the european library presents its "library of the month" campaign
DESCRIPTION
This presentation by Aubery Escande of The European Library was delivered as part of a workshop at LIBER's 2013 conference. The workshop was: "The Interactive Library: Communicating Effectively With Your Stakeholders". Learn more about The European Library at www.theeuropeanlibrary.org and about LIBER at www.libereurope.euTRANSCRIPT
Library of the Month – The multiplier challenge
www.theeuropeanlibrary.org
Aubéry Escande – Communications Manager
The European Library – National and University libraries
The European Library - Council of Europe
representation
Facts & Figures
200 million bibliographic records
17 million digital records
25 million pages of full text
A service for libraries
Projects
AggregationPartnership
Collections and libraries
showcase
Knowledgesharing
The European Library & Europeana Complementary target
groups
Emphasis on collections
Library sector representative
Library of the Month campaign
Marketing Plan for services
Marketing Plan for end-users• Editorial Plan
• Activities break-down• 2013 Schedule
Collaboration effort The European Library office The Library of the month The European Library network Editorial Plan focuses on a
Marketing opportunity• Institution highlight
• Collections and content highlight
• Through The European Library portal, The European Library social media channels and the Library of the month
• User statistics
Practical examples
“The Library of the Month campaign proved to be an excellent opportunity to showcase our vision and mission. It was also a fantastic window to let Europe catch a glimpse of some of our most valuable and appreciated treasures.”
Ana Santos Aramburo – Director of the National Library of Spain
Thank you
Aubéry [email protected]