the emotional domain
DESCRIPTION
THE emotional DOMAIN. Justin Magee, Senior Lecturer DES307M1. 01. THE emotional DOMAIN. designers have moved from the Bauhaus creed of form follows function to one where form follows emotion Grinyer C. 2001. 02. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/1.jpg)
01
THEemotionalDOMAIN
Justin Magee, Senior Lecturer
DES307M1
![Page 2: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/2.jpg)
02
designers have moved from the Bauhaus creed of form follows function to one where form follows emotion
Grinyer C. 2001
Grinyer Clive, Smart Design: Products that have changed out lives, Rotovision SA, 2001
THEemotionalDOMAIN
![Page 3: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/3.jpg)
03
FORM FOLLOWS EMOTION . . .
What does this mean?
THEemotionalDOMAIN
![Page 4: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/4.jpg)
04
STYLING – Grinyer says not !!??
“Understand the purpose of the product”
“Reflects our moods”
An object which “gives us joy”
Emotion is a “function” of the product and is about “Shape, colour, texture, and operation”
Both “Soft” and “Hard” functions from tactile responses to cognitive comprehension.
Grinyer Clive, Smart Design: Products that have changed out lives, Rotovision SA, 2001
THEemotionalDOMAIN
![Page 5: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/5.jpg)
05
STYLING – Grinyer says not !!??
?
THEemotionalDOMAIN
![Page 6: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/6.jpg)
06
STYLING – Norman says
“ attractive things work better ”
Styling is the vehicle for visual narrative and communicates “operation” through “shape, colour, texture” and describes
ETHNICITY
GENDER
PERSONALITY
THEemotionalDOMAIN
Norman Donald, Emotional Domain: Why we love (or hate) Everyday things., Attractive Things Work Better, 2004
![Page 7: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/7.jpg)
07Apple MAC iMac 2007 / iPod touch 2007
![Page 8: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/8.jpg)
07
People & Products:How do we relate to products?3 categories (Desmet & Hekkert 2002)
Appealing-ness: Aesthetic, relationshipand social attitude
Praiseworthy-ness: Social standard, design standard (+ & -)
Desirability: To be attractive, To be fun, To be first
Desmet PMA, & Hekkert P, ‘The Basis of Product Emotions’, Delft University of Technology Department of Industrial Design. In: W. Green and P. Jordan (Eds.), Pleasure with Products, beyond usability (60-68) 2002
THEemotionalDOMAIN
![Page 9: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/9.jpg)
08SMART MCC Justin Magee for GE Polymer Design Associates 1995/96
![Page 10: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/10.jpg)
09VW Beetle Designed by Ferdinand Porsche 1930’s
![Page 11: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/11.jpg)
11
SURPRISE
![Page 12: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/12.jpg)
11Desmet, P.M.A. From Disgust to Desire: How Products Elicit Emotions. In P. Hekkert, D.C. McDonagh, & J. van Erp (Eds.), Proceedings of the third international conference Design and Emotion, 2003
the ‘surprise’ element or the inventiveness/ innovation can strike an emotional link with the user. People like novelty
or ‘Smart design’.
SURPRISE
![Page 13: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/13.jpg)
12HugX Justin Magee & Stephen McGilloway 2006
![Page 14: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/14.jpg)
13Johanna Van Dalen & Tim Denton
![Page 15: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/15.jpg)
14Johanna Van Dalen & Tim Denton
![Page 16: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/16.jpg)
15Girlie Concrete Ruth Morrow & Trish Belford 2006
![Page 17: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/17.jpg)
16
DESIGNER considerations
There are 3 major aspects which people focus on in life and which affect their decisions. (Ortony et al. 1988)
EVENTS Activities or experiences that emotionally affect us
AGENTS Feelings towards active
parties in an event
OBJECTS interest in its attributes
Ortony, A., Clore, G.L., and Collins, A. The cognitive structure of emotions. Cambridge: Cambridge University Press, 1988
THEemotionalDOMAIN
![Page 18: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/18.jpg)
17
DESIGNER considerations
Relationship with the product and the user
Relationship of the user with others
User perceptions (of product)
Social perceptions (of Product or User)
Ethnical or cultural perceptions
Age and Gender perceptions
Ortony, A., Clore, G.L., and Collins, A. The cognitive structure of emotions. Cambridge: Cambridge University Press, 1988
THEemotionalDOMAIN
![Page 19: THE emotional DOMAIN](https://reader035.vdocuments.mx/reader035/viewer/2022062423/568142c5550346895daf14c2/html5/thumbnails/19.jpg)
END
Designers must understand people. Their lifestyles and behaviour, and their concerns, desires, and passions
Designers need to understand the emotional domain.
THEemotionalDOMAIN