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THE ESTABLISHMENT OF DIFFERENT RESORTS AT LAIYA SAN JUAN AND IT’S IMPACT TO THE TOURISM INDUSTRY OF BATANGAS AS PERCEIVED BY THE CIHTM STUDENTS
_________
A Thesis
presented to
the Faculty of the College of Education, Arts and Sciences
De La Salle Lipa
__________
In partial fulfillment
of the requirements for the course requirement
in Communication Skills 2
_________
by:
LESKA DARA C. GAMAB
LEAH GELINE T. LARAYA
EILEEN SHIENE BANOG
ANGELI PERCE
March, 2010
DE LA SALLE LIPA
College of International Hospitality and Tourism Management
ACCEPTANCE AND APPROVAL SHEET
This Thesis entitled “The Establishment of different resorts at Laiya San Juan and It’s impact to the tourism industry of Batangas as Perceived by CIHTM Students”, prepared and submitted by LESKA DARA C. GAMAB, LEAH GELINE T. LARAYA, EILEEN SHIENE BANOG, ANGELI PERCE in partial fulfillment of the course requirement in Communication Skills 2 (COMSKI2) here was examined and recommended for acceptance and approval.
___________________________________
Guest Evaluator
Accepted and approved in partial fulfillment of the requirements for the course requirement in Communication Skills 2.
___________________________________
Ms. Maria Isabel B. Naval
COMSKI2 Instructor
Chapter 1
THE PROBLEM AND IT’S BACKGROUND
Introduction
Tourism is travel for recreational, leisure or business purposes. The
World Tourism Organization defines tourists as people who "travel to and stay in
places outside their usual environment for more than twenty-four (24) hours and
not more than one consecutive year for leisure, business and other purposes not
related to the exercise of an activity remunerated from within the place visited".
Tourism has become a popular global leisure activity. In 2008, there were over
922 million international tourist arrivals, with a growth of 1.9% as compared to
2007. International tourism receipts grew to US$944 billion (euro 642 billion) in
2008, corresponding to an increase in real terms of 1.8%.
As a result of the Late-2000s recession, international travel demand
suffered a strong slowdown beginning in June 2008, with growth in international
tourism arrivals worldwide falling to 2% during the boreal summer months, and
this negative trend intensified as international tourist arrivals fell by 8% during the
first four months of 2009.Thereafter this declining trend was exacerbated in some
regions due to the outbreak of the influenza AH1N1 virus.
Tourism is vital for many countries, such as Egypt, Greece and Thailand,
and many island nations, such as The Bahamas, Fiji, Maldives and the
Seychelles, due to the large intake of money for businesses with their goods and
services and the opportunity for employment in the service industries associated
with tourism. These service industries include transportation services, such as
airlines, cruise ships and taxis, hospitality services, such as accommodations,
including hotels and resorts, and entertainment venues, such as amusement
parks, casinos, shopping malls, various music venues and the theatre.
Tourism is travel for predominantly recreational or leisure purposes or the
provision of services to support this leisure travel. The World Tourism
Organization defines tourists as people who "travel to and stay in places outside
their usual environment for not more than one consecutive year for leisure,
business and other purposes not related to the exercise of an activity
remunerated from within the place visited". Tourism has become a popular global
leisure activity. In 2004, there were over 763 million international tourist arrivals.
Tourism is vital for many countries, due to the income generated by the
consumption of goods and services by tourists, the taxes levied on businesses in
the tourism industry, and the opportunity for employment in the service industries
associated with tourism. These service industries include transportation services
such as cruise ships and taxis, accommodation such as hotels, restaurants, bars,
and entertainment venues, and other hospitality industry services such as spas
and resorts.
Statement Of the Problem
The research focuses on the Establishment of Different Resorts at Laiya
San Juan and It’s impact to the Tourism Industry of Batangas as Perceived by
the CIHTM students.
Specifically, it aims to answer the following specific question:
1. What is tourism?
2. What is the impact of Laiya San Juan resort in Tourism Industry?
3. What are the different resorts in Laiya San Juan?
4. What is the effect of of Laiya San Juan in Tourism Industry?
Significance Of The Study
This paper shall be beneficial to CIHTM students and researchers.
For the CIHTM students
As the beneficiary of my research it will help them to their
studies and guide for them course problem.
For the researcher
This will be very helpful for them because they can use as their
guide for their research problem and also they can think more ideas that
will make their research best.
Research Objective:
This problem aims to answer the following question:
1. Discuss the condition of Batangas in Tourism Industry.
2. Distinguish the different resorts in Laiya.
3. Identify the good effect of Laiya San Juan in Tourism Industry.
4. Develop my reading skills.
Scope And Delimitations
This paper covers the establishment of different resorts at Laiya San Juan
and It’s impact to the tourism industry of Batangas as perceived by the
CIHTM students.
However, this shall not include the the history and origin of Batangas..
Definition of Terms
Adventure- an unusual experience.
Accommodation-room for lodging.
Hospitality-friendly treatment of visitors and guest.
Facility-readiness in doing.
