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Checklist for Getting Started with Instagram
Reserve a username that is as close to your church’s name as possible. When using Instagram for your church, ensure your account is set to public. Choose a profile picture that is “on-brand” with your other social networks (e.g. church logo or
image of church) Fill in the bio with delightful, actionable and informative information about your parish. Use the space allotted for URLs – link to your website Create a backlog of photos to use and include key ambassadors in curating different types of
posts
Kendall Martin, Communications Officer, [email protected] or (804) 643-8451 x1029
Ashley Cameron, Communications Associate, [email protected] or (804) 643-8451 x1048
Use relevant hashtags to build your following (#episcopalchurch #DioceseofVirginia #DioVA #episcopalian)
Create a hashtag for your parish and monitor on a regular basis Pay attention to what type of posts people respond to – peak engagement Keep an eye on what other parishes, bishops, priests, and dioceses are doing Download Repost app so you can repost and reuse content from relevant accounts (i.e. the
Diocese and The Episcopal Church) Engage with your audience and reply to comments Don’t be spammy (i.e. don’t use hashtags that don’t make sense or are not helpful to your
followers)
Kendall Martin, Communications Officer, [email protected] or (804) 643-8451 x1029
Ashley Cameron, Communications Associate, [email protected] or (804) 643-8451 x1048
Promote your Instagram account across your other social channels (Twitter, Facebook) and include icons in your parish newsletters and emails
Have fun growing a community and increasing your brand’s audience!
Glossary of Instagram Terms for Reference:
#TBT = Throwback Thursday
#TransformationTuesday = transformational photos along with the hashtag in the description of what the transformation was. Many people will make a collage showcasing a “before and after” photo.
Kendall Martin, Communications Officer, [email protected] or (804) 643-8451 x1029
Ashley Cameron, Communications Associate, [email protected] or (804) 643-8451 x1048
#Latergram = something you post on Instagram at a “later” time.
#Repost = posting a picture that someone else posted, making sure to credit them
#MotivationMonday = a positive and motivational message, often written with an image that reflects the message
Communications and Social Media Resources
Online Donation Optionso PayPal – https://www.paypal.com/ o SimpleGive – https://www.simplegive.com/
Kendall Martin, Communications Officer, [email protected] or (804) 643-8451 x1029
Ashley Cameron, Communications Associate, [email protected] or (804) 643-8451 x1048
o E-giving – www.egiving.com/ o EasyTithe – https://www.easytithe.com/
Free Editorial Calendar Templateso Hubspot – http://offers.hubspot.com/social-media-content-calendar/ o Hootsuite – http://blog.hootsuite.com/social-media-templates/ o Curata – www.curata.com/resources/tools/content-marketing-editorial-calendar-
template/
Free Stock Images
Kendall Martin, Communications Officer, [email protected] or (804) 643-8451 x1029
Ashley Cameron, Communications Associate, [email protected] or (804) 643-8451 x1048
o Unsplash – https://Unsplash.com/ o Jay Mantri – http://jaymantri.com/o Negative Space – http://negativespace.co/o Stock Snap.io – https://stocksnap.io/
Create amazing memes and images with text for FREE or $1 on Canva.com
Connect with the Diocese
Facebook – facebook.com/EpiscopalDioceseofVirginia Instagram - @TheDioceseVA
Kendall Martin, Communications Officer, [email protected] or (804) 643-8451 x1029
Ashley Cameron, Communications Associate, [email protected] or (804) 643-8451 x1048
Twitter - @TheDioceseVA YouTube – youtube.com/TheDiocese Tag Us - #DioVA #DioceseofVirginia #WalkinLove
Kendall Martin, Communications Officer, [email protected] or (804) 643-8451 x1029
Ashley Cameron, Communications Associate, [email protected] or (804) 643-8451 x1048