The Emerging Broadband Environment

andImplications for the User Experience

Presentation for

Carnegie Mellon University Libraries

October 12, 2005

Tony DiMaso

Verizon Corporate Strategy & Development

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“Compelling User Experience”

A Compelling User Experience

Is the key to building a loyal user community

and is a critical element for

Sustainable Advantage

In a world of intensifying competition andrapid change and innovation

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Major Paradigms

Anytime/ Anywhereconnectivity

Unified Experience–network and device

PersonalizedLifestyle-enabling

Convergence

MobileParadigm

InternetParadigm

Seamless Mobility

Unified Control

Unified Management

Content Portability

Cross-platform licensing

Cross-platform pricing

Remote services activation

Time and place shifting

Regulatory paradigm shifts

Unified QOS and security

Device proliferation

BroadbandParadigm

Bandwidth to the userInteractive & VisualContent-enabling

Global ScopeControl at the Edge

Services as Applications

Access vs.Transport

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“The Virtuous/ Vicious Cycle”

This interaction is accelerating and intensifying with expanding content, new technology platforms, and escalating user expectations

This interaction is accelerating and intensifying with expanding content, new technology platforms, and escalating user expectations

User ExpectationsAccess anytime/ anywhereEasy to use and manage

Secure and supported

ContentEntertainment & information

Traditional & emerging mediaPersonalized & interactive

TechnologyMore versatile devices

More powerful networksEfficient navigation tools

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The Content Environment

TV ProgrammingMovies and Music

Sports and GamingNews & AdvertisingArchived Libraries

User-Created MediaInfo Access and Mgmt:

- Commercial and Government - Education and Healthcare

-Etc….

Linear/ Broadcast (Passive)

On-Demand/ Time-shiftedWith Search(Interactive)

Mobile Device

PC

GameConsole

TV/Monitor(with

STB/DVR)

MODE ofCONSUMPTION

ACCESSDEVICES

Content is rapidly expanding, accessible through a growing array of devices, and is being consumed in an increasingly interactive way

RANGE ofCATEGORIES

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User Needs and Wants…

PC

Laptop

Game ConsoleStereo

PDA

TV

DVD

Camera Settop Box

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Advanced Devices•Multiple functions

•Performance and price•Personalized

Advanced Networks• Terrestrial/ Mobile

•Optical/ wireless•High-bandwidth

Content Digitization

Technology Enablers

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Convergence

Convergence…

provides a unified user experience with

services and applications available

across multiple access technologies and

devices in support of an increasingly mobile

communications environment

Device Convergence

• Combining multiple access-based services to create a unified user experience with a single service offering (e.g., mobile/broadband roaming, unified messaging or location services)

• Combining multiple functions into a single device that accesses multiple services across multiple access technologies (e.g., multi-purpose cell phones, organizers or storage devices)

• Combining separate networks (voice, data, video, etc.) and support systems to create a unified networking infrastructure

UnifiedCore

(Control and Service)Multi-access

ServiceProviders

PSTN

Operations SupportSystems

Service Convergence

Network Convergence

Source: inCode, VZ SD&P

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Device Convergence

Multi-Functional Capability• New devices incorporate the

functionality of multiple, single-purpose devices

• Users often accept design and functionality tradeoffs in exchange for reduced device clutter

Multi-Radio Capability• Dual-mode handsets, multi-radio

PDAs, etc.

• Dual-mode handsets allow users to make cellular calls as usual, plus calls over the fixed line using VoIP or PSTN when close to home/office/hotspots

• Bluetooth UMA handsets are shipping now; Wifi UMA and Wifi SIP begin shipping later in 2005

• More than 15 Wifi enabled handsets are expected to be commercially available by mid-2006 (Source: FMCA)

Device Convergence is accelerating on multiple fronts

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Upstream DownstreamMbps

FiOS – “redefining interaction”

Platform for terrestrial content and applicationsPlatform for terrestrial content and applications

Applications and Media Bandwidth

5 10 15 20 250 100 622510152025100155 155

File Sharing, Home Video Sharing/Streaming

Multi-Player Gaming, Interactive Distance Learning

Large File Sharing

HDTV Video-on-Demand

Network Hosted Applications and Storage

Video Conferencing, Premises Surveillance

Telemedicine

SDTV Video-on-Demand, Telecommuting

Premises Web Hosting

Next Generation 3D TV

Web Surfing

Real-Time SDTV, Network PVR

FTTPCable Modem

ADSL

Dial-Up

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IPTV – TV as an application

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Voice

Streaming VideoVideo ConferencingVCastHigh Speed AccessVideo ConferencingMusic and Video Content Multi-MediaMulti-Player GamingLarge File Transfer

Text MessagingPhoto Messaging E-Mail and PIM Small File Transfer

CDMA EV-DO(300-500 Kbps)

1XRTT(40-80 Kbps)

2005 +

2004

Today

Richness & Complexity

EV-DO Applications

Platform for mobile content and applicationsPlatform for mobile content and applications

Compatibility, Simplicity

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VCAST – Consumer EV-DO

Entertainment On Demand

Entertainment On Demand

Movie Trailers Richer Gaming Play of the Day Sitcom Clips

Music On Demand

Music On Demand

MP3 Downloads Music Videos Multi-media

Content Hi-Fi Ringtones

Weather & News Always-on

Services Multi-Media

Applications

Information On Demand

Information On Demand

New Services: High-Resolution Multimedia New Services: High-Resolution Multimedia

LG VX8000Features

LG VX8000Features

1.3 Mega Pixel Camera

10X Digital Zoom Embedded Flash 15 Second Videos

LG VX8000

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Business Model Transformation

From :• Connectivity provider

• Features and functions

• Separate networks

• Communications

• “All invented here”

• Quality of service

To :• Solutions provider

• Integrated and managed services

• Converged networks

• Connected applications

• “All delivered here” (SPOA)

• Compelling user experience

Enabling the Compelling User ExperienceEnabling the Compelling User Experience

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Telecom Transition

To…From…

• Mobile and Converged

• Broadband

• Multi-media

• Packetized

• Optical Infrastructure

• Open architecture

• Market-based regulation

• Wireline

• Narrowband

• Voice-centric

• Circuit-switched

• Copper infrastructure

• Proprietary architecture

• Traditional Regulation

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Things to think about

• The future of libraries – Library as portal or portals as libraries?– What is the “business model”?

• Creating a compelling user experience– Physical and virtual– Terrestrial and mobile

• Key elements– The content (proprietary, focused, etc)– The experience – technology integration

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Thoughts on the Future

• Really compelling – raising the bar

• Re-defining connectivity and interaction

• Intelligent Networks and Ecosystems

• Levels of value- secure, transactional

• “Its not about searching, its about finding”

• Convergence and true mobility

• Multiple access technologies

• The (virtuous/ vicious) world of virtually unlimited options