The Elysian Upscale Apartments

711 4th Street Southeast Minneapolis, Minnesota 55414

612.843.4888 www.elysianapts.com

Pocket Folder Front/Back

THE ELYSIAN

BRANDING & IDENTITY GUIDE

Primary Color Palette

Pantone 419U

Pantone 179U

Pantone 7533U

Pantone 726U

Pantone 5625U

Pantone 657U

R 241

G 93

B 34

C 0%

M 79%

Y 100%

K 0%

R 249

G 227

B 194

C 0%

M 8%

Y 23%

K 2%

R 189

G 216

B 241

C 24%

M 7%

Y 0%

K 0%

R 3

G 24

B 13

C 29%

M 0%

Y 36%

K 100%

R 75

G 57

B 0

C 0%

M 22%

Y 85%

K 85%

R 110

G 136

B 120

C 28%

M 0%

Y 29%

K 48%

THE ELYSIAN

BRANDING & IDENTITY GUIDE

The Elysian Font:

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Upscale LivingFont:

Copperplate Gothic Light

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The word Elysian means blissful or delightful; of, relating to, or suggesting

heaven.

Font:

Myriad

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The Elysian Apartments

711 4th Street Southeast Minneapolis, Minnesota 55414 612.843.4888 info@uofmproperty.com

The Elysian Upscale Apartments711 4th Street SoutheastMinneapolis, Minnesota 55414

We’ve Moved!

We’ve moved to The Elysian Apartmentslocated just west of Dinkytown and the

University of Minnesota Minneapolis campus.

Meaning blissful or delightful, the word Elysian derives from the Greek word Elysium —a state or place of perfect bliss or happiness.

It is also considered to be a place ofultimate Utopian living.

V S T I T A NO L Y M P I A N ARE YOU A TITANOR AN OLYMPIAN?

ARE YOU A TITAN

OR AN OLYMPIAN?

Adam Knopp, Leasing Agent

The Elysian Upscale Apartments711 4th Street Southeast

Minneapolis, Minnesota 55414612.843.4888

info@uofmproperty.com

Unit Type Bedrooms Unit Name Pronunciation

A-1 1 + Den COEUS ko-ee-uss

A-2 1 + Den CRIUS krahy-uhs

B-1 2 CRONUS kroh-nuhs

B-1A 2 IAPETUS ahy-ap-i-tuhs

B-1B 2 MNEMOSYNE nee-mos-uh-nee

B-2 2 OCEANUS oh-see-uh-nuhs

B-3 (ADA) 2 PHOEBE fee-bee

B-4 2 RHEA ree-uh

B-5 2 TETHYS tee-this

B-6 2 THEIA thee-uh

B-7 2 THEMIS thee-miss

C-1 3 APHRODITE af-ruh-dahy-tee

C-1A 3 APOLLO uh-pol-oh

C-2 3 ARES air-eez

C-2 (ADA) 3 ARTEMIS ahr-tuh-mis

C-3 3 ATHENA uh-thee-nuh

C-3A 3 DEMETER dih-mee-ter

C-4 3 HADES hey-deez

C-5 3 HERA heer-uh

C-5A 3 HERMES hur-meez

C-6 3 + Den POSEIDON poh-sahyd-n

C-7 3 + Den ZEUS zoos

Room Type Level Room Name Pronunciation

Club FIRST DIONYSUS dahy-uh-nahy-suhs

Fireplace FIRST HEPHAESTUS hi-fes-tuhs

Social FIRST HESTIA hes-tee-uh

FITNESS FIRST ATLAS at-luhs

TANNING FIRST HYPERION hahy-peer-ee-uhn

THE ELYSIAN BRANDING & IDENTITY GUIDE

Building Identity

The Elysian Upscale Apartments is a fifty-six unit, 5-story

luxury apartment building located in the Marcy-Holmes

neighborhood of Minneapolis, Minnesota. Situated just

west of the historic Dinkytown area at the University

of Minnesota, this 1, 2, & 3-bedroom, fully furnished

apartment building boasts many amenities including a

Club Room, Fitness Center, Tanning Salon, Social Nook,

and a Fireplace Alcove. The brick facade building has

spacious private balconies or terraces, providing outdoor

space in addition to the fully landscaped courtyard

entrance. The courtyard is an inviting space complete

with an outdoor grill station, shaded arbor, and several

seating areas for studying, reading, or relaxing.

The naming of The Elysian Upscale Apartments was

inspired by the interior design elements selected for the

common spaces found throughout the building. From

the entry vestibule to the Club Room, Social Nook, and

Fireplace Alcove, the interior design approach embodies

a look and feel of edgy and urban sophistication. Modern

interpretations of mythologically themed artwork from

the 18th century were again reinterpreted into new

works of art that edify the spaces. This edification is

visible in many of the selected furnishings and finishes.

Some color choices are dark and abstruse while others

are bright and lucid. Semi-transparent panels and

patterned screens add to the charm of these enigmatic

spaces.

With this inspiration a clear direction was established

in defining the overall brand for the new apartment

building for students and others at or nearby the

University of Minnesota. This branding—the name,

term, design, symbol, and other features that identify

the property was further developed into this complete

Branding & Identity Guide.

Le Guêpier (The Wasp’s Nest). William-Adolphe Bouguereau. French, 1825 - 1905.

Bouguereau was a staunch traditionalist whose realistic genre paintings and

mythological themes were modern interpretations of Classical subjects-both

pagan and Christian-with a heavy concentration on the female human body.

Although he created an idealized world, his almost photo-realistic style brought to

life his goddesses, nymphs, bathers, shepherdesses, and madonnas in a way which

was very appealing to rich art patrons of his time.

Secondary Color Palette

Pantone 5497UPantone 418U Pantone 177U Pantone 4725U Pantone 646U Pantone 644U Pantone 7531U Pantone 430U

Primary Color Palette

Pantone 7533UPantone 419U Pantone 5625U Pantone 179U Pantone 726U Pantone 657U

10’-5” x 10’-4”

8’-7” x 12’-6”

15’-1” x 14’-4”

9’-1” x 9’-7”

Unit Plan B-1bUNIT 885 SF

BALCONIES 74 SF

TOTAL 959 SF

FinishesRESILIENT FLOORING

CERAMIC TILE

STAINLESS STEEL APPLIANCES

GRANITE COUNTERTOPS

Floors 2-4

Titaness Mnemosyne2 Bed

Pocket Folder Inside Spread

BusinessMarketingCollateralBranding &

Identity Guide

Unit Plan Cutsheet

Units & Amenity Spaces

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