Leisure- freedom from occupation or business or vacant time..
Relaxation-the conditioned of being relaxed.
Resorts- a popular holiday destination.
Tourism-is travel for recreational or businesses purposes.
Transportation-the act of being transporting or state of being transported.
Travel-to go from one place to another.
Chapter 2
Review of Related Literature
This section presents a brief survey of research studies related to the
approaches used to view our tourism industry.
San Juan Background
San Juan is a 1st class municipality in the province of Batangas,
Philippines. It occupies the easternmost portion of the province, 43 kilometers
east of Batangas City, also the same distance southwest of Lucena City,
Quezon, and 115 kilometers away from Manila. According to the latest census, it
has a population of 87,276 people in 16,519 households. (2010[online]
Laiya Beach San Juan
At the southeastern tip of Batangas lies a seven kilometer strip of white
sand beach situated along the stretching coast of Sigayan Bay and Verde Island
passage. The place is nestled behind the peaks of Mt. Daguldol and home to
several hiking destinations, such as Naambon falls and Mainit Pulang Bato.
Because of its proximity to cities of Manila, Batangas and Quezon, this beach
called Laiya became a popular destination for weekend retreats and corporate
excursions.
Numerous resorts from upscale to budget accomodation which are mainly
known to local tourists are visibly located along the wide strip of Laiya beach.
They all come to life during holidays and weekends when tourists from the wide
metropolis come to reatreat from their frenzied daily life. It does not take away its
appeal, but, for people who may want to witness this hidden beauty must visit
Laiya during low season, when the beach is calmer and much more silent. And
on peak season (December to June), it is highly advised to call for accomodation
few weeks in advance to avoid losing chances on room reservations
Aside from swimming, snorkeling, boating, and kayaking, not much water
activities are available in Laiya. Diving and other hi-tech water activities are not
yet facilitated unless interested tourists request to be chartered to Anilao, a diving
sanctuary at the other side of the coast, or to the famous diving destination-
Verde Island. Although Laiya’s main attraction is its long strip of white beach,
other sportif options can be found in its interiors, such as its hidden coves, falls
and thick forested mountains where trails have been appreciated best for
mountainbiking and trekking.
If you come to stay for a few days, don’t expect “a la carte” in your resort’s
restaurant. Dining is mostly buffet. A few foreign dishes is served but the majority
of eating pleasure in most resorts is Filipino. Options such as bringing a picnic
basket and renting an open shed is enough for day trippers. Those who don’t
have time to prepare, however, may avail some of the resorts’ lunch packages
which are already inclusive of shed and entrance fee.
Exploring Laiya
To retreat from the hustle and bustle of the city and to enjoy the fresh breeze
and warm blue water of the sea, coming to Laiya is a perfect idea for weekend
retreats. The beach is wide, all covered with white sand, and the water is warm;
wonderful enough even for a short refreshing trip.
To get there, take South Luzon Tollway, and exit at Batangas Lucena exit.
Drive along the national road until you see a board “Star Tollway” turn right at
Star Tollway (Batangas Expressway) up to Lipa Exit.
Few meters from the Star Tollway exit, you will see De La Salle University
Lipa on the left side of the road. Several meters from De La Salle, watch out for
“Y” junction (where McDonalds is at the center). Take the road at the right that
heads to Lipa town proper. Then follow the road as it merges with another road
at the right (where monument is) and watch out for Mercury Drug. Turn right at
this street then straightly take this road towards Rosario and Padre Garcia.
About 8.5km from Lipa, there will be a junction that leads to Padre Garcia.
From Padre Garcia, Turn left towards Rosario. From the town center of Rosario,
Turn left (where South Star Drug Store is) then follow this road until San Juan.
Once in san Juan, turn right at the street where municipal hall is (just across
basketall court), and upon entering the road, you will see billboards indicating
beach resorts of Laiya. Follow this road until you reach the unconcreted part.
This means you are in the vicinity. From this point and the succeeding distance,
you will see a lot of resort signboards along the road. All of them lead to resorts
along the beaches of Aplaya, Laiya, and Hugom.(2004-2009[online]
Chapter 3
RESEARCH METHODOLOGY
This chapter presents the method of data gathering procedure
employed in the study.
The researcher’s used descriptive research.
Descriptive Research is concerned with the conditions of relationship that
exist, practices that prevail, process that are going on and effect that are being
felt and trend are developing.
Data Gathering
The research is gathered from books and internet articles which
are related to the researches study. Furthermore, secondary data is gathered
with the help of survey questionnaires. The selected respondents were the
CIHTM students of De La Salle Lipa.
The respondents are selected because they are only few students who
are undergoing in environmental activity. The community selected is Lipa City
wherein the students can identify the condition of our tourism industry. The
researchers personally administered the questionnaire to the respondents.
The researchers examine and read the gathered data to layout chapters of
this research paper and interpret facts, informations and details.
