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THE ECONOMIC IMPACT OF THE CHAMPIONSHIPS

27 JUNE – 10 JULY 2016CONFIDENTIAL

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This report presents a range of economic estimates for The Championships in 2016 based on a programme of primary research and analysis of event documentation undertaken by Sheffield Hallam University’s Sport Industry Research Centre on behalf of The All England Lawn Tennis Club.

INTRODUCTION

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The direct economic impact of The Championships refers to the amount of new money that flows into the local/national economies that is attributable to the event. It explicitly excludes monies that originate from within the geographic area of interest. The amount of new money to London and the UK is estimated at nearly £149m and £107m respectively, with Merton and Wandsworth benefiting from a direct economic impact of around £53m.

GroupMerton

£mWandsworth

£m

Greater London

£mUK £m

Spectators 9.74 2.67 41.11 22.04

Other Attendee Groups 4.47 1.33 8.11 7.47

Partners & Rights Holders 2.22 0.15 15.48 10.86

AELTC 32.49 84.27 66.87

Direct Economic Impact 53.07 148.97 107.24

£107.24mUK

GREATERLONDON

£148.97m

MERTON &WANDSWORTH

53.07m

DIRECT ECONOMIC IMPACT

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The direct economic impact of The Championships on London substantially exceeds the like-for-like figures attributable to other major sports events in London.

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Between 2006 and 2016, the direct economic impact of The Championships on London has grown by 53% even after accounting for inflation.

In real terms, the direct economic impact of The Championships on London substantially exceeds the like-for-like figures attributable to other major sports events in London including the London Marathon 2010, the Tour de France 2014, the 2013 Rugby League World Cup semi-finals and the 2013 NFL games held at Wembley Stadium.

DIRECT ECONOMIC IMPACT

Direct Economic Impact

£24.7m

0

25

50

75

100

125

150

£30.6m

LondonMarathon2010

Ryder Cup 2014

£19.6m

Tour de France 2014

£12.5m

Rugby League World Cup Semi Finals 2013

£149m

Wimbledon2016

NOTE: figures for other events adjusted for price inflation over time

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The total economic impact of The Championships includes the knock-on effects on the host area captured using suitable output multipliers in order to estimate indirect and induced effects of the direct expenditure. The total economic impact on London (including indirect and induced effects) is estimated to be £189m and the corresponding estimate for the UK is £240m.

Group Greater London £m UK £m

Indirect + Induced Impact 40.07 133.19

Direct Economic Impact 148.97 107.24

Total Economic Impact 189.04 240.43

TOTAL ECONOMIC IMPACT

Total Economic Impact

National £240m

Greater London £189m

Indirect + InducedImpact £40.07m

Direct Economic Impact £148.97m

Direct EconomicImpact £107.24m

Indirect + Induced Impact £133.19m

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The Championships is the biggest annual sporting event in the UK in economic terms.

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The economic activity supported by The Championships incorporates all event-related spending in the host area – regardless of where such monies originate. The UK-wide direct economic activity supported by the event in 2016 is estimated at over £257m, of which some £176m occurred in London (70%).

Group Greater London £m UK £m

AELTC 103.59 155.04

Spectators 47.64 67.99

Partners & Rights Holders 16.61 24.90

Other Attendee Groups 8.62 9.36

Overall 176.46 257.30

Economic Activity (Importance)

AELTC £103.59m

Spectators £47.64m

Spectators £67.99m

Others £9.36m

Partners £24.90m

AELTC £155.04m

Partners £16.61m

Others £8.62m

National £257m

Greater London £176m

ECONOMIC ACTIVITY (IMPORTANCE)

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The contribution made by the AELTC in funding capital projects at Wimbledon (not captured within the economic activity and impact of the event itself) provides a further boost to the UK economy of around £22.5m per annum, including an estimated £7.5m in London.

Greater London £m Rest of UK £m UK Total £m

7.50 15.00 22.50

WIDER ECONOMIC CONTRIBUTION

£15mREST OF UK

£7.5mLONDON

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The combined annual economic activity associated with The Championships and the activities of the AELTC therefore amounts to £280m nationally with the corresponding estimate for London being £184m.

CGI Image from the Championships master plan showing the planned development of the Grounds.

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OTHER FINDINGS

97% surveyed at the event either strongly agreed or agreed that they would recommend their experience to others.

96% were of the view that The Championships promoted the UK as a host for major sporting events.

94% were proud about the event being a part of the UK sporting calendar.

83% were more inclined to attend other sporting events as a result of being at The Championships.

49% said that The Championships had inspired them to play tennis (29%) or play more tennis (20%).

YES 27TICKET TICKET

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Prepared by:Sport Industry Research CentreSheffield Hallam UniversityA118 Collegiate HallSheffield, S10 2BPTel: +44 (0)114 225 5919Email: sirc@shu.ac.uk

Please contact: The All England Lawn Tennis & Croquet ClubChurch RoadWimbledonSW19 5AETel: +44 (0)20 8944 1066www.wimbledon.com