the edridge - beijing real estate - apartment … brochure sff.pdfthe edridge • freehold site •...

The Edridge London

The Edridge A high rise residential development, 4-20 Edridge Road, Croydon, London

The Edridge • Freehold site

• Full planning Permission Granted

• 23 Storeys

• Single Ownership

• 133 Residential units

• A choice of 1, 2 & 3 bedrooms

• 20,000 square foot of office space

London: Global City London is a leading global city, with strengths in the arts, commerce, educa-

tion, entertainment, fashion, finance, healthcare, media, professional services,

research and development, tourism and transport all contributing to its promi- nence. It is the world’s largest financial centre alongside New York, has the

largest city GDP in Europe and is home to the headquarters of more than 100 of Europe’s 500 largest companies. It has the most international visitors of any

city in the world. London Heathrow is the world’s busiest airport by number of international passengers. London’s 43 universities form the largest concentra-

tion of higher education institutions in Europe. In 2012 London will become the first city to host the Summer Olympic Games three times

London: People London has a diverse range of peoples, cultures and religions, and more than

300 languages are spoken within its boundaries. In July 2007 it had an official population of 7,556,900 within the confines of Greater London, (making it the most

populous municipality in the European Union). The Greater London Urban Area is the second largest in the EU with a population of 8,278,251,while Lon-

don’s metropolitan area is the largest in the EU with an estimated total population of between 12 million and 14 million.

London: Places London contains four World Heritage Sites: the Tower of London; Kew Gardens;

the site comprising the Palace of Westminster, Westminster Abbey and St Margaret’s Church; and the historic settlement of Greenwich (in which the Royal

Observatory marks the Prime Meridian (0° longitude) and GMT).Other famous landmarks include Buckingham Palace, the London Eye, Piccadilly Circus, 30

St Mary Axe (“The Gherkin”), St Paul’s Cathedral, Tower Bridge and Trafalgar Square. London is home to numerous museums, galleries, libraries, sporting

events and other cultural institutions including the British Museum, National Gallery, British Library, Wimbledon and 40 theatres. London’s Chinatown is the

largest in Europe. The London Underground network is the oldest underground railway network in the world and the most extensive after the Shanghai Metro.

London: Culture Within the City of Westminster, the entertainment district of the West End has

its focus around Leicester Square, where London and world film premieres are

held, and Piccadilly Circus, with its giant electronic advertisements.London’s

theatre district is here, as are many cinemas, bars, clubs and restaurants, including the city’s Chinatown district (in Soho), and just to the east is Covent Garden,

an area housing speciality shops. The United Kingdom’s Royal Ballet, English National Ballet, Royal Opera and English National Opera are based in London

and perform at the Royal Opera House, the London Coliseum, Sadler’s Wells Theatre and the Royal Albert Hall as well as touring the country.

Islington’s 1 mile (1.6 km) long Upper Street, extending northwards from the Angel, has more bars and restaurants than any other street in the UK. Europe’s

busiest shopping area is Oxford Street, a shopping street nearly 1 mile (1.6 km)

long—which makes it the longest shopping street in the UK and home to many

shops and department stores including Selfridges. Knightsbridge—home to the

Harrods department store—lies just to the southwest.

London is home to designers Vivienne Westwood, Galliano, Stella McCartney,

Manolo Blahnik, and Jimmy Choo among others; its renowned art and fashion schools make it an international centre of fashion alongside Paris, Milan and

New York. London offers a great variety of cuisine as a result of its ethnically diverse population. Gastronomic centres include the Bangladeshi restaurants of

Brick Lane and the Chinese food restaurants of Chinatown.

There are a variety of regular annual events in the city. The beginning of the year

is celebrated with the relatively new New Year’s Day Parade, fireworks display at

the London Eye, and the world’s second largest street party, the Notting Hill Car-

nival is held during the late August Bank holiday each year. Traditional parades

include November’s Lord Mayor’s Show, a centuries-old event celebrating the annual appointment of a new Lord Mayor of the City of London with a procession

along the streets of the City, and June’s Trooping the Colour, a formal military pageant performed by regiments of the Commonwealth and British armies to

celebrate the Queen’s Official Birthday.

Impact House

SITE

2,140 sqm El

Wrencote Sub Sta

House 0.214 ha 0.5288 acres

1 to 40

Skyline Court

Grosvenor House

The Location: Site The site is centrally located in Edridge Road within walking distance of Croydon’s storey residential development together with the former Lennig House, a former

major shopping facilities and amenities including East Croydon station. office building which has been converted to residential flats and which is ap-

proaching completion. The site, which is generally level extends to approximately 0.21 hectares (0.53

acres).It has a frontage to Edridge Road of approximately 57 metres and a maximum depth of approximately 38 metres.

