the enrollment management landscape in the united states ... · states and impact on international...
TRANSCRIPT
![Page 1: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/1.jpg)
1
The Enrollment Management Landscape in the United States and Impact on International Student
Recruitment
Bryan Gross, Western New EnglandMike Finnell, American International Recruitment Council
![Page 2: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/2.jpg)
2
![Page 3: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/3.jpg)
3
ICEF PresentationDecember 9, 2019
![Page 4: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/4.jpg)
4
Reflecting on the Last Decade in Higher Ed
![Page 5: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/5.jpg)
5
The Demographic View, 2022
![Page 6: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/6.jpg)
6
Mobilizing The Campus Around New Realities
![Page 7: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/7.jpg)
7
Public and Non-public, 2019-20 to 2024-25Projected Change in High School Graduates
7
© Copyright 2016. Knocking at the College Door.Western Interstate Commission for Higher Education
16.1%
13.9%
25.8%
10.4%
15.0%-2.5%
-1.2%
-0.4%
-3.0%-0.5%
-5.8%
-0.7%
-0.5%
-0.7%
7.3%
7.6%
2.8%
2.8%
9.1%
1.2%
8.8%
6.4%
5.5%
5.5%
2.5%
9.5%
5.4%
1.5%
3.2%
5.2%
4.4%
4.4%
0.8%
8.9%
6.5%
6.3%
8.9%
9.9%
5.2%
4.1%
8.7%
7.2%
0.7%
6.5%
8.9%
0.4%
4.3%
3.9%
![Page 8: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/8.jpg)
8
White, non-Hispanic, 2019-20 to 2024-25Projected Change in High School Graduates
8
© Copyright 2016. Knocking at the College Door.Western Interstate Commission for Higher Education
-10.8%
-10.0%
16.4%
10.4%
25.0%
11.0%
12.8%
-1.5%
-1.8%
-5.5%
-5.0%
-6.3%
-3.3%
-2.2%
-2.4% -1.0%
-3.0%
-7.7%
-2.6%
-0.4%
-1.8%
-8.2%
-0.3%
-0.8%
0.7%
5.5%
0.6%
4.4%
3.6%
7.3%
4.1%
6.4%
0.7%
9.5%
8.9%
2.7%
5.5%
7.3%
0.9%
3.3%
1.7%
0.5% 4.0%
2.9%
6.9%
1.3%
2.0%
0.9%
![Page 9: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/9.jpg)
9
Students of Color, 2019-20 to 2024-25Projected Change in High School Graduates
9
© Copyright 2016. Knocking at the College Door.Western Interstate Commission for Higher Education
24.1%
12.5%
13.0%
26.6%
11.0%
11.8%
18.0%
19.9%
14.4%
30.6%
21.3%
22.4%
26.0%
17.1%
30.0%
13.6%
40.5%
21.2%
19.7%
15.6%
20.4%
11.1%
10.6%
12.6%11.3%
14.1%
16.0%
19.3%
12.2%
51.6%
23.6%
13.9%
13.7%
17.6%
21.2%
15.6%
42.2%
16.2%
-5.7%
9.1%
2.4%
8.4%
9.6%
8.7%
4.6%
9.8%
5.0%
5.7%
![Page 10: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/10.jpg)
10
New UG Students – Freshmen, Transfer, Domestic and Int’lby Academic Tier
Looming Birth Decline in 2026
![Page 11: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/11.jpg)
11
New UG Students – Freshmen, Transfer, Domestic and Int’lby Academic Tier
College Participation Expected to Decline
![Page 12: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/12.jpg)
12
New UG Students – Freshmen, Transfer, Domestic and Int’lby Academic Tier
The New Approach to College Decision Making
![Page 13: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/13.jpg)
13
New UG Students – Freshmen, Transfer, Domestic and Int’lby Academic Tier
Today’s Debt Adverse Family
![Page 14: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/14.jpg)
14
![Page 15: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/15.jpg)
15
![Page 16: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/16.jpg)
16
“The deadline for filling a class keeps getting pushed back.
Fifty-two percent of colleges did not meet their goals by July 1.
And only 37 percent achieved their goals by May 1.”
THE 2019 SURVEY OF ADMISSIONS LEADERS:
THE PRESSURE GROWS
![Page 17: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/17.jpg)
17
![Page 18: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/18.jpg)
18
![Page 19: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/19.jpg)
19
MODERN ENROLLMENT MANAGEMENT
1. FINANCIAL AID LEVERAGING 2. MARKETING 3. ADMISSIONS
IT WILL TAKE THE ENTIRE COMMUNITY
![Page 20: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/20.jpg)
20
Three elements must be present for a student to enrollImportant Considerations
2
Students’ ability to pay
Students’ willingness to
pay
Strategic financial aid
plan
Enrolled students
![Page 21: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/21.jpg)
21
![Page 22: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/22.jpg)
22
Factors Behind National Rise in Discount Rate – Public and Private
![Page 23: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/23.jpg)
23
Today’s Landscape – Trends in Financial Aid
![Page 24: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/24.jpg)
25
front door financialquality of product
Why Do Students Leave? Why Do They Stay?Keys to Student Retention Success
Single Greatest Opportunity to Grow Revenue!
![Page 25: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/25.jpg)
26
THE BIG QUESTIONS
![Page 26: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/26.jpg)
27
IN THE YEAR 2030, WHAT WILL YOUR ORGANIZATION SAY YOU DID IN 2020 TO
ENSURE STUDENT SUCCESS AND FINANCIALVIABILITY IN THE PAST DECADE?
![Page 27: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/27.jpg)
28
HERE IS WHAT US COLLEGES AND UNIVERSITIES ARE TALKING ABOUT….
![Page 28: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/28.jpg)
29
1. RE-THINK THE 4 YEAR UG EXPERIENCE IN EVERY WAY
![Page 29: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/29.jpg)
30
2. COLLABORATE WITH OTHER OTHER INSTITUTIONS IN BIGGER AND BOLDER WAYS
![Page 30: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/30.jpg)
31
3. BLURRING THE LINES BETWEEN COLLEGE AND WORK
![Page 31: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/31.jpg)
32
4. UNIVERSITY-WIDE EFFORTS TO ELEVATE THE CUSTOMER EXPERIENCE
![Page 32: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/32.jpg)
33
WHERE DO WE GO FROM HERE?
![Page 33: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/33.jpg)
34
IMPLICATIONS FOR INTERNATIONAL STUDENT RECRUITMENT…
![Page 34: The Enrollment Management Landscape in the United States ... · States and Impact on International Student Recruitment Bryan Gross, Western New England Mike Finnell, American International](https://reader034.vdocuments.mx/reader034/viewer/2022043019/5f3bbcc8e9eb535d6a277920/html5/thumbnails/34.jpg)
35
Questions?