the empowered kids of generation z
TRANSCRIPT
1. Less children
2. New family compositions
3. Emancipation of mums
4. Blurring line between childhood and adult life (KGOY)
* ‘Générations Pub’, Julien Intartaglia
the child as a king4 important factors*
adultification of childhoodKGOY
New education principles (early stimulation)
Media
Limitless information
Technology
adultification of childhoodKGOY
New education principles (early stimulation)
Media
Limitless information
Technology
adultification of childhoodKGOY
New education principles (early stimulation)
Media
Limitless information
Technology
adultification of childhoodKGOY
New education principles (early stimulation)
Media
Limitless information
Technology
“children are an authority about the biggest revolution in society”
* Don Tapscott, Growing up Digital
“My son is turning into a thinking person and
I enjoy letting him make decisions for himself and I also like giving
him choices and having him
chose.”
Mum of boy aged 2 to 4
1. Put the kids in the center of your product or service design. They count.
2. Don’t talk down on kids. Target above age.
3. Respect the child as an individual.4. Give kids a voice.
5.Kids know more and can do more than you think.
6. Co-create.7. Roll out the red carpet for the kids.8. A truly empowering message
resonates and stands out.
YOUR REWARD WILL BE SURVIVAL IN THE LONG RUN BY GAINING THE SYMPATHY OF A WHOLE NEW CROWD OF INFLUENTIALS.