The area includes a number of office developments including 1 and 3 Edridge

Road (Direct Line Insurance), Impact House, Wrencote House, Grosvenor House

and Leon House. The area further to the south on Edridge Road comprises two

The Edridge London

The Building

The Building: Design

The edridge project has evolved over some

time. Its design has gone through a care-

ful process of briefing, through to scheme

design and finally to detailed design and

construction tender.

The genesis for the project was based

around user experience. It was designed in

order to create light filled apartments and

dramatic communal spaces. It external

appearance was driven a desire from

the developer to create a sophisticated,

mature and elegant building worthy of the

great architectural legacy that London has

to offer.

The resulting building combines the use of

large open expanses of glazing that allow

the greatest amount of light into every

apartment and communal space. This is

mixed with robust high quality facade

materials such as limestone, Corten and

blue/black engineering bricks.

The building form is based on two op-

posing geometries: that of the tower and

that of the podium building. The tower

is turned through 20º from the podium

building. This is partly because planning

laws stipulate it must be concealed from

certain historic views of neighbouring

buildings. It is also in order to create a

dynamic between the 2 forms. The tower

is finished in blue/black engineer bricks

with Corten inserts .The podium building

is faced in white limestone with black pow-

der coated aluminium panels. This further

adds to the contrasting forms of the tower

and the podium.

The canopy structures are important as they

frame the communal triple height space on

the sixth floor. They also provide a place to

relax, in the privacy of the build-

ing in the summer months.

The entrance portico provides a double

colonnade, height entrance space and

waiting area before entering the com-

mercial part of the building (visible in the

picture to the right at street level).

The Building: External Features Canopy. Powder coated aluminium penthouse, roof canopy with louver inserts. Providing shelter, some privacy and solar shading to the roof spaces

of the 23rd floor

Penthouse roof top terrace garden. External terraces for the penthouse

apartments.

Terrace balcony with 2 full height glazed, sliding door openings.

Balcony with full height glazed, sliding door opening.

Corten panel inserts. Corten is a pre-rusted steel panel system. It gives a

right brown varied patina.

Fully glazed apartments to the rear of the building, providing the most light to the North facing apartments.

Rolled standing seam zinc to podium roof.

Brick framing system. Staffordshire blue/black engineering bricks used to create rhetorical framing system throughout.

Canopy structure made from a mixture of steel framing with powder coated finish with hardwood timber panel inserts.

Outdoor communal terrace areas with seating, ornamental pools landscap-

ing and planting

Podium building with white limestone facade.

Recessed balcony spaces with full height glazing

Double height entrance colonnade to commercial areas.

Health space and executive office suite available only to apartment owners

Entrance and concierge to apartment tower

Landscaping and planting to street scape.

The Building: The Terrace

The sixth floor gives access onto the pri- The triple height colonnaded space con- The spaces are overlooked by the execu-

vate terrace areas of the building. These tains a number of landscape features such tive duplex apartments. The terrace is

are for apartment owners and guests only. as trees, bushes, ornamental pools, cafe accessed from the main tower tables, benches and rattan sofas.

The Building: The Balconies

Every apartment within the edridge has The balcony floors are finished in stone The balconies are surrounded by frame-

a balcony. Each balcony contains a full with a pebble boarders for soakaways. less glass balustrades secured with con-

height double glazed, tinted, low-E, slid- cealed clamps on the main floor plates. ing double or triple to door system.

The Edridge London

Interior design

Indicative Specification document

Introduction Joined up thinking. The edridge has been designed from the outside in and

the inside out. The material treatments, proportions, daylight control and

spatial considerations have been reflected in elevational compositions as

much as in joinery details.

Function and form. The project brings together high specification with

spatial efficiency. Every room has been laid out from a use and comfort

perspective: perfect, seemingly effortless, functionality comes as standard.

Every material has been selected in our studio after a rigorous testing

procedure.

Each material has been selected for it durability and life cycle. They are

chosen to last. Craftsmanship is of the highest order from the most trusted

manufacturers.

Luxury. And yet....the brief for this project has always been that of so-

phistication and opulence. The interiors are rife with the finest fabrics, the

most lavish of ornaments. Soft and hard furnishings are assembled to create

an atmosphere of hedonism and abandonment reminiscent of the era of the

1920s and ‘30s. There subtle references to the art nouveau and Art Deco

styles in the choice of fixture and fittings. Yet the occupant is never

overwhelmed by this style . The rooms do not form a pastiche to theses styles,

only a know nod or passing reference.

