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THE ECONOMIST GROUP

DIGITAL EDITION The same weekly package as print, enhanced by technology

ONLINE A community

for intelligent

conversation,

discussion and debate

PRINT The original version,

first published in 1843

In print, on the web, tablets and smartphones, The Economist is a trusted filter on world affairs, renowned

for the originality of our insight and our advocacy of economic and political freedom around the world.

ESPRESSO A daily briefing

for smartphone

users

ECONOMIST FILMS

The editorial brilliance of The Economist

in moving-picture image

GLOBAL

BUSINESS

REVIEW

The Economist‟s

first bilingual

edition,

designed for

Chinese

readers on

tablets and

smartphones

THE FOOTPRINT

3 A TRULY GLOBAL BRAND

Source: ABC July– Dec 2016 Global Consolidated Media Report

NORTH

AMERICA

751,033 Print 4,678,580 Online

231,516 Digital

LAT-AM 8,572 Print

520,965 Online 26,979 Digital

UK 161,783 Print

1,174.393 Online

79,120 Digital CONT

EUROPE 196,266 Print

2,097,253 Online

111.492 Digital

ASIA

PACIFIC 104.947 Print

2,120,399 Online

123,914 Digital

M.E.

AFRICA 21,408 Print

549,931 Online 24,585 Digital

Worldwide

Print: 1,244,009 weekly print circulation

Online: 11,032,733 monthly unique users

Digital: 597,606 weekly unique users

Global Social Media Community:

29M+ people including

7.6M+ 15.7M+ 14.1M+

THE ECONOMIST

AUDIENCE

THEY ARE IMPORTANT AND INFLUENTIAL 5

*Based on All Employment

Sources: The Economist Subscriber Survey 2012, Worldwide

Print Digital Edition Online

Male 83% 85% 78%

Average Age 50 40 39

Average API US$172K US$137K US$94K

Average HH Net Worth US$1.5M US$1.0M US$795K

Opinion Leaders 66% 62% 59%

Considered an expert in their field 62% 55% 51%

Discuss ideas from The Economist with their peers

71% 67% 67%

WE REACH THEM IN MANY WAYS

6 ECONOMIST MEDIA CHANNELS

© The Economist Group 2016

AUDIENCE EXTENSION

Target a precise audience based on our data and insights

Maximize reach among a

like-minded audience in premium

environments through an alliance of publishers,

Stake out your leadership position with the world‟s foremost brand for global analysis

ECONOMIST.COM

7 THE FLAGSHIP CENTERPIECE IN ENGAGING INFLUENCERS IN ASIA AND GLOBALLY

© The Economist Group 2016

Our flagship site. A global

authority on business, innovation, and politics.

AUDIENCE EXTENSION

8 RE-ENGAGE ECONOMIST READERS AS THEY CONTINUE SEEKING ANALYSIS

© The Economist Group 2016

AUDIENCE EXTENSION

Our flagship site. A global

authority on business, innovation, and politics.

Reach

Economist

readers

everywhere

and target

specific

audience

segments

using 1st and 3rd party data.

IDEAS PEOPLE MEDIA

9 MAXIMIZE SCALE WITH A PREMIUM SELECTION OF INFLUENTIAL PUBLISHERS

© The Economist Group 2016

80+ renowned

business, news and

political sites ensure

maximum reach in a

premium

environment

Our flagship site. A global

authority on business, innovation, and politics.

AUDIENCE EXTENSION

Reach

Economist

readers

everywhere

and target

specific

audience

segments

using 1st and 3rd party data.

INDUSTRY LEADING SCALE

10 ECONOMIST GROUP DIGITAL INCLUDES OWNED AND OPERATED PROPERTIES

AND IDEAS PEOPLE MEDIA NETWORK

Source: ComScore Media Metrix-Media Overview October 2015. © The Economist 2015

40.3 million North America

37 million United States 3.3 million Canada

13.6 million Asia-Pacific

14.7 million Europe

6 million United Kingdom

3.7 million Middle East/Africa

2.6 million Latin America

ONLINE MONTHLY UNIQUE VISITORS (BY REGION)

WHAT WE CAN DO FOR BRANDS

11

Hub+ Media Package

▪ Design, build, and maintenance of hub

and media units

▪ Content media units across Economist.com,

Ideas People Media and Economist apps

▪ Social media amplification on EIU channels

(for EIU branded content)

▪ Paid social media promotion

▪ Paid content syndication

▪ Key performance monitoring and analysis

reports

▪ Optimisation throughout the programme

▪ Dedicated Project Manager and Digital

Strategist

TELL BRAND STORIES BY CREATING

GREAT CONTENT 12

http://huaweibreakthrough.economist.com/

HOW IT WORKS

Advertising units

featuring excerpts

of the content will

run across

Economist media

channels and take

readers to the hub

where the full

content is

available.

