the effects of brand positioning strategies on consumers ...jrb12/bio/jim/37.pdf · jmr, journal of...

14
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The Effects Of Brand Positioning Strategies On Consumers' B Sujan, Mita; Bettman, James R. JMR, Journal of Marketing Research; Nov 1989; 26, 4; ABI/INFORM Global pg. 454

Upload: lykhuong

Post on 16-Dec-2018

219 views

Category:

Documents


0 download

TRANSCRIPT

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

The Effects Of Brand Positioning Strategies On Consumers' BSujan, Mita; Bettman, James R.JMR, Journal of Marketing Research; Nov 1989; 26, 4; ABI/INFORM Globalpg. 454

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.