The style treatments manifest themselves in a variety of ways depending

on the room in question. This document is laid out room by room thus tell-

ing a story of the sequential experience of an apartment in the edridge.

The Living Room Space to breath. Living rooms within the Edridge are designed to allow the maximum light into the spaces. There is floor

to ceiling glazing throughout. All living rooms have balconies. These provide additional indoor/outdoor space. The rooms are

finished to a high specification with natural materials, concealed lighting in order to create simple, clean lines throughout.

The Living Room 1

A Material consideration. Every junction ( wall to ceiling, floor to mullions etc) has been carefully considered in order to

be durable and to help embellish the natural qualities of the materials. The use of shadow gaps and light troughs are abun- dant throughout. Shadow gaps a small recess at the junction between the floor and the wall. This gives the impression the

wall is floating above the floor. This a far more elegant junction than traditional skirting board. 2 5

6

4

3

2. Down Lighting. Additional feature/ down lighting to be

provided with LED(Gu10) Spotlighting. This will be dimmable and

provide additional dynamic to space and items placed around the

perimeter such as furniture and sculpture.

1. Soffit Lighting. Ceilings to be lowered, 1 metre inset from perimeter of

living room. Concealed lighting (dimmable LED fluorescent tubes) to be

fixed at junction between lowered and raised ceiling. This leaves the main

ceiling fee from fittings and ensures constant but subtle edge lighting to

space

4. Balcony. Balcony to be finished in Limestone paving 5. Curtains/Blinds. Curtains to be 5. Windows/Frames. All windows to be

(300mm x 600mm slabs) with a Roman Gravel (black) chiffon, top mounted in concealed

3. Flooring. Flooring to all living areas, to be solid hardwood : European Oak. Planking to be 150 mm wide in 2 to 3 Metre lengths. Floor to be pre-treat- boarder around perimeter. Balustrade to balcony constructed track. To be operated on remote

ed with hard wax oil so as to be water resistant and yet allow the timber to breath and age naturally. from frameless toughened glass, trough mounted within dwarf controlled armatures as part of wall (Staffordshire blue/black engineer brick). a central thermal room control

systems.

low-E toughened DGUs with minor solar

tints. All window frames to be powder coat-

ed (Grey/Black) Aluminium. Mullions to be

deep section. Heating to be under floor with

additional heating/cooling ventilation grills

adjacent to window apertures.

1. Feature Paint.

The Living Room Specification Sheet

Supplier: - Farrow&Ball

Specification :- Hague Blue, No.30

Details “A strong blue, reminiscent of

Dutch external woodwork”

2. Base Paint.

Supplier: - Farrow&Ball

Specification :- Strong White, No.2001

Details “Neutral. A bright, clean white

when used with dark colours. Or

if used with light colours it becomes cool”

3. Flooring

Supplier: - Dinesen

Specification :- Dinesen Oak

Width= 200mm, depth 30mm

Lengths 2.5M to 5 M

Details Dinesen Oak and Dinesen Oak

Natural are exclusive planks

with very different looks. With

its calm structure and limited

number of knots,

4. Windows

Supplier: - Senior Architectural Systems

Specification :- Series 1 casement

Details The Hybrid Casement is an

83mm high performance win-

dow system that achieves very

high thermal insulation values

providing low U Values well

below the current and anticipat-

ed future Building Regulation

requirements.

5. Lighting

Supplier: - Deltalight

Specification :- Microline 30+ Profile

Details Pendant profile. standard avail-

able in anodised finish. profile

can be directly mounted against

ceiling

6. Spot Lighting


Specification :- REO OK 3033 s1 /202 37 8122

Details LED downlighter. 98 x 80

Adjustable 0º-30º /350º

The Kitchen Function and style. Kitchens are integral living and entertaining spaces with the Edridge. They are not hidden away bart

form part of the dining experience. The kitchens are beautifully made objects of desire; big bold but of a high specification

throughout.

The Kitchen The sublime object. The kitchen is located so as to float within the space. They

are sculptural objects in themselves: they deserve to be used but more over, to be

looked at. They are not hidden away from view in another room, but are an integral

part of the living and entertaining space.

2

4

1

3 1. Island Kitchen. Kitchens to be supplied by “Ged Cucine”; renowned Italian kitchen and cabinet

makers. Owners can choose from a number of finishes from their contemporary kitchen range

such as Velvet SM (shown below) , Treviso, Fiamma (shown above) & Seta Class.

