The Engineering of Consent

By Jill Ohayon

Have you ever had an extremely strange

dream?

Dreams are the direct road to the unconscious mind.

Hidden in the unconscious mind of every human:

Irrational, dangerous, and disturbing desires.

World War II

Edward Bernays & Anna Freud

Dr. Ernest Dichter

The Secret Self of the American Consumer

It evoked unconscious guilt.

So they added an egg.

Jacobo Arbenz

And so they sought the help of Edward Bernays.

C.I.A. Rebel Army

Bernays had successfully manipulated the Americans.

The Engineering of Consent

The paradox

Sound more like democracy now?

Dr. Ewan Cameron

The Allan Memorial Hospital in Montreal

People began questioning psychoanalysis

They tried to give her a family life

Unfortunately, she committed suicide.

Bob & Mabbey

What do you think all of this says about the theory of psychoanalysis?