the elevator speech is a mini-presentation
DESCRIPTION
Just as an Elevator, the Speech goes up one floor at a time. At each floor, the verbal and/or nonverbal signal to look for is, “Tell me more.” More At: http://www.nosweatpublicspeaking.com/TRANSCRIPT
YourElevatorSpeech
Tuesday, January 3, 2012
YourElevatorSpeech
Tuesday, January 3, 2012
The Elevator Speech is a Mini-Presentation.
Just as an Elevator goes up one floor at a time, the speech should be delivered “by the floor.”
At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.”
Everyone doesn’t want to go to the Top Floor with you.
Some don’t want to leave the lobby!
There is no need to waste time and energy taking them all the way up.
The Elevator Speech can be a good tool for Qualifying / DisQualifying prospects.
Tuesday, January 3, 2012
1st Floor
The Elevator Speechstarts simple.
As Interest and time permit,
it is expanded.
2nd Floor
3rd Floor
4th Floor
5th Floor
6th Floor
7th Floor
8th Floor
Tuesday, January 3, 2012
The Elevator Speechstarts simple.
As interest and time permit, it is expanded.
Not everyone wants to go with you to the Top Floorand you don’t want to take everyone there.
Go up One Floor at a Time.
Tuesday, January 3, 2012
1st Floor Describe Who You Are
Fred
Tuesday, January 3, 2012
Hello!My name is Fred Miller
That may be all someone wants to know about you - Your Name.
Tuesday, January 3, 2012
2nd Floor Describe What You Do
Tuesday, January 3, 2012
I'm a Speaker, a Coach and an Author.
That’s what I do.
Hopefully, they want to know:What I speak about.
What I coach.What have I authored.
Tuesday, January 3, 2012
3rd Floor Describe Your Expertise
Tuesday, January 3, 2012
The Title of My Book is“No Sweat Public Speaking!”
How to Develop, Practice and Deliver a‘Knock Your Socks Off’ Presentation with -
No Sweat!
Tuesday, January 3, 2012
4th Floor Why They Hire Me
Tuesday, January 3, 2012
Business & Individuals Hire MeBecause They want to Improve
Their Public Speaking & Presentation Skills.
I prefer the words Hire Me rather than“I work with people who. . .
“I help people. . .Hire Me lets them know I get Paid to do this.
Hire Me can be an excellent Dis-Qualifier.
Tuesday, January 3, 2012
5th Floor More, Why They Hire Me
Tuesday, January 3, 2012
They do This Because We Perceive Really Good Speakers as Experts.
Perception is Reality, and We Like to Work with Experts.
They agree with this statement because it makes sense, doesn’t it?
Tuesday, January 3, 2012
6th Floor More Information
Tuesday, January 3, 2012
They Know:Speaking Opportunities are Business Opportunities.Speaking Opportunities are Career Opportunities.
Speaking Opportunities are Leadership Opportunities.
I could follow this up with,“Are youTaking and Making Speaking Opportunities?
That could continue the conversation. This is an Elevator Speech, not a sales presentation.
If this leads to a meeting and a conversation, I’ll ask it at that time.
Tuesday, January 3, 2012
7th Floor I Deliver
Tuesday, January 3, 2012
I Show Them How toDevelop, Practice and Deliver
a ‘Knock Your Socks Off!’ Presentation with
No Sweat!
The “No Sweat” part of my Branding.
Tuesday, January 3, 2012
8th Floor Ask!
?
Tuesday, January 3, 2012
ASK!"You probably don't know any company or person who
needs the kind of services I provide - Do You?”
Asking the question this way will catch them a bit off guard and usually get them thinking.
Their answer could be a prospect.
Tuesday, January 3, 2012
3rdFloor
4thFloor
5thFloor
2ndFloor
6thFloor
MoreInformation
MoreInformation
They know:Speaking Opportunities
are Business Opportunities.Speaking Opportunitiesare Career Opportunities.
They want to do this because we perceivereally good speakers as EXPERTS!
Perception is reality, and we like to work withEXPERTS! - Correct?
People Hire Me becausethey want to improve their
Public Speaking andPresentation Skills.
The title of my book is, "No Sweat Public Speaking!"
I'm a Speaker, a Coach and an Author.
TheElevator Speech
starts simple.As Interest and time permit,
it is expanded.
7thFloor
MoreInformation
I show them how toDevelop, Practice and Deliver
"Know Your Socks Off!" Presentations withNo Sweat!
8thFloor
ASK!"You probably don't know any company orperson who needs the kind of services I
provide - Do You?
1stFloor
DescribeWho
You Are
Hello!My name is Fred Miller.
Describe WhatYou Do
DescribeExpertise
DescribeWhat
I do for them
What I Deliver
MoreWhy the hire me
MoreWhy the hire me
If "Yes"Ask,
"What's the next step?
Tuesday, January 3, 2012
This is an Infographic of the Elevator Speech.
Take the previous slides and wording andput it into your world.
Build your Elevator SpeechFloor by Floor!
For More InformationFred E. Miller
Tuesday, January 3, 2012