2. Kitchen units. All kitchens to be configured with a central Island unit and a backdrop of floor to

ceiling cupboards and utilities. The island to contain oversized work top available in marble, wood, 3. Kitchen surfaces. Floor and wall surfaces 4. Storage. Additional storage to be within

Corian finish. The island usually to contain Hob and double sink. Rear of Island to function as bar around kitchen to be finished in Welsh slate panels. wall spaces around kitchen hallways. To be

seating area. Wall cupboards behind to contain fridge freezer, oven and utilities. constructed from Spray finish MDF with concealed push click openings,

The Kitchen Specification Sheet

1. Lighting: Chandelier

Supplier: - Rugiano

Specification :- Cristalli

Details Italian Chandelier of the high-

est quality. Contact : -Via per

Cascina Amata, 922066 Mariano

Comense (CO) ITALY

2. Sink

Supplier: - Franke

Specification :- Belfast, Ceramic White, VBK 77

Details Durable, attractive double sink

with drainer and waste bucket.

3. Oven

Supplier: - Miele

Specification :- Miele H4890BP XL Double

Oven

Details Miele ovens are designed and

engineered to perform at the

highest possible standard. By

that, we mean, bake beautifully,

roast for succulent results, broil

with searing heat and much,

much more.

4. Kitchen Units

Supplier: - Ged Cusine

Specification :- Series 1 casement

Details “Energy” Kitchen finished here

in Aubergine.

5. Lighting






ceiling

6. Spot Lighting





The Bedroom

The Bedroom A Sumptuous hideaway. The Bedroom spaces within the Edridge are the rich, exuberant spaces but also very intimate. The bedroom is the most private of

spaces and requires the strongest sense of warmth and privacy.

3

4

2

1

1. Deep Shag pile carpets. Bedrooms can be finished in either wood (see below)or deep pile

carpets (above). Both materials provide a warmth underfoot. The Carpets will be close woven

with great durability. The effect will be to merge with the light chiffon curtains giving a sense of

enclosure.

3. Wardrobes. All cabinets and wardrobes to be 4. Lighting. Lighting to be concealed where

bespoke custom designed furniture. Natural veneers possible. All lighting to be dimmable. Light

used throughout, featuring Mahogany, beech and sources to be concealed within “light shelves

2. Beds. All beds to be super king size with built in mahogany finished base. Mattresses to be dark oak finishes. All units to contain push-click “ to soffit and down lighters within furnish- double sprung, pocket and hand finished. and silent opening systems. ings recessed ceiling areas.

The Bedroom Specification Sheet

1. Carpet

Supplier: - Ryalux Carpets

Specification :- Ultimate 8 Shag pile

Details “A luxury deep pile saxony car-

pet suited to areas of low traffic

but commanding a high luxury

feel. Luxury 8 is available in any

colour and in any width up to 7

metres wide.”

2. Wardrobes

Supplier: - GO Modern

Specification :- Tattoo Wardrobe

Details “The Tattoo bedroom wardrobe

has horizontally grooved wood-

en textured doors, available in

dark chocolate brown or white

shown here with matching Line

handles”

3. Upholstered Wall

Supplier: - Square One Furnishings

Specification :- Liaigre

Details Custom finished , Linin Uphol-

stered wall padding

4.Lamp Shade

Supplier: - John Lewis

Specification :- Samantha Rectangle Shades

Details Rectangular lampshades cov-

ered with natural linen fabric.

All sizes should be used with a

max 60W bulb.

5. Lighting






ceiling

6. Spot Lighting





The Bathroom

The Bathroom A place of Serenity. The bathroom is a place of relaxation and contemplation.

The bathrooms within the Edridge are designed to be a destination rather than a

functional necessity: they are to be enjoyed rather than to be rushed through.

2 4

3 1

1. Shower Enclosure. The shower areas are custom finished areas, with slate panelling to the

walls, frameless glass openings, concealed shower tray, with teak shower grate.

3. The Baths. Baths are freestanding, deep draft, 4. Cabinets. All bathroom cabinets to

round-ended objects. They will have great visual be built in. They will be finished in White

impact in the room as well as providing a fantastic veneer using push click systems. All other

2. The Shower. The showers are all overhead , enlarged cloud fittings. These allow for a thorough place to relax and unwind . bathroom materials will be highly durable shower experience. such as marble, limestone and hardwood

shelves.

