Cover Letters – Why use them?

• They can mark you out as different

• Small things count for a lot

• You can headline your biggest assets

“Tell them what you’re going to tell them,

tell them,

then tell them what you’ve told them”

Cover Letters

• Make them personal

• Make them specific

• Short and strong, not long and general

• Give them one strong reason to consider you

• Invite them to read your CV

• End with a suggested action

• Include your contact details

Suggested wordsDear [Mrs Smith],

I’m writing to follow up on the advertisement I saw in last week’s Herald

for the role of [Service Driver]. On reviewing the job and it’s

responsibilities I was genuinely drawn to this role as [I have experience of

this work, know my way around the area, and love meeting

customers]. [I also know your company well and am already a regular

customer].

I also attach my CV where you’ll see my skills and experience are a good

match for the responsibilities of this position.

I would be pleased to discuss my application in further detail at your

convenience. The best number to reach me is 07823 887982.

I look forward to speaking with you, and thank you in advance for your

interest.

Yours sincerely………..

Employers are looking for people

who can demonstrate

“Discretionary Effort”