13 CREATIVE UNITS ON ECONOMIST DIGITAL EDITION AND ONLINE

Links on content

platforms and/or

social media posts

will further drive discovery.

INSPIRE AND ENGAGE

WITH IMPACTFUL EXECUTIONS

14

HEADLINE TAKEOVER 15

The brand new Headline

Takeover Unit on

Economist.com is a great

way to capture our

readers‟ attention and

share your brand

messaging through this high-impact execution.

Example:

http://www.economist.c

om/?etear=uberbillboard_wayve_test

IN STREAM VIDEO 16

Source: ABC JJ 2014 Global Consolidated Media Report; Social Media figures as of August 31, 2014

Showcase video assets within The Economist‟s content

flow. A brand new opportunity sold on a guaranteed cost

per completed view (CPV).

▪ Large format ad unit is width of Economist content (595x335)

▪ Video appears within articles – 2 paragraphs below the fold

▪ Plays automatically when at least half of the creative is

in view.

▪ Pauses if the user scrolls past it. Plays again when it comes into view

▪ The video disappears after completion

▪ User-initiated sound

▪ Up to 30-secs in length

IN-SCROLL MOBILE

To help brands connect with our on-the go- mobile

audience, we will provide creative assistance and build

great rich media ads using the newest standards in

HTML5, CSS3, and JavaScript.

Readers come across the ads as they scroll downwards,

ensuring a less interruptive experience than interstitials.

The ads take up the entire width of a mobile screen

and can include:

▪ Videos

▪ Slide shows

▪ Lead gen forms

IN-STREAM, NOT INTERRUPTIVE

Program subject to inventory availability and final editorial approval. © The Economist 2015

mobile

Using Smartology technology,

branded content units are

semantically matched to

Economist articles on the

same page.

Readers on The Economist are

presented with a contextually

relevant opportunity to

engage with your brand,

yielding exceptional results.

SMARTMATCH 18

BEYOND ECONOMIST.COM

19

AUDIENCE EXTENSION 20

User visits Economist.comand information on him/her is collected.

User visits other websites.

We identify the user as our target and serve an ad in an appropriate environment.

Reach The Economist audience as they travel across the web.

Audience Extension uses The

Economist‟s unique first party data to

identify our readers as they surf online.

We store information on users who

visited our website in the last 90 days.

Information is only collected on users who have opted in.

We can then re-engage them with an ad on other platforms.

1.

2.

3.

Ideas People Channel is a select

portfolio of 80+ digital publishers

that can deliver an affluent and

influential audience at scale.

Together these publishers

represent a powerful platform to

reach a highly influential

audience in a well-lit and brand-

safe environment.

Through our select digital portfolio,

advertisers can reach the curious

and opinionated within Business,

Global News, Innovation, and

Culture content categories.

IDEAS PEOPLE MEDIA 21

75 million uniques globally; 13 million in Asia

A brand safe, well lit premium network environment that supports high impact brand formats and video

A native platform promoting

sponsored content on

participating IPM sites.

Executions will:

• Appear on prominent positions

including on the home page

and with editorial

• Integrate a 300x250 MPU with

the in-stream placement

• Include headline, text, image

and logo

• Be clearly noted as sponsor

content

BRAND SPOTLIGHT ON

IDEAS PEOPLE MEDIA 22

Sponsored by

Healthcare

and

Technology

Healthcare

and

Technology

Sponsored by

FACEBOOK SPONSORED ARTICLES

This product is only available through The Economist. It cannot be bought in any other way and is the only way to access our social

audience.

Connect with social media readers by

sponsoring Economist posts on Facebook

and corresponding article pages on our

website. The Economist currently has a

Facebook audience of over 6 million and

very high engagement rates.

• Target specific audiences/key markets

with relevant content from The

Economist. Your logo will appear below

the sponsored articles on audiences‟ newsfeed.

• Sponsored articles will be chosen by the

editorial team on themes relevant to

your message with an awareness of what the audience finds of most value.

• Sponsorship is sold on a total CPM, which

includes impressions of the sponsored

articles on Facebook and a roadblock of

the article pages once readers click

through.

Sponsored by

Healthcare and

Technology

23

INSTANT ARTICLES ON FACEBOOK

Instant Articles bring The Economist content closer than

ever to the Facebook users.

Leveraging the same technology used to display

photos and videos, the articles load almost instantly

within the Facebook app instead of redirecting users to

our website.