The Bathroom Specification Sheet

2. Shower

Supplier: - The BathStore

Specification :- Cloud 220

Details “This dramatic 220 square

shower head with wall arm will

give a spectacular drench in any

enclosure.”

1. Slate

Supplier: - Welsh Slate

Specification :- Hague Blue, No.30

Details “A strong blue, reminiscent of

Dutch external woodwork”

3. Bath

Supplier: - Duravit

Specification :- Philippe Starck Bath

Details Philippe Starck Edition 2 L 1750

x D 800 Effective capacity: 165 l

Water depth: 360 mm

Mounting height: 600 mm

Sanitary grade acrylic

4. Bidet & Toilet

Supplier: - Duravit

Specification :- Starck X Bidet

Details Starck X Bidet wall mounted

with overflow, with tap plat-

form, Durafix and ceramic cov-

ered pop-up waste, included,

model for cover

5. Lighting






ceiling

6. Spot Lighting





3 choices of Specification : - Shell and Core. The sloane will provide only the most basic of fit outs.

This will allow end users to customise the spaces at will. The apartments

will come with all electrical fittings and fixtures. There will be no flooring

coverings apart from the levelled screed. Apartment owners will have to

liaise with the developer before construction is complete.

Standard fit out. Apartments will come with standard kitchens and

bathrooms as well as floor finishes. The fit out will be to a high standard and very serviceable. This is the recommended level of specification if the property is to form a rental investment.

Luxury. Each apartment will custom designed by a UK architect with exceptionally high quality fixtures and fittings throughout. This will be done

in consultation with the apartment owner.

The Edridge London

Approved Floor Plans & Elevations

70950

67950

64950

61950

58950

55950

52950

49950

46950

43950

40950

37950

34950

31950

28950

25950

22950

19950

16950

13950

10950

7950

3975

0.0

R oo f

L 22

L 21

L 20

L 19

L 18

L 17

L 16

L 15

L 14

L 13

L 12

L 11

L 10

L 9

L 8

L 7

L 6

L 5

L 4

L 3

L 2

L 1

L 0

R o of 70950

L 22 67950

L 21 64950

L 20 61950

L 19 58950

L 18 55950

L 17 52950

L 16 49950

L 15 46950

L 14 43950

L 13 40950

L 12 37950

L 11 34950

L 10 31950

L 9 28950

L 8 25950

L 7 22950

L 6 19950

L 5 16950

L 4 13950

L 3 10950

L 2 7950

L 1 3975

L 0 0.0

S OUTH E L E VATION A EAS T E L E VATION (E dridge R oad) B

The Building: Design The facade treatments were next considered within the

final green design stage. Taking the desire to provide high

quality naturally light units, an investigation commenced into the use of a major and minor fenestration module. The major

module would be in the form of both corner bays and projected windows into the principle living spaces of the units with the

minor ones placed in the bedrooms where lower levels of light are acceptable.

Development took place around splaying the southern reveals to allow greater and longer penetration of sunlight

into the interior rooms. This allowed the windows to ap- pear wider than they actually are and reduced the vertical

emphasis by linking windows horizontally into visual group-

ings. This pattern was taken across all the elevations with

different designs informed by the various orientations.

The living rooms which are not located on corners in the block are projected to the front alleviations twisted to the south. This gives a better orientation while also turning

them from directly facing the building on the opposite side of the road.

The corner windows follow a subtle hierarchy being sized

in accordance with the unit and room sizes. The largest units had already been placed to the prominent southeast

corner which gave to it the larger corner bays. With this pre- eminence a special window splay was designed to adjoin

this. The vertical splayed southern windows were given an

angled splay that had an overall effect of a zig-zag motif

running up the front facade.

The building has two distinct uses and forms, the commercial podium and the residential tower and block. The desire remained to reflect this in the choice of materials. Striking,

light weight materials with efficient assembly systems were sought and a glass reinforced concrete (grc) panel and a

zinc pre-coloured panel rainscreen cladding system were selected. The grc was more suited to the commercial lower

floors which has greater resistance to impact damage and the surface textures and selection of films provide robust

resistance to graffiti. At the upper levels the light zinc sys-

tem is more suited which has a greater more subtle variety

of colours and grains. The preference is to employ a single base

colour for the main elevation while using 2 or 3 highlight colours to emphasise the window splays and the

small panels. Depending upon the orientation of the elevations and the reflectance of the colours, patterns will be

created that alter across the diurnal cycles of sunlight, with redder colours on the east and west elevations

and bluer ones to the south.

the edridge - beijing real estate - apartment … brochure sff.pdfthe edridge • freehold site •...

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