COMMONWEALTH22 - 24 Various venuesLondon, United Kingdom

SIGN AFRICA 201522 - 24 Gallagher Convention CentreJohannesburg, South Africa

GOOD FOOD & WINE SHOW 23 - 26The Dome, North RidingJohannesburg, South Africa

PE HOMEMAKERS EXPO23 - 26 Boardwalk Exhibition CentrePort Elizabeth, South Africa

GAUTENG MOTOR FEST24 - 26The Rock RacewayEkurhuleni, South Africa

TASTE OF DURBAN 24 - 26SuncoastDurban, South Africa

34 | EVENTS www.theevent.co.za

THE FACTORY SHOP EXPO 25 - 26Cape Town International Convention CentreCape Town, South Africa

EYE FOCUS AFRICA30 July - 1 AugustSandton Convention CentreJohannesburg, South Africa

SOUTH AFRICAN BOOK FAIR31 July - 2 AugustTurbine HallJohannesburg, South Africa

MAMAMAGIC THE BABY EXPO31 July - 2 AugustDurban Exhibition CentreDurban, South Africa

THE AIRPORT SHOW AFRICA30 June – 1 JulySandton Convention CentreJohannesburg, South Africa

WITS ANNUAL RADIO CONFERENCE1 - 3 Wits Club, BraamfonteinJohannesburg, South Africa

VODACOM DURBAN4Greyville RacecourseDurban, South Africa

SA GREEN FAIR & EXPO15 - 16Heartfelt ArenaPretoria, South Africa

MEDIATECHAFRICA15 - 17Ticketpro Dome Johannesburg, South Africa

DISTRIBUTECH AFRICA15 - 17 Cape Town International Convention CentreCape Town, South Africa

COFFEE & CHOCOLATE EXPO16 - 19MontecasinoJohannesburg, South Africa

WODAC PET EXPO17 - 19Gallagher Convention CentreJohannesburg, South Africa

FUTURE OF MEDIA 21Sandton Convention CentreJohannesburg, South Africa

JULY AFRICA LED 2015 22 - 24 Gallagher Convention CentreJohannesburg, South Africa

AFRICA PRINT 201522 - 24 Gallagher Convention CentreJohannesburg, South Africa

FESPA 22 - 24 Gallagher Convention CentreJohannesburg, South Africa

INTERNATIONAL SYMPOSIUM ON CULTURAL DIPLOMACY IN THE COMMONWEALTH22 - 24 Various venuesLondon, United Kingdom

SIGN AFRICA 201522 - 24 Gallagher Convention CentreJohannesburg, South Africa

GOOD FOOD & WINE SHOW 23 - 26The Dome, North RidingJohannesburg, South Africa

PE HOMEMAKERS EXPO23 - 26 Boardwalk Exhibition CentrePort Elizabeth, South Africa

GAUTENG MOTOR FEST24 - 26The Rock RacewayEkurhuleni, South Africa

TASTE OF DURBAN 24 - 26SuncoastDurban, South Africa

34 | EVENTS www.theevent.co.za

THE FACTORY SHOP EXPO 25 - 26Cape Town International Convention CentreCape Town, South Africa

EYE FOCUS AFRICA30 July - 1 AugustSandton Convention CentreJohannesburg, South Africa

SOUTH AFRICAN BOOK FAIR31 July - 2 AugustTurbine HallJohannesburg, South Africa

MAMAMAGIC THE BABY EXPO31 July - 2 AugustDurban Exhibition CentreDurban, South Africa

WINELANDS BRIDAL FAIR 20151 - 2 Spier Wine Farm, Cape Town, South Africa

THE WEDDING EXPO 20151 - 2Moses Mabhida StadiumDurban, South Africa

IMC CONFERENCE CAPE TOWN 3 - 4Museum Africa NewtownJohannesburg, South Africa

DECOREX JOBURG 20156 - 10Gallagher Convention CentreJohannesburg, South Africa

100% DESIGN SOUTH AFRICA6 - 10Gallagher Convention CentreJohannesburg, South Africa

THE LOERIE AWARDS10 - 16Durban International Convention CentreDurban, South Africa

CAPE CONSTRUCTION EXPO12 - 13 Cape Town International Convention Centre Cape Town, South Africa

AUGUST

Cam

ps Bay, W

estern Cape ©

SA Toursim

EVENTS | 41www.fi lmmakerafrica.co.za EVENTS | 35www.theevent.co.za

FUN & BIZ AFRICA13 - 15 Johannesburg Expo CentreJohannesburg, South Africa

AMiD MOTORCYCLE LIFESTYLE SHOW 201514 - 15Johannesburg Expo CentreJohannesburg, South Africa

BIKE AND BOAT SHOW14 - 16 Johannesburg Expo CentreJohannesburg, South Africa

SARCDA CHRISTMAS 201520 - 23 Gallagher Convention CentreJohannesburg, South Africa

STOKVELEX GAUTENG 201522 - 23 Kliptown, SowetoJohannesburg, South Africa

THE WEDDING EXPO 201522 - 23 The Ticketpro DomeJohannesburg, South Africa

SOUTHERN AFRICAN NEUROLOGICAL REHABILITATION ASSOCIATION (SANRA)27 - 29 Wanderer’s Club, IllovoJohannesburg, South Africa

THE MERCURY WINE WEEK 27 - 29Suncoast Sunstrip Durban, South Africa

THE CAPE HOMEMAKERS EXPO 27 - 30Cape Town International Convention Centre Cape Town, South Africa

HOBBY-X 28 - 30Durban Exhibition CentreDurban, South Africa

GAUTENG GETAWAY SHOW28 - 30Ticketpro Dome, Johannesburg, South Africa SANDTON MOTOR SHOW29 - 30 Sandton Convention CentreJohannesburg, South Africa

PROFESSIONAL BEAUTY 30 - 31 Gallagher Convention CentreJohannesburg, South Africa

36 | DIRECTORY LISTINGS www.theevent.co.za

ADVERTISERSCOMPANY WEBSITEEMAILTELEPHONE

3D Furniture Hire

Aquila Private Game Reserve

Avis

Cathedral Peak Hotel

CCPP

Champagne Sports Resort

CTICC

Dashing Divas

Event Greening Forum

Expo Centre Johannesburg

EXSA

Fire & Ice Menlyn

GL Events

Lucidity

Markex

Media Alliance

Melrose Arch Hotel

NH The Lord Charles Hotel

Park Inn Newlands

Peermont

Pumula Beach Hotel

Ratanga Junction

SAACI

Sandton Convention Centre

Scan Display Solutions

SSQ Exhibitions

The Capital Hotel Group

The Rockwell Hotel

Tshwane Events Centre

Valley Lodge and Spa

+27 11 608 1588

+27 21 430 7260

+27 11 923 3441

+27 36 488 1888

+27 82 800 6861

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+27 11 779 0000

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+27 11 384 4900

+27 21 421 0015

+27 12 327 1487

+27 14 577 1301

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[email protected]

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info2.ssqexhibitions.co.za

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www.3ddesign.co.za

www.aquilasafari.com

www.avis.co.za

www.cathedralpeak.co.za

www.ccpp.co.za

www.champagnesportsresort.com

www.cticc.co.za

www.dashing-divas.co.za

www.eventgreening.co.za

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