Seamless reader experience results in articles receiving

more clicks, lower abandon rate and more shares.

Advertising within The Economist Instant Articles gives

you unique access to our Facebook community.

Popular - With over 6.6m fans The Economist is one of

the most followed magazines on Facebook.

Engaged - Our posts generate over 40k daily

interactions (likes, comments and shares).

Young - 37% of our Facebook fans are aged between 25-34.

24

Article in the feed Expanded article In-content ad*

Program subject to inventory availability and final editorial approval. © The Economist 2016

*Facebook allows only static, clickable ads.

DIGITAL EDITIONS

AND

OTHER APPS

THE ECONOMIST DIGITAL EDITION

The Economist‟s Digital Editions offer the chance to

reach mobile and tablet readers with full-page tappable

and interactive ads. It‟s a powerful branding

opportunity enriched with the interactivity and

measurability of digital.

▪ The same lean-back, immersive experience that

readers get in print

▪ Full page ads that catch readers' attention

▪ Rich media capabilities: slideshows, video, interactive

units that link from brand ads (available on the iPad

only)

▪ Average tap through rate: 2%

▪ Complete analytics provided (ad views, tap rates,

time spent, engagement metrics)

26

Source: AAM CMR July – December 2013; Webtrends Jul „12-Dec ‟12. © The Economist Group 2014

A new morning briefing from the editors of The

Economist. Delivered to your smartphone or inbox

before breakfast, it tells you what‟s on the global

agenda in the coming day, what to look out for

in business, finance and politics and, most

important, what to make of it.

The app is updated daily Monday-Saturday and

includes:

▪ Five daily pieces of new content

▪ One daily news wrap-up

▪ One daily market report

▪ Available in three regional versions

(Americas, Europe, and Asia)

▪ $3.99 / month for non-subscribers

▪ Free to Economist subscribers

Available for sponsorship on a weekly exclusive

basis.

ESPRESSO

27 DAILY INTELLIGENCE ON THE GO

Daily intelligence on the go

The Economist Global Business Review is a monthly digest of global business, finance & technology news

from The Economist, delivered on smartphones and tablets.

Read the full contents in English or simplified and complex Chinese and easily switch between the 3 formats.

• Over 600,000 installs since

official launch in June 2015

• 70,000 unique users monthly

THE GLOBAL BUSINESS REVIEW

28 A FIRST IN-MARKET BILINGUAL EDITION OF THE ECONOMIST

Highly effective: Make in India CTR = 13%

Today’s app is sponsored by

Sponsor’s Logo

Sponsor’s Full Page Ad

The Economist is creating film-production level

documentary films designed for the digital age.

These mini movies :

▪ Examine global issues of interest to an

intellectually curious, progressive audience

▪ Utilize the latest advancements in in

documentary film-making

▪ Are designed for digital viewing no matter the

device

http://films.economist.com/

ECONOMIST FILMS

29 FILM STUDIO CALIBER VIDEOS FROM THE ECONOMIST

1843

30 THE ECONOMIST‟S NEW MAGAZINE OF LIFESTYLE, IDEAS, AND CULTURE

Available in print, online and apps, 1843 is the newest addition

to The Economist family. “While The Economist speaks to its

readers with their business heads on, 1843 will talk to them

when they have

their feet up – on

a weekend

break, on holiday,

on a slow Sunday

afternoon, when

they have a little

time to indulge themselves.”

- Emma Duncan, Editor

Find our more here:

https://www.1843ma

gazine.com

Snapchat is a mobile messaging platform for storytelling used by over 100 million people every day.

It allows users to easily share pictures and videos of themselves with friends and the wider world.

Users browse for content in the form of news, features and video from selected media owners.

The Economist is among a select handful of premium publishers that have been invited to this platform.

SNAPCHAT 31

THE ECONOMIST ON

SNAPCHAT DISCOVER EVERY WEEKEND 32

Discover is Snapchat‟s content discovery section that provides users with a curated content experience. The Economist is producing content for Snapchat that aligns with the unique environment in the app but

that remains true to our editorial focus. Stories are shorter, more visual and with a greater emphasis on video.

Program subject to final editorial approval. © The Economist 2016

Click to see video demo

SNAP CHAT AUDIENCE 33

SOURCE: http://mediakix.com/2016/06/snapchat-demographics-infographic-statistics/#gs.Wc_fTPU

SNAP ADS 34

Snap ads are 100% viewable with no risk of ad blocking.

User swipes right to

move to the next story.

Ads will appear in

between pieces of Economist content.

User swipes up to

read content.

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35