the effective use of social media networks in the digital broadcast environment
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1/28/2015
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The Effective Use Of Social Media
Networks In The Digital Broadcast
Environment
Andrea Opoku
GreenBean Marketing
Today I’ll talk about…
• The pre social media era for broadcasters
• How social media has changed the game
• What is Social TV
• Tomorrow’s workshop
1/28/2015
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“the shift of the tools of production to
the people formerly known as the
audience.”
Jay Rosen, Professor of Journalism
New York University
How has social media changed the game
…in news and journalism?
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Source: WashingtonPost.com
According to the BBC…
the role of social media for news providers
covers 3 areas:
� A platform for content
� News gathering
� Audience engagement
“Over 50% of people
have learned about
breaking news via
social media rather
than other official
news sources.”
“46% of people get
their news online at
least 3 time a week.”
“27.8% of people get
their news
from social media”
Source: Pew Research Center
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The role of social media for news providers
covers 3 areas:
� A platform for content
� News gathering
� Audience engagement
“Why should I employ a journalist who
doesn’t have a Twitter or Facebook
account?”
Managing Editor
The Washington Post
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The role of social media for news providers
covers 3 areas:
� A platform for content
� News gathering
� Audience engagement
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How has social media changed the game
…in entertainment programmes?
Source: TVGuide.com
Viewer Social Media Activity
Social TV
The Golden Triangle
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Social TV
…the numbers speak volumes
35% of all screen time is
simultaneous use of TV and another
digital device (Millward Brown 2014)40% of all UK Twitter traffic
at peak time is related to TV (Kantar Media)
The 2014 World Cup broke previous
records of TV viewing figures in
many countries, and with 35.6
million tweets the #BRA vs. #GER
semi-final the most-discussed single
sports game ever on Twitter. (Kantar Media) The 2014 World Cup was the most
talked-about event in Facebook history,
with 350 million people generating
three billion World Cup-related
interactions.(Kantar Media)
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Workshop Tomorrow @ 10am:
How to use social media to drive
revenues for digital broadcasters.
Andrea Opoku
Twitter.com/AndreaOpoku