The researcher’s are compelled to conduct a survey to collect the need
information from the respondents and articulate information gathered in the
process. The questionnaire is drafted and modified after finalizing the draft. The
questionnaire were then distributed among a selected CIHTM student. The
questionnaire is used to collect the profile and feedbacks of the respondents to
identify the rate of CIHTM students who are undergoing in tree planting activities.
The gathered data were presented in tabulated form which is interpreted through
the use of the following statistical form:
1. Frequency distribution
The researcher’s collected data is computer to describe the
profile of the selected CIHTM student in terms of age and gender.
2. Percentage
This percentage of CIHTM students is computed so as to
know its portion to the total percentage.
3. Rank
The researchers connote which one has the highest frequency or highest resulting percentage of CIHTM student that are more interest in their course.
TABLE OF CONTENTS
Chapter page
1 BACKGROUND OF THE STUDY
Introduction
Statement of the Problem
Research Objective
Significance of the Study
Scope and Delimitation
Definition of Terms
2 REVIEW OF RELATED LITERATURE
Related Literature
3 RESEARCH METHODOLOGY
4 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
5 SUMMARY, CONCLUSION AND RECOMMENDATION
Chapter 4
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
This chapter shows the presentation,analysis and interpretation of data that was gathered in the survey conducted to 22 CIHTM Students of De La Salle Lipa.
Graph 1 Profile of the respondents according to gender.
malefemale
Graph 1 presented the profile gender of the respondents. This showed that most of the
respondents are female of CIHTM students.This represented that majority of the
respondents are female which is 63.36%.The remaining is 45.45% of the female
respondents.
Graph 2 Profile of the respondents according to their program
TourismHRMCulinary Arts
Graph 2 showed the program profile of the respondent . This showed that most
of the respondents belonged to the BS Tourism program. The program BS Tourism
percentage was 59.09%,BS HRM percentage was 40.90% and 9.09% on the Culinary
Arts.
Graph 3 Do De La Salle Lipa CIHTM Students ever heard about Laiya Beach
Resorts.
YesNo
Graph 3 illustrated on do the De La Salle Lipa CIHTM students ever heard about
Laiya Beach Resorts. It shows that 90.9% of the students answered Yes and the rest
9.09% answered No.
Graph 4 What do De La Salle Lipa CIHTM Students think of the difference
between Laiya Beach Resorts and the other Beaches in Batangas.
ActivitiesFacilitiesAccomodationSceneryEnvironment
Graph 4 presented the thoughts of the DLSL CIHTM Students about the difference of
Laiya Beach Resorts among the other beaches in Batangas. It presents that most of the
respondents think that it was the activities of Laiya Beach Resorts having 40.90%. The
remaining was scenery with 36.36%, environment with 31.18%, accommodation with
22.72% and the least was the facilities with 18.18%.
Graph 5 What Beach in Laiya do DLSL CIHTM students prefer to go.
Blue CoralSabanganWhite CoveKabayanCoco Grove
Graph 5 showed on what beach in Laiya do the respondents prefer to go. It
shows that 45.45% of the respondents would prefer to go to Blue Coral Resort, 22.72%
to Laiya Coco Grove, 13.63% to Sabangan Beach Resort, 9.09% at White Cove and the
remaining 9.09% at Kabayan.
Graph 6 Do DLSL CIHTM students think that the Beach Resorts in Laiya adheres
to the safety precautions measure imposed by the government.
YesNo
Graph 6 illustrated on do DLSL CITHM students think that the Beach Resorts in
Laiya adhered to the safety precautions measure imposed by the government. It
illustrates that most of the respondents think that Laiya Beach Resorts do adheres the
safety precautions measure imposed by the government having 86.36%.
Graph 7 Do DLSL CIHTM Students think that the Tourism industry of the beaches
of Laiya, San Juan contributed much on the economy of Batangas having 86.36%.
YesNo
Graph 7 showed that most of the DLSL Students think that the tourism industry of
the beaches of Laiya, San Juan contributed much on the economy of Batangas having
86.36%.
Chapter 5
SUMMARY, CONCLUSION AND RECOMMENDATION
In this chapter, the researcher discussed the summary of the study, the
formulated conclusions, which were derived from the presentation, analysis and
interpretation of data presented in chapter 4 and the recommendations for further
studies.
Summary
This research paper was established by gathering the data, concluding the
survey through questionnaires and interpreting the data through statistic tools like
pie graph. The data gathered by the researchers was thoroughly studied
analyzed to produce a research paper accommodating only the scope and
delimitations of the research paper.
Conclusions
The researchers concluded that having the Laiya Beach Resorts, located
at San Juan Batangas contributed much on the economy of Batangas as of the
tourism industry as shown in Graph 7.
The researcher concluded that the different activities that can be done at
each resorts contribute a lot on the impact of Laiya Beach Resorts to the tourism
industry as perceived by the CIHTM students as illustrated on graph 4.
Recommendation
The researchers would like to recommend Laiya Beach Resorts to the
CIHTM students especially the tourism students to visit and try the different
resorts at Laiya, San Juan Batangas became it would largely help our own
economy and its highly recommended to the students under the different
programs of De La Salle Lipa.