PA

ID

EARNEDOWNED

Insight Fueled, Performance Driven, Vital Media

Strategic MarketingCommunicationsChannel Planning and OptimizationMarketing StrategyBrand StrategyDigital StrategyMobile Strategy

Decision SciencesMedia ROI/EffectivenessConsumer InsightsDirect Response Reporting & Media OptimizationBrand Participation Mappingsm

ChatterWatchsm

Impact Moments® ResearchCompetitive Analysis

Media Planning & BuyingBroadcast National & Local TV, Cable & RadioPrintOut of Home/Digital Out of HomeOnline & Mobile DisplayDirect ResponseProduct Placement/Brand IntegrationSearch Engine MarketingSearch Engine OptimizationSocial Ads

175 EmployeesLocal Expertise with an average of 15 years expierience

Recent ExperienceMichaels, Long John Silver’s, Biltmore, Stanley Steemer, Dick’s Sporting Goods, Sharpie, Ashley Furniture HomeStore, 1-800 CONTACTS, Bob Evans, Cincinnati Bell and Humana

600 Brands 27 Years

Financial

Retail

CPG Food

Pharma

Home

LiveBrand Commercial & Product Innovation

Segmentation & Persona DevelopmentBrand Strategy & ArchitectureVis IDIdentity DevelopmentConcepting/Ideation

BuildConsumer Experiences

Campaign StragtegySocial Media MarketingExperiential MarketingInfluencer MarketingContent Creation & Distribution

LearnAnalytics &

Data Visualization

Data Mining & AnalysisPerformance ImprovementData Visualization/Dashboarding

Culture-Led, Data-Fed, Brand Building

Agency ExperiencePossible Worldwide (WPP), Leo Burnett, Nielsen, Kinetic Worldwide, Barefoot Proximity, Marketing Werks, Epsilon, LPK, Brand Digital, Resource Interactive & Interbrand

Retail CPG Home

OPT

IMIZE PLAN

PUBLISH DISTRIB

UTE

Brand-As-Publisher Model

Audience Building, Editorially Driven, Content Marketing

Goal:Adjust to Achieve

and MaintainOperational Glide-path

“Brands that organize internally and get serious about theirpublishing efforts (free and paid, conversations and ads) and their data will continue to succeed. Others, who look to third parties to check the box and/ or do it all will lose.”Michael Lazerow | CEOBuddy Media

“To be clear, this shift is not an ‘OR.’ It’s an ‘And.’ Advertising still works, but technology has now made direct distribution to the audience an affordable strategy.”David Germano | VP Content MarketingMagnetic Content Studios

Goal:Develop a Sustainable

Publishing Platform

Goal:Building Audience Goal:

Establish a SoughtAfter Editorial Voice